SNOOTY POOCH PET SALON

2F MILLENIUM OCEAN STAR BUILDING, GOVERNOR’S DRIVE,

4114, DASMARINAS CITY, CAVITE, PHILIPPINES

09157052778

A Final Examination Requirement

In the Subject – Advanced Communication

GEACM01X

Submitted by

Bartolome, Raphael

De Leon, Erin May

Gelido, Alexi Felice

Guimmayen, Karl

Kilala, Cali Shane

Mendoza, Jayvee

Mirondo, Justine Mae

Samonte, Marc Joseph

Sibonga, Jhoanna Rose

Soriano, Mara Yshie

Verzo, Russel Leirance

Yanuaria, Jacob

November 8, 2023
I. Introduction

Description of the Business

Snooty Pooch Pet Salon is a thriving startup positioned at the forefront of the pet industry, with a

vision to emerge as a distinguished provider of premium pet grooming services. Our

commitment is unwavering as we cater to the discerning needs of pet owners who place a

premium on top-tier care and styling for their cherished companions.

What truly sets us apart is our relentless pursuit of creating a grooming experience that is not

only exceptional but also luxurious and stress-free. We believe that pets of all breeds and sizes

deserve the royal treatment. This belief is the cornerstone of our business, guiding our every

action and decision.

In a pet industry that is evolving rapidly, we've identified a significant opportunity. With more pet

owners than ever seeking top-quality grooming and styling services for their four-legged family

members, we've devised a solution that strikes the perfect balance. Our approach combines the

expertise of our skilled groomers with a tranquil and calming atmosphere, ensuring that both

pets and their owners experience a level of care and service that is unparalleled.

The benefits of our proposal are multifold. For pet owners, it means entrusting their beloved

animals to a team of professionals who not only have the expertise but also the passion for pet

well-being. It offers them peace of mind, knowing that their pets will receive the best care

available. For pets, it means experiencing a grooming session that goes beyond aesthetics. We

are committed to ensuring that every pet leaves our salon not only looking fabulous but also

feeling rejuvenated and stress-free.

Ignite inspiration and innovation in the world of pet grooming, striving to provide every pet with a

pampering and stylish experience, redefining excellence in the industry.

Mission

Elevate the art of pet grooming by delivering top-tier services, fostering a stress-free and

luxurious experience for all pets, building a passionate and diverse team, and contributing

positively to the communities we serve.

Objectives

These objectives align with our mission and vision, highlighting our unwavering dedication to pet

care, ensuring customer satisfaction, pursuing growth, fostering creativity, nurturing a diverse

and skilled team, engaging with our communities, and upholding a commitment to excellence.

● To reach more clients and grow by 20% in our first year.

● To build an exceptional team of pet lovers who excel at their work.

● To be active in our communities and support local pet-related events.

● To continually enhance the quality of care provided, ensuring each pet receives

top-notch grooming and stays healthy.

● To make customers happy by going above and beyond to meet their expectations and

maintain strong relationships.

● To get creative with styling, offering unique options that let pets show off their

individuality.
II. Business/company/organization Logo
III. Business Idea/Concept/Services offered

At Snooty Pooch Pet Salon, we are on a mission to redefine the pet grooming experience. Our

core services encompass a comprehensive range of pet grooming solutions tailored to meet the

unique needs of pets and their owners. Here's a closer look at our offerings:

● Full Grooming and Styling: Our full grooming services include a meticulous bath,

haircut, and styling that suit each pet's breed and owner's preferences. We prioritize

style, hygiene, and the comfort of your pet.

● Bathing and Hygiene: We offer expert bathing services using premium, pet-friendly

products to ensure cleanliness, skin health, and a fresh, pleasant scent for your pet.

● Nail Trimming: Professional nail trimming is essential for your pet's well-being. Our

skilled groomers provide safe and precise nail care to prevent discomfort and injury.

● Ear Cleaning: Clean ears are vital for a pet's health. We perform gentle ear cleaning,

preventing infections and discomfort.

● Teeth Brushing: Dental health is often overlooked but is crucial for a pet's overall

well-being. Our teeth brushing service promotes good oral hygiene and a fresh breath for

your pet.

● Styling and Customization: We understand that each pet has a unique personality.

That's why we offer creative styling and customization options to let your pet's

individuality shine.
IV. Location

2F, Millennium Ocean Star Bldg., Governor's Drive, 4114, Dasmariñas City, Cavite, Philippines

Snooty Pooch Pet Salon is located on the 2nd floor of the Millennium Ocean Star Building,

Governor's Drive, Dasmariñas City, Cavite. This prime location is directly across from SM

Dasmariñas, a popular shopping center, making it easily reachable for the local community.

Accessibility for our clients is our top priority. Placing our salon near a major shopping center

allows pet owners to integrate grooming seamlessly into their daily routines. It's all about making

things convenient for them.

Moreover, our strategic placement along Governor's Drive provides excellent visibility, essential

for attracting new clients and establishing ourselves as a well-known presence in the

community. This helps us become a familiar choice in the neighborhood.

Our well-defined target market for Snooty Pooch Pet Salon centers on pet owners and

enthusiasts in Dasmarinas City and the surrounding Cavite region, aged between 25 and 65.

This diverse group, spanning young professionals, families, and seniors, all share a deep love

for their pets. We maintain a balanced representation of both genders in our customer base.

Their behaviors and preferences are marked by a profound devotion to their pets, emphasizing

well-being, grooming, and overall health. Convenience and accessibility are crucial, making our

grooming services fit seamlessly into their busy lives. Quality and professionalism are top

priorities, and they value meticulous care for their pets. Many also appreciate community

engagement, endorsing local businesses that actively contribute to their neighborhood's

well-being.

While our customers span various income levels, they all willingly invest in their pets' grooming

and well-being, demonstrating discerning spending habits. They understand the value of

top-notch care for their furry companions, reflected in their willingness to allocate resources to

pet grooming services, high-quality pet products, and accessories. In essence, our target

market is a diverse and dedicated group of pet owners who prioritize their pets' well-being, seek

high-quality and convenient grooming services, and appreciate community-oriented businesses.

In summary our target market are:

● Young Professionals

● Families

● Seniors

● Middle-income households to higher-income individuals

A. Competitors

Direct Competitor: Pet Express

In the pet grooming industry in Dasmarinas City and surrounding areas, Pet Express, located

within SM Dasmarinas, is a major competitor. They are the country's largest pet supply retail

superstore for dogs and cats and offer a wide range of pet products and services.

Their strengths include a modern, spacious grooming facility with trained professionals,

convenient location, and a comprehensive selection of pet products.

However, Snooty Pooch Pet Salon distinguishes itself by specializing in grooming services and

providing personalized care, prioritizing the well-being and individual needs of pets.

Indirect Competitor: Boogie’s Pet Supplies

Boogie's Pet Supplies is located on Don Placido Campos Avenue. They specialize in pet

supplies, offering various products for dogs and cats. While not a grooming service, pet owners

may opt for at-home grooming solutions using the supplies provided by this store.

Our distinction from Boogie's Pet Supplies lies in our focus on specialized grooming services

and personalized care, prioritizing the well-being and individual needs of pets.
B. Suppliers

Pet Edge: Pet Edge is a leading supplier of wholesale grooming supplies and discount pet

products. They provide us with essential grooming equipment, including sturdy grooming tables,

specialized pet tubs, grooming table arms, and cleaning supplies. Their reputation as the largest

supplier to pet care professionals and independent retailers ensures we have access to a wide

range of pet products at competitive prices. This partnership empowers us to maintain the

highest standards in pet care and grooming, prioritizing the well-being and safety of the pets we

serve.

Pet Warehouse: Pet Warehouse offers a wide range of top-quality pet shampoos and

conditioners for various coat types, meeting specific grooming needs. They stand out by

providing a diverse selection of pet products from various brands, enriching our product

offerings while ensuring competitive pricing. In addition to shampoos and conditioners, Pet

Warehouse supplies grooming tools like combs, brushes, slicker brushes, shedding blades, and

dematting tools, ensuring precision in professional pet grooming. They also offer clippers, blade

attachments for different coat lengths, pet nail clippers for safe trimming, specialized ear

cleaning solutions, and dental care products, promoting excellent pet oral hygiene.

Pet Discount PH: Pet Discount PH is a supplier for essential cages and crates. These items

are crucial for providing a secure and comfortable environment for our furry clients before and

after grooming. They are dedicated to enhancing the Philippine pet industry by continually

sourcing new and innovative pet products, ensuring that we can offer exceptional experiences

for our clients and their pets.

Local Veterinarians: We are proud to collaborate with local veterinarians, forging a strong

referral system that benefits both pet owners and their furry companions. This partnership

enhances our credibility and ensures that pets receive the holistic care they deserve. By

working closely with veterinarians, we can offer joint packages and services, providing peace of

mind to pet owners who seek comprehensive pet care.

Pet Accessory Retailers: Our commitment to pet well-being extends to partnering with local

pet accessory retailers. This collaboration allows us to cross-promote our respective services,

creating a win-win situation for both businesses. For instance, customers who make purchases

from our partner retailers can enjoy special discounts on grooming services at Snooty Pooch

Pet Grooming Salon. This partnership not only enhances the value we offer to our clients but

also strengthens the local pet community by promoting mutual support and convenience.
VIII. Personnel

Owner/Manager: Karl Guimmayen

Role: Oversees overall salon management, strategic planning, and ensures the smooth

operation of the business.

Contributions: Brings a passion for pets and entrepreneurial spirit to the business, helping it

thrive.

Qualifications: Karl holds a Bachelor's degree in Business Management, which has equipped

him with a deep understanding of business operations and strategic management. He is also

driven by a strong entrepreneurial spirit and a genuine passion for pets, making him an ideal

leader for the salon.

Operations Manager: Marc Joseph Samonte

Role: Responsible for daily operations, staff coordination, and ensuring efficient services.

Contributions: Smooth salon operations.

Qualifications: Marc Joseph has a Bachelor's degree in Business Administration, specializing

in operations management. His educational background ensures efficient daily operations and

effective staff coordination.

Financial Manager: Jacob Yanuaria

Role: Manages financial matters, including budgeting and accounting.

Contributions: Helps maintain financial stability.

Qualifications: Jacob is a graduate in Finance or Accounting. His financial expertise,

particularly in budgeting and accounting, plays a pivotal role in maintaining the salon's financial

stability.
Marketing Manager: Jhoanna Sibonga

Role: Oversees marketing initiatives, branding, and customer outreach strategies.

Contributions: Effective marketing strategies.

Qualifications: Jhoanna holds a Bachelor's degree in Marketing, making her well-versed in

branding and customer outreach strategies. Her skills are instrumental in creating effective

marketing initiatives for the salon.

Head Pet Groomer: Justine Mae Mirondo

Role: Leads the grooming team, ensuring pet safety and excellent care.

Contributions: Maintains high grooming standards.

Qualifications: Justine Mae is a certified pet groomer with a degree in Animal Science or a

related field. With several years of experience in pet grooming, she ensures that the grooming

team maintains high standards of care and safety for the pets.

Professional Groomer: Erin May De Leon

Role: Provides expert grooming services, with a focus on pet safety and comfort.

Contributions: Ensures top-quality grooming.

Qualifications: Erin May is a certified pet groomer with extensive training in pet safety and

grooming techniques, ensuring top-quality grooming services.

Creative Stylist: Jayvee Mendoza

Role: Specializes in creative styling to highlight each pet's individuality.

Contributions: Offers unique grooming options.

Qualifications: Jayvee is a certified pet stylist with expertise in creative styling to bring out the

unique personalities of each pet.

Role: Supports the grooming team, ensuring a clean and safe environment.

Contributions: Assists in maintaining a pleasant grooming environment.

Qualifications: Cali Shane has a Bachelor's degree in Veterinary Technology or a related field,

with a specialization in pet safety and grooming assistance.

Customer Service Representative 1: Felice Gelido

Role: Manages client appointments and inquiries, providing excellent customer service.

Contributions: Ensures smooth client interactions and appointment management.

Qualifications: Felice holds a Bachelor's degree in Business Administration, emphasizing

customer service skills and appointment management expertise.

Customer Service Representative 2: Russel Leirance Verzo

Role: Assists with client bookings, ensuring client satisfaction.

Contributions: Positive client experience.

Qualifications: Russel has a Bachelor's degree in Communication, which enhances his client

satisfaction and communication abilities.

Marketing Assistant: Raphael Bartolome

Role: Assists the marketing manager in marketing campaign execution and client engagement.

Contributions: Assists in creating and implementing effective marketing strategies.

Qualifications: Raphael's Bachelor's degree in Marketing or a related field, combined with

experience in marketing campaign execution and client engagement, contributes to the salon's

marketing strategies.
Salon Support Staff: Mara Yshie Soriano

Role: Provides general assistance in maintaining salon cleanliness and ensuring a pleasant

experience for pets and owners.

Contributions: Contributes to the overall hygiene and ambiance of the salon.

Qualifications: Mara Yshie's degree in Hospitality Management or a related field, along with

expertise in maintaining salon cleanliness and creating a pleasant environment, adds to the

overall hygiene and ambiance of the salon.

ORGANIZATIONAL STRUCTURE
IX. Operation Plan

Operating Hours: Snooty Pooch Pet Grooming is open for pet grooming from 8:30 AM to 7:00

PM on weekdays and from 8:30 AM to 5:00 PM on weekends. These hours give pet owners the

flexibility to set appointments for their furry friends.

Appointment Booking: We have an easy appointment system that allows pet owners to book

their pets' grooming sessions. You can make an appointment on our website, call us, or visit us

in person at our salon. This system helps us plan our daily schedule and make sure each pet

gets special care.

Grooming Procedures: Our grooming process is all about keeping pets happy and comfy. It

includes a good bath, a stylish haircut, and some pampering based on your pet's breed and

your preferences. Our trained groomers follow the best ways to make pets look and feel their

best.

Customer Service: At Snooty Pooch Pet Grooming, we think that how we treat people is really

important. Our staff is trained to be nice and helpful to pet owners. We handle questions,

bookings, and feedback with a smile. We want to build good relationships with our clients.

Quality Control: We are very serious about making sure that pets get the best care. We do

regular checks to keep pets healthy and follow safety rules. We also listen to our customers'

feedback to keep improving our services.

A. Online Presence

Our marketing strategy includes a focus on fortifying Snooty Pooch's online presence. We will

create a user-friendly website optimized for SEO, providing service details and easy booking

options. Active engagement with the pet-loving community on platforms like Facebook,

Instagram, and Twitter will be a key component, offering valuable content. Additionally, we'll

implement a convenient online booking system for our clients. This multifaceted approach aligns

with our mission to provide exceptional pet grooming services while strengthening our

connection with pet owners.

B. Offline Marketing

We recognize the value of offline strategies to expand our reach. Our offline marketing approach

is centered around community engagement. This involves active participation in and

sponsorship of pet-related events and charities. By doing so, we aim to deepen our connections

within the community while contributing to causes that matter.

Moreover, our referral program is a key component of our offline marketing efforts. We

encourage our existing clients to refer friends and family to Snooty Pooch by offering enticing

discounts on their next visit. This not only rewards our loyal clients but also extends our clientele

through trusted recommendations.

Tiered Pricing: At Snooty Pooch, we believe in flexibility to meet the diverse needs of our

clients. Our pricing strategy includes tiered pricing options, allowing clients to choose the level

of service that suits their pet's requirements and budget. This tiered approach takes into account

factors like the size and breed of the pet, the complexity of grooming, and the range of services

requested. Whether it's a standard grooming or a more specialized treatment, our tiered pricing

ensures our services are accessible to a wide range of clients.

Competitive Pricing: We understand the importance of competitive pricing in the pet grooming

industry. Our rates are carefully set to be within the range of what other local pet grooming

salons charge. We avoid significant underpricing, as we believe in delivering quality services

that reflect fair value. Competitive pricing not only ensures affordability for our clients but also

conveys our commitment to delivering high-quality pet grooming.

D. Distribution Channels

Snooty Pooch's distribution channel revolves around its physical location on the 2nd floor of the

Millennium Ocean Star Building in Dasmarinas City, Cavite, offering easy access to our pet

grooming services. Our online booking system and active presence on social media platforms

like Facebook and Instagram ensure clients can conveniently schedule appointments and stay

informed about our services. This straightforward approach ensures our services are accessible

and user-friendly, catering to the needs of local pet owners while maintaining an online presence

to broaden our customer base.

Our sales tactics are customer-focused and encompass various strategies. We prioritize

exceptional customer service, employing friendly and knowledgeable staff. Educational upselling

allows us to inform clients about the benefits of different grooming services without being pushy.

Loyalty programs and online promotions keep clients engaged, and we encourage referrals with

incentives. Our marketing materials emphasize the well-being of pets, and we provide

personalized grooming recommendations. Collaborating with local pet accessory retailers for

cross-promotions adds value. Client follow-up and seasonal promotions maintain client

engagement. These tactics are aimed at enhancing client satisfaction, loyalty, and attracting

new business to Snooty Pooch.