To: Grassroots Leaders, Activists, and Interested Parties

From: Emily Seidel, Senior Advisor, AFP Action

Earlier this year, when Americans for Prosperity Action announced our 2024 political strategy, we shared our
candid assessment of how our broken politics was standing in the way of advancing good policy. But we also
saw an opportunity to help ensure a brighter future for our country.

As we said in February, American politics are in a downward spiral, with both parties reinforcing the bad
behavior of the other:

• Republicans have been nominating bad candidates who are going against America’s core principles.
And voters are rejecting them.

• Democrats see this as an opportunity and are responding with extreme policies that also cut against
core American principles.

At a time in our country when millions of Americans are struggling, broken politics have made it nearly
impossible to advance needed solutions to record inflation, border security, skyrocketing health care costs,
and more. The good news is that AFP Action is in a position to do something about it.

We know to elect better leaders, we need better candidates. And that means we need to engage earlier and in
more primaries. As the presidential candidates set the tone for the entire election – we decided earlier this year
to start our work in primaries at the top of the ticket: the Republican presidential primary.

As many of you know, AFP Action has never engaged in a presidential election before, but as we said in
February, to write a new chapter for our country, we need to turn the page on the past. Donald Trump and Joe
Biden will only further perpetuate the country’s downward spiral in politics. Furthermore, a significant
majority of voters want somebody new. The American people have shown they’re ready to move on from the
current political era, so AFP Action will help them do that.

A Candidate Who Can Turn the Page and Win

As you know, this summer and into the fall, we have been engaging voters and watching the candidates,
seeing how they campaign, listening to what issues and themes they focus on, how they articulate their
principles and policy positions, manage their operation, and whether they resonate with voters.

Since the announcement in February, Americans for Prosperity has already reached out - either through door
knocks or phone calls - to more than 6 million voters to talk to them about the issues they care about and the
candidates they support to understand what’s important to them and how they’ll ultimately decide who they
support in next year’s primary. AFP Action has since acquired that data to analyze it as part of our decision-
making process and put it to work behind a candidate.

The results are incredibly encouraging: The American people are ready to move on, with nearly 75% of
Republican primary voters saying they are open to supporting a candidate other than Donald Trump. In
addition, nearly 60% of the Republican voters AFP spoke with who have never voted in a primary or caucus
say they are “extremely enthusiastic” to vote for the first time.

It’s now time to help rally those voters behind a candidate who can win the primary and win the general
election.

At the outset of our strategy, we made clear that we would be business-like in our decision. We would support
a candidate capable of turning the page on Washington’s toxic culture – and a candidate who can win. And
last night, we concluded that analysis.

That candidate is Nikki Haley.

AFP Action is proud to throw our full support behind Nikki Haley, who offers America the opportunity to
turn the page on the current political era, to win the Republican primary and defeat Joe Biden next November.
She has what it takes to lead a policy agenda to take on our nation’s biggest challenges and help ensure our
country’s best days are ahead. With the grassroots and data capability we bring to bear in this race, no other
organization is better equipped to help her do it.

Why Nikki Haley is the Best Choice for Our Country

When we set out to change the broken politics of Washington, we made clear that we would back a candidate
who could turn the page on today’s toxic culture and lead our country forward. But you can’t advance good
policy unless you win. Our internal polling confirms what our activists are hearing and seeing from voters in
the early primary states: Nikki Haley is in the best position to defeat Donald Trump in the primaries. Between
her surging to second place in the polls since August and being well-positioned amongst supporters of the
other candidates, she is in a strong position to gather more support. In addition, our internal polling
consistently shows that Nikki Haley is by far the strongest candidate Republicans could put up against Joe
Biden in a general election – winning every key battleground state and up nationally by nearly 10 points.
While our polling shows Donald Trump loses to Joe Biden, Nikki Haley outperforms Trump by 8 to 14 points
in the key Presidential battleground states.

In sharp contrast to recent elections that were dominated by the negative baggage of Donald Trump and in
which good candidates lost races that should have been won, Nikki Haley, at the top of the ticket, would boost
candidates up and down the ballot, winning the key independent and moderate voters that Trump has no
chance to win.

However, our engagement in politics has always been about more than winning elections. It’s about the
opportunity to change policy and improve lives. The reason we’re joining this fight to help elect Nikki Haley
isn’t just because we know she can win; it’s because of what she’ll do once she does. Our country is being
ripped apart by extremes on both sides. The moment we face requires a tested leader with the governing
judgment and policy experience to pull our nation back from the brink. Nikki Haley is that leader.
Nikki Haley has a long track record of empowering people with more freedom and opportunity and
supporting policies that favor competition over control. As Governor, Haley’s work to expand education
opportunities, improve access and lower costs in our health care system, and protect freedom and flexibility in
our workforce shows she shares our belief that the solutions to our most pressing challenges lie in free people
– not heavy-handed government. While we don’t agree with anyone on every issue, Nikki Haley, by far,
offers the best opportunity to improve the lives of all Americans.

The foremost challenge confronting our nation, affecting every American, is the economy. Nikki Haley
presents a bold and robust strategy to tackle the inflation that is making everything more expensive for
American families - addressing the out-of-control government spending and simplifying the tax code to
benefit the American people rather than special interests. Simultaneously, she has the courage to advocate for
reforms to an entitlement system that makes promises it can’t keep.

Nikki Haley will have the full weight and scope of AFP Action’s unmatched grassroots army and resources to
help her earn the support of Americans to become the next President of the United States of America.

What AFP Action’s Endorsement Brings

AFP has been speaking with millions of voters at their doorsteps and on the phone already this year. They
have also been targeting a unique universe of voters who vote reliably in general elections but not in the
primaries or caucuses. AFP Action has now acquired that data and will encourage a significant number of
these general election voters to vote in this primary. So far, enthusiasm to participate is far beyond what we
expected.

With the largest grassroots operation in the country and a presence in all fifty states, AFP Action’s
endorsement will put thousands of AFP Action activists and grassroots leaders into the field - with a focus on
the early primary states - knocking on doors and urging voters to support Nikki Haley.

Additionally, in the coming days, we’ll launch extensive mail, digital, and connected television campaigns to
supplement those on-the-ground efforts. As we’ve proven in past elections, a layered approach of digital and
mail, combined with that crucial one-on-one conversation at the door or on the phone, is the best way to
engage and persuade voters.

The Critical Impact on Down-Ballot Races from AFP Action and Americans for Prosperity

Americans for Prosperity and AFP Action will also remain laser-focused on hundreds of down-ballot races
nationwide, including in the U.S. Senate, House, gubernatorial, and state legislative races.

AFP is proud to be the largest, most data-driven, and most effective grassroots force in politics today, which
is largely due to the hard work and dedication of each and every one of you. In the last election cycle, AFP
and AFP Action engaged in a record-breaking 457 races, knocking on more than 7 million highly targeted
doors, delivering over 100 million pieces of mail, and making hundreds of millions more voter contacts
through phone and email.

With every door knock and phone call, AFP has been learning more about each voter - who is persuadable,
what persuades them, whether they intend to vote, and what issues matter to them in next year’s election.
Coupled with our leading-edge voter targeting and polling technologies through i360, this has provided us
with an unmatched level of on-the-ground intelligence and understanding of the current political landscape
that no public poll can begin to replicate.

But it’s important to remember that AFP Action’s efforts extend far beyond the presidential. If Donald Trump
were to be the nominee, our polls consistently show he would lose to Joe Biden. And our resources and
strategy to establish a critical firewall in the House and Senate become even more important to avoid single-
party rule in Washington D.C. Based on what we’ve seen over the last three years, a second term of the Biden
administration with control of both chambers of Congress would thrust our country into an economic tailspin
from which it would take decades to recover and threaten core constitutional protections, putting our system
of constitutionally limited government at risk. Thanks to the support of hundreds of fellow Americans who
have already given and will continue to give to these efforts, we expect to have the funds to fight on both
fronts.

A Note of Appreciation

On a final note, allow me to offer our thanks and appreciation to Governor DeSantis, who has been a
tremendous leader for the State of Florida. He has been a strong advocate for many important freedom-
oriented policies and fiscal responsibility in the Sunshine State, which is why we were proud to endorse him
for re-election in 2022.

We also understand that some of the Governor’s supporters, including some who support AFP, will be
disappointed in our decision. However, as the 2024 primary season heats up, we are entering a time period
that demands choices. Donald Trump won the nomination in 2016 largely because of a divided primary field,
and we must not allow that to happen again, particularly when the stakes are even higher in 2024.

A New Chapter for Our Country

From day one, we have been clear that broken politics today are producing a toxic situation in Washington,
DC, making it impossible to see the kind of progress on public policy at the federal level Americans need. For
our country to move past the current political situation – we’ve got to turn the page on the past several
years.

We believe Nikki Haley can help to write that new chapter for our country, lead with an inspiring vision for
the future, and win in 2024. We will be doing everything we can to help her do that.

Attachments:
• Internal Polling Memo
• Policy One Pager

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Paid for by Americans for Prosperity Action