Solution Manual For Marketing Management Global Edition 15th Edition Philip Kotler Kevin Lane Keller
Solution Manual For Marketing Management Global Edition 15th Edition Philip Kotler Kevin Lane Keller
Solution Manual For Marketing Management Global Edition 15th Edition Philip Kotler Kevin Lane Keller
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Four key dimensions of holistic marketing are woven throughout the
text:
Internal marketing—ensuring everyone in the organisation embraces
appropriate marketing principles, especially senior management.
Integrated marketing—ensuring that multiple means of creating,
delivering, and communicating value are employed and combined in the
best way.
Relationship marketing—having rich, multifaceted relationships with
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marketing—understanding returns to the business from marketing
activities and programs, as well as addressing broader concerns and their
legal, ethical, social, and environmental effects.
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addressed with emphasis on marketing during economic downturns and
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Brand-new opening vignettes for each chapter set the stage for the
chapter material to follow. By covering topical brands or companies, the
vignettes are great classroom discussion starters.
Content updates
Author: P. L. Simmonds
Language: English
ANIMAL KINGDOM.
BY
PRELIMINARY REMARKS.
John Bull’s partiality for Beef, 2. Comparative quantities of meat eaten
in Paris, New York, and London—Different parts of Animals eaten by
choice, 5. Want of courage to taste new Food, 6. Various kinds of
Food eaten in different countries—Man’s omnivorous propensities, 7.
Weight of Food eaten in a man’s life-time—instances of gluttony, 10.
Ethnological view of the question, 11. Jerked beef consumed in Cuba
—Varieties of—tasajo, rebenque, charqui, sesina, 12. Mode of
preparing the sun-dried meat in Chile—Grasa or melted fat, 13.
Biltonge or dried meat of the Cape Colony—Pastoormah—dried
Elephant’s flesh—Hung Beef, 14. Mode of preparing Pemmican, 15.
Gelatine—Beef and Bone Soup, 17. Jellies unnutritious—Portable
Soup, 18. Meat Biscuit—Mode of making it, 19. Utilization of the Blood
of Animals for food, 21. M. Brocchieri’s experiments—Anecdote of an
unlucky Pig doomed to perpetual blood-letting, 23. Arctic luxuries—
Climatic difficulties, 25. A Tuski Feast, 27. A Greenland Banquet, 29.
Animal Food in the Arctic Regions, 30. A Sledge made of frozen
Salmon, 34. Frozen Food brought to the St. Petersburg Market, 35. A
Russian Dining-room, 36. Cooking at Cape Coast Castle—Food
customs and delicacies of the Aborigines of various Countries, 38.
Raw-flesh eaten in Greenland and Abyssinia, 42. Australian Food
delicacies, 45.
QUADRUMANA.
Monkeys eaten in South America, Africa, and the Eastern
Archipelago, 46. Mode of cooking them. Cheiroptera, or hand-winged
Animals—The Fox Monkey, and Bats eaten in the East, 50. Carnivora
—Hyena eaten by Arabs—Pole-cat in North America—Foxes in Italy
—Prairie Wolf in North America, 51. The Lion by the Arabs—The Tiger
by the Malays—The Puma by the Americans, 52. No reason why
Carnivorous Animals should not furnish wholesome and palatable
Food—Bear’s Flesh—A draught of a Quart of Bear’s Grease, 53.
Bear’s Paws and Steaks—Flesh of the Badger, 54. Dogs eaten in
olden times by the Greeks and Romans, and still considered a
delicacy in China, Zanzibar, Australia, and the Pacific, 57. Anecdote of
a Dog Feast. Marsupialia, or Pouched Animals—The Kangaroo—
Food delicacies from it—Mode of cooking, 58. Aboriginal practices
and Food in Australia, 60. Kangaroo-Rat—Opossum—Wombat, 63.
Rodentia—Marmot—Mouse—Musk-Rat, 64. Field-Rat—Rats eaten in
West Indies, Brazil, Australia, China, &c., 65. Chinese Dishes and
Chinese cooking, 66. California bills of fare, 69. Abundance of Rats in
Hong Kong and in Scinde, 62. Salted Rats an article of export from
India to China, 70. Bandicoot, Coffee Rat, Dormouse, Lemming, and
Jerboa eaten as Food, 71. Beaver—Porcupine, 72. Anecdote on
Rabbits, 73. Arctic Hare—Water Dog—Guinea Pig—Agouti—Paca
and Viscascha, 74. Edentata, or Toothless Animals—Native Porcupine
of Australia—Ant-eater and Armadillo, 76.
PACHYDERMATA, OR THICK-SKINNED
ANIMALS.
Baked Elephants’ Paws—Mode of cooking them, 76. Cutting-up the
Elephant, 78. African Haggis—Hippopotamus Flesh and Fat—Zee-
koe Speck, 80. Products of the Hog—Reading Bacon and eating
Bacon, 81. Swine feeding on Corpses in the Ganges, 82. Pigs fed on
Mutton, 83. Acres of Pork in America, 84. ‘Going the whole Hog,’ 85.
Origin of roast Pig, 86. Spanish Pigs, 90. Toucinho, or fat Pork, used
in Brazil—Peccary, Rhinoceros, and Tapir eaten, 92. Horse-flesh, the
recent endeavours to popularize it as an article of Food, 94. M. St.
Hilaire’s exertions in the cause—Historical progress—Horse-flesh
eaten in Africa, America, Asia, and Europe, 97. Experimental trials
and cooking, 100. Horse-flesh eaten unknowingly in many cases, 104.
Anecdote of Sausages—Evidence before Parliamentary committee
respecting Horse Sausages, 105. Unwholesome Meat, 106. Blowing
Veal, 109. Asses’ Flesh—The Quagga 110.
BIRDS.
No Carnivorous Birds eaten—Insessores or Perching Birds—Becafico
—Edible nest of the Eastern Swallow or Swift, 122. Mode of collecting,
localities, statistics, and details in the Eastern Archipelago, 123. The
Guacharo Bird, 128. The Diablotin or Goat-sucker—Spitted Larks,
129. Crows, Thrushes, and Robin Redbreasts eaten in Italy—The
Rice Bunting, 130. The Toucan—Parrot Pie—Gallinaceous Fowls—
Peacock Enkakyll, 131. Wild Turkey of New Granada—Value of
Poultry and Eggs consumed, 132. Fixed Tariff for Poultry and Game,
&c., in London in 1272—Price of Eggs, Pigeons, &c., in 1313, 133.
Prices of Poultry and Game in 1575, 134. Prices of Food and Poultry
in 1531, 135. Ancient Receipt for making a Game Pie in 1394, from
the Books of the Salter’s Company—Prices of Cattle and Dairy
produce in 1548, 137. Consumption and Statistics of Eggs—
Comparative use in Paris and London—Imports from Ireland—Modes
of testing the quality of Eggs, 138. Preservation of Eggs—Salted Eggs
—Pickled Eggs—Painted Eggs—Condensed Egg, 140. Roman
Preserves for fattening Poultry—Wild Game in Jamaica, 142.
Canadian mode of cooking Partridge, 143. Red-legged Partridge run
down on foot—Quail—Turtle Dove—Passenger Pigeon, 144. Hogs fed
upon the Squabs—Canvas-back Duck, 146. Cock of the wood—Wild
Birds of New Zealand, 147.
GRALLATORES.
Ostrich and Emu Eggs, 148. Bustards, 149. Clucking Hen and
Mangrove Hen of Jamaica, 150. Bittern—Snipe Woodcock—
Flamingoes’ tongues, 152.
NATATORES.
Sea-gulls eaten by the Chinese—Livers and Hearts of Penguins—
Puffins pickled with Spices, 153. The Mutton-Bird of Australia—Habits
of the Bird—Mode of taking them by the New Zealanders, 154. Birds
eaten in the Arctic Regions—Grouse Pie—Dovekey and Auk Pie—
Guillemot Soup, 156. Eggs of Sea Fowl—Large sale of them in San
Francisco, and at the Cape of Good Hope, 158. Penguins’ Eggs in
Tristan d’Acunha, 160. The Rookeries—Exciting Sport, 161. Annual
Egg gathering visits to the Pedro Keys from Jamaica—Description of
the Islets—Birds which frequent them—Recognised customs among
the Boatmen—The Egg Bird, 163. Turtle Eggs, 167. Wild and
Domestic Geese—Half-hatched Eggs eaten by the Esquimaux, 168.
Cygnets—Pintail Duck—Widgeon and Teal, 169.
REPTILIA.
Enumeration of the Reptiles in the Four Orders, eaten as Food, 169.
Land Tortoises and their Eggs, 170. Terrapin or Box Tortoise—Cruel
mode of killing them, 171. Tenacity of Life—Fluviatile Tortoises—The
Hiccatee of Honduras, 172. Shooting a Turtle—Abundance of large
Land Tortoises in the Gallipagos Islands—Very generally eaten in the
Pacific, Australia, South America, and Europe—Tortoise oil, 174.
Salted Turtle—Chasing the Turtle—Horrible process of removing the
Shell, 175. Dampier’s Description of Land Tortoises in the West Indies
in 1684—First Introduction of Turtle to England—Statistics of
Consumption—Noted City Houses for Turtle Soup, 176. Turtling in the
Grand Caymans, West Indies, 177. Mock Turtle and Real Turtle—
Ascension the Head Quarters for keeping Turtle, 178. Adventures of
Old ‘Nelson’—Turtle should be sent home in a Sealed Cask—Jaguars
of South America fond of Turtle and their Eggs—A Brazil Native will
eat 20 or 30 Turtle Eggs at a meal, 180. Description of the Eggs—
Hawk’s-bill Turtle eaten, but sometimes unwholesome—Collecting
Turtle Eggs on the Orinoco, by the Indians—Preparation of an Oil
called ‘Mantega’ from them—Gives Employment to several thousand
Persons, 181. Quantity made and Value—Not very pure—Uses of
Turtle Oil for Culinary and Illuminating Purposes, 182. The Iguana—
Description of it—Repulsive Appearance—Very Delicate Eating, 183.
Mode of cooking it—First Repugnance of the Early Spaniards to it, as
related by Peter Martyn, 184. Mode of Catching the Reptile by
Natives, 185. Hunted by Dogs in the Bahamas Islands—Met with and
esteemed in Australia, 186. Aboriginal Appreciation of it—Eaten by
Natives of Ceylon, 187. Eggs of this Lizard an esteemed Delicacy—
Should be introduced to our Tables—All kinds of Lizards eaten by the
Blacks of Australia, 188. Lizard Family obnoxious to Poisons—Lizards
brought to the Rio Janeiro market—Hatching a Crocodile by a Fancy
Poultry Breeder, 190. Eggs of the Alligator eaten—Effect of
Imagination on the Stomach, at a Dinner given by Dr. Buckland, 191.
Australian Crocodile eats like Veal, 192. Origin of the Australian
‘Bunyip’ Fiction—Flesh of the Crocodile musky, 193. Various Opinions
of Alligator Meat, 194. An Alligator Hunt in South America, 195. Eggs
and Skin of the Alligator eaten—Oil prepared from the Fat, 196.
Lizards, Serpents, and Snakes, 197. Swallowing Live Lizards
supposed to cure the Cancer—Boa-constrictor eaten, 198. Fried
Rattlesnake or ‘Musical Jack,’ 199. Roasted Snakes in Australia, 202.
Extending use of Frogs for Food in Europe, America, and the East—
Toads frequently sold for frogs, 204. Mode of skinning and preparing
them—Eaten boiled in Brazil, without any Preparation, 206.
FISH.
Abundance of Fish—Modes of preserving them—Analyses of their
Flesh, 208. Presence of Iodine, 210—Fish Chowder—Fish Glue and
Isinglass—Fish-maws, immense Trade in, 211. Caviar and the dried
Roes of Fish, 212. Ancient Customs, Prices, and Kinds of Fish used,
215. Fish Ordinaries, 216. The Russian Piroga, an oily Fish-cake—
Dried loaves of putrid pounded Fish eaten in Africa and South
America, 218. Bony Fishes—Unwholesome and Poisonous Fishes—
Assumed Causes for the Fish Poison, 219. Fish Liver and Gall, 221.
Classification of Fishes—Neglect of our Fisheries, 222. Ocean Fishes
dry eating—Mode of drying the Bonito—The hard horny pieces, under
the name of Cummelmums, used to rasp over Rice, 223. Shark’s
Flesh sold in the Havana Market—Shark Hunting—Excitement of the
Sport, 224. The Picked Shark—Spotted Dog-Fish—Pigs fed on them
—Shark oil, 228. Fisheries for the Sharks in India for the Fins—
Extensive Trade in these to China—Dogs trained to bring Sharks
ashore, 229. Anecdotes of Sharks, 231. The Sturgeon, a Royal Fish—
Flesh not much esteemed—Sturgeon’s Skull-cap and Shark’s Fin
Stew, Chinese Delicacies, 236. Lampreys—Eel Pies and stewed Eels
—Spearing Eels—Jews prohibited from eating them, 238. Comparison
between British Fish and Mediterranean Fish, 240. Finnon Haddock—
Fresh Herrings—Pickled Herrings—Red Herrings and Bloaters—
Origin of Smoked Herrings—Herring Pies sent from Yarmouth
periodically to the Queen, 242. Conger Eel dried and grated to powder
for making Fish Soup—Congers formerly reared in Vivaria by the
Romans, 244. The Sand-Eel and Sand-launce—Smelts—Whitebait,
245. Substitutes for Whitebait in distant Seas, 246. The Anchovy—An
Irishman’s Blunder, 249. The Sardine Fishery, 252. West Indian
Fishes—Hog Fish—Snapper—Queen Mullet—Paracuta—Callipeva—
Red Mullet—King Fish, &c., 253. The Sun Fish—Pacou—Gourami—
Caffum, 256. The Pirarucu—The Sheep’s Head—The Green Cavalla
—The John and Goggle-Eye—The Flying Fish, 259. Sprats—
Coveeching Fish—Mud Fish, 261. Lut-fisk of Sweden—Fish exported
from New Brunswick—The Sea-perch—The striped Bass—Brook
Trout and Sea Trout, 263. Gaspereaux or Alewives—Salmon-trout—
Skate—Capelan—Halibut Fins—Smoked Eels in New Brunswick and
Port Phillip, 266. White Fish of the North American Lakes—Gizzard
Fish—Mashkilonge—Trout and other Lake Fish, 268. Modes of
Fishing—Scoop Nets and Gill Nets—Angling through the Ice, 271.
Extreme Fatness of Lake Fish, 274. Fish Soup, 275. Fish of the
Pacific Coasts—Robalo, Corvino, Lisa, Bagre, 227. A Hawaiian
Restaurant—Raw Fish eaten—Salmon the King of Fresh-water Fish,
278. Salmon Fisheries of Oregon and California, 279. Chinese
Fisheries—Fish of the Australian and Indian Seas—Tamarind-fish—
Mango-fish—Black and white Pomfrets—Bombay Duck, 284. Fish of
the Cape Colony—Géelbeck or Cape Salmon, Snook, Silver fish,
Harders, Jacob Evertsen, Kabeljauw, Hottentot Fish, Windtoy,
Bamboo Fish, Galleon, Lake, &c., 286.
INSECTS.
Insects furnish many good Delicacies—Fairy Cates, 292. Coleoptera
—Larvæ or Grubs of Beetles eaten in various localities—Roman
Epicures used to Fatten them, 293. Goliath Beetles eaten in Africa—
Turkish Women cook Beetles in Butter to fatten themselves, 295.
Orthoptera—Locusts extensively eaten in Africa and Arabia—Modes
of Collecting and Cooking them, 296. Animals and Birds feed greedily
on them—Descriptions given by various Travellers, 300. Locusts
eaten in Eastern Asia—Grasshoppers tried and found to be good
eating—A Grasshopper Roast in California, 304. Neuroptera—
Termites, or White Ants, eaten by the Africans and South American
Indians—Yellow and Red Ants in Brazil—Ants Distilled for Brandy in
Sweden—Cocoons of the Wood Ant collected and sold for Feeding
Birds, 305. Caviar of Insect Eggs in Mexico—Axayacat—Mode of
Collecting—Cakes and Bread, called Hautle, made from them—Curry
of Ants’ Eggs, 306. Hymenoptera—Bees eaten in Ceylon—
Caterpillars of the Butterfly—Silk-worm Chrysalids Bugong Moth, a
great Delicacy to Natives of Australia—Sage-Apples or Galls, in the
Levant, 311. Hemiptera—The Cicada or Chirping Flies eaten in
America and Australia—Caterpillars eaten like Sugar Plums, 314.
ARACHNIDA.
Spiders eaten in Various Quarters as Centipedes are in others, 316.
CRUSTACEA.
Flesh of Crustaceans Difficult of Digestion—Varieties of Consumed—
Land Crabs—Their Habits—Varieties—Mode of Cooking them—An
Ingredient in the Famous ‘Pepper-pot,’ 316. Abundance of Land Crabs
at the Bahamas—mentioned by Virgil—Mason Crab of Chile eaten,
321. The Lobster—Where principally Caught—Preserved Fresh
Lobsters, 322. Salted Lobsters—Pond or Saltern, for keeping them, at
Southampton—A Tale with a Moral, 327. Turning Lobsters on their
Backs, 328. Live Crablets eaten by the Chinese, 329. Shrimps and
Prawns—Enormous Consumption of them—Instructions for Cooking
them, 350. Dried Prawns and Shell-fish—Large Trade in them in the
East, 332. Balachong or Gnapee, 333.
MOLLUSCA, &c.
Oysters—‘Natives and Scuttlemouths’—Racoon or Parasitic Oysters,
334. Large Trade in Oysters in America, at New York, Baltimore,
Boston, and New Orleans, 335. Bottled Oysters at the Cape—Mussels
—‘Old Maids’—Scallops—Clams and Clam Digging—Largely used for
Bait, 342. Periwinkles—Large Consumption of, in London—Whelks,
Boiled and Pickled, 345. Snails a Fashionable Article of Diet—Roman
Taste for them—A Snail Pie—The Vineyard Snail—Modes of Dressing
them, 346. Attempt of Two Philosophers to relish them, 347. Snail
Soup—The Parrot’s-bill Barnacle eaten, 349. Annelida—Palolo, a
Pacific Delicacy, 350. Diet of Worms—Cuttle-fish eaten, 352. Arcas
and Monodonta eaten—Sea Eggs or Urchins, 353. Holothuria—the
Sea Slug Soup of the Chinese—Bêche-de-mer or Tripang, 354. The
Times’ Correspondent’s Opinion of this Dish, 355. Extensive Fisheries
for the Animal, 356. Details of the Preparation and Statistics of the
Trade, 358. Varieties and Prices, 364.
CONCLUDING REMARKS.
Ignorance as to some of our Common Food—Ox Tongues—Polonies
—Confidence inspired by the Pie-man eating one of his own Pies,
367. We eat many things which would be refused by others, 368.
Bounty and Wisdom of the Creator in providing for Man—Difficulty of
determining what are Food Delicacies, 369. New Varieties of Food
may be Provided Artificially—Fresh Hides of Cattle a Delicacy in Java
—Buffalo Hides and other Skins made into Jellies at Home—Buckskin
Breeches, boiled and stuffed with Sea-weed for Food—Resumé of the
Dainties of Different People—Verification of the Proverb—‘One half
the world does not know how the other half lives.’
THE
CURIOSITIES OF FOOD.