The Playlist

PRESENTATION
SLIDE 1
THE
PLAYLIST
SAMANTHA KEITH AURELIO ENTREPRENEURIAL MIND REPORTING

SUMMARY
THE
SLIDE 2
PLAYLIST
SUMMMARY
It takes us through the inception story of the audio streaming and media service provider Spotify. The streaming
platform was the brainchild of Martin Lorentzon and Daniel Ek. Spotify came at a time when nobody could imagine that
instead of CDs and cassettes, music could be stored online, and there could be a business model where everything was
free for the consumer, and still profit could be made. It was such a bizarre notion that no investor wanted to believe the
two entrepreneurs. The series takes us through a journey where we see the transformation of Spotify from a startup that
was finding it hard to pay its employees and get investments to becoming the biggest music streaming provider in the
world.
ISSUES
THE
SLIDE 2
PLAYLIST
Issues encountered by “Daniel Ek” That led
him to come up with the idea of Spotify?
Daniel Ek first described music as a series of sounds strung together to create a reaction to
a human mind. He reiterated that Music played a big role in his memories and buying
expensive cassettes and CDs are too much of a deal, too much to be enjoyed. He felt free
from music and then he remembered that no one should have that kind of power over
music.
THE
PLAYLIST
Issues encountered by “Daniel
Ek” That led him to come up
with the idea of Spotify?
When Spotify first launched, no one could have predicted that music would soon be
kept online instead of on CDs and cassettes, and that a business model would exist
where customers could access anything for free while still making money.
BUSINESS
PROBLEMS
Online music piracy is a very Ek regrets not walking out on the

lucrative illegal business that Although Spotify allows negotiations and deciding to do
causes the recording music consumers to access everything on his terms. Had he not
industry business to lose billions music for free, it pays listened to everyone else, things
of dollars in profits every year. could have been different.
artists close to nothing.
BACK TO LAST SLIDE SLIDE 5

BUSINESS
PROBLEMS
Daniel shows up to meet with Bobbi in

Bad company image, Protests a bar and offers to show her the
outside Spotify HQ turns into a secrets of becoming successful on
massive movement as people Spotify. Bobbi turns it around, pointing
and artists turn against Daniel Ek out all the other musicians struggling
and the others, with the hashtag and how, as the most powerful person
“Scratch the record” hitting the in the music industry right now, he’s
not doing enough to make a fairer
masses.
platform for artists to shine
BACK TO LAST SLIDE SLIDE 5

DESIGN PLAN AND PRESENT ALL
THE
IN ONE PLACE CANVA.
SLIDE 2
PLAYLIST
MY SOLUTION AND THOUGHTS
“The Playlist” not only focuses on the creation of Spotify but also dives into the nuances of Daniel Ek’s childhood that led him to
reinvent the music industry to be accessible for everyone. As viewers get a front row seat to Ek’s childhood, we learn that he
could barely afford to buy music growing up and he never wanted anyone else to feel that embarrassment and pain. At the time,
there was a music pirating website but it wasn’t very fast, and there was no way to organize the music you enjoyed listening to.
Ek decided he would create the most efficient and user-friendly music streaming platform he could think of. Spotify sounds like a
perfect streaming app as it is but it has it's major drawback as seen in the series. The most infamous problem from the app was
that it was paying artist too little for their work. Spotify faces massive backlash of protests and even digital-cancelling. With this
issue, EK was summoned in trial at washington to discuss these issues. I personally think EK had good intentions at the start of
the series but as it slowly progresses i've had my thoughts scrambled as EK was slighlty hinting of becoming a "Shark." in the
music Industry. Certain dillemas would've been dealt with smoother if they fixed the ratio of cut in pay that the artists and
company will receive right from the beginning. This would be a "Domino" Solution as it will solve the preceding problems such as
Bad company image, lawsuits, etc.
END OF THE PRESENTATION
SLIDE 8
THE
PLAYLIST
THANK YOU

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PRESENTATION

SAMANTHA KEITH AURELIO ENTREPRENEURIAL MIND REPORTING

Online music piracy is a very Ek regrets not walking out on the

BACK TO LAST SLIDE SLIDE 5

Daniel shows up to meet with Bobbi in

BACK TO LAST SLIDE SLIDE 5

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