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    What Is Visual Design? - Digital Skills: User Experience - Accenture

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    Yuriko Virginia Gosang
    The document discusses visual design and its impact on user experience. It defines visual design as the process of adding aesthetics to design, including typography, colors, images, spacing, shapes, lines, and symbols. It notes that visual design conveys how users should feel about a product before interacting with its content, and can build trust and delight or lead to mistrust and misunderstanding. The document provides exercises for analyzing websites based on their visual design elements and the feelings they elicit.

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    What Is Visual Design? - Digital Skills: User Experience - Accenture

    Uploaded by

    Yuriko Virginia Gosang
    10 views2 pages
    The document discusses visual design and its impact on user experience. It defines visual design as the process of adding aesthetics to design, including typography, colors, images, spacing, shapes, lines, and symbols. It notes that visual design conveys how users should feel about a product before interacting with its content, and can build trust and delight or lead to mistrust and misunderstanding. The document provides exercises for analyzing websites based on their visual design elements and the feelings they elicit.

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    What is Visual Design? - Digital Skills: User Experience - Accenture

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    The document discusses visual design and its impact on user experience. It defines visual design as the process of adding aesthetics to design, including typography, colors, images, spacing, shapes, lines, and symbols. It notes that visual design conveys how users should feel about a product before interacting with its content, and can build trust and delight or lead to mistrust and misunderstanding. The document provides exercises for analyzing websites based on their visual design elements and the feelings they elicit.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    10 views2 pages

    What Is Visual Design? - Digital Skills: User Experience - Accenture

    Uploaded by

    Yuriko Virginia Gosang
    The document discusses visual design and its impact on user experience. It defines visual design as the process of adding aesthetics to design, including typography, colors, images, spacing, shapes, lines, and symbols. It notes that visual design conveys how users should feel about a product before interacting with its content, and can build trust and delight or lead to mistrust and misunderstanding. The document provides exercises for analyzing websites based on their visual design elements and the feelings they elicit.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    What is Visual Design?


    33 comments

    In this article, we’ll be looking at visual design and its effects on user experience.

    By visual design, we also mean ‘brand’ or ‘graphic design’, which is the process of adding aesthetics to
    your design. Aesthetics in this case means literally “how it looks and feels”. But this is a lot more than
    just adding pretty colours; there are several important things you should keep in mind.

    Typography describes what you use for writing text: body text, headlines, and buttons. This
    includes things such as font, text sizes, and colours

    Colours are something you can use to draw attention or categorise items, and colour schemes
    are also important for your branding

    Image styles are really important for the look and feel of your page. So are you using, for
    example, photography or a cartoon image?

    Spaces, shapes, and lines are ways to construct and visually divide your page and can help
    add clarity or emphasis

    Symbols are icons you can use for menus, user actions, or content categories – these should
    be familiar visual cues to help a user

    Finally, branding is important. What is the message that you’re trying to convey? You may
    be creating a brand from scratch, updating one or working within existing ‘brand guidelines’;
    each of which are different challenges in how you approach the above.

    In contrast you may also hear of ‘functional design’ which describes how things work – such as features
    or interactions in your app or site – which show their behavior but without any visual styling. And
    ‘technical design’ is how the underlying technology will deliver the functional design, for example where
    data comes from or how components are to be built. All come together but are different elements you
    need to consider.

    For more information on visual design, see the document in the ‘Downloads’ section on Moodboards and
    Colour theory.

    Impact of Visual Design


    How you communicate with your users through graphic or visuals is incredibly important. This is based
    on you understanding your users and knowing how you want to interact with them and how they should
    feel during those interactions.

    Graphic and visual design is a way of you telling your users how they should feel about you and your
    product before they even get a chance to read your content. This can make or break the experience for
    your users. On the one hand, it can lead to a trustful experience and delight, if you set the right
    expectations. But on the other hand, it can lead to mistrust (e.g. poor or inappropriate branding) and
    misunderstanding (e.g. if your visual design is cluttered or unclear).

    Exercise
    Now that we’re talking about the impact of visual design, why don’t you write down a couple of websites
    you know.

    Are there any you can think of that you trust and you think are reputable?
    Are there some that are obviously directed at an age group, such as children?
    Lastly, can you write down one website that you don’t trust and wouldn’t recommend to anyone?

    Now, go back to these websites with your ‘visual design thinking hat’ on. Ignoring the actual content,
    review what colour schemes and fonts they have used. What else has contributed to the feeling that you
    have about them?

    Downloads

    Moodboards and Colour Theory pdf

    See also

    Guide to Visual Design

    This guide to visual design will help you to understand some of the methods used by your favourite
    websites and apps to give you a good experience.

    Share this article:

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    What are user journeys?video
    When to do Visual Designarticle
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