Bizom

Oct 2023
 • Who we are and what we do
• Our platform
Contents
• Our partners
• Outcomes we are driving

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 Built for CPG 550+ brands One-stop solution

Scalable platform
rapidly growing
across markets X-vertical focus incl. dairy, Work with some of the End-to-end RTM
beverage & nutrition world’s largest brands digitisation platform

Scaling fast Global operations Unparalleled reach

$20bn+ GMV
8 million+ outlets Emerging market focus – Live at 100k+ distributors
via Bizom
200k+ users 30+ countries & counting across geographies
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 550+ enterprises trust Bizom to power digital transformation
Foods and Beverages Fresh foods Commodities Personal care Biscuits &
Confectionery

Packaged Foods Auto & Petrochemicals Consumer durables Tobacco & Alco-bev Agri-Chem

Countries
we have
Kenya Malaysia Mozambique Nigeria Oman Saudi Thailand Tanzania UAE UK Vietnam
Angola Bangladesh Cambodia Egypt India Indonesia Myanmar Nepal
worked in Arabia

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 We are the industry expert for FMCG & RTM..
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We are driving the industry narrative on CPG trends in India Bizom is a Retail OS for the CPG Industry

In-house or 3rd party IPs

IR based Demand
Merchandising Forecasting

Smart Basket Route Optimisation

HRMS Omnichannel

550+ brands
Consulting
Partners
Click here to watch the video Click here to watch the video Click here to watch the video

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 Our platform

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 Our end-to-end RTM capability framework
Retailer Direct ordering & Brand App only discounts & Loyalty Programs &
Automation Promotion BTL Marketing Digital payment

Salesforce Management Retail execution Merchandising

Salesforce
Automation Gamification Direct store delivery Pre-sales

An integrated Online DMS | Mobile DMS | Connect

Distributor
platform allowing Automation Procure to Pay Inventory mgmt. Order to Cash Delivery automation

you to scale at Advance Image Demand Supply chain Distribution

Self-service BI
Analytics Recognition forecasting optimisation planning
speed
Back-office Trade promotion Customer Wise Pricing
MDM Tools
Management management Planning

Integration Sales Integration Financial Integration Masters Integration

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 Salesman Digitisation

Sales Beat/PJP View Colour coded

Salesman Management
Loadout Request
with map view outlets
Load-in Cross-functional
Enablers
Digitisation Van Sales
New Outlet Sale with Smart Pricing and
Van Inventory Stock
Addition Basket Promotions
Operational
Order Beat/PJP View Colour coded analytics
Survey EOD
Distributor/Depot Management with map view outlets
Presales
Digitisation Attendance New Outlet
Stock
Order with Pricing and
Management Addition Smart Basket Promotions AI / ML
powered
optimisations
Asset Complaint
QR code based Asset Audit Asset Request with approval
management
Retailer Asset Management
Multi-Factor
Digitisation Inventory tracking Asset dispatch
Authenticatio
n
Manual and IR based
SOS OSA
Merchandising
Merchandising Alerts &
Pricing Compliance Competitor analysis Promotional Compliance notifications

Gamification Smart Basket Outlet analytics

Other workflows & Demand
deployment options MSL, PPQ Route optimisation Supervisor App
Forecasting

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 Distributor/Depot Digitisation

Secondary Scheme Rollouts Collections & Credit / ledger Pricing

Salesman Orders and Rollbacks reconciliations management management
Cross-functional
Enablers
Digitisation Order to Cash
Fulfilment / Order cut-off &
Billing & Invoicing Returns management
Secondary GRN indent
Operational
analytics
Stock value and Ageing Inventory Audits
Distributor/Depot
Inventory mgmt.
Digitisation Batch Management Auto Replenishment System AI / ML
powered
optimisations
Schemes &
Primary Order Primary GRN Primary Returns
promotions
Retailer Procure to Pay
Multi-Factor
Digitisation Reconciliation Claims Management Billing & Invoicing
Authenticatio
n

Order GRN Returns management Load-outs / Load-ins

Delivery automation Alerts &
Collections management Delivery management notifications

Online DMS Asset request fulfilment Demand forecasting

Other workflows & Digital
deployment options e-Invoicing Asset inventory management Operational reporting
payments

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 Retailer Digitisation

Product Search & Schemes and Pricing

Salesman catalogue discover Discount
Favorite SKU
management
Cross-functional
Enablers
Digitisation Direct ordering
Order Minimum order Returns Fulfilment and
Order Tracking
Management Value management Invoicing
Operational
analytics
Banners Notifications
Distributor/Depot Trade promotion &
Digitisation BTL Marketing Redirect to Catalog Promotional Content AI / ML
powered
optimisations
In-App Loyalty page Cash Loyalty Programs Point Based Loyalty Programs
Retailer Loyalty Programs
Multi-Factor
Digitisation In-app Cash Loyalty Redemption Redemption History
Authenticatio
n

Integration capability with all Payment

Digital payment Invoice wise payment
Gateways Alerts &
notifications

Multi-lingual support Multi-currency support Dedicated support page

Other workflows & Demand
deployment options Order finalisation Disclaimer Employee account Rate & Review
Forecasting

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 Outcomes we are driving

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 Some of the great outcomes achieved by our customers

113% ~3M GBP 60,000+ 19%

Increase in drop-size Incremental sales within 9 Deliveries made in 2021 Increase in order size
months of implementation alone

86% 90%+ 55%

2x Sales growth through
Channel/Distributor Fill Visibility in rural operations Presence in 150k outlets
rate within 6 months gamification

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 Helping Britain’s leading health & hygiene brand adopt insights-driven
sales to drive growth
Opportunities – Driving efficient growth across all route to markets including:
• Exponential growth by penetrating deeper into rural market
• Faultless retail execution ensuring perfect visibility & trade promotions
• Frictionless trade across the distributor network by Digitising downstream
supply chain

Solution – The customer adopted Bizom’s end to end platform capabilities of Retail
execution, IR Merchandising and Distribution management to:
• Automation distributor operations across primary and secondary sales
• Track & Optimise share of shelf and planogram compliance
• Drive efficiency across sales force to ensure wider market coverage

Outcomes – Results so far has been brilliant as we look to extend the solution
across several other markets

18% increase in 14% increase in 35% increase in

outlet reach sales productive outlets
Watch Customer Testimonial Video

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 How Coca Cola’s bottler in Nigeria accelerated growth through
secondary sales visibility
Challenges – Inability to drive penetration and growth due to:
• No information on distributor inventory, fill rate and outlet universe
• Sub-optimal van loading which caused stockouts and loss of secondary
sales
• No visibility on field force activity, productivity & time in market
• Pilferage due to zero visibility on van stock movement

Solution – The customer adopted Bizom’s Van Sales & DMS solution to gain
visibility on secondary sales, channel performance and manpower efficiency

Outcomes – Chi Limited was able to improve market share by focusing on

key KPIs of:
• Target vs achievement increased by 18%
• 100% visibility on fill rate, real time inventory & low inventory alerts
• Increased placement of Focus SKUs by 20%
• 100% visibility on outlet universe with geo-tagging
• Ideal Van Load-in through visibility on distributor inventory & outlet offtake
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How are we helping P&G drive growth in emerging markets with
innovation
Challenge - P&G were struggling to drive growth in Bangladesh with no
visibility of secondary sales and ROI on promotional spend

Solution - Over the last 7 months we have automated their retail

execution processes using Bizom Distributor Management System (DMS)
across their distributor network in Bangladesh and Central India.

Results have been staggering:

Monthly Growth 6.7% | Fill rate 86% | Monthly Volume growth 10.4%
Innovation – In parallel we are driving innovation with them and have won
their tech challenge for perfect store execution in traditional trade
channels by leveraging our state-of-the-art image recognition and
machine learning capabilities

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 Enabling a leading French Dairy Group grow Sales &
Distribution Reach in India & Malaysia
Business Objective – Lactalis Group is working on an Inorganic strategy to grow market
share, with the objective of becoming a strong player in the dairy market & having
presence in all dairy product categories.
The Group wanted a solution to track and improve sales & distribution performance of
existing
and new products launched in the market at an Outlet & SKU granularity.

Solutions & Outcomes – We deployed Bizom’s SFA & DMS to:

• Effectively track the sales force in real-time with visibility into outlets visited, orders
placed, journey plan adherence and various other parameters to improve sales force
efficiency
• Improve Outlet-wise penetration with a hawk-eyed view of Unique Billed Outlets and
target achievements
• Optimize field force productivity with user activity tracking and real-time insights on
field and outlet performance
• Reduced sales return in Malaysia market by 25% thereby reducing wastage
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 How a leading chocolate brand turned
their sales teams into expert closers
Challenges – One of the world’s largest chocolate brand was
launching a new product in one of their fastest growing markets.
They were looking for ways to motivate their sales teams to meet
their distribution targets.
Solution – Bizom’s gamification solution, which turned sales tasks
into a game where sales reps competed individually and in teams
to meet their goals / KPIs.
A customized game was setup within a week to help
management get real-time visibility and sales teams to compete
on a national leaderboard for specific rewards
Outcomes

51% distribution 68% value target Successful launch &

target achieved in achieved in one a highly motivated
one week week sales force

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 How SLMG Improved Outlet Coverage &
Sales Using Bizom
Challenge – Outlet accessibility was a major challenge since significant
number of outlets were in rural areas. This was impacting the overall outlet
coverage and route compliance. Also, due to limited real-time visibility on
sales team performance and compliance, it was challenging to achieve the
sales targets consistently.
Solution – Bizom SFA application improved outlet coverage by providing
real-time analytics on Total Vs Productive calls and other compliance metrics
such as Time-in-Market, Total Visits, Geo-tagged location on map. Efficient
route planning and mapping helped higher outlet accessibility and reach in
rural areas & outskirts. Brand also recorded growth in number of total sales
orders by also enabling the sales team to take orders on phone along with
OMS.
Results –

20% increase in 100% salesforce 34% Increase in

Order Size visibility Outlet Coverage

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 How BuyGro is reinventing Traditional Trade
with Bizom
Ghassan Aboud Group (GAG) is an international conglomerate engaged in
several key business sectors including Automotive, Logistics, Media,
Hospitality, Real Estate and Retail – headquartered in UAE.

Challenge – The client wanted to support UAE 2021 vision of “United in

Knowledge” with an innovative solution that creates a compelling value
proposition, while enhancing the quality of life of the retail sector.

Solution – The BuyGro Marketplace is a white-labelled solution by Bizom

offering a wide inventory of products to retailers in the UAE, which increases
the brand visibility and business opportunities for FMCG manufacturers
operating in the UAE market. Th platform also captures pertinent market
insights via business intelligence tools.

Outcome –

1000+ 8– 10% MoM 12,000+

sellers onboarded increase in orders Bakalas onboarded

90% orders delivered 60,000+ deliveries Decreased Manpower

under 24Hrs made in 2021 alone dependency

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 How are we helping Orient Electric
drive growth
Orient Electric is one of the largest premium lifestyle home solution provider
in India.

Challenge - Orient was experiencing lack of visibility and poor execution of

Primary and Secondary Sales, inefficient operations and tracking and multiple
manual interventions in the process.

Solution - Bizom’s SFA tool captured Orient’s sales force's activities,

performance and order data in real-time to deliver insightful reports and
dashboards. The DMS offered Orient end-to-end automation and analytics on
its distributors' activities.

Outcomes –
40% Increase in Billed Outlet Visit Growth by
100% Order Accuracy
Outlet more than 25%

Real-time Insights on
23% Improvement in
Market Demand, Key Data Backed Decision
Salesforce Productivity;
Regions & Distributors, Making
Target vs. Achievement
Productive Outlets

15% Growth in Unique

Transparency in Outlet Expansion &
Schemes Category Sold in Every
Re-Activation by 32%
Outlet

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 Thank you

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