C.

OTTO SCHARMER

ADDRESSING THE BLIND SPOT

OF OUR TIME
An executive summary of the new book by Otto Scharmer
Theory U: Leading from the Future as It Emerges

The Social Technology of Presencing

ADDRESSING THE BLIND SPOT OF OUR TIME

An executive summary of the new book by Otto Scharmer

Theory U: Leading from the Future as It Emerges
 In his new book Theory U: Leading from the Future as It Emerges (Cambridge,
MA: Society for Organizational Learning, 2007), Otto Scharmer introduces
readers to the theory and practice of the U process, based on a concept he
calls “presencing.” A blend of the words “presence” and “sensing,” presencing
signifies a heightened state of attention that allows individuals and groups to
shift the inner place from which they function. When that shift happens, people
begin to operate from a future space of possibility that they feel wants to
emerge. Being able to facilitate that shift is, according to Scharmer, the essence
of leadership today. At the end of this Executive Summary you will find more
complete coverage of how Theory U is being used by numerous stakeholders and
corporate innovators, and information on how you might become involved with
the Presencing Institute.

Tapping Our Collective Capacity We know a great deal about what leaders do and
how they do it. But we know very little about the
We live in a time of massive institutional
inner place, the source from which they operate.
failure, collectively creating results that
nobody wants. Climate change. AIDS. Hunger. Successful leadership depends on the quality
Poverty. Violence. Terrorism. Destruction of of attention and intention that the leader brings
communities, nature, life—the foundations to any situation. Two leaders in the same
of our social, economic, ecological, and circumstances doing the same thing can bring
spiritual well-being. This time calls for a new about completely different outcomes, depending
consciousness and a new collective leadership on the inner place from which each operates. The
capacity to meet challenges in a more conscious, nature of this inner place in leaders is something
intentional, and strategic way. The development of a mystery to us. We do know something about
of such a capacity will allow us to create a future the inner dimensions of athletes because studies
of greater possibility. have been conducted on what goes on within an
athlete’s mind and imagination in preparation
Illuminating the Blind Spot for a competitive event. This knowledge has
led to practices designed to enhance athletic
Why do our attempts to deal with the challenges
performance from the “inside out,” so to speak.
of our time so often fail? Why are we stuck in
But in the arena of management and leading
so many quagmires today? The cause of our
transformational change, we know very little
collective failure is that we are blind to the deeper
about these inner dimensions, and very seldom
dimension of leadership and transformational
are specific techniques applied to enhance
change. This “blind spot” exists not only in our
management performance from the inside out.
collective leadership but also in our everyday
In a way, this lack of knowledge constitutes a
social interactions. We are blind to the source
“blind spot” in our approach to leadership and
dimension from which effective leadership and
management.
social action come into being.

Successful leadership depends on the quality of attention and intention that

the leader brings to any situation. Two leaders in the same circumstances
doing the same thing can bring about completely different outcomes,
depending on the inner place from which each operates.

1 EXECUTIVE SUMMARY: Theory U

We know very little about the invisible disconfirming data. You switch off your
dimension of leadership, even though it is our inner voice of judgment and listen to the
source dimension. voices right in front of you. You focus on
what differs from what you already know.
RESULTS: Factual listening is the basic mode of
What good science. You let the data talk to you.
You ask questions, and you pay careful
attention to the responses you get.
PROCESS:
How ,ISTENING  %MPATHIC
“Oh, yes, I know exactly how you feel.”
SOURCE: This deeper level of listening is empathic
Who listening. When we are engaged in real
Blind spot: Inner place dialogue and paying careful attention,
from which we operate we can become aware of a profound shift
in the place from which our listening
Figure 1. Three Perspectives on the Leader’s Work: originates. We move from staring at the
The source dimension of leadership is often invisible objective world of things, figures, and
and functions as a “blind spot” in the process of social facts (the “it-world”) to listening to the
reality formation and transformational change. story of a living and evolving self (the
“you-world”). Sometimes, when we say
“I know how you feel,” our emphasis is on
Slowing Down to Understand a kind of mental or abstract knowing. But
At its core, leadership is about shaping and to really feel how another feels, we have
shifting how individuals and groups attend to have an open heart. Only an open heart
to and subsequently respond to a situation. gives us the empathic capacity to connect
The trouble is that most leaders are unable to directly with another person from within.
recognize, let alone change, the structural habits When that happens, we feel a profound
of attention used in their organizations. switch as we enter a new territory in the
Learning to recognize the habits of attention in relationship; we forget about our own
any particular business culture requires, among agenda and begin to see how the world
other things, a particular kind of listening. appears through someone else’s eyes.
Over more than a decade of observing people’s
,ISTENING  'ENERATIVE
interactions in organizations, I have noted four
different types of listening. “I can’t express what I experience in
words. My whole being has slowed
,ISTENING  $OWNLOADING down. I feel more quiet and present
“Yeah, I know that already.” I call this type and more my real self. I am connected
of listening “downloading”—listening by to something larger than myself.” This
reconfirming habitual judgments. When type of listening moves beyond the
you are in a situation where everything current field and connects us to an even
that happens confirms what you already deeper realm of emergence. I call this
know, you are listening by downloading. level of listening “generative listening,”
or listening from the emerging field of
,ISTENING  &ACTUAL future possibility. This level of listening
“Ooh, look at that!” This type of listening requires us to access not only our open
is factual or object-focused: listening by heart, but also our open will—our
paying attention to facts and to novel or capacity to connect to the highest future

www.theoryU.com 2
 possibility that can emerge. We no longer At that special level, all sorts of odd
look for something outside. We no longer things happened: The game would be in
empathize with someone in front of us. the white heat of competition, and yet
We are in an altered state. “Communion” somehow I wouldn’t feel competitive,
or “grace” is maybe the word that comes which is a miracle in itself. I’d be putting
closest to the texture of this experience. out the maximum effort, straining,
When you operate from Listening 1 (down- coughing up parts of my lungs as we ran,
loading), the conversation reconfirms what you and yet I never felt the pain. The game
already knew. You reconfirm your habits of would move so quickly that every fake,
thought: “There he goes again!” When you operate cut, and pass would be surprising, and yet
from Listening 2 (factual listening), you disconfirm nothing could surprise me. It was almost
what you already know and notice what is new out as if we were playing in slow motion.
there: “Boy, this looks so different today!” When During those spells, I could almost sense
you choose to operate from Listening 3 (empathic how the next play would develop and
listening), your perspective is redirected to seeing where the next shot would be taken.
the situation through the eyes of another: “Boy, Even before the other team brought the
yes, now I really understand how you feel about ball inbounds, I could feel it so keenly
it. I can sense it now too.” And finally, when you that I’d want to shout to my teammates,
choose to operate from Listening 4 (generative ‘it’s coming there!’—except that I knew
listening), you realize that by the end of the everything would change if I did. My
conversation you are no longer the same person premonitions would be consistently
you were when it began. You have gone through correct, and I always felt then that I not
a subtle but profound change that has connected only knew all the Celtics by heart, but also
you to a deeper source of knowing, including the all the opposing players, and that they all
knowledge of your best future possibility and self. knew me. There have been many times in
my career when I felt moved or joyful, but
Deep Attention and Awareness these were the moments when I had chills
pulsing up and down my spine.
Deep states of attention and awareness are well
known by top athletes in sports. For example, “... On the five or ten occasions when the
Bill Russell, the key player on the most game ended at that special level, I literally
successful basketball team ever (the Boston did not care who had won. If we lost, I’d
Celtics, who won 11 championships in 13 still be as free and high as a sky hawk.”
years), described his experience of playing in (William F. Russell, Second Wind: The
the zone as follows: Memoirs of an Opinionated Man, 1979)
“Every so often a Celtics game would According to Russell’s description, as you
heat up so that it became more than a move from regular to peak performance, you
physical or even mental game, and would experience a slowing down of time, a widening
be magical. That feeling is difficult to of space, a panoramic type of perception, and
describe, and I certainly never talked a collapse of boundaries between people, even
about it when I was playing. When it between people on opposing teams (see figure
happened, I could feel my play rise to 2: movement from Fields 1-2 to Fields 3-4).
a new level. It came rarely, and would While top athletes and championship teams
last anywhere from five minutes to a around the world have begun to work with refined
whole quarter, or more. Three or four techniques of moving to peak performance,
plays were not enough to get it going. where the experience Russell describes is more
It would surround not only me and the likely to happen, business leaders operate largely
other Celtics, but also the players on the without these techniques—or indeed, without
other team, and even the referees. any awareness that such techniques exist.

3 EXECUTIVE SUMMARY: Theory U

To be effective leaders, we must first understand one another, and how institutions form their
the field, or inner space, from which we are geometries of power (figure 2).
operating. Theory U identifies four such “field The four columns of figure 2 depict four
structures of attention,” which result in four fundamental meta-processes of the social field
different ways of operating. These differing that people usually take for granted:
structures affect not only the way we listen, but
• thinking (individual)
also how group members communicate with
• conversing (group)

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%#/3934%-
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OF !TTENTION INDIVIDUAL GROUP INSTITUTIONS GLOBAL SYSTEMS

&IELD  ,ISTENING  $OWNLOADING #ENTRALIZED (IERARCHY

/PERATING FROM $OWNLOADING 4ALKING NICE -ACHINE #ENTRAL PLAN
THE OLD ME WORLD HABITS OF THOUGHT POLITENESS BUREAUCRACY
RULE REENACTING

&IELD  ,ISTENING   $EBATE $ECENTRALIZED -ARKET

/PERATING FROM THE &ACTUAL 4ALKING TOUGH $IVISIONALIZED #OMPETITION
CURRENT IT WORLD OBJECT FOCUSED RULE REVEALING

&IELD  ,ISTENING  $IALOGUE .ETWORKED $IALOGUE

/PERATING FROM %MPATHIC )NQUIRY 2ELATIONAL -UTUAL
CURRENT YOU WORLD LISTENING RULE REFLECTING ADJUSTMENT

#OLLECTIVE
&IELD  ,ISTENING  0RESENCING %COSYSTEM 0RESENCE
/PERATING FROM 'ENERATIVE #OLLECTIVE "A 3EEING FROM
THE HIGHEST FUTURE LISTENING CREATIVITY FLOW THE EMERGING
POSSIBLITY THAT IS RULE GENERATING 7HOLE
WANTING TO EMERGE

Figure 2. Structures of Attention Determine the Path of Social Emergence: In order to respond to
the major challenges of our time, we need to extend our ways of operating from Fields 1 or 2 to Fields
3 or 4 across all system levels.

To be effective leaders, we must first understand the field, or inner space,

from which we are operating. Theory U identifies four such “field structures
of attention,” which result in four different ways of operating.

www.theoryU.com 4
 • structuring (institutions) on the everyday downloading type of cognition.
• ecosystem coordination (global systems) So we asked him, “How do you do that? If I
want to learn that as an organization or as
Albert Einstein famously noted that problems
an individual, what do I have to do?” In his
cannot be resolved by the same level of
response he walked us through a sequence of
consciousness that created them. If we address our
three core movements.
21st-century challenges with reactive mindsets
that mostly reflect the realities of the 19th and 20th The first movement he called “observe, observe,
centuries (Field 1 and Field 2), we will increase observe.” It means to stop downloading and start
frustration, cynicism, and anger. Across all four listening. It means to stop our habitual ways of
meta-processes, we see the need to learn to respond operating and immerse ourselves in the places
from a deeply generative source (Field 4). of most potential, the places that matter most to
the situation we are dealing with.
Summing up: the way we pay attention to
a situation, individually and collectively, The second movement Brian Arthur referred to
determines the path the system takes and how it as “retreat and reflect: allow the inner knowing
emerges (figure 2). On all four levels—personal, to emerge.” Go to the inner place of stillness
group, institutional, and global—shifting where knowing comes to the surface. We listen
from reactive responses and quick fixes on a to everything we learned during the “observe,
symptoms level (Fields 1 and 2) to generative observe,” and we attend to what wants to
responses that address the systemic root issues emerge. We pay particular attention to our own
(Fields 3 and 4) is the single most important role and journey.
leadership challenge of our time. The third movement, according to Brian Arthur, is
about “acting in an instant.” This means to prototype
The U: One Process, Five Movements the new in order to explore the future by doing. To
In order to move from a reactive Field 1 or 2 create a little landing strip of the future that allows
to a generative Field 3 or 4 response, we must for hands-on testing and experimentation.
embark on a journey. In an interview project on That whole process—observe, observe, access
profound innovation and change that included your sources of stillness and knowing, act
150 practitioners and thought leaders I heard in an instant—I have come to refer to as the
many practitioners describe the various core U process because it can be depicted and
elements of this journey. One person who did so understood as a U-shaped journey. In practical
in particularly accessible words is Brian Arthur, contexts the U-shaped journey usually requires
the founding head of the economics group at the two additional movements: an initial phase of
Santa Fe Institute. When Joseph Jaworski and I building common ground (co-initiating) and a
visited him he explained to us that there are two concluding phase that focuses on reviewing,
fundamentally different sources of cognition. sustaining, and advancing the practical results
One is the application of existing frameworks (co-evolving). The five movements of the U
(downloading) and the other accessing one’s journey are depicted in figure 3.
inner knowing. All true innovation in science,
business, and society is based on the latter, not

On all four levels—personal, group, institutional, and global—shifting from

reactive responses and quick fixes on a symptoms level (Fields 1 and 2) to
generative responses that address the systemic root issues (Fields 3 and
4) is the single most important leadership challenge of our time.

5 EXECUTIVE SUMMARY: Theory U

 1. CO-INITIATING: 5. CO-EVOLVING:
Build Common Intent stop and listen to Embody the New in Ecosystems that
others and to what life calls you to do facilitate seeing and acting from the whole

2. CO-SENSING: 4. CO-CREATING:
Observe, Observe, Observe go to the Prototype the New in living examples to
places of most potential and listen with your explore the future by doing
mind and heart wide open

3. PRESENCING:
Connect to the Source of Inspiration, and Will
go to the place of silence and allow the inner knowing to emerge

Figure 3. The U as One Process with Five Movements:In order to move from Field 1 or 2 to Field 3
or 4 ways of operating, we need to move first into intimate connection with the world and to a place of
inner knowing that emerges from within, followed by bringing forth the new, which entails discovering
the future by doing.

 #O INITIATING BUILD COMMON INTENT 3TOP aware of their own collective potential—almost
AND LISTEN TO OTHERS AND TO WHAT LIFE CALLS as if a new, collective organ of sight was opening
YOU TO DO up. Goethe put it eloquently: “Every object,
At the beginning of each project, one or a few well contemplated, opens up a new organ of
key individuals gather together with the intention perception within us.”
of making a difference in a situation that really The late cognitive scientist Francisco Varela once
matters to them and to their communities. As told me about an experiment that had been conducted
they coalesce into a core group, they maintain with newborn kittens, whose eyes were not yet open.
a common intention around their purpose, the They were put together in pairs, with one on the back
people they want to involve, and the process of the other in such a way that only the lower kitten
they want to use. The context that allows was able to move. Both kittens experienced the same
such a core group to form is a process of deep spatial movements, but all of the legwork was done
listening—listening to what life calls you and by the lower cat. The result of this experiment was
others to do. that the lower cat learned to see quite normally, while
the upper cat did not—its capacity to see developed
 #O SENSING OBSERVE OBSERVE OBSERVE inadequately and more slowly. The experiment
'O TO THE PLACES OF MOST POTENTIAL AND LIS illustrates that the ability to see is developed by the
TEN WITH YOUR MIND AND HEART WIDE OPEN activity of the whole organism.
The limiting factor of transformational change When it comes to organizing knowledge
is not a lack of vision or ideas, but an inability management, strategy, innovation, and learning,
to sense—that is, to see deeply, sharply, and we are like the upper cat—we outsource the
collectively. When the members of a group see legwork to experts, consultants, and teachers
together with depth and clarity, they become to tell us how the world works. For simple

www.theoryU.com 6
 problems, this may be an appropriate approach. whole begin to operate with a heightened level of
But if you are in the business of innovation, energy and sense of future possibility. Often they
then the upper cat’s way of operating is utterly then begin to function as an intentional vehicle
dysfunctional. The last thing that any real for the future that they feel wants to emerge.
innovator would outsource is perception. When
innovating, we must go places ourselves, talk  #O CREATING 0ROTOTYPE THE NEW IN LIVING
with people, and stay in touch with issues as EXAMPLES TO EXPLORE THE FUTURE BY DOING
they evolve. Without a direct link to the context I often work with people trained as engineers,
of a situation, we cannot learn to see and act scientists, managers, and economists (as I
effectively. was). But when it comes to innovation, we all
What is missing most in our current organizations received the wrong education. In all our training
and societies is a set of practices that enable this and schooling one important skill was missing:
kind of deep seeing—“sensing”—to happen the art and practice of prototyping. That’s what
collectively and across boundaries. When you learn when you become a designer. What
sensing happens, the group as a whole can see designers learn is the opposite of what the rest
the emerging opportunities and the key systemic of us are socialized and habituated to do.
forces at issue. I still remember my first visit to an art and design
school when I was a doctoral student in Germany.
 0RESENCING #ONNECT TO THE SOURCE OF INSPI Because I had published a book on aesthetics and
RATION AND COMMON WILL 'O TO THE PLACE OF SI management, a design professor at the Berlin
LENCE AND ALLOW THE INNER KNOWING TO EMERGE Academy of Arts, Nick Roericht, invited me to
At the bottom of the U, individuals or groups on co-teach a workshop with him. The night before
the U journey come to a threshold that requires the workshop, I was invited to meet with Roericht
a “letting go” of everything that is not essential. and his inner circle at his loft apartment. I was
In many ways, this threshold is like the gate in eager to meet the group and to see how a famous
ancient Jerusalem called “The Needle,” which designer had furnished his Berlin loft. When I
was so narrow that when a fully loaded camel arrived, I was shocked. The loft was spacious,
reached it, the camel driver had to take off all beautiful—but virtually empty. In a very small
the bundles so the camel could pass through— corner kitchen stood a sink, an espresso machine,
giving rise to the New Testament saying that “It a few cups, and a quasi kitchen table. But no
is easier for a camel to go through the eye of a drawers. No dishwasher. No table in the main
needle than for a rich man to enter the kingdom room. No chairs. No sofa. Nothing except a few
of God.” cushions to sit on.
At the same time that we drop the non-essential We had a great evening, and later I learned
aspects of the self (“letting go”), we also open that the empty loft reflected his approach to
ourselves to new aspects of our highest possible prototyping. For example, when he developed
future self (“letting come”). The essence of a prototype interior design for the dean’s office
presencing is the experience of the coming in of at his school, he took out all of the furniture and
the new and the transformation of the old. Once then watched what happened there. Roericht and
a group crosses this threshold, nothing remains his students then furnished it according to the
the same. Individual members and the group as a dean’s actual needs—the meetings he conducted

What is missing most in our current organizations and societies is a set

of practices that enable this kind of deep seeing—“sensing”—to happen
collectively and across boundaries.

7 EXECUTIVE SUMMARY: Theory U

and so forth—supplying needed objects and The co-creation movement of the U journey
furnishings in real time. Prototyping demands results in a set of small living examples that
that first you empty out all the stuff (“let go”). explore the future by doing. It also results in
Then you determine what you really need (“let a vibrant and rapidly widening network of
come”) and provide prototype solutions for change-makers who leverage their learning
those real needs in real time. You observe and across prototypes and who help each other deal
adapt based on what happens next. with whatever innovation challenges they face.
This was such a great lesson for me. I thought:
 #O EVOLVING %MBODY THE NEW IN ECOSYSTEMS
Boy, if this famous design professor has a
THAT FACILITATE SEEING AND ACTING FROM THE WHOLE
loft with no things in it, why can’t the best
management schools and all of the famous Once we have developed a few prototypes and
management minds create equally simple microcosms of the new, the next step is to review
organizational design that throws out all of the what has been learned—what’s working and what
dysfunctional bureaucracy? isn’t—and then decide which prototypes might
have the highest impact on the system or situation
The next day we started the workshop around
at hand. Coming up with a sound assessment
1:00 p.m. The task was to invent game boards
at this stage often requires the involvement of
for all of the current and alternative ways of
stakeholders from other institutions and sectors.
governing the local and global economy. A
Very often, what you think you will create at the
fairly ambitious design challenge, I thought. But
beginning of the U process is quite different from
it was what Roericht said next that really floored
what eventually emerges.
me: “Okay, now split up into teams. At 5:00 p.m.
each team presents its first prototype.” I was The co-evolving movement results in an
dumbfounded. In my world of economics and innovation ecosystem that connects high-
management, the reaction to such a design task leverage prototype initiatives with the
would have been this: “First, it’s too big. You institutions and players that can help take it to
need to narrow your question. Second, if you do the next level of piloting and scaling.
it, take a year or so to review all the work that The five movements of the U apply both to the
has been done on the topic. Then come up with macro level of innovation projects and change
a summary of that and maybe a suggestion for architectures and to the meso and micro levels of
what to do next.” But come up with a prototype group conversation or one-on-one interactions.
in four hours? My professional training insisted In martial arts you go through the U in a fraction
that this approach lacked depth and method. But of a second. When applied to larger innovation
what I didn’t realize was that coming up with a projects, the U process unfolds over longer periods
prototype in less than four hours is the method. of time and in different forms. Thus, the team
While the conventional method is based on composition in such projects usually changes and
analytical penetration, then blueprinting the adapts to some degree after each movement.
design, then building it, the prototyping method
works differently. First clarify the question, then A New Social Technology: Seven
observe, then build in order to observe more, Leadership Capacities
then adapt, and so forth. The U process feels familiar to people who use
So the prototype is not the stage that comes after creativity in their professional work. They say,
the analysis. The prototype is part of the sensing “Sure. I know this way of operating from my
and discovery process in which we explore the own peak performance experiences. I know it
future by doing rather than by thinking and from people whom I consider highly creative. No
reflecting. This is such a simple point—but I problem.” But then, when you ask, “How does
have found that the innovation processes of work look in your current institutional context”
many organizations are stalled right there, in the they roll their eyes and say, “No, hell, it’s different.
old analytical method of “analysis paralysis.” It looks more like this downloading thing.”

www.theoryU.com 8
 Why is that? Why is the U the road less traveled with the principle of incompleteness. You invite
in institutions? others to help plan the menu, not to arrive after
Because it requires an inner journey and hard the dessert is in the oven.
work. The ability to move through the U as a
 /BSERVING !TTEND WITH 9OUR -IND
team or an organization or a system requires a
7IDE /PEN
new social technology. The social technology of
presencing is based on seven essential leadership The second capacity in the U process is to observe
capacities that a core group must cultivate. with an open mind by suspending your voice of
Without the cultivation of these capacities, judgment (VOJ). Suspending your VOJ means
the process described above (five movements) shutting down (or embracing and changing)
won’t deliver the desired results. the habit of judging based on past experience.
Suspending your VOJ means opening up a new
 (OLDING THE 3PACE ,ISTEN TO 7HAT ,IFE space of inquiry and wonder. Without suspending
#ALLS 9OU TO $O that VOJ, attempts to get inside the places of most
“The key principle of all community organizing potential will be futile.
is this,” L.A. Agenda’s Anthony Thigpenn once Here is a case in point: In 1981, an engineering
told me. “You never hand over the completed team from Ford Motor Company visited the
cake. Instead, you invite people into your Toyota plants that operated on the “lean” Toyota
kitchen to collectively bake the cake.” production system. Although the Ford engineers
The trouble with this principle is that most had first-hand access to the revolutionary new
meetings in most organizations work the production system, they were unable to “see”
other way around. You only call a meeting or recognize what was in front of them and
once you have completed the cake and you claimed that they had been taken on a staged
want to cut it and serve it. There is a reason, tour—because they had seen no inventory,
however, why people often shy away from they assumed they had not seen a “real” plant.
convening conversational situations that are The reaction of the engineers reminds us how
more upstream, that start with the desire for a difficult it is to let go of existing ideas and
cake rather than with the completed cake. Such beliefs, even when we find ourselves in the
endeavors require a special form of leadership. place of most potential.
The leader must create or “hold a space” that
 3ENSING #ONNECT WITH 9OUR (EART
invites others in.
The third capacity in the U process is to
The key to holding a space is listening: to
connect to the deeper forces of change through
yourself (to what life calls you to do), to the
opening your heart. I once asked a successful
others (particularly others that may be related
top executive at Nokia to share her most
to that call), and to that which emerges from
important leadership practices. Time and time
the collective that you convene. But it also
again, her team was able to anticipate changes
requires a good deal of intention. You must keep
in technology and context. Time and again,
your attention focused on the highest future
they were ahead of the curve. Her answer?
possibility of the group. And finally, it takes a lot
“I facilitate the opening process.” This is the
of kitchen gear. It requires you to be intentionally
essence of what moving down the left side
incomplete, to hand over the recipe, cooking tools,
of the U is all about—facilitating an opening
and ingredients rather than the finished cake. Yes,
process. The process involves the tuning of three
you can talk about why this is a particularly good
instruments: the open mind, the open heart, and
recipe, you can add some ingredients, and you
the open will. While the open mind is familiar to
can help mix the batter, too. You can even go first
most of us, the other two capacities draw us into
if you want to. But you must intentionally leave a
less familiar territory.
lot of open space for others to contribute. That’s
why building the U leadership capacity starts To understand more about that territory, I once
interviewed psychologist Eleanor Rosch of

9 EXECUTIVE SUMMARY: Theory U

the University of California at Berkeley. She situation from the whole, the open will enables
explained the difference by comparing two types us to begin to act from the emerging whole.
of cognition. The first is the analytical knowledge Danish sculptor and management consultant Erik
upon which all conventional cognitive science is Lemcke described to me his experience of this
based. “In this state,” said Rosch, “the world is process: “After having worked with a particular
thought of as a set of separate objects and states sculpture for some time, there comes a certain
of affairs and the human mind as a machine that moment when things are changing. When this
isolates, stores, and retrieves knowledge as an moment of change comes, it is no longer me,
indirect representation of the world and oneself.” alone, who is creating. I feel connected to
The other type of knowledge, the one that relates something far deeper and my hands are co-
to the open heart and open will, is gained “by creating with this power. At the same time, I feel
means of interconnected wholes (rather than that I am being filled with love and care as my
isolated contingent parts)…. Such knowing perception is widening. I sense things in another
is ‘open,’ rather than determinate; and a sense way. It is a love for the world and for what is
of unconditional value, rather than conditional coming. I then intuitively know what I must
usefulness, is an inherent part of the act of do. My hands know if I must add or remove
knowing itself.” Action resulting from that type something. My hands know how the form
of awareness, Rosch continued, “is claimed should manifest. In one way, it is easy to create
to be spontaneous, rather than the result of with this guidance. In those moments I have a
decision-making; it is compassionate, since it is strong feeling of gratitude and humility.”
based on wholes larger than the self; and it can
be shockingly effective.”  #RYSTALLIZING !CCESS THE 0OWER OF )NTENTION
To awaken this other cognitive capacity in The back-stories of successful and inspiring
people, teams, and organizations, I have found projects, regardless of size, often have a similar
it productive to have people work on real story line—a very small group of key persons
projects in real contexts that they care about commits itself to the purpose and outcomes
and to support them with methods and tools of the project. That committed core group and
that cultivate the open heart. The mind works its intention then goes out into the world and
like a parachute, as the old saying goes—it creates an energy field that begins to attract
only functions when open. The same applies people, opportunities, and resources that make
to the intelligence of the heart. It only becomes things happen. Then momentum builds. The
available to us when we cultivate our capacity core group functions as a vehicle for the whole
to appreciate and love. In the words of biologist to manifest.
Humberto Maturana, “Love is the only emotion In an interview, Nick Hanauer, the founder of
that enhances our intelligence.” half a dozen highly successful companies, told
Joseph Jaworski and me: “One of my favorite
 0RESENCING #ONNECT TO THE $EEPEST sayings, attributed to Margaret Mead, has
3OURCE OF 9OUR 3ELF AND 7ILL always been ‘Never doubt that a small group
The fourth capacity in the U process is of thoughtful, committed citizens can change
connecting to the deepest source of your self the world. Indeed, it is the only thing that ever
and will. While an open heart allows us to see a has.’ I totally believe it. You could do almost

“While an open heart allows us to see a situation from the whole, the open
will enables us to begin to act from the emerging whole.”

www.theoryU.com 10
 anything with just five people. With only one An interesting detail during this stage is that
person, it’s hard—but when you put that one the sequence in which the new shows up in the
person with four or five more, you have a force human mind is contrary to conventional wisdom.
to contend with. All of a sudden, you have (1) The new usually begins with an unspecified
enough momentum to make almost anything emotion or feeling. (2) That feeling morphs into
that’s immanent or within reach actually real.” a sense of the what: the new insight or idea. (3)
Then the what is related to a context, problem, or
 0ROTOTYPING )NTEGRATING (EAD (EART challenge where it could produce a breakthrough
AND (AND innovation (the where: the context). (4) Only then
The sixth capacity in the U process is the do you begin to develop a form in which the what
prototyping skill of integrating head, heart, and and the where are framed by a rational structure
hand. When helping a golfer who has lost his and form of presentation (the why: rational
swing, the master coach in the novel and film reasoning). This sequence can be traced in
“The Legend of Bagger Vance” advises, “Seek almost any type of breakthrough innovation. The
it with your hands—don’t think about it, feel it. biggest mistake when dealing with innovation is
The wisdom in your hands is greater than the to first focus on the rational mind. In order for
wisdom of your head will ever be.” a new insight to emerge, the other conditions
That piece of advice articulates a key principle must already exist. In short, connecting to one’s
about how to operate on the right side of the best future possibility and creating powerful
U. Moving down the left side of the U is about breakthrough ideas requires learning to access
opening up and dealing with the resistance of the intelligence of the heart and the hand—not
thought, emotion, and will; moving up the just the intelligence of the head.
right side is about intentionally reintegrating  0ERFORMING 0LAYING THE -ACRO 6IOLIN
the intelligence of the head, the heart, and the
hand in the context of practical applications. The seventh capacity in the U process is learning
Just as the inner enemies on the way down the to play the macro violin. When I asked him to
U represent the VOJ (voice of judgment), the describe presencing-type moments from his
VOC (voice of cynicism), and the VOF (voice music experience, the violinist Miha Pogacnik
of fear), the enemies on the way up the U are told me about his first concert in Chartres. “I felt
the three old methods of operating: executing that the cathedral almost kicked me out. ‘Get
without improvisation and mindfulness out with you!’ she said. For I was young and I
(reactive action); endless reflection without tried to perform as I always did: by just playing
a will to act (analysis paralysis); and talking my violin. But then I realized that in Chartres
without a connection to source and action (blah- you actually cannot play your small violin, but
blah-blah). These three enemies share the same you have to play the ‘macro violin’. The small
structural feature. Instead of balancing the violin is the instrument that is in your hands.
intelligence of the head, heart, and hand, one The macro-violin is the whole cathedral that
of the three dominates—the will in mindless surrounds you. The cathedral of Chartres is built
action, the head in endless reflection, the heart entirely according to musical principles. Playing
in endless networking. the macro violin requires you to listen and to
play from another place, from the periphery.

“...connecting to one’s best future possibility and creating powerful

breakthrough ideas requires the intelligence of the heart and the hand
—not just the intelligence of the head.”

11 EXECUTIVE SUMMARY: Theory U

 1. HOLDING THE SPACE: 7. PERFORMING:
Listen to what life Play the “Macro-Violin”
calls you to do

suspending embodying

2. OBSERVING: 6. PROTOTYPING:
Attend with your Integrate head,
mind wide open heart, hand

redirecting enacting

3. SENSING: 5. CRYSTALLIZING:
Connect with Access the power
your heart of intention
letting-go letting-come

4. PRESENCING:
Connect to the deepest source of your self and will

Who is the Self?

What is my Work?

Figure 4. A New Social Technology with Seven Leadership Capacities: The ability to move through
a U process as a team, an organization, or a system requires a new social technology, presencing, an
inner journey and intimate connection that helps to bring forth the world anew.

You have to move your listening and playing of coordinating—seeing and acting from the
from within to beyond yourself.” presence of the whole (figure 2).
Most systems, organizations, and societies today In summary, the seven Theory U leadership
lack the two essentials that enable us to play capacities are the enabling conditions that must
the macro violin: (1) leaders who convene the be in place for the U process and its moments to
right sets of players (frontline people who are work (figure 4). In the absence of these seven
connected with one another through the same leadership capacities, the U process cannot be
value chain), and (2) a social technology that realized.
allows a multi-stakeholder gathering to shift These seven Theory U leadership capacities
from debating to co-creating the new. are practiced today in the following examples
Still, there are many examples of how this of multi-stakeholder innovation and corporate
capacity to act and operate from the larger applications. You are also invited to learn more
whole can work. One is in disaster response. about the Presencing Institute, which is dedicated
When a disaster occurs, other mechanisms to advancing these new social technologies by
(like hierarchy) don’t exist or aren’t sufficient integrating science, consciousness, and profound
to deal with the situation (like markets or social change into a coherent methodology of
networked negotiation). In these situations sensing and co-creating the future that is seeking
we see the emergence of a fourth mechanism to emerge.

www.theoryU.com 12
 Applications
Many projects using Theory U have been launched recently or are well under way.
Here are a few of the early examples and some of their first results.

I. Multi-stakeholder Innovation dedicated to finding productive solutions to the

most confounding dilemmas of our time. Each
4RANSFORMING A 2EGIONAL (EALTHCARE 3YSTEM
member is a powerhouse in its realm—BASF, BP,
'ERMANY
Oxfam, Nissan, the Society for Organizational
In a rural area of approximately 300,000 Learning, Unilever, the UN Global Compact,
inhabitants near Frankfurt, Germany, a network UNICEF, the World Bank Institute, and the
of physicians applied the U process in several World Wildlife Fund, among others.
ways, including in a patient-physician dialogue
Together ELIAS members are examining
forum. When negotiations between the
problems by combining systems thinking,
physicians’ network and the insurance company
deepened personal awareness, and listening
stalled, the core group of physicians invited
skills with hands-on prototyping in order to
other physicians and their patients to a one-
develop and test new cross-sector approaches to
day meeting designed around the U process. In
some of today’s most difficult challenges. The
preparation for the meeting, a group of students
ELIAS pilot program convened a group of 25
trained in dialogue interviews spoke with 130
high-potential leaders from these organizations
patients and their physicians. Then they invited
and sent them on an intensive learning journey
all of the interviewees to a feedback session,
that included training in leadership capacity
which 100 of them attended.
building and hands-on systems innovation. After
During this event and afterward, the patients shadowing each other in their work environments
and physicians moved from politeness and (each fellow spent several days in the life of
debate to real dialogue and thinking together. one or more peers in another business sector),
The initiatives formed or crystallized during the group traveled to China in the fall of 2006,
this day had a profound impact on the region. where they engaged in discussions with Chinese
One group proposed a standard format for thought leaders, consulted with sustainability
transferring information between hospitals and engineers, journeyed to rural China to observe
outside physicians and has since opened an emerging challenges, and capped the trip with a
office for the outside physicians at the largest week of contemplative retreat.
hospital in the region. It is jointly run by the
• One of the prototyping projects
clinic and residential physicians and works to
developed by the ELIAS pilot group
improve critical interface between the two.
is the Sunbelt team, which is exploring
The group also prototyped and then institutional- methods for bringing solar- and wind-
ized a new program that provides better emergency generated power to marginalized
care for patients, incorporates cross-institutional communities, especially in the global
cooperation, and costs less. As a result, factor 4 cost South. This decentralized, distributive,
savings have been realized, and patient complaints democratic model would significantly
in that region have decreased to almost zero. reduce CO2 emissions and foster
economic growth and well-being in
%,)!3 #REATING A 'LOBAL )NNOVATION rural communities.
%COSYSTEM
WWWELIAS GLOBALCOM • Another team is testing alternative
energy resources, such as the
ELIAS (Emerging Leaders for Innovation indigenous development of renewable
Across Sectors) is a network of twenty global and hybrid sources of power for the
business, government, and civic organizations Chinese automotive industry.

www.theoryU.com 14
 • An Africa-based team is testing mobile What started as an idea by a few people
community-based life education as a two years ago has turned into a vibrant and
way to uproot the HIV/AIDS pandemic. rapidly evolving global network of change-
• An ELIAS fellow from the Indonesian makers and prototyping projects. In addition
Ministry of Trade applied the U process to company-city- and country-specific projects
to government policies for sustainable and programs, ELIAS fellows have developed a
sugar production in Indonesia. His idea global ecology of prototyping initiatives and an
was to involve all key stakeholders in alumni network of high-potential leaders in some
the policymaking process. The results of the most innovative institutions in business,
were stunning: for the first time ever government, and the NGO sector. Together, this
the Ministry’s policies did not result global network hopes to use a web of activities
in violent protests or riots by farmers develop the capacity to respond to some of the
or other key stakeholders in the value key challenges of our time in truly innovative
chain. Now, the same approach is being ways (Field 4 responses).
applied to other commodities and to Other outcomes of participation in the ELIAS
standards for sustainable production. program include:
The Indonesia-based ELIAS team 1. Prototypes of cross-sector innovation that
plans to launch a country version of address thte shared challenges of
the ELIAS cross-sector innovation
• creating value for the triple bottom
platform in early 2008 that will focus
line—the environment, society, and the
on the severe flooding problems in
Jakarta. • economy—with the ultimate goal of
advancing global sustainability
• A Brazil-based team is focused on
integrating the whole demand-and- 2. A steadily growing network of leaders from
supply chain for organic agricultural the public, private, and civic sectors
products. They are creating infra- • that will enhance and accelerate the
structures, raising awareness, and benefits to individual members
building skills and support networks of
small farmers using organic agricultural 3. Information and ideas for innovative
methods. The goals include improving solutions to individual members’
contractual fairness and creating a • challenges
transparency that allows the entire
value chain, from the farmers to the 4. An enhanced capacity among leaders to deal
consumers, to see one another, connect, with the complexity of globalization
and co-evolve. The ELIAS team from • and sustainable development through
Brazil also intends to launch a country practical innovations.
version of the ELIAS innovation
platform in Brazil in 2008. :AMBIA #ROSS SECTORAL ,EADERSHIP FOR
#OLLECTIVE !CTION ON ()6 AND !)$3
• In the Philippines, one ELIAS
fellow of Unilever teamed up with This initiative was formed by a cross-sectoral
former colleagues who now work group of leaders seeking to have a profound and
in the NGO sector to form a venture lasting impact on HIV and AIDS in Zambia.
(MicroVentures) that advises and Their goal is to shift the systemic undercurrents
finances women micro-entrepreneurs that fuel the pandemic. They hope to achieve
in the Philippines by leveraging the a breakthrough in thinking and action that can
Unilever business and its network at be applied to other areas and regions. Possible
the community level. prototyping projects being considered:

15 EXECUTIVE SUMMARY: Theory U

 • changing the mind and heart of the advantage of new opportunities and to clear
president of Zambia about HIV/AIDS, bottlenecks.
perhaps by offering to provide him The Innovation Lab in Namibia will convene
with an HIV advisor; healthcare leadership teams from government,
• “waking up” other leaders and change business, and civil society. Teams will be guided
makers across society; through an intensive leadership development
• changing the role of the media in Zambia; and project-based learning experience over two
• motivating people to get tested for HIV/ years. The pilot project of this approach seeks to
AIDS, perhaps by making counseling benefit people who are underserved by current
mandatory for those who test positive; healthcare systems, particularly those living
on less than $2/day. The proposal has been co-
• finding new ways to care for and
created by the Synergos Institute, the Presencing
educate youth who must grow up
Institute, Generon Consulting, and McKinsey &
without parents.
Company in collaboration with partners in the
4HE 3USTAINABLE &OOD ,AB global South and has been submitted to the Bill
WWWSUSTAINABLEFOODLABORG and Melinda Gates Foundation for funding.
The Sustainable Food Lab (SFL) comprises leaders
from more than 100 organizations that represent
a microcosm of the stakeholders in food delivery II. Corporate Applications
systems. The purpose of this large-scale intervention
is to make food systems more sustainable. Current (EWLETT 0ACKARD
members include individuals from the following HP has applied Theory U in change efforts
companies: Carrefour, General Mills, Nutreco, within its digital photography business portfolio,
Organic Valley Cooperative, Rabobank, Sadia, focusing on improving the customer experience
Costco, US Foodservice, SYSCO, and Unilever; and cross-category business strategies. In 2005,
from governmental organizations in Brazil and the HP launched an effort to improve the value of
Netherlands, plus the European Commission, the its digital photography products and services
International Finance Corporation, and the World by designing compelling customer experiences
Bank; from civil society organizations including the across its broad portfolio. Although originally
National Confederation of Agricultural Workers of designed to focus on customer experiences,
Brazil, Oxfam, The Nature Conservancy, the World interviews with executives revealed that
Forum of Fish Harvesters and Fishworkers, and delivering satisfying customer experiences
the World Wildlife Fund. The Lab’s prototyping would require substantial cross-category and
projects are addressing supply chain innovations, cross-value chain strategy development and
demand pull for sustainability, purchasing standards, alignment. A more holistic change effort was
and policy changes. then developed and launched, consisting of
four tracks: (1) an Executive Leadership track
4HE !FRICAN 0UBLIC (EALTH ,EADERSHIP AND to address executive learning and leadership,
3YSTEMS )NNOVATION )NITIATIVE including management of portfolio objectives
This initiative will develop a replicable model and leading interdependent cross-business
for improving public health leadership and programs; (2) an Experience Design Operating
system performance using an approach called Model to address governance, decision-making,
the Innovation Lab. The Innovation Lab collaboration, and lifecycle processes; (3) an
increases leaders’ effectiveness by cultivating Experience Design track to develop the design
their managerial skills and by addressing the capabilities and capacity required to meet business
attitudes, values, and relationships that drive goals; and (4) an Organizational Development
behavior. It stimulates system change by track to grow the broader organizational
enabling cross-sectoral leadership teams to take culture in support of the previous three tracks.

www.theoryU.com 16
 In the Executive Leadership track, an initial cultural change in the whole organization, from
workshop established a common ground being negative and skeptical to one of inquiry
perspective of the digital photography and keenness to move forward. A survey of the
opportunities and challenges. This workshop Shell participants revealed greater motivation
also established a learning agenda that served as and reduced frustration at the gas plant site.”
the foundation for executive learning journeys.
Based on the initial positive results of the ,EADERSHIP $EVELOPMENT
digital photography effort, HP is now pursuing WWWOTTOSCHARMERCOM
a broader use of Theory U in change efforts in
With his colleagues, Otto Scharmer has
its Imaging and Printing Group.
developed and conducted award-winning
2OYAL $UTCH 3HELL leadership development programs based on
the U process in institutions around the world,
Shell has applied some key elements of Theory
including Daimler, PricewaterhouseCoopers,
U in change efforts at Shell EP Europe. In 2005
and Fujitsu. More than 150 leaders from
the organization was experiencing significant
each organization have participated in these
problems getting its new Plant Maintenance
programs to date, and together they function
process to work. One site, a gas plant in the
as an important network for communication
Netherlands, with about 60 staff members, was
and peer coaching on business innovation and
selected to be the pilot site for diagnosing
transformational change.
what was going on. Interviews with Shell staff
revealed that the problems in the organization, For example, at Daimler, all newly promoted
while being attributed to new SAP software, directors use the U method to deal with their
were more likely symptoms of the way people business and leadership challenges better and
were working together. faster. As they begin their new posts, they
explore their network leadership challenge
The rich material gained from the interviews
by conducting dialogue interviews with all of
allowed a team of internal consultants to develop
their key stakeholders in order to see their new
a number of “what’s in it for me?” propositions
jobs from the perspective of others. Each new
as a way of tapping into people’s feelings. The
director is encouraged to ask four questions:
propositions, in the form of cartoons, were used
in two small focus groups of six or seven 1. What is your most important objective,
people to help Shell staff visualize a different and how can I help you realize it?
future. In the focus group dialogues, Shell 2. What criteria will you use to assess
employees were able to express some of their whether my contribution to your work
deeper feelings about working at the plant and has been successful?
about SAP. They expressed a desire for less
conflict during the workday, and they welcomed 3. If I were able to change two things
ideas for a new approach to organizational in my area of responsibility within
effectiveness. Instead of seeking any specific the next six months, what two things
business targets, the team sought to create a would create the most value and benefit
better environment for learning, innovation, and for you?
change. The results of that approach proved to 4. What, if any, historical tensions and/
be powerful and sustainable. Says Jurry Swart or conflicting demands have made
of Shell: “After a couple of months we saw the it difficult for people in my role or
output KPI’s [key performance indicators] of function to fulfill your requirements
the process improving. Furthermore we saw a and expectations?

17 EXECUTIVE SUMMARY: Theory U

With the answers to these questions in hand, the III. Presencing Institute
directors gather for a five-day U-based workshop
The Presencing Institute is a global community
that helps them to connect more deeply to their
of individuals, institutions, and initiatives that
challenges, to one another, and to themselves.
apply and advance the U process of presencing
The workshop and follow-up activities include
to collectively create profound innovation
case clinics, dialogue, peer coaching, and a
and change. It is composed of key players
room of intentional silence. Directors who
and leaders from business, government, and
experienced this learning environment have
civil society who are at the core of the rapidly
reported personal behavioral changes (such
evolving project ecology described above. The
as better listening skills and a greater capacity
Presencing Institute focuses on refining the
to deal with pressure) that have led to new
social technology of presencing and making
leadership techniques, behaviors and results.
it available to all change-makers who want to
They have used many of these skills in their
operate from a future space of possibility that
own areas of responsibility and are beginning to
they feel wants to emerge.
apply them to organizational and sustainability-
related change. The Presencing Institute will offer regular public
capacity-building programs in the global North
and global South (North America, South America,
Europe, Africa, Asia, Australia) beginning in 2007
and 2008. It aspires to create a global constellation
of “power places” or “planetary acupuncture
points” that function as holding spaces and a
supporting infrastructure for an incipient global
movement that integrates science, consciousness,
and profound social change.

To join the Presencing Institute:

WWWPRESENCINGCOM

To order the book, Theory U: Leading from the

Future as It Emerges:
WWWTHEORY5COM or WWWAMAZONCOM

For additional copies of this Executive

Summary:
WWWTHEORY5COM
to download and print your own copy from a
pdf file, or leave your email address to receive
free printed booklets.

www.theoryU.com 18
 "IO
Dr. C. Otto Scharmer is a Senior Lecturer at MIT Germany. His article “Strategic Leadership
and the founding chair of ELIAS (Emerging within the Triad Growth-Employment-Ecology”
Leaders for Innovation Across Sectors), a won the McKinsey Research Award in 1991. A
program linking twenty leading global institutions synthesis of his most recent research has resulted
from business, government, and civil society in in a theoretical framework and practice called
order to prototype profound system innovations “presencing,” which he elaborates in Theory U:
for a more sustainable world. He also is the Leading from the Future as It Emerges (2007),
founding chair of the Presencing Institute and a and in Presence: An Exploration of Profound
visiting professor at the Center for Innovation Change in People, Organizations, and Society
and Knowledge Research, Helsinki School of (2005), co-authored with Peter Senge, Joseph
Economics. Scharmer has consulted with global Jaworski, and Betty Sue Flowers. With his
companies, international institutions, and cross- colleagues, Scharmer has used presencing
sector change initiatives in North America, to facilitate profound innovation and change
Europe, Asia, and Africa. He has co-designed and processes both within companies and across
delivered award-winning leadership programs societal systems. More information about
for client organizations including Daimler, Scharmer and his work can be found at:
PricewaterhouseCoopers, and Fujitsu.
WWWOTTOSCHARMERCOM
Scharmer holds a Ph.D. in economics and
management from Witten-Herdecke University,

19 EXECUTIVE SUMMARY: Theory U

In a world burdened with too much information, we are occasionally blessed with a genu-
inely new idea about how to perceive, think about, and act on our overly complex world.
Scharmer’s Theory U model of how to open our mind, emotions, and will to moments
of discovery and mutual understanding is profound and much needed. Readers will be
impressed not only by the depth of theory in this volume but also by the very practical
approach that Scharmer provides us for enlarging our human capacity for growth. This
will be an important book.
— Edgar Schein, Sloan Fellows Professor of Management Emeritus,
MIT Sloan School Management
Though many agree with Einstein’s observation that “problems can not be resolved at
the level of consciousness, that created them, “the key question remains how to realize
such a shift. Otto Scharmer’s Theory U offers a unique integral perspective combined
with a practical approach to addressing the mega-issues facing our world today.
— Jack Jacometti, Vice President, Global GTL Development,
Shell International Gas Limited
Theory U is destined to be one of the defining paradigms of the 21st century.
— Nicanor Perlas, recipient of the 2003 Alternate Nobel Prize
and the UN Environmental Program Global 500
We are using the Theory U method with diverse leadership teams in the U.S., Europe,
and Asia. The impact on our organization is remarkable, but even more important is
the amazing personal growth many leaders have experienced. Scharmer’s work has
allowed them to experience a new approach to the world.
— Marcia Marsh, Senior Vice President Operations, World Wildlife Fund
Otto Scharmer has given us a brilliant, provocative, and important book on the leading-
edge of the “next big thing”: integral thought. Highly recommended.
— Ken Wilber, author, A Theory of Everything: An Integral Vision
for Business, Politics, Science, and Spirituality
This book is a must-read for all who are interested in the emerging future of leadership
theory and practice. Otto Scharmer’s Theory U takes you on an exciting deep dive into
the true center of leadership as a process of inner knowing and social innovation. With
many tested and practical exercises drawn from a rich background of disciplines, this
book will help you to discover and follow the path towards mastery on your own leader-
ship journey. It pushes the envelope of current leadership wisdom and invites you to
explore the strongest leadership tool there is: yourself.
— Ralf Schneider, Head of Global Talent Management, PricewaterhouseCoopers
This book is an inspiration. It gives definition to the mystery of the creative process. It
confirms and clarifies what we have been doing at our company. Thank you Otto for this
great work!
— Eileen Fisher, President and Chief Creative Officer, EILEEN FISHER Inc.

www.theoryu.com