#MOREVIBRANCE

TECHNICAL MANUAL
 NEW
IGORA VIBRANCE
OUR STATE OF THE ART MOISTURISING DEMI-PERMANENT
HAIRCOLOUR, WITH A LIQUID FORMULA THAT CAN TURN
INTO A GEL OR CREAM FOR MORE SERVICE OPTIONS.

MOREPERFORMANCE
Up to 100% more Insta Shine* PLUS hair protection with a new
Moisture Protecting complex

MORECONVENIENCE
The new liquid formula with 1:1 mixing ratio allows for an
easier formulation, faster mixing and more efficient application**

MOREVERSATILIT Y
The liquid demi that allows you to choose either a Gel or
a Cream consistency. Experience the ease of use of a Gel,
or the preciseness which only a Cream can offer

MORECHOICE
Offer your clients the full range of demi services
(Tone-on-tone, Pastel Toning, Fashion Toning,
Neutralisation / Colour Correction, Colour Refreshing,
Clear Glossing) with over 65 shades that harmoniously
match IGORA Royal

NEW MOISTURE PROTECTING COMPLEX WITH

AQUAXYL™
The formula with AQUAXYL™ It controls the moisture
stabilises the inner moisture level within the hair during
level of the hair through a the development process
combination of sugar and stabilises the inner
molecules and vitamins. structure of the hair.

This “Anti-dehydration shield“

together with using up to 40% The alcohol-free formula
* vs. uncoloured hair

less alkalising agents (MEA)*** enriched with Vitamin B3 and

**vs. old formula

creates a clean canvas for an B5 shields and evens the hair

even colour result and protects surface for vibrant shine.
DISCOVER HOW IGORA VIBRANCE CAN DO MORE FOR YOUR BUSINESS. against hair breakage.
*** MEA= Monoethanolamine

2 3
THE IGORA COLOUR PORTFOLIO

NUMBERING SYSTEM OVERVIEW

Colour Depth Tone Direction Naturals Golds Chocolates Reds Pastels Boosters

-0 natural (neutral) The system is based on a combination of numbers.

The number 9-0 9-00 9-1 9-4 9-55 9-57 9-65 9-7 9,5-1 0-11 0-00
1 – black -1 cendré (blue/violet)
in front of the dash ( -57): 7
-2 ash (blue) Indicates the ideal depth and base 8-0 8-11 8-19 8-46 9,5-19 0-22
for the shade.
3 – dark brown -3 matte (green) The number(s)
57
7-0 7-00 7-1 7-4 7-48 7-55 7-57 7-65 7-77 7-88 9,5-21 0-33
4 – medium brown -4 beige (muted gold) after the dash (7- ):
First number after the dash indicates
5 – light brown -5 gold (gold) the primary tone direction. 6-0 6-12 6-46 6-6 6-63 6-68 6-78 6-99 9,5-4 0-55
The second number after the dash
6 – dark blonde -6 chocolate (warm brown)
shows the secondary tone (minor tone) 5-0 5-00 5-1 5-4 5-5 5-57 5-65 5-67 5-7 5-88 9,5-46 0-77
7 – medium blonde -7 copper (orange) or the number zero indicates a neutral
tone to achieve additional white
8 – light blonde -8 red (red) blending. 4-0 4-13 4-46 4-6 4-63 4-68 4-99 9,5-49 0-88

9 – extra light blonde -9 violet (violet)

3-0 3-65 9,5-5 0-89

1-0 3-19 9,5-98 0-99

IGORA ROYAL IGORA COLOR10

0-5
5

9,5-49 9,5-4 Naturals: Naturals Extra: Fashion Shades: Pastels: Boosters and Clear:
9,5-4
6
9- 4 9,5
-5
Neutralisers:
9-0 -0, -1, -4 -00 -5, -6, -7, -8, -9 9,5- 0- 0-00
0 8-46
9 -0 8-0 9-
55 What it is Neutral to cool Intensely Rich and Pastel tones to Neutralisers: Pure Gloss:
7-4
7-0 7-48 tones with up to pigmented natural intense colours create vivid Provide cool Intensify
0
7-0 6-0 6-46 7-5 50% white hair shades for up to with vibrant tonal pastels or pastel tonal directions natural colour
5 blending 70% white hair directions toning on level 9 Boosters: and condition
5-4
9-

5-0 6-
blending & lighter
57

00
5-5 63 Boost fashion Diluter:
5- 4-0 4-46 tone directions Reduces pigment
7-
57

4- on all bases concentration in

6-

9-6

3-0 63
0-77
6

highly pigmented
5-

5
7-6
75
4-

1-0 shades
5
6

5-6
3-6

5
5

5-7 5-67

Service Dual System For virgin and Dual System Pastel Toning, Fashion Toning, Clear Glossing
Opportunities Application, re-growth Application, Neutralisation / Pastel Toning, and Diluting
7-77
0-33

9-7

Tone-on-tone, application Tone-on-tone, Correcting Pre-Pigmentation

6-78

Neutralisation Fashion Toning

4-68

6-68

White Up to 50% Up to 70% Up to 50% / / /

Blending
88

13
4-

3-19
5-

Longevity Up to 25 Up to 25 Up to 25 Up to 12 Up to 12 /
88

6- 5-1 4-99 shampoos shampoos shampoos shampoos shampoos

7-

12

7-1
6-99
8
9,
0-2

0-8
5-
21

9-
2

1 8-1
1 8-19

9,5
-1
9,5-1 8
9 9,5-9

9
0-8
0-11
0-99
 DETERMINING THE GUIDELINES

RIGHT SHADE WHITE HAIR BLENDING

All shades are shown on the ideal base for the shade, indicated by % of white hair Shade Selection Activator Strength Development Time
the number in front of the dash, to deliver a true to swatch result:
Natural and Fashion Shades
0-30% 1,9% / 6 Vol.
(both can be used alone)
• Identify natural base hair colour, colour depth, and texture to IGORA VIBRANCE shades
choose the right IGORA VIBRANCE Activator Natural and Fashion Shades
may appear darker during the 30-50% 4% / 13 Vol.
(both can be used alone) 20 min
• I dentify the white hair percentage on the re-growth to choose development time.
the right mixing ratio between Natural and Fashion shade The shade depth is in line Mix Natural Extra Shade
with the indicated number 50-70% with Fashion Shade 4% / 13 Vol.
• Identify the colour on the mid-lengths and ends (depth and (re-growth application only)
tone direction) to choose the desired tone on the shade.
EXPERTTIP 70-100% Use IGORA ROYAL (permanent hair colour from Schwarzkopf Professional) 30-45 min

CHOOSING THE GUIDELINES FOR

RIGHT CONSISTENCY CLEAR GLOSSING

The NEW IGORA VIBRANCE Activator System allows you to choose
between a Gel or soft Cream consistency. AND DILUTION
IGORA VIBRANCE CLEAR 0-00 is a non-pigmented formulation and can
• The IGORA VIBRANCE • The IGORA VIBRANCE be used as a stand-alone gloss service, after a colour service or to dilute IGORA
Activator Gel 1,9% / 6 Vol. Activator Lotion 4% / 13 Vol. VIBRANCE shades to reduce depth, intensity and to create pastel tones.
contains a gel-ifying agent contains a special thickening
which creates a unique agent, which transforms the USAGE INSTRUCTIONS:
Gel consistency ideal for liquid colour into a cream Gloss Service/After Colour Service: Diluter: To be used:
bottle applications like consistency enabling precise,
• To give the hair an extra boost of shine, • Add the desired amount of Clear 0-00 to • stand alone gloss service
quick services at the basin. easy and fast application.
apply product generously from re- the chosen IGORA VIBRANCE shade • after a root colouration to additionally
growth to ends (without Activator) • Increase the amount of Activator refresh dull mid-lengths and ends
IGORA VIBRANCE is now formulated with an easy 1:1 mixing ratio on all shades. • Leave for 5 – 20 min. depending accordingly, always maintaining a 1:1 • to dilute IGORA VIBRANCE shades to
on hair condition and rinse off mixing ratio with the shade and Activator reduce depth and intensity
thoroughly ratio with the shade and Activator • to create pastel tone directions
• View mixing table below for more details
ACTIVATOR STRENGTH

AND MIXING
Dilution
Recommended mixing ratio (always respect the 1:1 mixing ratio
1, 3, 4, 5 6, 7, 8, 9
with IGORA VIBRANCE Activator)
Colour depth

Mixing Ratio Activator Levels Usage Development Full intensity • 60g of IGORA VIBRANCE shade
strength of lift Time
• Dual System Application:
Refreshing mid – lengths and ends*
• 45g of IGORA VIBRANCE shade
• Pastel toning & Neutralisation Moderate dilution
1,9% / 6 Vol. None • 15g of IGORA VIBRANCE Clear 0-00
*`E xplanation of DUAL SYSTEM

• Tone-on-tone services
APPLICATION on next page

• Colouring darker
• White hair blending up to 30%
Mix 1:1 5-20 min • 30g of IGORA VIBRANCE shade
Soft dilution
• Dual System Application: • 30g of IGORA VIBRANCE Clear 0-00
Refreshing mid – lengths and ends
Soft brightening (up to
4% / 13 Vol. • Maximum vibrancy with fashion shades Ideal for warm Fashion Shades.
1 level on light bases)
• White blending up to 70% with DILUTING A SHADE will reduce
Natural Extra Shades its white blending.
EXPERT TIP

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GUIDELINES FOR APPLICATION

MIXING BOOSTERS METHODS

Tonal Depth 1, 3, 4, 5 6&7 8&9 DUAL SYSTEM APPLICATION
is a professional application method that combines permanent hair colour for the re-growth
Add up to 15% Add up to 5% Add up to 2,5% area with demi-permanent hair colour for the mid-lengths and ends. This system keeps hair
Soft of the Booster of the Booster of the Booster lengths and ends in optimal condition for more vibrant shine and a gentle touch.
Neutralising Boosters:
0-11, 0-22, 0-33 Results 10g per 60g of 3g per 60g of 1,5g per 60g of
IGORA VIBRANCE IGORA VIBRANCE IGORA VIBRANCE Start application on dry hair
Neutralising additive to
provide cool tonal directions 1. Apply IGORA ROYAL to re-growth taking fine sections (leave to develop 10-20 min)
Add up to 25% Add up to 10% Add up to 5%
to be added to IGORA Intense of the Booster of the Booster of the Booster 2. Apply IGORA VIBRANCE evenly to mid-lengths and ends
VIBRANCE shades Results (leave to develop for another 10-20 min.)
15g per 60g of 6g per 60g of 3g per 60g of
IGORA VIBRANCE IGORA VIBRANCE IGORA VIBRANCE

Add up to 25% Add up to 10% Add up to 5% FULL HEAD APPLICATION

Fashion Boosters:
Soft of the Booster of the Booster of the Booster • Start application on dry or towel-dried hair
0-55, 0-77, 0-88,
Results 15g per 60g of 6g per 60g of 3g per 60g of
0-89, 0-99 • Part the hair into 4 quadrants
IGORA VIBRANCE IGORA VIBRANCE IGORA VIBRANCE
Additive to boost fashion • Apply evenly from re-growth to mid-lengths and ends
tone directions on all bases. Add up to 30% Add up to 20% Add up to 10%
To be added to IGORA • Development time: 10 – 20 min.
Intense of the Booster of the Booster of the Booster
VIBRANCE shades
Results 20g per 60g of 12g per 60g of 6g per 60g of
IGORA VIBRANCE IGORA VIBRANCE IGORA VIBRANCE GLOSSING, CLEAR GLOSS, PASTEL TONING & NEUTRALISATION
New IGORA VIBRANCE comes with 8 NEW Toners and a NEW CLEAR 0-00.
When adding a Booster to a selected IGORA VIBRANCE shade, Use to neutralise after lightening services or to create beautiful pastel tones.
the amount of Activator must be increased proportionally. When
adding a Booster into the colour formula, keep in mind that the NEUTRALISATION AFTER LIGHTENING SERVICES:
amount of the Booster may influence the colour depth. • Apply IGORA VIBRANCE Toner evenly to towel-dried hair
• Development time: develop visually for 5-20 min. EXPERT TIP
EXPERT TIP
Use BOOSTERS to
PASTEL TONING: neutralise or adjust
GUIDELINES FOR • Pre-Lighten hair to level 9 or lighter
the desired tone.
Follow instructions

PRE-PIGMENTATION
• Apply IGORA VIBRANCE Toner evenly to towel-dried hair in the GUIDELINES
• Development time: develop visually for 5-20 min. FOR MIXING
BOOSTERS.

USING IGORA VIBRANCE PLACEMENT OR FREEHAND APPLICATION

• Start application on dry hair.
Pre-pigmentation is recommended when colouring 2 or more levels darker and/ • I solate selected strands in foils or work with a freehand technique
or to ensure the desired tone direction on porous (pre-lightened) hair. The to create multi-dimensional results
pre-pigmentation shade depends on the desired level of the IGORA ROYAL or • Development time: 10 – 20 min.
IGORA VIBRANCE target shade. RINSING:
Recommended At the end of the development time, add a small amount of warm water, gently massage to emulsify and rinse
Level of target shade Activator Mixing Ratio
IGORA Vibrance Shade out thoroughly until water runs clear. Then follow Post Colouration Treatment below.
8- Light Blonde
7- Medium Blonde
0-55 Booster POST COLOURATION
6- Dark Blonde
TREATMENT
0-77 Booster 1,9% / 6 Vol. 1:1
5- Light Brown Shampoo with BC BONACURE pH 4.5 Color Freeze
4- Medium Brown Sulfate-Free Micellar Shampoo. For long-lasting,
3- Dark Brown 0-88 Booster intense colour results use BC BONACURE pH 4.5
1- Black Color FREEZE Conditioner or Treatment.
RINSING: EXPERT TIP
At the end of the development time, add a small amount of warm water, gently massage to emulsify and rinse out To maintain colour longer, make sure clients take home
thoroughly until water runs clear and blow-dry the hair. BC BONACURE pH 4.5 COLOR FREEZE range.

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SERVICE

OPPORTUNITIES
ACTIVATOR GEL ACTIVATOR LOTION
Services 1,9% / 6 Vol. 1,9% / 6 Vol. or 4% / 13 Vol.

• Refresh and re-new faded mid-lenghts and

Dual System • Refresh faded mid-lengths and ends, ends, while developing permanent colour at
Application/ while developing permanent colour at the the re-growth
Refresh re-growth
• Harmonise tone from re-growth to ends

• Enhance, enrich, change, match, tone down,

or intensify natural or colour-treated hair • Enhance, enrich, change, match, tone down,
Tone-on-tone
• Create depth on re-growth area on lighter or intensify natural or colour treated hair
natural bases

• Natural and Fashion shades blend up to 50%,

White hair
• Blend up to 30% white hair Natural Extra shades (-00) shades, blend up
blending
to 70% white hair *

Pastel • Add a pastel hue on natural light bases, pre-lightened

Toning or highlighted hair

Neutralisation • Neutralise unwanted tone direction

Colouring • To add depth on porous, pre-lightened

Darker bases (up to 2 levels)

Clear • Deposit shine only (can be used without IGORA

Glossing VIBRANCE Activator)

*Only apply Natural Extra shades (-00) on the re-growth or virgin hair.

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 STEP 1
After pre-lightening use shampoo & conditioner to create an
even hair structure before applying the IGORA VIBRANCE Toner

STEP 2
• Mix equal parts of IGORA VIBRANCE 9,5-1 and
CLEAR 0-00 and add IGORA VIBRANCE Activator Gel
1,9% / 6 Vol. in a ratio 1:1
• Apply on damp hair using applicator bottle

STEP 3
• Develop for 5 - 20 minutes
• Develop visually until the desired neutral effect is achieved

When neutralising brassy/yellow

tones on the mid-lengths and ends:

TIPS & TRICKS

- apply the neutralising shade
to the mid-lengths and ends,

BREAK THE
develop visually 5-10 minutes.
- apply the neutralising shade
to the re-growth area, develop
visually up to 5 minutes.

BRASS
Hair is pre-lightened with IGORA VARIOBLOND SUPER PLUS,
mixed 1:2 with IGORA ROYAL OIL DEVELOPER 6% / 20 Vol.
or 9% / 30 Vol. on mid-lengths & ends depending on base colour,
IGORA ROYAL OIL DEVELOPER 3% / 10 Vol. on the re-growth.
COLOUR FORMULA:
IGORA VIBRANCE 9,5-1 & CLEAR 0-00 (1:1)
mixed with VIBRANCE Activator Gel 1,9% / 6 Vol.

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PAINT ME
PASTEL
STEP 1
• Start with clean damp hair

COLOUR FORMULAS:
Use following shade-combinations all mixed 1:1
with IGORA VIBRANCE Activator Gel 1,9% / 6 Vol.
STEP 2
COLOUR 1: IGORA VIBRANCE 9,5-1 + 0-00 (1:1)
COLOUR 2: IGORA VIBRANCE 9-7 + 0-00 (1:1) • Start in the nape area and apply COLOUR 1
COLOUR 3: IGORA VIBRANCE 9,5-49 + 0-00 (1:1) 5 cm from the scalp
• Alternate COLOUR 1, COLOUR 2 and COLOUR 3
section by section on mid-lengths and ends

STEP 3
• Continue the technique on the remaining 2 sections

STEP 4
Leave to develop for 20 minutes

TIPS & TRICKS

Take VERTICAL SECTIONS instead of horizontal.
This provides a seamless fusion of colours used
when hair is styled. Horizonal sections may
result in the colour being too pre-dominant
on the top section.

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 STEP 1
• Start with clean dry hair
• Starting at the crown, section the hair from ear to ear
• Clip the front section of the hair forward
• Clip the back section of the hair

STEP 2
Using foils alternate the effect colours COLOUR 2 and
COLOUR 3 in thin slices throughout the front section

STEP 3
Apply COLOUR 1 from root to ends on the rest of the hair
(do not forget to also apply colour at the base of each foil
to create a shadow effect)

To CUSTOMISE THE COLOUR RESULT choose

TIPS & TRICKS

complementary shades to be used in

COLOUR
thin slices as follows:
• Same as target shade but lighter
• Strong fashion mix tone to break
colour and create fusion effect

REBEL
COLOUR FORMULAS:
COLOUR 1: IGORA VIBRANCE 9-7 + 7-77 (1:1)
with Activator Gel 1,9% / 6 Vol.
COLOUR 2: IGORA VIBRANCE 0-89 + CLEAR 0-00
with Activator Gel 1,9% / 6. Vol
COLOUR 3: IGORA VIBRANCE 9-7 with Activator Gel 1,9% / 6 Vol.

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GLOSS
BOSS
STEP 1
Shampoo and towel dry the hair

COLOUR FORMULA:
IGORA VIBRANCE CLEAR 0-00

STEP 2
Apply IGORA VIBRANCE CLEAR 0-00 pure, no mixing with Activator Lotion
needed, as no pigments are involved, only additional gloss is added

STEP 3
Comb through for even distribution and saturation of product

STEP 4
Develop for 5-20 minutes and rinse thoroughly

TIPS & TRICKS

The 0-00 Clear can
also be used to
REDUCE PIGMENT
CONCENTRATION
in highly pigmented shades

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 STEP 1
• Start with clean, dry hair
• Section the hair as shown, creating a square section in the back of the head
and a rectangle section on only one side of the head all the way to the face
• P re-lighten the square section using back to back foils with IGORA VARIO
BLOND PLUS mixed (1:2) with IGORA ROYAL OIL DEVELOPER 6% / 20
Vol. or 9% / 30 Vol. depending on base colour, leaving 5 cm at the re-growth

STEP 2
• Pre-lighten the rectangular side section with IGORA VARIO BLOND PLUS
using IGORA ROYAL OIL DEVELOPER 6% / 20 Vol. or 9% / 30 Vol.
depending on base colour, leaving 0.6 cm at the re-growth.
• After foils have reached a level 9, apply IGORA VARIO BLOND PLUS
mixed (1:2) with IGORA ROYAL Oil Developer 3% / 10 Vol. at re-growth
area in-between foils

STEP 3
• Apply COLOUR 1 to all remaining sections
• Leave to develop for 20 minutes
• Rinse and dry the hair

STEP 4
• Dry pre-lightened sections for perfect application.

TEMPTING
• Apply COLOUR 3 to the top and bottom sections and
COLOUR 2 to the middle section
• Leave to develop for 20 minutes

TONES
TIPS & TRICKS
To prevent intermixing
of the individual tones,
we suggest rinsing the
colours separately.
COLOUR FORMUL AS:
COLOUR 1: I GORA VIBRANCE 6-68 mixed 1:1 with Activator Lotion 4% / 13 Vol.
COLOUR 2: IGORA VIBRANCE 0-22 with Activator Gel 1,9 % / 6 Vol. 1:1
COLOUR 3: L avender mix IGORA VIBRANCE 9,5-19 + 0-22 + 0-99 (6:1:1)
(i.e. IGORA VIBRANCE 9,5-19 60g + 0-22 10g + 0-99 10g) and add
same amount of IGORA VIBRANCE Activator Gel 1,9% / 6 Vol.

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ONE TWO STEP 1

GORGEOUS
• Pre-pigment the pre-lightened sections using
IGORA VIBRANCE 0-77 mixed with IGORA VIBRANCE
Activator Gel 1,9% / 6 Vol
• Develop for 20 minutes
• Rinse and blow dry

COLOUR FORMULAS:
Pre-pigmentation using 0-77 mixed with IGORA VIBRANCE ACTIVATOR Gel 1,9% / 6 Vol.
COLOUR FORMULA: IGORA VIBRANCE 4-6 + 4-0 (3:1) mixed with
equal parts IGORA VIBRANCE Activator Gel 1,9% / 6 Vol. STEP 2
• Use IGORA VIBRANCE 4-6 + 4-0 (3:1) with
1,9% / 6 Vol. Activator Gel
• Apply from re-growth to ends starting in the nape area

STEP 3
• Comb through for even distribution and saturation of product

STEP 4
• Develop for 20 minutes and then rinse thoroughly

22 23
 DETERMINING THE

IDEAL FORMULA
Current hair colour in
Percentage mid- lengths & ends:
Technique Customer Wish Natural Base 1) depth Hair Texture Colour Formulation
of White
2) tone direction

Previous IGORA VIBRANCE

Full head Medium blonde Depth: 7- / 8-
7 0% coloured, • 7-57, 4% / 13 Vol. [1:1]
application gold -copper Tone direction: -5 Normal to dry 10- 20 min.
Re-growth:
• IGORA ROYAL 7-57
+ 7-0 (2:1)
+ 6 % / 20 Vol. [1:1]
Dual Medium blonde Depth: 7- / 8- Previous 10- 20 min.
80%-
System 7 coloured,
gold –copper 100% Tone direction: -5 Mid- lengths and ends:
Application Normal to dry
• IGORA VIBRANCE
7-57 + 4 % / 13 Vol.
[1:1]
10- 20 min.
Soft tonal IGORA VIBRANCE
cendre/violet 0%- Depth: 8- /9- /10-Tone Pre-lightened, • 0-00 + 8-19 1:1,
Glossing 8
reflects and 30% direction: soft -5 Normal to dry 1,9% / 6 Vol. [1:1]
shine effect 5-20 min.

IGORA VIBRANCE
• 0-89 + 0-00 1:2,
1,9% / 6 Vol. [1:1]
• 0-88 + 0-00 1:1,
Freehand / Colour Depth: 10- Pre-lightened, 1,9% / 6 Vol. [1:1]
Pre-Lightened 0%
Placement Placements Tone direction: soft -5 Normal to dry • 0-77 + 0-00 1:1,
1,9% / 6 Vol. [1:1]
• 0-33 + 0-00 1:3,
1,9% / 6 Vol. [1:1]
10-20 min.

ALLERGY

ALERT TEST
After your Professional Consultation you need to carry out an
Allergy Alert Test 48 hours prior to proceeding with a colour service

• Perform the Allergy Alert Test on an area of skin sized approximately 1,3 cm x 1,3 cm on the inside of the elbow.
• Apply a small amount of the Colour Crème in a thin layer on the inside of the elbow with a cotton bud
and leave uncovered for 45 min.
• Avoid contact with clothes.
• After 45 min., wash off the Colour Crème/Gel carefully with lukewarm water.
• If any reaction occurs during the development time or during the following 48 hours, rinse immediately and
do not use the product.
• This test represents an important precaution. However, be aware that even if an Allergy Alert Test
has been carried out the client may still experience an allergic reaction.
• The Allergy Alert Test is not a guarantee of avoiding future allergic reactions.
PLEASE REFER TO THE INSTRUCTIONS FOR USE LEAFLET

24 25
 IGORA VIBRANCE

FAQ‘S
Question Answer

What is the main benefit of the The new formula with 1:1 mixing ratio allows faster Mixing and more
new 1:1 mixing ratio? efficient application.

1) The formula with AQUAXYL™ stabilises the hairs inner moisture level during the
development time.
Please define the key benefits of 2) Together with using up to 40% less alkalising agents (MEA)* it thus creates a clean
”moisture protecting complex“. canvas for an even colour result and protects against hair breakage.
3) The alcohol-free formula enriched with Vitamin B3 and B5 shields and evens the hair
surface for vibrant shine.

The new liquid formula allows for faster mixing and the NEW Gel and
Why is the new formula more
Cream consistencies saturate the hair quicker, thus less product is needed compared
efficient?
to the previous formula.

1) Grow sales through capitalising on all demi service opportunities

(Dual System Application, Toning (Tone-on-tone), White Hair Blending,
Pastel Toning, Neutralisation, Colouring Darker, Clear Glossing)
What are the 4 main advantages of 2) Increase Ticket Price through Add-On services: (Clear Glossing, Pastel Toning,
Igora Vibrance for your business Colour Refreshments)
and clients? 3) Increases Client Loyalty through harmonious Dual System Application
with IGORA ROYAL and an overall optimal colour result.
4) Bring new clients to the salon (Young Target Group) – low commitment colour
opportunities for clients who seek a moderate change in colour.

The new Assortment of IGORA VIBRANCE includes 68 Shades. By adding new Boosters,
How many shades are in the new
Pastels and the CLEAR 0-00, the colour range can be expanded into a holistic range with
portfolio? Please explain shade
substantial creativity. A key benefit is the new possibility to match IGORA ROYAL for the
assortment benefits.
Dual System Application.

The development time of the new IGORA VIBRANCE is up to 20 minutes.

What is the development time of the
For global full head & re-growth application we recommend 10-20 minutes
new Igora Vibrance?
and 5-20 minutes for a Gloss Service .

The longevity depends on the chosen shade. For the Natural,

What is the longevity of the new
Natural Extra and Fashion shades it is up to 25 shampoos.
Igora Vibrance?
Pastel Shades and Boosters up to 12 shampoos.

Is the new IGORA VIBRANCE Yes, you can create multi dimensional colour results in combination
suitable for free-hand techniques? with a freehand technique.

What is the percentage of The white hair blending of the IGORA VIBRANCE Naturals and Fashion shades
white hair blending? is up to 50 % and the Naturals Extra is up to 70 %.

MAY CAUSE
*vs. old formula

Key services include Dual System Application, Tone-on-tone, White

What are the key services of the new
Hair blending, Pastel Toning, Neutralisation, Colouring Darker and

VIBRANT SHINE!
Igora Vibrance?
Clear Glossing.

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www.schwarzkopfpro.com