THC 115 - Module 11
THC 115 - Module 11
THC 115 - Module 11
Urban Tourism
Welcome Notes:
WELCOME TO ALTERNATIVE DELIVERY MODE (ADM) ON MACRO
PERSPECTIVE OF TOURISM AND HOSPITALITY
Get ready to be challenged…
Learn something new every day by adapting the
‘New Normal’
I. INTRODUCTION:
This module focuses on Urban Tourism. Challenge yourself to understand and explain the
concept of urban tourism. You have also the chance to interpret and distinguish the planning and
management of urban tourism. Further, it is your opportunity to formulate and defend ideas relative to
the issues, problems and trends in urban tourism.
II. OBJECTIVES:
Before you proceed to the main lesson, test yourself in this activity.
Macro Perspective of Tourism and Hospitality Page 2 of 11
Urban Tourism
1. Name a particular landmark in your town or city and describe what makes that place unique?
- CITY BUS
City buses and province buses also have food and are close to where I study.
2. Why is tourism so important to a town city or state?
- I will earn more and get to know the city of our Town better
EXCELLENT!!!
You may now proceed to the main lesson.
THAT’S GREAT!
You may now proceed to the lesson.
services and be being nodal points of transport. Urban / city destinations offer broad and
heterogeneous range of cultural, architectural, technological, social and natural experiences and
products of leisure and business.
According to the United Nations, in 2015, 54% of the world’s population lived in urban areas, and
by 2030 this share is expected to reach 60%. Along with other key pillars, tourism constitutes a central
component in the economy, social life and the geography of many cities in the world and is thus a key
element in urban development policies.
Urban tourism can represent a driving force in the development of many cities and countries
contributing to the progress of the New Urban Agenda and the 17 Sustainable Development Goals, in
particular, Goal 11: Make cities and human settlements inclusive, safe, resilient and sustainable .
Tourism is intrinsically linked to how a city develops itself and provides more and better living conditions
to its residents and visitors.
Fulfilling tourism’s potential as a tool of sustainable and inclusive growth for cities requires a multi-
stakeholder and multilevel approach based on close cooperation among tourism and non-tourism
administrations at different levels, private sector, local communities and tourists themselves. Likewise,
the sustainable development and management of tourism in cities needs to be integrated into the wider
urban agenda.
Traveling to cities became easier, faster and in many cases cheaper than it was decades ago.
Important fact is that the awareness of possibilities that come with urban tourism rose significantly over
the years.
Transport
All the activities listed above are included in term in-the-city tourism however they are not
always identified as urban tourism, and could be part of other types of tourism (e.g. religious, cultural).
Growth of tourism in the cities is connected with main attributes of the city such as:
number of diversity of attractions
proximity to other attractions
level of transport
quality and size of accommodation
effectiveness of marketing and promotion
City tours
Tour operators have a varied offer of tourism packages that include visits within a specific city,
as well as several cities within a country or continent. In addition, expert tourist guides are available in
cities with a large influx of tourists.
VI. GENERALIZATION:
GOOD JOB!
You have come to an end of Module 11.
OOPS! By the way, you still have an assignment to do. Here it is…
VII. ASSIGNMENT:
ESSAY:
Directions: Before you begin writing, read the passage carefully and plan what you will say.
Your essay should be as well organized and as carefully written as you can make it. You can use extra
sheet of yellow paper for your answer.
1. What is in store for the travel and tourism industry in the post COVID world?
- first of all, I guess that they planned all kinds of about covid even though they are working they
protected as much as they can, they can prevent the virus, also for them to have a knowledge when it
comes to the virus, they know what they’re going to do in all situation can happened, they will search
ofcourse, if what they’re going to do also to more knowledge, because not all times is we can take care
of ourselves, sometimes we need the opinion of the others.
Macro Perspective of Tourism and Hospitality Page 10 of 11
Urban Tourism
TRUE OR FALSE: The following statements require you to answer true if the statement is correct, and
false if it is otherwise. Write the letter only.
1. B As a subject of research, urban tourism already existed before 80’s and until 90’s.
A. True
B. False
2. B City tourism or also called rural tourism is a type of tourism where is located in the large human
agglomerations, usually in the main cities of each country.
A. True
B. False
4. A Growth of tourism in the cities is connected with main attributes of the city.
A. True
B. False
5. B Urban tourism also brings negative effects such as air pollution, noise and decreased availability
of the city center and attractions important to local inhabitants (parks, cultural and recreational areas).
A. True
B. False
Macro Perspective of Tourism and Hospitality Page 11 of 11
Urban Tourism
6. B As mass urban tourism may affect the areas nowadays, it is unpopular to mention about
sustainable urban tourism.
A. True
B. False
7. B Urban tourists are susceptible to fashion as they often change taste and attitudes towards tourist
attractions.
A. True
B. False
8. A Popular trend among tourists is to spend rather shorter (2-7 days) periods of time in the urban
areas (weekend breaks, city breaks).
A. True
B. False
9. B Historical monuments and memorials, ancient statutes, cemeteries, unique street patterns are
typical urban tourism.
A. True
B. False