MAHARASHTRA STATE BOARD OF TECHNICAL EDUCATION

JSPM’s

JAYAWANTRAO SAWANT POLYTECHNIC,

HADAPSAR
DEPARTMENT OF MECHANICAL ENGINEERING

Academic Year: 2020-21

PROJECTREPORT
On

“Choose any advertisement and analyses its

good and bad points.”

Program: ME Program code: ME6I

Course: Entrepreneurship development

Course code: 22032

Guided By
Mr. N.A.Bhad
 MAHARASHTRA STATE
BOARD OF TECHNICAL EDUCATION
Certificate
This is to certify that Mr. /Ms.

Roll Student Name Enrollment No. Exam Seat No.

No
17 Vinayak. B. Gonel 1807110283

of third Year of Diploma in Mechanical Engineering of Institute, Jawantrao

Sawant Polytechnic Hadapsar, (Code: 0711) has completed the Micro Project
satisfactorily in Subject- Entrepreneurship development (22032) for the academic
year 2020- 2021. As prescribed in the curriculum.

Place: Hadapsar Date: ___ / ___ / ______

Subject Teacher Head of the Department Principal

 ANEXURE II
Evaluation Sheet for the Micro Project
Academic Year: 2020-21 Name of the Faculty: Mr. N.A. Bhad
Semester: 6th Course code: 22032

Title of the project: Choose any advertisement and analyze its good and bad points.
COs ADDRESSED BY THE MICRO-PROJECTS:

MAJOR LEARNING OUTCOMES ACHIEVED BY STUDENTS BY DOING THE PROJECT:

Practical Outcomes: ______________________________________________________________

____________________________________________________________________________

Unit Outcomes in Cognitive Domain: ________________________________________________

____________________________________________________________________________

Outcomes in Affective Domain: ____________________________________________________

____________________________________________________________________________

Comment/Suggestions about Team Work/Leadership/Inter-Personal Communication(If Any)

______________________________________________________________________________

………………………………………………………………………………………………………

Marks out of 6 Marks out of

for performance 4for
Roll Student Name in group activity performance in Total out of 10
No (D5 Col.8) oral/
presentation
(D5 Col.9)
17 Vinayak Gonel

Name and Signature of Faculty Name and Signature of HOD

 INDEX

SR.NO. CONTENT

1 ACKNOWLEDGEMENT

2
PROJECT ABSTRACT

3 INTRODUCTION

4 CONCLUSION

5 RESOURCES USED
 Acknowledgement

At the outset we are so much thankful to Dr. S. M. Deokar, Principal, Jayawantrao

Sawant Polytechnic, Hadapsar, and Pune for his inspiration to undertake this micro -project. We
are also indebted to Prof. A.D. Sable, Head of Mechanical Engineering Department, for his
support while undertaking this micro-project.
We are immensely grateful to Mr. N.A. Bhad, Lecturer in Mechanical Engineering
Department, for his continuous pinpointing while completing this micro-project. Without his
guidance completion of this project would be impossible.
We are also thankful to all those who have motivated and supported us directly and
indirectly while undertaking this micro project.

Project Abstract
 Advertising is the best way to communicate to the customers. Advertising helps inform
the customers about the brands available in the market and the varieties of products useful to
them. Project’s aim is to analyze good and bad points of advertisement. And its motive is to get
knowledge about advertising.
Jawantrao sawant polytechnic

Micro Project - Choose any advertisement and analyze

its good and bad points.

Subject- Entrepreneurship development Class- TYME-1

Subject Code- 22032

Subject teacher- Mr. N.A.Bhad

Team members:-

Name Roll No.

Vinayak Gonel 17
Introduction

Advertising plays an important role in our everyday life. It mainly determines the image
and way of life and it has an impact on our thinking as well as on the attitude towards ourselves
and the world around us. Advertising shows us ready forms of behavior in a certain situation. It
determines what is good and what is bad. We buy what people say or "advise”. I chose this
topic because it is very relevant today and it is interesting by its complexity and psychological
essence. Everyone, even without realizing it, is influenced by advertising. We do not notice
how it affects us.

The pressure of advertisement is growing every day.

A significant amount of money is spent on advertising campaigns bringing to the

companies multi-billion profits. Moreover, it is a "product of the first necessity" for any
enterprise, aimed at a commercial success, and it is becoming more and more expensive.
According to statistics media the money spent on advertising in Finland was 1313, 1 million euro
in 2012 and 1206, 7 million euro in 2013.

Advantages of Advertising:
Increase in Sales:
The main object of the manufacturer in advertising his products is to promote the sale of
his products. Goods produced on a mass scale are marketed by the method of mass persuasion
through advertising.

Repetition of advertisements, the manufacturers are not only able to retain existing
markets but are also able to expand the markets both by attracting more people to their products
and also by suggesting new uses for them. Advertising is a helping hand to selling.

Lower Costs:
Sales turnover and encourage mass production of goods are enhanced by advertising that
results in large scale production, average cost of production reduces and results in higher profits.
At the same time, when the cost of advertising and selling costs gets distributed over a larger
volume of sales, the average cost of selling also lowers down.
Greater Dealer Interest:
Advertising creates demand by which every retailer gets an opportunity to share with
others. Hence, the retailers who deal in advertised goods are materially assisted by advertising in
the performance of their functions. The retailers have not to bother much about pushing-up the
sale of such products. Therefore, they evidence more interest in advertised products.

Disadvantages of Advertising:
Deferred revenue expenditure:
It is deferred revenue expenditure, as the results are not immediate. As advertising
occupies a substantial portion of the total budget of the organization. Hence, investing a large
sum in it does not necessarily yield immediate results thus limiting its utility.

Increased Cost:
It is much debated whether advertising induces additional cost upon a product which the
community has to pay. In a sense, it is true since expenses on it form a part of the total cost of
the product. But at the same time, it would be unjust to infer that if the advertising costs were cut
down the goods would necessarily be cheaper. Advertising is, one of the items of costs but it is a
cost which brings savings in its wake on the distribution side.

Multiplication of Needs:
Advertising compels people to buy things they do not need as it is human instincts, to
possess, to be recognized in the society, etc. are provoked by advertiser in order to sell products.
At times, various types of appeals are advanced to arouse interest in the product. Sentiments and
emotions are played with to gain customers.
Analysis of coca cola advertisement

Advertise: Share a Coke

Background
With the world flocking to the digital space, the way we connect has started to change,
and, it would seem, the more friends we gather online the fewer we see in real life.

Coke needed to adapt to this changing environment and needed a campaign that would
encourage people to connect with the brand both online and offline. In addition, summer has
always been a key sales period for Coca-Cola. With the introduction of new products, brand
extensions and the blurring of traditional categories, however, the soft drink market has never
been so competitive.

So in summer 2011, Coca-Cola wanted a big idea to combat this competitive market and
get Australians to sit up and notice Coke. A campaign was needed that would make a big splash
and disrupt and excite Australians. It also needed to have mass appeal, while hitting the 24-year-
old bull’s-eye target.

Fig. Coca cola advertise

Positive points

 The primary campaign objective was simple: increase consumption of Coca-Cola over
the summer period. The secondary objective was to get people talking about Coke again.
 The campaign needed to make consumers see Coke in a way that would encourage them
to actually consume the product, not just love the brand.
 The advertisement has a good purpose for people to consume the product.
 The company deals with the shop owner for product sale. Therefore, the company does
not now the thought of people about the product. So it is necessary to have a contact of
consumer and company through ant number or a link or email. Thus advertise contain a
link for people to give their feedback.

Negative points

 The background in the ad for a coke may be an image of a family in summer.

Background is used in Marketing to produce a desired response.
 A advertises should not over highlight coca cola as advertise may back fire.
 A advertises should highlight the color brown, red and white as it is the color of brand
and coke.
 A advertise should have any celebrities in order to grab attention immediately and
enhance a brand, and for that reason it has always been a high-impact marketing tool.
Conclusion:

We have successfully completed the micro project and analyzed a coca cola
advertisement and brought out its good and bad points under the guidance of Mr. N.A.Bhad Sir.
Resources Used:

 Google search engine

 News papers
 Books based on advertising
 WEEKLY PROGRESS REPORT
MICRO PROJECT

CLASS:- TYME-1

SR.NO. WEEK ACTIVITY PERFORMED SIGN OF DATE

GUIDE
1 1st Discussion and finalization of
topic

2 2nd Preparation and submission of

Abstract
3 3rd Literature Review

4 4th Collection of Data

5 5th Collection of Data

6 6th Discussion and outline of

Content

7 7th Formulation of Content

8 8th Editing and proof Reading of

Content
9 9th Compilation of Report and
Presentation
10 10th Seminar

11 11th Viva voce

12 12th Final submission of Micro

Project

Sign of the student