1 Executive Summary

TOLEDO Recyclers Enterprise is a company that is into Recycling of Plastics. Some of the products include
Containers and packaging (film, bags, food containers), shampoo and conditioner bottles, sundries
(packets, washbowls, etc.), gasoline tanks, kerosene containers, containers, pipes, etc.

TOLEDO Recyclers Enterprise is to provide quality products and services for our consumers in a way that
is more sustainable, and more cost effective than our competitors.

Our focus will predominantly be on business to business selling whereby we will work as a manufacturer.

We will operate from one 3, Denver road Street, off Alaturs road, Benin City, Edo state which will
encompass multiple large vats and outlying buildings for admin and research purposes. Reasons behind
this choice in location are detailed in our Impact Analysis Report. This facility will serve as a major
Recycling /assembling factory and show room to display our several products and services. Our major
goal is also to drastically reduce the rate of importation of Plastics.

With our modern method, we will provide the best Plastics which will compete with international
standards.

Our unique selling point is providing a friendly environment, high quality and speedy service delivery.

The plan is based on more than 3 years of experience in Plastics and Interior installation. It is highly
focused and promises to follow a path of prosperity for its owners and staff. The projections contained
herein are authentic and will be used as the budget for the business. TOLEDO Recyclers Enterprises will
show a profit within 20 months, and will increase sales and profits each year thereafter.

The marketing research and tailored marketing strategy described in this business plan will result in
after-tax profits of $XXXXX in Year 1 and increasing to nearly $XXXXXX in after-tax profits within three
years, despite significant new advertising and renovation expenses.

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1 Objectives

We have identified the following objectives to pursue in the upcoming years: 1. Become a major player in
the Plastics industry. 2. There are over 5000 privately owned and government establishments/business
that requires our products, out of this number, about 70% are well positioned with needs for our
services. 3. Small businesses with special focus super markets, fashion houses and restaurants. 4.
Corporate organization, Hotels and Real Estates Companies, etc. 1 Mission

Our mission is to meet customers’ increasing demands for our service especially in the area exquisite
Plastics and interior installations. We will offer all of our customers the direct personal attention they
deserve. Our commitment to customer service and satisfaction assures us that our customers are 100%
satisfied with our products and services.

1 Keys to Success

Our keys to making this venture a success is:

Maintaining our core-values to only provide a more sustainable quality in service delivery.

Maintain low operating costs.

2 Location and facilities

The Company’s base of operations is located at 3, Denver road Street, off Alaturs road, Benin City, Edo
state.

We are trading from this spot because is it a great place to reach our target market. We think the
population base is large enough for our business and it has a stable economic base that ensures healthy
environment for the products. Also we think it is a spot that could tap a healthy workforce. We also
considered pedestrian traffic and we think a large percentage of them are potential customers. The
location will help us reach customers in other parts of the Lagos state, Ogun and other neighboring
states.

2 Start-Up Summary
This section of the plan shows projected startup costs. Start-up expenses for TOLEDO Recyclers
Enterprises include initial insurance payments covering both general liability and product liability, pre-
launch marketing to cover flyers, a direct mail campaign, and advertisements in local papers and the
normal legal expenses for consultation and permitting. Other current assets include office and store
Plastics, shelving, a computer, phone system, and tools. Long-term assets include the land, building,
equipment, Official Vehicles among others.

We are hoping to get grant/loan or equity investment of N30,000,000 from xxx and the owner, Mr. John
Doewill contribute N1,500,000. From our analysis, we are looking at a total startup budget of
N31,500,000. Details are provided in the tables below.

3 Product Description

We will offer our customers products and services (processed and well-packaged Plastics that meet
international standards in various sizes for home usage and for commercial or industrial usage. We will
offer the supply of high quality and well-packaged product and services to resellers/wholesale
companies in Nigeria. Our distinctive unique selling point of providing world class products and is well-
processed and packaged that will be approved and endorsed by Standard Organization of Nigeria and a
product barcode at affordable price compare to our competitors quality and methods of Recycling will be
sufficient enough to secure our company survival in a competitive market. We offer all of the above great
products, while evaluating the desire and need by our customers for improvement and other products.

3 Services

With our processing plant, we will process for other companies or Plastics makers that don’t have
processing plant but want to use our facilities to process.

4 Market Analysis Summary

We are a highly technical niche player offering the supply of strong products and services that is in great
demand. We have identified that our target market are privately owned and government
establishments/business which include offices, supermarkets, fashion houses, exhibition houses, and
individual homes and apartments. We have discovered that there are more customers in the virtual
space who needs our services. Amidst this development, we have also targeted major firms and
companies like corporate organizations, Hotels and Real Estates Companies, etc.
4 Market Segmentation

We have identified the following segments which make up our market:

Demand is very high. Especially our exportation sector.

Technological – A good technical infrastructure would lead to better Recycling and hence lower costs.
Technology will also mean more effective business marketing.

Economic – economic trends such as demand and supply will determine the sustenance and profitability
of the business. Also inflation rates will affect the way we pay our employees and the price of the
product.

Political – this will include government policies concerning inspection.

4 Competition and Buying Patterns

There has been a strong demand (sellers’ market) for high quality and uniquely packaged products and
services for several years. Traditional buying patterns in this industry are based on quality, price,
reputation of the producer, delivery times and proximity to markets. During such a sellers’ market,
buying patterns are often more influenced by availability.

The buying patterns of the different customers are typically based on these variables:

 Price  Availability  Ability to deliver consistently on long-term contracts  Consistency.

4.7 Main Competitors

Currently, there is a shortage of Plastics Recycling Companies, and even the ones available have very
expensive service charge. In Nigeria, the demand is high and the Plastics Making firms currently available
are unable to meet demand. In Lagos state or the whole Nigeria, there are various competitors and will
be

Grouped in three categories: Unregistered Plastics firms or individuals (Carpenters), registered small
scale Plastics firms and established or well-known brand in Nigeria and international. But the demand for
our products and services is so high and the market is still buoyant.

Some of the competitors are

Local Firms:

These are Individuals or unregistered Carpenters/Plastics firms with highly outdated manual techniques.
There are very common and they are scattered all over Edo State and the whole Nigeria.

Well-Known Brand and Established Companies:

1) Envirocycles Limited, Recyclers of Plastics, 16 Edo Osagie Crescent, G.R.,

Benin City. 2) Possible and affordable. Plot 951B Admiral Oduwaiye Street , Omole Phase 2 , Berger Lagos
3) Ace Toys & Plastics Nigeria Ltd Address: 1 Trans Amadi Industrial Layout, Port Harcourt, River
State.

4 Target Market Segment Strategy

Strategically targeting the entire market segment to increase sales, position our brand and build a good
customer base. We will also carry out marketing

Details for each order will be entered into our customer database. Deliveries will be automatically
scheduled through our point of sale/delivery database or base on customer’s specific requirement. Each
customer price grid, conditions and all specific comments will be clearly maintained for all to review and
to guarantee complete customer satisfaction. Each order will be reviewed by one of the owners prior to
delivery to guarantee quality, accuracy and completeness. Terms for payment will be COD and an invoice
for each shipment will be faxed or called to each customer the day prior to delivery to ensure payment is
ready at the time of delivery. (This will all be part of the agreement terms.)
Follow up calls will go to each customer within 24 hours of each delivery to ensure satisfaction. If for any
reason there is an issue, it will be handled immediately by one of the owners directly with the customer.

4.9 Sales Forecast

The sales forecast indicates that growth will be slow but steady. Growth will be slow because of the time
and effort needed to develop the customers and build good customer base. The premier element to our
financial plan is initiating, maintaining, and improving the factors that create, stabilize and increase our
cash flow

There are a few risks that could have a negative impact on sales. The first is the use of substandard
materials. Another risk that could affect sales is some sort of poor packaging, poor quality among others.
We have put in place measure to curtail these.

5 Strategy and Implementation Summary

Emphasize customer service We will differentiate ourselves with CUSTOMER SERVICE. We will establish
our business as a clear and viable alternative for our target market, from the scores

Of competitors known for "do-it yourself," "no we don’t offer that product," and
"no delivery available."

Customer service is paramount in our business and our business plan. The management team will
accomplish this goal by training employees and by providing encouragement.

The new management team of TOLEDO Recyclers Enterprises believes that an employee who is happy at
work will enjoy working. It is always easier to please customers with staff that cares, a facility that is
clean and equipment that is kept in proper working order.

TOLEDO Recyclers Enterprises will also work toward establishing community involvement programs that
will demonstrate how the business can contribute to a better quality of community life. Community
project groups such as
Focus on target markets

There is need to focus our offerings on specific population groups as the key market segment we should
own. We definitely want to be able to sell to smart, quality conscious customers.

6 Marketing Strategy

TOLEDO Recyclers Enterprises will implement the following Marketing Strategies upon the business
transfer in the following order:

Direct Marketing: we will personally market (sell face to face) our products to various companies, Offices,
etc

Customer Referral: we will provide customer incentives for direct referrals, in the form of price discounts.

7 Management Summary

The company’s management is highly experienced and qualified, with seasoned investors. The company
strives to hire qualified people who take pride in their work. The company’s management philosophy is
based on responsibility and mutual respect. TOLEDO Recyclers Enterprises Company maintains an
environment and structure that encourages productivity and respect for customers and fellow
employees.

The following subtopics outline both the management team, and its team of employees.

7 Organizational Structure

The Organizational Structure of TOLEDO Recyclers Enterprises is planned to be a simple and traditional
one. All Recycling and manufacturing operations will report to the COO. All administrative and finance
functions will report to the CFO. Both the COO and CFO will report to the CEO, who will also have the
responsibility for Sales and Marketing.
7 Management Team

Mr. John Doe: Chief Executive Officer: As the top manager, the CEO, he is responsible for the entire
operations of the company. It is his responsibility to implement decisions and initiatives and to maintain
the smooth operation of the company, with the assistance of the management team

Jane Doe: Chief Financial Officer: Also reporting directly to the CEO, she is responsible for analyzing and
reviewing financial data, reporting financial performance, preparing budgets and monitoring
expenditures and costs. The CFO routinely checks the corporation’s financial health and integrity.