Three-Part Structure Outline

Introduction Paragraph
*IMPORTANCE OF PROMOTION AND ADVERTISMENT IN SOCIETY

*Background/context

Promotion and advertisement are both important aspects of marketing. They are used to promote and sell products or services
to consumers.

Promotion refers to the various marketing activities that are aimed at increasing consumer awareness, interest, and demand for
a product or service. It can include things like advertising, sales promotions, personal selling, and public relations. The goal of
promotion is to persuade consumers to choose a particular product or service over other options that are available in the market.

Advertisement, on the other hand, is a specific form of promotion that involves paid communication through various media
channels such as television, radio, print, or digital platforms. The purpose of advertising is to create brand awareness, attract
potential customers, and ultimately drive sales.

Both promotion and advertising are critical components of a successful marketing strategy. They help companies to reach their
target audience and persuade them to take action, such as making a purchase. Effective promotion and advertising can help
businesses to build brand loyalty, increase market share, and ultimately boost their bottom line.
 Promotion and advertising are key components of every marketing strategy since they help build brand awareness,
draw in new clients, and eventually boost revenue for any organisation.

Body Paragraph (Point 1 From Thesis)

*BRAND AWARENESS

This template is designed for Conestoga student use to support the

writing process and not for assessment.
The template was developed by Writing Services, The Library
and Learning Services, Conestoga College (July 2021).
  Evidence
Brand awareness is the bedrock of any brand's success." - David Finkelstein, CEO of Einstein Industries. (Finkelstein)
 Analysis
David Finkelstein, a marketing expert, would likely explain that brand awareness is significant because it can directly
impact a company's bottom line. When consumers are aware of a brand, they are more likely to consider purchasing its
products or services.
Brand awareness is also important because it can help a company differentiate itself from its competitors. By building a
strong brand identity and communicating that identity effectively, a company can stand out in a crowded marketplace and
establish itself as a leader in its industry.

Additionally, brand awareness can lead to increased customer loyalty. When consumers have positive associations with a
brand, they are more likely to become repeat customers and recommend the brand to others.

Finkelstein might also argue that brand awareness is essential for companies that want to expand their customer base. If a
company wants to enter a new market or introduce a new product, it needs to build brand awareness to ensure that consumers
are aware of its offerings.

*Additional evidence
Additionally, brand awareness can lead to increased customer loyalty. When consumers have positive associations
with a brand, they are more likely to become repeat customers and recommend the brand to others.

This template is designed for Conestoga student use to support the

writing process and not for assessment.
The template was developed by Writing Services, The Library
and Learning Services, Conestoga College (July 2021).
 Finkelstein might also argue that brand awareness is essential for companies that want to expand their customer base. If
a company wants to enter a new market or introduce a new product, it needs to build brand awareness to ensure that
consumers are aware of its offerings.

 Conclusion
Overall, David Finkelstein would likely emphasize that brand awareness is crucial for any company that wants to succeed
in today's competitive business environment. By building a strong brand and cultivating brand awareness, companies can
increase sales, build customer loyalty, and differentiate themselves from their competitors.
Body Paragraph (Point 2 From Thesis)

 DRAW THE NEW CLIENTS

 Evidence
The goal of advertising is to build a lasting relationship with consumers rather than just draw in new ones. Understanding
their requirements and desires can help you pitch your product or service as the answer that will improve their life. - David
Ogilvy, advertising legend and founder of Ogilvy & Mather. (direct)

 Analysis
 Increased revenue: Acquiring new clients through advertising can lead to increased revenue for a business. More clients
mean more sales, and more sales translate to higher profits.

This template is designed for Conestoga student use to support the

writing process and not for assessment.
The template was developed by Writing Services, The Library
and Learning Services, Conestoga College (July 2021).
  Business growth: Attracting new clients can help a business grow and expand its customer base. This can help establish
the business as a market leader and increase its visibility and brand recognition.

 Competitive advantage: By attracting new clients, a business can gain a competitive advantage over its rivals. This can
be especially important in a crowded market where businesses are vying for the attention of the same pool of customers.

 Customer loyalty: Attracting new clients through advertising can also lead to increased customer loyalty. A satisfied new
client is more likely to become a repeat customer and refer others to the business.

 Innovation and improvement: Attracting new clients can provide valuable feedback on a business's products and
services. This feedback can be used to make improvements and innovate new products or services that better meet the
needs of customers.

Conclusion
In conclusion, a business's growth and success depend on its ability to draw in new customers through advertising. It can
boost sales, make the company a market leader, and offer insightful criticism for innovation and improvement.

Body Paragraph (Point 3 From Thesis)

This template is designed for Conestoga student use to support the

writing process and not for assessment.
The template was developed by Writing Services, The Library
and Learning Services, Conestoga College (July 2021).
  INCREASING THE REVENUE
 Evidence
"The art of advertising is to persuade consumers to spend money they do not have on things they do not need." (Will
Rogers)
This remark refers to the premise that advertisements frequently serve to make people want goods or services they may
not actually need or be able to buy, thereby generating more business for the businesses that advertise them.
(REUTERS)
 Analysis
Increases sales: Advertising can help organizations reach a wider audience and promote their products or services more
effectively. This can lead to increased sales and revenue for the organization.

Brand building: Advertising can help organizations build their brand and create a positive image in the minds of
consumers. By consistently promoting their products or services through advertising, organizations can establish
themselves as reputable and trustworthy brands.

Competitive advantage: Effective advertising can help organizations stand out in a crowded marketplace and gain a
competitive advantage over their rivals. By promoting unique selling points and highlighting what sets them apart,
organizations can attract customers who might otherwise choose a competitor.

 Additional evidence and analysis

Long-term growth: Through creating brand awareness, cultivating consumer loyalty, and entering new markets,
This template is designed for Conestoga student use to support the
writing process and not for assessment.
The template was developed by Writing Services, The Library
and Learning Services, Conestoga College (July 2021).
 advertising can assist businesses in experiencing long-term success. Organizations can set themselves up for long-term growth
by spending money on advertising.

 Conclusion

Of course, it is important to note that advertising must be done in an ethical and responsible way, and should not
mislead or deceive consumers. Nonetheless, when done effectively, advertising can be a powerful tool for
organizations to boost their revenue and achieve their business goals.

Conclusion Paragraph
Restate thesis (reworded)
 Advertising and promotion are essential elements of every marketing plan because they raise consumer awareness of a
company's brand, attract new customers, and ultimately increase sales.

Summary (reiteration, relationship and/or significance of key points)

 To tell potential customers about goods and services and how to acquire them, advertising is a one-way dialogue.
Information about a product, product range, brand, or company is spread through promotion. It is among the four crucial
components of the marketing mix.

Clincher/call to action (connect to larger context/make recommendations)

Consumers have been observed to evaluate brands more based on their emotions than their knowledge. Unlikability, not

This template is designed for Conestoga student use to support the

writing process and not for assessment.
The template was developed by Writing Services, The Library
and Learning Services, Conestoga College (July 2021).
 legitimacy, knowledge, or the product's purported superiority, is what influences buying decisions. Hence, innovation and non-
intrusiveness will be key components of advertising in the future.

References

https://www.linkedin.com/posts/davidsfinkelstein_takeaways-from-road-to-success-capital-activity-7028825139685269504-
OfUD/?originalSubdomain=hr
https://gundersondirect.com/how-to-create-advertising-that-sells-by-david-ogilvy/
https://www.reuters.com/business/media-telecom/canadas-wireless-giant-rogers-posts-higher-quarterly-revenue-2022-11-09/
https://business.yelp.com/advertise/why-advertising-important-small-businesses/
https://www.diffen.com/difference/Advertising_vs_Promotion#:~:text=Advertising%20is%20a%20one%2Dway,aspects%20of
%20the%20marketing%20mix.
https://newprogrammatic.com/blog/future-of-advertising/#:~:text=It%20has%20been%20found%20that,focus%20on
%20creativity%20and%20unobtrusiveness.

Tips:
 Add (or delete) body paragraphs as needed.
 Add bullet points as needed.
 Using point form is usually okay (but check with your faculty just in case). The goal is to get your ideas down and
organize them rather than worry about sentence structure and grammar.

This template is designed for Conestoga student use to support the

writing process and not for assessment.
The template was developed by Writing Services, The Library
and Learning Services, Conestoga College (July 2021).