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Product Research

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BBA- 6B

Gig Economy

Final Project

Submitted to: Mam Afsheen

Team Members

Nimra Naseer
Mahnoor Altaf Sahar Hadi
(Leader)
BBHM-F18-203 BBHM-F20-203
BBHM-F20-214

Sobia
BBHM-F20-146
Project Name:
Product Research and Validation on Amazon

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Project Description
Product research and validation on Amazon refer to the process of identifying and evaluating potential
products to sell on the Amazon marketplace. The goal is to find products that have a high demand among
Amazon customers and low competition from other sellers.
Product research involves analyzing market trends, using tools like Jungle Scout, Helium 10 and
GRABLEY to find profitable product niches, and studying customer reviews to understand their pain
points and desires.
Once potential products are identified, the next step is product validation. This involves analyzing product
metrics such as sales volume, revenue, and profit margins, as well as evaluating the competition on
Amazon.
Product validation helps to ensure that the chosen product is a profitable and sustainable investment. It's
important to note that product research and validation are ongoing processes, as market trends and
competition are constantly changing.

Business Model
Wholesale

Fulfilment Method
Fulfilment by Amazon (FBA)

Wholesale model on Amazon means buying products in bulk directly from a manufacturer or distributor,
then shipping all of your inventory to Amazon, and they store it for you in one of their warehouses. Then,
when someone places an order, they'll ship the product to the customer.
Here are the basic steps of the FBA wholesale business model on Amazon:
 A seller identifies a product or set of products they would like to sell on Amazon.
 The seller identifies a manufacturer or distributor that produces or supplies the chosen products.
 The seller purchases the products from the manufacturer or distributor in bulk at a discounted
wholesale price and sends them to Amazon's fulfillment centers.
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 Amazon stores the products in their fulfillment centers and handles the picking, packing, and
shipping of the products to the end customers.
 The seller sets the retail price of the products and lists them on Amazon's marketplace.
 When a customer purchases the product, Amazon fulfills the order using the FBA service.
 The seller earns a profit on the difference between the wholesale price they paid for the product
and the retail price they sold it for, minus Amazon's fees for storage, picking, packing, and
shipping.

Amazon Market
USA

Why we choose USA marketplace?

USA UK
Good profit margin Low profit margin
Wholesalers and distributers are easily available
Difficult to find wholesalers with good profit
in US market margin

Sellers with low investment can also earn profit Sellers with low investments can’t have good
ROI
Less Tax VAT (20%) to amazon and wholesaler
Low demand of products on amazon as compared
High demand, high competition to us market because UK people prefer eBay
mostly.

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Product Hunting Tool

Helium 10 is a suite of software tools designed for Amazon sellers to help them manage and optimize

their businesses on the Amazon marketplace. The suite includes a range of features such as product

research, keyword research, listing optimization, inventory management, and advertising optimization.

With Helium 10, sellers can find profitable products to sell on Amazon, research and analyze keywords

to improve product visibility and rankings, optimize their product listings to increase conversions, track

their inventory levels, and manage their Amazon advertising campaigns to maximize their return on

investment.

Helium 10 is a popular tool among Amazon sellers and has been used by many successful businesses to

grow their sales and profits on Amazon.

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Winning Product

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Product Profile
URL https://amazon.com/dp/B083QNQQP9

ASIN B083QNQQP9

Brand Best Land

Product Category Beauty and Personal Care

Product Name 6 Pcs Matte Lipstick

BSR 60032

Price 11.88

Monthly Sales 4873

Monthly Revenue 48758.99

Reviews 396

Rating 3.9

No of active sellers 2

Weight 1.11012

Storage Fee (Jan - Sep) 36.6795

Storage Fee (Oct - Dec) 127.5810417

Best Sales Period 12/01/2022

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Helium 10 Results

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Keyword Research

Google Trends

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Profit Calculation

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