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    Tata Choco Stick

    Uploaded by

    Sreeparna Saha
    Tata chocolate sticks can be promoted through television and mobile advertisements, as Tata is an established brand. Public relations efforts like coupon codes and discounts can help attract new customers. Eye-catching posters and hoardings on roads and construction sites can appeal to all age groups. Free samples in stores can help determine customer preferences and spread awareness. Sponsorship of events can reach a global audience. Distributors can directly sell products in bulk to stores and shops.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Tata Choco Stick

    Uploaded by

    Sreeparna Saha
    27 views1 page
    Tata chocolate sticks can be promoted through television and mobile advertisements, as Tata is an established brand. Public relations efforts like coupon codes and discounts can help attract new customers. Eye-catching posters and hoardings on roads and construction sites can appeal to all age groups. Free samples in stores can help determine customer preferences and spread awareness. Sponsorship of events can reach a global audience. Distributors can directly sell products in bulk to stores and shops.

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    tata choco stick

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    Tata chocolate sticks can be promoted through television and mobile advertisements, as Tata is an established brand. Public relations efforts like coupon codes and discounts can help attract new customers. Eye-catching posters and hoardings on roads and construction sites can appeal to all age groups. Free samples in stores can help determine customer preferences and spread awareness. Sponsorship of events can reach a global audience. Distributors can directly sell products in bulk to stores and shops.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    27 views1 page

    Tata Choco Stick

    Uploaded by

    Sreeparna Saha
    Tata chocolate sticks can be promoted through television and mobile advertisements, as Tata is an established brand. Public relations efforts like coupon codes and discounts can help attract new customers. Eye-catching posters and hoardings on roads and construction sites can appeal to all age groups. Free samples in stores can help determine customer preferences and spread awareness. Sponsorship of events can reach a global audience. Distributors can directly sell products in bulk to stores and shops.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    How to market it?

    In case of promotion mix for TATA chocolate sticks can be advertised as follows-

    ✓ Advertising the TATA chocolates can be promoted through the process of advertisement in televisions
    and mobiles which will reach a huge group of audiences and TATA being an established and trusted
    brand from ages, people will not hesitate to try the product.

    ✓ Public Relations The selling of the chocolates by TATA can be brought into the market through the
    process of guiding and attracting new customers by sending PR packages, coupon codes and discounts.

    ✓ Posters and hoardings the hoardings for advertisement of our range of chocolate around the
    construction site and on roads with prominent feature designs will be eye catching for all age group
    customers and our different flavours range will attract most of them.

    ✓ Sampling The process of sampling includes offering our range of chocolate to the customers visiting
    the store for free as a sample to taste and give opinions about the taste and the different flavours of the
    product which will help in two ways) it will help to find out the preferences of the age groups b) people
    will come to know about the product.

    ✓ Sponsorship The alignment with another brand in terms of advertising the chocolate through
    different events like sports, TV program, conferences etc which will reach a group of audiences globally.

    ✓ Direct sales The company can involve distributors that will help in selling the chocolates in bulk or in
    numbers directly to the customers from stores and local shops.

    How to make it profitable?

    - Customized Chocolate Gift box for special occasion like christmas, diwali, eid, on our official website.

    - It can be differentiated from the rest of the competitors by way of different packaging which comes in
    different shapes, sizes and colours.

    - It also offers healthy choices like dark chocolate, suger-free white chocolate with different nut topping
    such as almonds, walnut, raisins, etc

    - A fusion of different products is created through collaboration with other brands such as Oreo-
    flavoured choco stick. Etc.

    -we make sure that chocolates and ingredients that goes into making the chocolates, veerus more
    towards the healthy sides than the decadent’s side with very less preservatives added in the product.

    -Create a distinctive chocolate experience by arranging different events and collaborating with different
    confectionary stores such as Mio Amore, Cakes, Cookie Jar, etc.

    Launch event: On the occasion of World Chocolate Day, Tata chocolate India Pvt. Ltd. has rolled out
    #ChocolateCrazyWithSweet& healthytatachocolatescampaign. Executed in collaboration with
    ScoopWhoop, the brand has launched a relatable campaign that resonates with Gen Z and millennials.
    Tata chocolates India kick-started its #ChocolateCrazyWithSweet&healthytatachocolatescampaign with
    tiny love letters to pay homage to chocolate lovers on social media in the month of December, also
    celebrating the festival of Christmas.

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