MRP Format
MRP Format
MRP Format
ON
BM College Indore
2023-2024
CERTIFICATE
This is to certify that Vaishnavi Tripathi has undergone project entitled Impact of effective
advertising in increasing sales of Lakme products : A study ( with spe. Ref. to
– indore market ) towards the partial fulfillment of her two years Master Degree of Business
Administration (MBA) Successfully. She has carried out this project with full sincerity and
dedication and the work is original and genuine.
External examiner
BM COLLEGE OF MANAGEMENT AND RESEARCH, INDORE
DECLARATION
Research Student
VAISHNAVI TRIPATHI
ACKNOWLEDGEMENT
At the outset I extend my sincere gratitude to our Director Dr. Vijaylaxmi Iyengar for her
words of wisdom & encouragement during the MBA program.
I am sincerely grateful to my Supervisor Prof. Sonali Deshmukh Faculty guide BM College of
Management & Research, Indore for his generous and valuable guidance throughout my
research. Her / his constant motivation has helped me at each step in completing this thesis.
The words of gratitude are also due to honorable faculty members of the institute Prof Ragini
Hardiya , Prof. Ankit Trivedi, Prof. Priya Yadav , Prof. Sonali Deshmukh , Prof. Rajendra
Sisodiya , Prof. Deepika Dubey for their words of encouragement.
I am also thankful to the librarian Ms. Vidhya Pal, Office Executive Mr. Manoj Gothwal, Mr.
Manoj Kulkarrni,Computer lab-incharge Mr. Govind Rajput, who has extended their co-
operation during my research. From the bottom of my heart,
I am grateful to my respected Parents Mr. Umakant Tripathi Mrs. Pooja Tripathi for
providing moral support and inspiration every time.
Finally, due to the blessings of almighty God, I could complete this research on time.
Research Student
VAISHNAVI TRIPATHI
PREFACE
The research provides opportunity to a student to demonstration knowledge, skill and
competencies during the project. The training project help to know the problem in the
organization and to suggest them how to get rid of those problem although research have tried
my level best to prepare this report an error free every effort has been made to offer the most
authenticate position with accuracy to the topic; second will contain the objectives of the project.
The middle part has been giving a brief overview about the organization and the methodology to
be used in the project. Fourth chapter is the most important part as it will contain the analysis od
data. Last part has been dealing with the finding and suggestion.
Chapter One: - Deals with the conceptual framework related to Impact of effective advertising
in increasing sales of Lakme products
Chapter Two: - Deals with the company profile of increasing sales of Lakme products
Chapter Three: - Deals with the objectives of the study which covers the main motive of the
study and the main reason for the conduct of the study.
Chapter Four: - Deals with the review of literature which covers the early researches on the topic
done by research and the conclusion drawn by them will be used for further references.
Chapter Five: - Deals with the Research Methodology to be used by the researcher to analysis the
data and complete the study. It provides details related to the tools for collection and tools used
for data analysis.
Chapter Six: - Deals with the Data analysis of the study.
Chapter Seven: - Deals with the main finding of the study which is drawn after the conduct of the
study.
Chapter Eight: - Deals with the Limitation of the study.
Chapter Nine: - Consist of recommendations for future studies.
Chapter Ten: - Consist of conclusion of the study.
VAISHNAVI TRIPATHI
MBA III Semester
BM COLLEGE OF MANAGEMENT AND RESEARCH, INDORE
INDEX
PAGE
S.NO. LIST OF GRAPHS NO.
1 Gender
2 Age
3 Income
4 Education
5 Occupation
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
CHAPTER-1
INTRODUCTION
CHAPTER -2
COMPANY PROFILE
CHAPTER -3
OBJECTIVE OF THE STUDY
CHAPTER-5
RESEARCH METHDOLOGY
PART-A
DEMOGRAPHIC INFORMATION
1) Gender
A. Male
B. Female
Table No. 01
Graph No. 01
No. of respondent
20
male
female
Total
50
30
Result:
Interpretation:
2) Age
18-28
28-38
38-48
Above 48
Table No. 02 age of respondent
Graph No. 02
No. of respondent
10
20
18-28
28-38
38-48
Above 48
8
12
Result:
Interpretation:
CHAPTER -7
FINDINGS OF THE STUDY
Main findings
findings
CHAPTER-8
LIMITATION OF THE STUDY
CHAPTER-9
RECOMMENDATION OF THE STUDY
TAX SAVING MUTUAL FUNDS: A STUDY
(WITH SPECIAL REFERENCE TO AXIS BANK, INDORE)
CHAPTER-9
RECOMMENDATION OF THE STUDY
TAX SAVING MUTUAL FUNDS: A STUDY
(WITH SPECIAL REFERENCE TO AXIS BANK, INDORE)
CHAPTER-10
CONCLUSION OF THE STUDY
REFERENCES
BIBLOGRAPHY
WEBLIOGRAPHY
REFERENCES
BIBLOGRAPHY
QUESTIONNAIRE
Dear Sir/Madam,
Thanking you,
Nidhi Joshi
Name of Respondent………………..
Age……….
NOTE: Please tick mark () in appropriate option.
_________________________________________________________________
PART-A
DEMOGRAPHIC INFORMATION
PART-B
TOPIC BASED QUESTIONS
RESPONDENT SHEET
QUESTION A B C D E
No. % % % % %
1 40 60 - - -