Resume Samples - UNC Kenan-Flagler
Resume Samples - UNC Kenan-Flagler
Resume Samples - UNC Kenan-Flagler
P R O F IL E
Highly collaborative marketing leader with experience in launching new products, executing targeted consumer
marketing strategies, and creating messaging that differentiates products within the global marketplace.
Marketing Strategy Cross-Functional Team Leadership Competitive Analysis
Stakeholder Buy-In Marketing Communications Product Management
Product Launch Budget Management Marketing Campaigns
P R O F E S SI O N A L E X P E R IE N CE
Inventivia 2002 – Present
Worldwide Marketing Manager | Charlotte, NC 2012 – Present
Define global marketing strategy for desktop virtualization product offering, create product value proposition, and
drive global sales team engagement.
▪ Successfully raised global brand awareness by crafting effective marketing messages and presenting them to the
worldwide sales community, business partners, clients at global conferences, and analyst briefings.
▪ Managed and allocated $800K global marketing budget for business development and sales enablement.
▪ Contributed to $5 million in 1Q13 revenue by creating targeted quarterly product launch materials.
▪ Interpreted marketing data to define the strategic direction, competitive value proposition, offering plans, and
content for global marketing program deliverables. Facilitated the development of future product roadmaps by
accurately identifying target market segments and corresponding client requirements.
▪ Drove revenue and ensured sellers were capable of confidently configuring and delivering solutions to their
customers by identifying global sales team skill gaps and building, deploying, and facilitating worldwide
product training programs.
▪ Collaborated closely with third-party vendors and created industry-specific marketing collateral for them.
▪ Based on depth of expertise, earned designation as Solutions Expert for Inventivia’s desktop virtualization
product, SmartCloud Desktop Infrastructure.
▪ Contributed to over $175 million in revenue in 2012 by successfully launching a new category of hardware
systems through the creation of over 30 pieces of marketing collateral for the global sales community.
▪ Realized over $700K in 2012 revenue and an 85% rate of global sales team campaign implementation by
developing a global demand-generation campaign and corresponding seller education.
▪ Recognized for marketing campaign leadership with the Inventivia’s Excellence & Eminence Award.
E D U C A T IO N
THE UNIVERSITY OF NORTH CAROLINA, KENAN-FLAGLER BUSINESS SCHOOL | Chapel Hill, NC
MBA | Marketing & Brand Management, 2011
Brazil & Argentina Global Immersion: Traveled abroad developing cross-cultural global marketing insights.
A D D I T I O N A L I N FO RM A T IO N
▪ Future Focus Board Member | 2012 – Present
CAREER PROFILE
Experienced business professional with track record of providing on-target, data-driven recommendations to shape
strategic decisions. Delivers impactful business solutions by leveraging 10+ years of financial/data analysis and modeling
along with outstanding interpersonal skills. Focuses on sustainable results to yield short-term revenue increases and
cost reductions coupled with long-term growth.
CORE COMPETENCIES
• Business Strategy • Forecasting/Budgeting • Cross-Functional Team Leadership
• Data Analysis • Financial Modeling • Presentation/Communication Skills
PROFESSIONAL EXPERIENCE
COMMERCE CENTRAL, Yearlaw, SC 2012 – Present
The leading provider of card-linked marketing solutions for merchants, banks, and card issuers; platform delivers card-
linked offers via multiple digital marketing channels.
Sr. Manager – Relationship Management 2013 – Present
Manage two of Commerce Central’s top revenue-generating partnerships, Country Bank and WeFlyYou, with combined
sales exceeding $300MM. Lead multi-disciplinary project teams in supporting key partner initiatives.
• Supported YOY growth of more than 20% in both programs by developing and pitching new products and marketing
plans, creating new revenue streams, and negotiating favorable contract extensions.
• Effectively exceeded company-wide goals by developing and leveraging strong partner relationships to garner 3
additional advertising sales, portfolio expansion, and new product integration.
• Successfully met increasing demands of the banking regulatory environment by conducting a gap analysis of key
processes and implementing proactive monitoring and increased controls.
Manager – Retail Marketing Strategy 2012 – 2013
Externally, consulted with diverse merchant partners such as Redbox and Shell Oil to determine optimal marketing
strategy. Internally, collaborated with stakeholders to improve operational efficiency and financial reporting practices.
• Strategically partnered with sales and analytics teams to determine program goals of each merchant and provide
data-driven recommendations tailored to raise AOV, increase shopping frequency, and maximize marketing ROI.
• Captured previously missed revenue by implementing procedures that minimized errors and delays in merchant
offer launches.
• Decreased average monthly variances to forecast from 37% to 5% by building a new sales forecasting model and
introducing collaborative procedures amongst finance and operations teams.
EDUCATION
THE UNIVERSITY OF NORTH CAROLINA, KENAN-FLAGLER BUSINESS SCHOOL, Chapel Hill, NC
Master of Business Administration (MBA), 2010
Recipient of Kenan-Flagler Merit Fellowship; Finance Club, Consulting Club, Alliance of Minority Business Students
LEADERSHIP ACTIVITIES
Kenan-Flagler Admissions Interviewer 2012 – Present
MBASA Vice President of Marketing 2009 – 2010
The Forge Youth Basketball/Football Coach 2006 – 2008
CHRIS HUNTER
1234 Main Street ▪ Shiptown, CT 55555
(555) 555-5555 ▪ chriszhunter@email.com ▪ www.linkedin.com/chriszhunter
SUMMARY
Experienced marketing professional possessing a broad skillset in product management with an emphasis on teamwork
and creative problem solving. Leverages a well-rounded perspective spanning numerous functions and industries to
quickly assess challenges and address the needs of both internal and external customers. Extensive experience in using
qualitative and quantitative analysis to develop insights and action plans to drive practical results.
EXPERIENCE
SHIP ANYWHERE| Shiptown, CT 2011-Current
Ship Anywhere is a global leader in logistics, offering a broad range of solutions including the transportation of packages
and freight, the facilitation of international trade, and the deployment of advanced technology.
International Marketing Planning Supervisor | 2013-Current
Coordinated the planning process to develop volume and revenue growth for Ship Anywhere’s small package products
across four regions, culminating in a plan totaling over $11B across 185 countries.
▪ Set $650M overall growth target for Ship Anywhere International by creating aggressive plans to grow market share
globally while maintaining alignment with corporate objectives and initiatives.
▪ Generated buy-in for corporate marketing plans by creating and presenting informational materials designed to
align the goals and expectations of internal customers in sales, corporate finance, and region marketing.
▪ Improved collaboration between corporate marketing, region marketing, corporate finance, and sales planning by
serving as a communications liaison to ensure all parties had required information, met deadlines, and fulfilled
responsibilities. 5
▪ Ensured team success by effectively managing career development, performance reviews, and key tasks for direct
reports, which included a junior analyst, an administrative assistant, and a summer intern.
▪ Enabled the completion of three critical projects by leading the undergraduate internship recruitment process for
International Marketing.
▪ Increased access to key information and saved resources by creating and standardizing numerous reports for senior
management including a decomposition of revenue into key drivers, the impact of customer size on results, and
weekly performance tracking.
International Marketing Product Supervisor | 2011-2012
Developed marketing plans and strategies to profitably grow and expand Ship Anywhere International’s portfolio of
products which accounted for 20% of total company revenue. Product owner of several specialty products, group
reporting, and international sales and customer support.
▪ Grew revenue over $50M and profit over $2M by analyzing and implementing the expansion of a deferred air
product from 75 to 225 markets.
▪ Generated $12M+ in cost savings annually with minimal customer turnover by implementing customer behavior
analysis models that tracked usage of free supplies.
▪ Created the base analysis and justification for Ship Anywhere’s 2014 US Export growth strategy by analyzing
metropolitan statistical areas (MSAs) most likely to ship internationally, developing sales leads, and collaborating
with industry segment teams to identify key target markets.
▪ Produced 20% growth in new customers and revenue in 2012-2013 for restricted commodities by creating sales
collateral, initiating legal review of commodity classifications, and partnering with operations to ensure seamless
movement of restricted commodities through customs.
▪ Produced customer-focused sales materials and presentations which identified Ship Anywhere’s competitive
advantage in over 15 key countries by collaborating with communications, region marketing, and vendors.
▪ Identified target markets for expansion of premium product in major European cities by partnering with strategy,
operations, and marketing groups.
CHRIS HUNTER
Page 2
EDUCATION
THE UNIVERSITY OF NORTH CAROLINA - KENAN-FLAGLER BUSINESS SCHOOL | Chapel Hill, NC
Master of Business Administration in Marketing, 2011
Beta Gamma Sigma International Honors Society
UNIVERSITY OF LANDOVER | Fun Park, AL
BACHELOR OF SCIENCE IN FINANCE WITH A MINOR IN BUSINESS LAW, 2006
Mosely Honors College Graduate; GPA 3.96
Beta Gamma Sigma International Honors Society
Honors Thesis – “Finding Joy in Productivity: A Case Study of Fortune’s 100 Best Companies to Work For”
CHRIS Z. HUNTER
c.hunter@email.com| (555) 555-5555 | www.linkedin.com/chris.z.hunter
PROFESSIONAL SUMMARY
Innovative leader with 20+ year record of accomplishments in managing and developing individuals, teams,
and organizations. Combines creativity with proactive problem solving to identify process improvements,
implement change, and achieve results. Leverages a passion for helping people with strong communication
skills to motivate and inspire teams to attain higher performance outcomes.
• Leadership Development • Process Improvement
• Project Management • Operations Management
• Coaching and Mentoring • C-Suite Level Communications
EXPERIENCE
BATTALION COMMANDER – U.S. ARMY | City, ST 2013-Present
Chief executive officer for an organization comprised of 610 people, 7 unique companies, and equipment
valued in excess of $596M.
• Supported 4 different, international operations within an accelerated, 2-month timeline by coaching
junior leaders to manage and execute operations well above their level of experience.
• Significantly expanded organizational resiliency and achieved greater results by authoring and
administering a creative new leadership development program that improved the capabilities of 32
mid-level leaders. 7
• Achieved 96% compliance for systems and operations management and far exceeded Army averages
for positive organizational culture by implementing 8 innovative initiatives focused on improving
organizational design, training quality, decision making, and overall wellness.
DEPUTY DIVISION CHIEF – JOINT STAFF | City, ST 2011-2013
Project leader and analyst entrusted to synchronize strategic plans and policy issues on Afghanistan and
Pakistan across interagency teams and international partners in support of senior military and political
leaders.
• Succeeded in obtaining $1.1B in international funding for Afghanistan security as Joint Staff lead on a
cross-functional team negotiating strategy and policy with over 50 agencies and nations.
• Recognized by the Secretary of Defense for significant contributions to cross-functional planning across
multiple agencies and nations for future U.S. military policy in Afghanistan.
• Distinguished as the best officer from among 19 cohorts serving on a nominative, cross-functional team
responsible for editing strategic documents and briefings for senior military and political leaders.
EXECUTIVE OFFICER – U.S. ARMY | City, ST 2009-2011
Chief of Staff responsible for human resources and talent management, business operations, and logistics
for an organization of 3,700 people and equipment valued in excess of $1.5B.
• Achieved 88% aircraft readiness rate supporting over 100K operational hours by improving
performance indicators and optimizing maintenance across 8 different agencies.
• As program manager for personnel management, equipment sourcing, and training, deployed the
entire organization 4 months ahead of schedule by effectively coaching a junior, understrength staff.
CHRIS Z. HUNTER | PAGE 2
EDUCATION
UNIVERSITY OF NORTH CAROLINA, Kenan-Flagler Business School | Chapel Hill, NC 2014
Master of Business Administration (MBA)
• Dean’s Scholar, Leadership Initiative recipient, and Beta Gamma Sigma Honor Society
ADDITIONAL ACHIEVEMENTS
• Certified Top Secret Clearance
• Awarded 3 Bronze Stars, 2 Meritorious Service Medals, and 1 Defense Meritorious Service Medal
• Selected among the top 5% of cohort across the entire Army for early promotion in 2011
• Completed 2 full marathons, 9 half marathons, and 4 ten-mile races since 2011
• Volunteered as head coach for youth football, flag football, and youth baseball since 2011
DR. CHRIS HUNTER, VMD, MBA
1234 Main Street ▪ Basel, Belgium ▪ 555.555.5555 ▪ chris.hunter.vmd@email.com
PROFESSIONAL PROFILE
Proven business leader with documented success in solving complex organizational, strategic, and
technical problems in both the human and veterinary pharmaceutical industry.
▪ Leverages exceptionally broad experience in diverse functions to drive profitability and efficiency.
▪ Applies unique combination of diagnostic skills and an entrepreneurial perspective to successfully
address business problems.
▪ Strong and compassionate leader; effectively builds, directs, and mentors small and large teams.
▪ Thrives in multicultural environments (Europe, North America, Asia, India, Australia); have resided
outside the US since 2005.
PROFESSIONAL ACCOMPLISHMENTS
WORK EXPERIENCE
EDUCATION
PROFESSIONAL LICENSING
LANGUAGES SPOKEN