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    What Does PAS Stands For: Biggest

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    CONNOR
    P) Pain/Desire - Focus on the reader's biggest pain or desire to get their attention. A) Amplify - Make the pain or desire more intense by using future pacing or sensory experiences to trigger emotions. Describe negative potential futures if the problem isn't solved or positive potential futures if it is solved. S) Solution - Once the reader's emotions are heightened, direct them to take action to resolve their state by suggesting the product as a solution. Use urgency and scarcity to increase their compulsion to act.

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    What Does PAS Stands For: Biggest

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    CONNOR
    2 views3 pages
    P) Pain/Desire - Focus on the reader's biggest pain or desire to get their attention. A) Amplify - Make the pain or desire more intense by using future pacing or sensory experiences to trigger emotions. Describe negative potential futures if the problem isn't solved or positive potential futures if it is solved. S) Solution - Once the reader's emotions are heightened, direct them to take action to resolve their state by suggesting the product as a solution. Use urgency and scarcity to increase their compulsion to act.

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    PAS

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    P) Pain/Desire - Focus on the reader's biggest pain or desire to get their attention. A) Amplify - Make the pain or desire more intense by using future pacing or sensory experiences to trigger emotions. Describe negative potential futures if the problem isn't solved or positive potential futures if it is solved. S) Solution - Once the reader's emotions are heightened, direct them to take action to resolve their state by suggesting the product as a solution. Use urgency and scarcity to increase their compulsion to act.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    2 views3 pages

    What Does PAS Stands For: Biggest

    Uploaded by

    CONNOR
    P) Pain/Desire - Focus on the reader's biggest pain or desire to get their attention. A) Amplify - Make the pain or desire more intense by using future pacing or sensory experiences to trigger emotions. Describe negative potential futures if the problem isn't solved or positive potential futures if it is solved. S) Solution - Once the reader's emotions are heightened, direct them to take action to resolve their state by suggesting the product as a solution. Use urgency and scarcity to increase their compulsion to act.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    What does PAS stands for

    P) Pain/Desire : You get their attention with the Pain/Desire they are
    experiencing , Pick one of their BIGGEST pain or desires and make it the
    focus of the Copy
    A) Amplify : To make someone take action you must amplify their pain
    or desire , there are few ways to do this. Sensory experience: Make them
    play a movie in their mind and that will trigger emotions. Future Pacing:
    Give them the taste of what the future would be like if they either :
    A)Resolved the Pain or B)Fulfilled The Desire.
    A) Give them a movie of what happens if they don’t solve the problem, like
    if they are obese they’ll have diabetes, lack of confidence and… tell the
    negative things.
    B) Give them the taste of what it feels like if they get rid of their problem
    and have a great life, you’ll tell them positive things.
    S) Solution : Now you direct them to take action to resolve their
    heightened emotional state. You can use the action part same to DIC but
    there are additional things you can do to increase readers compulsion to
    take action.
    Urgency) : If the reader believes there is a Limited time to take action
    they are more likely to take action.
    Scarcity) : The product has quantity and if they don’t take action now they
    may lose the chance to join in future.
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