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    5ms of Advertising

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    Nandini Kumari
    This document discusses the 5 M's of advertising: Mission, Money, Message, Media, and Measurement. It provides details on each M, including that the mission is the marketing goal of an ad, money refers to advertising budgets, the message is what the ad communicates, media is the channel used to convey the ad, and measurement evaluates the ad's effectiveness. Examples are given for each M, such as defining a product image for mission and using social media or commercials for media.

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    5ms of Advertising

    Uploaded by

    Nandini Kumari
    21 views3 pages
    This document discusses the 5 M's of advertising: Mission, Money, Message, Media, and Measurement. It provides details on each M, including that the mission is the marketing goal of an ad, money refers to advertising budgets, the message is what the ad communicates, media is the channel used to convey the ad, and measurement evaluates the ad's effectiveness. Examples are given for each M, such as defining a product image for mission and using social media or commercials for media.

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    This document discusses the 5 M's of advertising: Mission, Money, Message, Media, and Measurement. It provides details on each M, including that the mission is the marketing goal of an ad, money refers to advertising budgets, the message is what the ad communicates, media is the channel used to convey the ad, and measurement evaluates the ad's effectiveness. Examples are given for each M, such as defining a product image for mission and using social media or commercials for media.

    Copyright:

    © All Rights Reserved
    Download as RTF, PDF, TXT or read online from Scribd
    Download as rtf, pdf, or txt
    21 views3 pages

    5ms of Advertising

    Uploaded by

    Nandini Kumari
    This document discusses the 5 M's of advertising: Mission, Money, Message, Media, and Measurement. It provides details on each M, including that the mission is the marketing goal of an ad, money refers to advertising budgets, the message is what the ad communicates, media is the channel used to convey the ad, and measurement evaluates the ad's effectiveness. Examples are given for each M, such as defining a product image for mission and using social media or commercials for media.

    Copyright:

    © All Rights Reserved
    Download as RTF, PDF, TXT or read online from Scribd
    Download as rtf, pdf, or txt
    of 3

    Name: Nandini Dokania

    Roll No: 025

    Subject: Introduction to Advertising

    5 M'S OF ADVERTISING

    1. MISSION
    The marketing mission is what a department wants to complete with an ad. It can
    be to sell a product, promote a service, develop a brand or more company
    objectives. It could inform the customers of the delivery stages of a product, such
    as one that is still in development. Even if a product is unreleased, advertisements
    can still promote the product through a dual mission goal. Advertisements that
    both promote and give details about a product accomplish two mission goals: to
    describe the product to customers and to garner interest in the product for
    potential buyers.
    2. MONEY
    Money in the five M's of advertising concerns all the budgets for collective
    advertising. This can apply to the media used, the geography of the advertising
    and the demographics the advertising targets. This can also concern how long the
    advertisements run, and with what products they associate with. Depending on
    many of these factors, an advertisement could be more or less expensive and
    effect the overall budget.
    3. MESSAGE
    The message of an advertisement is the medium from which the advertisement
    speaks or delivers to the target audience. Messages generate within departments
    in different ways before they become available to the current audience. Inductive
    message generation allows business leaders and department heads to brainstorm
    before deciding on a final message.
    4.MEDIA
    Media is the medium through which advertising conveys. When choosing how to
    convey an advertisement, members of the department focus on the reach, impact
    and frequency of the media while considering the advertisement itself. They also
    determine the mode of media by what is available to the company, including what
    resources they have to develop and mass produce the media, if necessary.
    5.MEASURE
    Measurement is a post advertisement set of activities that measures how effective
    an advertisement was to the target audience and for the product. Using research
    and analysis tools, a team can determine the problems and improvement
    potentials that they can accomplish to encourage advertisement development.
    This step helps increase overall profitability of an advertisement and can help
    improve advertisements in the future.
    EXAMPLES OF 5 M'S OF ADVERTISING
    Mission
    An example of a mission can be any of the following:
    · Define a product image: A mission could be to define the nature of a
    product to an audience, such as when developing a new product or brand.
    This can help associate a preexisting audience with a product they've never
    seen nor expect from the market.

    Money
    An example of money within an advertising campaign can be any of the following:
    · Budget allowances: This is the budget of the project, provided by the
    company.
    · Stakeholder investments: Any stakeholder investments outside of the
    company can impact the availability the company has for product
    advertisement.

    Message
    An example of a message within an advertisement campaign can be any of the
    following:
    · Persuasion to purchase: A message in an advertisement may try to
    persuade an audience into purchasing a product or service.
    · Encouragement to renew: For advertisements discussing renewable
    services such as subscriptions, the message may be to encourage renewal.
    Media
    An example of media within an advertising campaign can be any of the following:
    · Social media ads: Social media advertisements can be effective depending
    on the products and it's relevance to the media.
    · Commercial ads: Commercial ads can be helpful for advertising products,
    usable items or items that relate to a particular target demographic.

    Measurement
    Measurement within an advertising campaign can be any of the following:
    · Polls: Polls within and outside of the company can show advertising teams
    what worked best for employees and for customers.
    · Profile assessments: Using profile assessment software, companies can
    learn who reacted to advertisements and who didn't.

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