Beyond - Industry Using Cloud

SAP on AWS
Beyond ERP & Industry use cases
Derek Ewell
Principal Partner Solutions Architect – SAP
dewell@amazon.com
© 2022, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark.
Agenda
• SAP on AWS “extending functionality”

• AWS for Industries
• SAP on AWS for Industries
• “In the making” & Outlook…
SAP on AWS
“extending functionality”
Meeting SAP customers where they want to go
71%
ISG Provider Lens 2020
SAP on AWS innovation strategy
Partners are a key part of our strategy
SAP Beyond offerings

Line of Digital
Industries Data and analytics AI/ML IoT Apps and APIs DevOps
business transformations
Beyond for business Beyond for technology
SAP Beyond Infrastructure Partner offerings

Platform
innovation
SAP core offerings
SAP Suite SAP Business SAP HANA SAP SaaS
SAP ECC SAP S/4HANA SAP BW/4HANA SAP BTP
on HANA Warehouse (BW) Enterprise Cloud offerings
Migration/operations/managed services Partner offerings
AWS foundation Infrastructure

innovation
AWS Regions/Availability Zones Compute/storage/network Security/compliance Management tools
Infrastructure and core services Partner offerings
Enhancing SAP with AWS Services
Optimize your
Migrate to the Enhance with AWS services
architecture for
AWS cloud around the edge
cost and reliability
Migrate Optimize Innovate
Amazon Personalize
EC2 Amazon Forecast
Lambda
DataSync Amazon Connect
Macie
S3 / EBS Amazon Lookout for Equipment
CloudWatch
Amazon Lookout for Vision
Data Lake
SAP on AWS System Provisioning and Management
CloudFormation/SAP Launch
Wizard & Quick Start for
System Provisioning
Serverless System AWS Load
Copy for SAP Balancing for SAP
+
+
Auto-scaling for + AWS Backup for
SAP + SAP
+
Auto Start-up and AWS CloudWatch
Shutdown SAP for monitoring
SAP
AWS Config for OS
Configuration Mgt.
Traditional data warehouses don’t scale
Business Business
Intelligence Intelligence
Machine
learning
DATA SILOS TO DATA LAKES BI +

analytics
Data Open formats
DW Silo 1 DW Silo 2
warehousing Central catalog
OLTP ERP CRM LOB Devices Web Sensors Social
How it works:
Build Data Lakes quickly Simplify security management Enable self-service and combined analytics
• Identify, crawl, and catalog sources • Enforce encryption • Analysts discover all data available for analysis
• Ingest and clean data • Define access policies from a single data catalog
• Transform into optimal formats • Implement audit login • Use multiple analytics tools over the same data
FSx for Lustre

OLTP
ERP IAM KMS
CRM
AI Services
HR
Athena
Devices Data
Catalog Amazon EMR
Sensors
Amazon Redshift
Web Amazon Kinesis

Amazon S3
Data Streams
Amazon QuickSight
Social
Ingestion & cleaning Security Analytics & Machine Learning

AWS Lake
Formation
Amazon Forecast
Inventory Workforce Capacity Financial

planning planning planning planning
Over-forecasting Uncapitalized Depleted cash

Excess inventory Unutilized labor
infrastructure reserves
Under-forecasting Lost sale Overtime costs Unmet demand Under cutting
Amazon Forecast integration with SAP
• Weather • Foot Traffic

• Holidays • Economic Index Data Lake
• Promotion • Social Media Partner Solutions
• Item, Customer,
• Sales Forecast / Customer
Location ML
• MRP Planned Orders
• Forecast, PO, PR
• Purchase Requisitions Amazon
• Item/ Location / Stock Forecast
• Purchase / Transfer
Orders
Lambda / SNS
• Improved Forecast
• Enhanced MRP AppFlow
requirements, PR, PO
Glue Connector
S/4HANA / ECC / APO / IBP
Amazon Lookout for Equipment
Detecting anomalous behavior for
Diagnosing equipment issues either through plugging,
overloading, balance, lubrication issues, etc.
Production optimization for throughput, efficiency, etc.
Applications that have shown the best success Energy Process

Manufacturing
Continuous, non-variable, or known operation such as midstream
compression, processing, petrochemicals, and baseload power
Continuous and historical asset data (>6 months of data)
Progressing from preventative to predictive maintenance
Have a robust workflow to action insights Power & Utilities Renewables
Repeatable offerings with standard or similar assets, or equipment

such as industrial compressors, wind turbines, etc.
Amazon Lookout for Vision
AI/ML for defect detection
Use existing machine vision and lower resolution

cameras
Train with as few as 30 images without ML

expertise
Create real-time feedback loops for ML

models
Delight your customers and
improve customer experience with Amazon Personalize
Train a Generate
Adapt to changes
Deliver high quality recommendation recommendations for
in customer intent
recommendations model with a few almost any
in real time
clicks product or content
HOW IT WORKS
Amazon Personalize
User events/interactions
(views, signups,
conversions, etc.)
Amazon Personalize
Item metadata
(details of articles,
products, videos, etc.) Inspect Identify Select Train Optimize Host Real-time
data features hyper- models models models feature
Customized
parameters store personalization
API
User metadata
(age, location, etc.)
Fully-managed by Amazon Personalize
Amazon Connect
Pay only for the value delivered Integrates easily with the AWS
to your customers ecosystem
Natural Lex AI, for
sounding natural
Text-to- language
speech conversations
No required Automatic
Pay as you go, per commitments Scaling
customer
connected minute
No hassle No hardware or
telephony Store call AWS AI/ML Services to transcribe,
space required recordings translate and analyze speech
with 1 click
Amazon Connect CTI Adaptor for SAP
A “CTI Adapter” is application code that synchronizes the agent’s desktop CRM app
with the incoming phone call to “pop” the CRM record just as the call arrives in the
CSRs ear. (It also provide telephony controls via the CSR desktop)
Screen pop
SAP CRM
on AWS
Authenticated - OR -
Incoming call
Customer
Call SAP CRM
Amazon Connect on Customer
CSR with
Premise
SAP WebIC
CTI Server running

Amazon Connect
CTI Adaptor
Business Insights On-Ramps for SAP on AWS
implement business specific innovation by integrating with AWS services

Increasing Business Insights
Small innovation Combination of Regulatory Build New Achieve

Predictive analytics
via rapid Proof SAP and Non-SAP Compliance in the Industry / LoB Business
from AI/ML
of Concept Data Cloud Solutions Transformation
Increasing Innovation Maturity

New Business Insights from Data
Leverage AWS Analytics and Machine Learning Services
Accelerate Increase Supply Detect and Respond Grow New

innovation Chain Efficiency to Business Risks Revenue Streams
Data silos created multiple Poor forecasting inventory Unplanned equipment outages The generation of large
versions of the truth leading to requirements accurately due to resulted in costlier repairs and volumes of data in different
more time spent working the data silos - inventory, impacts to production for systems meant no single source
data rather than analyzing it. maintenance data, and Georgia Pacific. of truth, difficulty analyzing
equipment information. information, and making
Using AWS analytics unlocked decisions.
company data for functional An advanced AWS-based
teams across Origin allowing An AWS Data lake allowed analytics solution allowed GP Using AWS analytics and
fast and efficient responses to Invista to setup a closed-loop, to plan equipment downtime to machine learning services to
customer requests and fully automated stocking schedule preventive combine SAP and Non-SAP
innovative, personalized process for high-moving spare maintenance. Improved asset data sources created a new way
customer offerings. parts, reducing inventory cost utilization and equipment of working. CCA implemented
and increasing supply chain safety reduced unscheduled new products and services,
efficiency. production stoppages allowing offering customized value
GP to respond more effectively propositions to customers and
to business risks. an increase in revenue.
AWS for Industries
At AWS, we are builders
“More and more, customers are asking us to provide them

with higher-level abstractions on top of AWS services,”
Adam Selipsky – CEO, Amazon Web Services
AWS for Industry
AWS customers around the world are transforming their businesses and entire industries with the help of AWS.
https://aws.amazon.com/industries/
SAP on AWS for Industries
SAP on AWS for Industries
• SAP on AWS for Agriculture

• SAP on AWS for Automotive
• SAP on AWS for Consumer Packaged Goods
• SAP on AWS for Energy
• SAP on AWS for Engineering and Construction
• SAP on AWS for Mining
• SAP on AWS for Retail
• SAP on AWS for Semiconductor Industry
• SAP on AWS for Manufacturing
SAP on AWS for
Retail
Retail Industry Trends
Trends Implication
Consumer in Charge Use data to understand customers and
Increased expectations from demand to delivery. Hyper- take action at speed
connected and endless choices. Massive change during and
post-pandemic.
Changing Marketplace and Economy Innovate and adapt more rapidly

As old brands die and new ones emerge, the competitive
environment is changing.
Complexity of Journeys Unify offline and online experiences

A growing number of touchpoint experiences must be and remove friction
connected with increasing dependencies at each step.
An Aging IT Infrastructure
Concerns abound for security, availability, and scalability to Streamline operations, simplify,
support retail operations. secure, and increase availability
A journey to lead
AWS Innovates for Retail
Voice Commerce ID by License Plate Just Walk Out
AWS Solutions for Retail
Use voice, personalization, and target

Customer Engagement marketing to have meaningful interactions SAP CRM
with customers.
Organize information in a data lake then SAP CAR

Advanced Retail Data
apply the latest AI/ML to pull valuable (Customer Activity
Science
insights. Repository)
Use leading-edge technologies like

SAP S/4HANA Retail
Supply Chain & Distribution robotics and IoT to automate and optimize
SAP Retail ERP
the movement of products.
Computer vision helps digitize stores and SAP POS by GKSAP

Physical, Digital, & Virtual
provide a consistent brand experience Commerce Cloud
Stores
across channels. SAP Hybris
Leveraging the cloud for core applications SAP Retail Merchandizing,

Merchandising, Planning &
like SAP and Connect provides better SAP Fashion Management
Core Applications
availability, scalability, and security. SAP ECC
SAP on AWS Retail Reference Architecture
AWS Cloud
PROTECT AND
SECURE Analytics
Amazon AWS AWS AWS
AWS IAM
Macie AWS KMS Cloudtrail Cloudwatch CloudHSM
Amazon
RedShift , INSIGHTS
Data STORE DATA TRANSFORM
RedShift
spectrum
Amazon CONNECT
Amazon EMR
Amazon S3 Amazon
Amazon Glue
PROCESSED DynamoDB API Gateway
Amazon
Sagemaker Web/Mobile
Crawler Amazon Glue
Amazon S3 Client
Catalog
RAW
Amazon
Athena
IoT Data Injestion
Real Time Micro Batch and batch EVENT DRIVEN
Amazon
POS S3 Amazon Amazon Quicksight
Amazon Kinesis AMAZON DATABASE
TRANSFER for MIGRATION
Connectors Rekognition Comprehend
SFTP SERVICES THIRD
PARTY BI
Tools
Jupyter
Store
Notebook
ANALYTICS
CUSTOMER APPLICATIONS DATA INTEGRATION UI
VPC
VPC Cloud API
Open Service Broker Data Hub
Integration Mgmt
ANALYTICS
SAP Cloud Connector
CLOUD
Analytics Cloud
CLOUD PLATFORM
S/4 HANA CAR BW
Deeper Insights with Hybrid Data Arch
“ We have increased the value of our SAP

systems by integrating SAP with AWS 30% Reduces cost of insights
technologies because we can steer the
business in near real time.
“
Yuriy Volosenko
30% Cuts maintenance time
Director for Enterprise Applications and Architectures
Zalando
“In the making” & Outlook…
Thank you!
Derek Ewell
Principal Partner Solutions Architect – SAP
dewell@amazon.com

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SAP on AWS

Beyond ERP & Industry use cases

• SAP on AWS “extending functionality”

ISG Provider Lens 2020

SAP Beyond offerings

Beyond for business Beyond for technology

SAP Beyond Infrastructure Partner offerings

Migration/operations/managed services Partner offerings

AWS foundation Infrastructure

Infrastructure and core services Partner offerings

Migrate Optimize Innovate

DATA SILOS TO DATA LAKES BI +

OLTP ERP CRM LOB Devices Web Sensors Social

FSx for Lustre

Web Amazon Kinesis

Ingestion & cleaning Security Analytics & Machine Learning

Inventory Workforce Capacity Financial

Over-forecasting Uncapitalized Depleted cash

Under-forecasting Lost sale Overtime costs Unmet demand Under cutting

• Weather • Foot Traffic

Applications that have shown the best success Energy Process

Repeatable offerings with standard or similar assets, or equipment

Use existing machine vision and lower resolution

Train with as few as 30 images without ML

Create real-time feedback loops for ML

CTI Server running

implement business specific innovation by integrating with AWS services

Small innovation Combination of Regulatory Build New Achieve

Increasing Innovation Maturity

Accelerate Increase Supply Detect and Respond Grow New

“More and more, customers are asking us to provide them

• SAP on AWS for Agriculture

Changing Marketplace and Economy Innovate and adapt more rapidly

Complexity of Journeys Unify offline and online experiences

Voice Commerce ID by License Plate Just Walk Out

Use voice, personalization, and target

Organize information in a data lake then SAP CAR

Use leading-edge technologies like

Computer vision helps digitize stores and SAP POS by GKSAP

Leveraging the cloud for core applications SAP Retail Merchandizing,

S/4 HANA CAR BW

“ We have increased the value of our SAP

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