La Martiniere College, Lucknow

Digital Academic Services

Class 10 Subject Mass Media and Communication

Name/Number of Chapter: Chapter 2 Print Media

Module Number 3
Dates From: 27/05/21 To: 01/06/21

Topic: Print Media and Design

Objective: There are three main objectives:

1. To introduce the students to Print Media.

2. To introduce the students to the concept of newspaper design.
3. To explain the basic workings of page setup.

Notes:

Anatomy of a Newspaper

Design is used to indicate the most important news. To make the page easy to read as well as make the page look attractive. It gives the
newspaper an individuality Arrangement of illustrations, graphics and text is done in a way so as to give an aesthetically appealing and
balanced newspaper. By aesthetically pleasing we mean that it is attractive to look at as well as easy to read. By balanced we do not
only mean that news is provided in the order of importance, but the visual elements on the page are also set up in a balanced manner.

Hard news is that type of news which has a large impact on society and hence is news-worthy to everyone. Due to the importance of
the subject matter, there is a high degree of urgency in dissemination of news. Examples include crime, natural calamities and politics.

Soft news on the other hand does not deal with serious subject matter. It instead focuses on providing background information or
expands upon a topic. Examples include sports, human interest and celebrity.

Generally, news is placed in order of importance or shock value. The most important news is generally placed first and on the top
segment of the newspaper, with news of lower importance towards the bottom. The front page generally has the most important news
As well as the most recent news with news of lesser importance on the following pages.

Newspapers have specific sections for topics such as sports, entertainment, business, etc. These are usually on their own separate pages.

Important news stories usually come with their own images, providing insight into the story. Most commonly, these are images of the
people involved so that we get a clear view of them. However, news stories may also contain images of locations, events, etc. Each
image has to have a caption.

Newspapers earn revenue through advertisements, therefore having several advertisements on different pages. Newspaper companies
charge for advertisements based on the size of the advert in relation to the total size of the newspaper page. On special occasions such
as cultural events or religious holidays, some advertisements may take up a full page or multiple pages.

Elements of a Newspaper

1) Masthead- A masthead is a large banner, printed in large type, at the top of the front page. It usually includes the name of the
newspaper along with the names of editors, publishers, contact numbers, etc.
2) Teaser- Teaser is a front-page box placed over or below the newspaper masthead. It lists the important stories run on inside
pages or boxes announcing a paper’s inside contents.
3) Headline- A headline is a banner that precedes or is written above a particular news article, to introduce it. It is usually written
in a larger font than the rest of the article.
4) Banner- Banner is a headline that runs across all eight columns on the top of the page. It is used for momentous events, and is
set in big and bold letters. The banner is also called a streamer
 5) Byline- The byline on a newspaper or magazine article gives the name of the writer of the article. Bylines are commonly placed
between the headline and the text of the article, although some magazines place bylines at the bottom of the page to leave more
room for graphical elements around the headline.
6) Lead/intro- The introduction to a news article is called the 'lead' and is usually in the first paragraph as in an essay. Sometimes
spelled 'lede' as a deliberate misspelling of 'lead' to prevent confusion in the days when printing was done with lead type. The
lede not only tells what the story is about, it also invites the reader to read further. Ledes answer the classic 5 W's and 1 H
questions of journalism.
7) Lead photo- This is a photograph used in the opening spread that draws attention to a major story. Its importance makes it
equivalent to a text article. It is usually the 1st large picture on the front page of a newspaper.
8) Caption- This is the text used to describe a photograph.
9) Imprint line- legal information and address of the paper. In a magazine this tends to be a larger section where key members of
staff are credited.
10) Advertisements- Newspaper display advertising is a form of newspaper advertisement - where the advertisement appears
alongside regular editorial content. Display ads are generally used by businesses and corporations towards promotion of their
goods and services and are generally for larger budget clients.

Newspaper format
Basic front page:

Name of the newspaper

Date: DD/MM/YY Issue Number:xxxx

(Main story of the day)

Index of later
stories using (Headline) New Species of Flower Discovered
samples from
the pages
Ad
(in picture
Page 3: famous
form)
celebrity gone
missing
Will fill up full
Page 5: stock
box
market sees all- (photo caption)
time high
Page 8: Recipes Article
for kids (divide into 2 to 3 columns)

Human interest story 1 Human interest story 2

(following same format as main story) (following same format as main story)
(Less important material than the main story) (Less important material than the main story)
 General Pages:

Sports/Entertainment/Business
News
Page Number:xxxx

(Main story of the day)

(Headline) Tennis star wins World Tournament

Ad
Ad
(in picture
(in picture form)
form)
Will fill up full
Will fill up full
box
box

(photo caption)

Article
(divide into 2 to 3 columns)

Lesser story 1 Lesser story 2

(following same format as main story) (following same format as main story)
(Less important material than the main story) (Less important material than the main story)
 Activity page:

Activities Section
Page Number:xxxx
Lemon Curd Recipe

Ingredients
4 large egg yolks
2/3 cup (134g) granulated sugar
1 Tablespoon lemon zest (about 1 lemon)
1/3 cup (80ml) fresh lemon juice (about 3 lemons)
1/8 teaspoon salt
6 Tablespoons (86g) unsalted butter, softened to room temperature

Instructions
Fill the bottom pot of your double boiler with 1-2 inches of water. (Or use the
DIY double boiler method listed in the notes.) Place on high heat. Once the
water begins to boil, reduce to low heat to keep the water at a simmer.
Place egg yolks, granulated sugar, lemon zest, lemon juice, and salt into the top
pot of your double boiler. Using a silicone whisk, whisk until completely
blended, then continue to whisk as the curd cooks. Constant whisking prevents
the egg yolks from curdling. Whisk and cook until the mixture becomes thick,
resembling the texture of hollandaise sauce, about 10 minutes. If curd isn’t
thickening, turn up the heat and constantly whisk.
Remove pan from heat. Cut the butter into 6 separate pieces, then whisk into
the curd. The butter will melt from the heat of the curd. Pour curd into a jar or
bowl and place a piece of plastic wrap directly on top so it is touching the top
of the curd. (This prevents a skin from forming on top.) The curd will continue
to thicken as it cools. Once cool, the plastic wrap can be removed.
Refrigerate the curd for up to about 10 days.
Guidance:

Parents are requested to read the extract along with the student before beginning the following exercises. Care must be taken that the
student first learns and understands the material, and does not answer the exercise work by copying the text.

Learning the various subheadings is crucial as it allows for the student to remember the points that must be further elaborated on.

Students may compare the notes with real life examples around them to better understand the concepts.

Exercises:

Q1. The following are to be treated as 2 mark questions (2 short points per answer or 2 sentences for a single point):

a) Explain the term “Hard News”.

b) Explain the term “Soft News”.
c) What is a lead photo?
d) What is advertising used for?
e) Define the term “Teaser”.

Q2. The following are to be treated as 5 mark questions (5 sub headings with 2 lines of explanation for each, or one short paragraph
containing 5 elaborated key points, or broken into segments of marks adding up to 5):

a) Explain the anatomy of a newspaper.

b) Explain the following:
i. Masthead
ii. Headline
iii. Banner
iv. Caption
v. Lead

Resources:

(Note: there is no prescribed text book during this period. All resources mentioned re suggestions or aids, but are clear in their
explanation)

Suggested reading material: Mass Communication in India (Keval J. Kumar)