Executive Summary:

Our leather company, [Company Name], is focused on producing high-quality leather

products, including bags, wallets, belts, and shoes. We are committed to using
sustainable and ethically sourced leather to create products that are durable,
functional, and stylish. Our target market includes fashion-conscious consumers who
value quality craftsmanship and sustainable materials.

Company Description:

[Company Name] is a [Type of Business Entity] founded in [Year]. Our office and
manufacturing facility are located in [Location], where we have access to high-quality
leather and skilled artisans. Our team consists of experienced designers, leather
experts, and craftspeople who are passionate about creating beautiful and functional
leather products.

Products:

We offer the following products to our customers:

 Bags: We produce a range of bags, including backpacks, totes, and messenger bags,
in various sizes and styles.
 Wallets: We offer classic and contemporary wallets for both men and women,
featuring various compartments for cards and cash.
 Belts: Our belts are made from high-quality leather and come in a range of colors
and styles to match any outfit.
 Shoes: We produce handmade leather shoes, including dress shoes, loafers, and
boots, using traditional techniques.

Market Analysis:

The leather goods market is growing, and there is a significant demand for high-
quality leather products. Our target market includes fashion-conscious consumers
who are willing to pay a premium for sustainable and ethically sourced leather
products. We will also target businesses that require custom leather products, such
as promotional items or corporate gifts.

Marketing and Sales:

We will market our products through various channels, including social media, online
marketplaces, and targeted advertising. We will also attend trade shows and events
to showcase our products and build relationships with potential customers. Our sales
team will work to establish long-term relationships with our customers by providing
excellent customer service and customized product solutions.
Management and Organization:

[Company Name] will be managed by [Founder Name], who has [Number of Years]
of experience in the leather goods industry. The company will initially hire [Number
of Employees], including designers, leather experts, craftspeople, and sales
representatives. We will prioritize hiring individuals with experience in their
respective fields and a passion for creating high-quality leather products.

Financial Plan:

We anticipate a startup cost of [Startup Cost], which includes office and

manufacturing equipment, raw materials, marketing expenses, and employee salaries.
We expect to break even within [Number of Months/ Years] and generate a profit of
[Expected Profit] in the first year of operation. Our revenue will come from product
sales, which will be priced competitively based on the quality of materials,
craftsmanship, and market demand.

Conclusion:

[Company Name] aims to be a leader in the leather goods industry, known for our
commitment to sustainability, ethical sourcing, and quality craftsmanship. Our goal is
to build long-term relationships with our customers by providing excellent products
and personalized customer service. We believe that our experienced team, high-
quality materials, and commitment to sustainability will help us achieve our goals and
generate significant revenue.
Overview:

The leather shoe manufacturing business is a company that specializes in the

production of high-quality leather shoes for men, women, and children. The idea for
the business was conceived by a group of entrepreneurs who recognized the need
for a reliable and affordable source of quality leather shoes. They realized that many
consumers were tired of buying poorly made shoes that didn't last long or provide
the comfort and support they needed.

Problem:

The problem that the leather shoe manufacturing business is trying to solve is the
lack of reliable and affordable sources of high-quality leather shoes. Many consumers
are frustrated with the low-quality shoes that are available in the market, which often
lead to discomfort, pain, and even health problems. Additionally, the lack of options
in the market leaves consumers feeling trapped and unable to find the perfect pair of
shoes that meets their unique needs and preferences.

Significance of the problem:

The problem of a lack of reliable and affordable sources of high-quality leather shoes
is significant in terms of lost time, money, and other resources. Consumers often
spend a lot of time and money searching for the perfect pair of shoes, only to end up
disappointed with their purchase. This frustration can lead to a loss of trust in the
market and a decrease in consumer spending. Additionally, the problem of poor-
quality shoes can lead to health problems, such as foot pain, that can be costly to
treat and can result in lost productivity.

Solution:

The leather shoe manufacturing business solves this problem by providing a reliable
and affordable source of high-quality leather shoes. The company uses only the
finest materials to produce shoes that are comfortable, durable, and stylish. They also
offer a wide range of styles and sizes to ensure that every customer can find the
perfect pair of shoes that meet their unique needs and preferences. By providing
high-quality shoes that last longer and provide better support and comfort, the
company aims to improve the overall health and well-being of its customers while
reducing the frustration and disappointment associated with buying poorly made
shoes.

In conclusion, the leather shoe manufacturing business is a solution to the problem

of a lack of reliable and affordable sources of high-quality leather shoes. By
providing high-quality shoes that meet the unique needs and preferences of each
customer, the company aims to improve the overall health and well-being of its
customers while reducing frustration and disappointment in the market.

The leather shoe manufacturing business will work by producing high-quality,

affordable leather shoes for consumers. The unique feature of the business offering
is that the shoes will be locally produced using the best quality leather and skilled
craftsmen. This will ensure that customers get high-quality shoes at affordable prices
while also supporting the local economy.

To produce the shoes, the business will need to source high-quality leather and other
materials. The team will also need to acquire the necessary equipment and tools to
manufacture the shoes. The manufacturing process will be handled by experienced
and skilled craftsmen who have a passion for creating high-quality leather shoes.

The business will have a team of professionals who will be equipped to provide
excellent customer service and support. The team will consist of sales and marketing
professionals, designers, and customer service representatives. These individuals will
work together to ensure that customers have a positive experience with the business.

To create and develop the products, the business will conduct market research to
identify customer needs and preferences. The team will then use this information to
design and develop shoes that meet these needs and preferences. The business will
also invest in technology and equipment to improve the manufacturing process and
ensure that the products are of the highest quality.

Overall, the business will work by providing high-quality, affordable leather shoes
while supporting the local economy and providing excellent customer service. The
unique features of the business offering and the skilled team will ensure that
customers have a positive experience with the business and that the identified
problem of lack of affordable, high-quality leather shoes is effectively solved.

The average price of leather shoes can vary greatly depending on the quality, brand,
and market demand. In the United States, leather shoes can range from $50 to $300
or more. In Nigeria, the average price of leather shoes can range from 10,000 Naira
to 50,000 Naira or more.

When deciding the price of the leather shoes produced by the business, several
factors will be considered. These factors include the cost of production, including the
cost of raw materials, labor, and overhead expenses. Additionally, the business will
consider the target market, competitors' prices, and the perceived value of the
product to customers. The business will also consider any discounts, promotions, or
special offers that may be offered to customers.
 Profit in a leather shoe manufacturing business is made by selling the products at a
price higher than the cost of production. This difference between the selling price
and the cost of production is known as the profit margin. In a city like Kano in
Nigeria, there is a large market for leather shoes, and the business can expect to sell
to many customers throughout the year.

The cost of operations or cost price for a leather shoe manufacturing business
includes the cost of materials (leather, rubber, glue, etc.), labor, overhead costs (rent,
utilities, equipment, etc.), marketing and advertising expenses, and other
miscellaneous expenses.

The profit margin for a leather shoe manufacturing business will depend on a variety
of factors, including the quality of the products, the pricing strategy, and the level of
competition. Generally, a profit margin of 20-30% is expected for a successful leather
shoe manufacturing business.

According to a report by the National Bureau of Statistics, Nigeria's leather industry

has the potential to generate over $1 billion annually. This indicates that the Nigerian
market for leather goods, including shoes, is quite significant. The target customers
for the leather shoe manufacturing business would include individuals who value
quality, durability, and style in their footwear, as well as businesses that require bulk
purchases for their employees or as part of their product offerings.

The exact number of customers that will benefit from the business depends on
various factors such as marketing efforts, competition, and economic conditions.
However, given the high demand for footwear in Nigeria, it is reasonable to assume
that there will be a significant number of customers. In a city like Kano, which has a
population of over 3 million people, it is reasonable to expect to sell to several
thousand customers per year, depending on the size and scope of the business.

Overall, the potential size of the Nigerian market for leather shoes is substantial, and
with effective marketing and quality products, the business has the potential to
attract a large customer base.

To get the leather shoe products to the target market, the following tactics and
channels will be utilized:

1. Physical Storefront: The business will have a physical storefront located in a strategic
location in the city to attract customers who prefer to shop offline. The storefront will
be designed attractively and professionally to create a welcoming atmosphere that
will make customers want to come in and explore the products.
2. Online Store: An online store will be created to reach customers who prefer to shop
online. The website will be designed with a user-friendly interface, easy navigation,
and secure payment options to provide a seamless shopping experience for
customers. The website will also be optimized for search engines to increase visibility
and attract traffic to the site.
3. Social Media: The business will leverage social media platforms like Facebook,
Instagram, Twitter, and LinkedIn to create awareness about the brand, share product
images, and engage with potential customers. Paid advertising campaigns will also
be launched on these platforms to reach a wider audience.
4. Influencer Marketing: The business will partner with popular fashion bloggers,
influencers, and celebrities to promote the brand and its products. This strategy will
help to increase visibility and credibility for the brand.
5. Referral Program: The business will implement a referral program to incentivize
existing customers to refer their friends and family to the business. This will help to
increase customer loyalty and attract new customers.
6. Distribution Partnerships: The business will partner with retail stores, boutiques, and
other businesses in the fashion industry to distribute its products. This strategy will
help to increase the reach of the business and attract more customers.
7. Customer Relationship Management (CRM): The business will implement a CRM
system to manage customer relationships and ensure that customers are satisfied
with their purchases. This will help to build customer loyalty and increase the
likelihood of repeat purchases.

Overall, the goal is to create a strong brand presence through a combination of

online and offline channels, partnerships, and customer-focused strategies to attract
and retain customers.

Strengths:

 Unique business offering: The focus on creating high-quality, locally made leather
shoes that cater to Nigerian tastes and preferences is a significant strength that sets
the business apart from foreign competitors.
 Experienced team: The team's expertise in shoe design and production, as well as
their knowledge of the local market, is another strength.
 Strategic location: Being located in Kano, which is a hub for leather production in
Nigeria, provides the business with easy access to raw materials and skilled labor.

Opportunities:

 Growing demand: The Nigerian market for leather shoes is growing, with increasing
interest in locally made products.
 Export potential: With the right marketing and distribution strategies, the business
could expand into other African markets or even export to international markets.
 Diversification: The business could also consider diversifying its product offerings to
include other leather products, such as bags and belts.

Weaknesses:

 Dependence on raw materials: The business's reliance on local leather production for
raw materials could be a weakness if there are supply chain disruptions or quality
issues.
 Competition: There are already established local and foreign competitors in the
market, which could pose a challenge to the business's success.
 Lack of capital: Starting a manufacturing business requires significant upfront capital,
and a lack of access to financing could be a weakness.

Threats:

 Economic downturns: Any economic downturns could reduce consumer spending,

affecting the business's revenue.
 Political instability: Political instability or changes in government policies could also
affect the business's operations and profitability.
 Environmental concerns: Leather production has significant environmental
implications, and the business must adhere to environmental regulations to avoid
penalties.

To overcome these threats and weaknesses, the business could consider

implementing the following plans:

 Build relationships with local suppliers and have backup suppliers to ensure a reliable
source of high-quality raw materials.
 Develop a strong brand identity and marketing strategy to differentiate the business
from competitors and reach a wider customer base.
 Seek out partnerships or collaborations with other businesses or organizations to
secure financing or access new markets.
 Invest in sustainable and environmentally friendly production processes to comply
with regulations and appeal to eco-conscious consumers.
 Monitor the political climate and adjust operations accordingly to minimize the
impact of any policy changes or instability.

To meet the financial and business goals of the leather shoe manufacturing business,
the following resources will be required:

1. Equipment: The business will require various types of equipment, such as cutting
machines, stitching machines, and finishing machines, to produce high-quality
 leather shoes. The cost of these machines varies based on the brand and
specifications.
2. Skilled labor: The business will require skilled personnel, such as designers, cobblers,
marketers, and sales representatives, to handle various aspects of the business. The
cost of labor will depend on the experience and expertise of the personnel.
3. Raw materials: The business will require a steady supply of high-quality leather, soles,
heels, and other materials required for producing leather shoes. The cost of these
raw materials will depend on the quantity and quality of the materials required.
4. Funding: Adequate funding will be required to purchase equipment, raw materials,
pay salaries, rent, and other expenses. The amount of funding required will depend
on the scale of the business.
5. Marketing and Advertising: Marketing and advertising campaigns will be required to
create awareness and generate demand for the products. This will include creating a
website, social media marketing, and offline advertising.
6. Distribution Channels: A well-defined distribution strategy will be required to ensure
that the products reach the target market efficiently. This may include establishing
partnerships with retailers or e-commerce platforms, developing a delivery network,
or opening physical stores.
7. Legal and Regulatory: The business will need to comply with various legal and
regulatory requirements, such as tax laws, labor laws, and environmental regulations.
The cost of compliance will depend on the nature of the business and the regulatory
environment.

Overall, the business will require a significant amount of financial, material, and
human resources to meet its goals and objectives.

In a leather shoe manufacturing business, the key players on the business team
should include:

1. Founder/CEO: This person will be responsible for the overall vision and direction of
the business, as well as managing the day-to-day operations. Ideally, they should
have experience in business management, finance, and marketing.
2. Product Development Manager: This person will oversee the design, development,
and production of the leather shoes. They should have experience in leather shoe
design, sourcing of raw materials, and production management.
3. Sales and Marketing Manager: This person will be responsible for developing and
implementing sales and marketing strategies to promote the leather shoes to
potential customers. They should have experience in marketing, advertising, and
sales management.
4. Operations Manager: This person will manage the logistics and supply chain of the
business, ensuring that raw materials are sourced and delivered on time, and that
 finished products are distributed to customers efficiently. They should have
experience in supply chain management and logistics.
5. Financial Manager: This person will manage the financial aspects of the business,
including budgeting, forecasting, and financial analysis. They should have experience
in accounting, financial management, and budgeting.

What makes this team uniquely capable of leading the business to success is their
collective expertise in different areas of the business. The founder/CEO will provide
overall leadership and direction, while the product development manager will ensure
the quality and style of the shoes meet customer demand. The sales and marketing
manager will help to promote the business and generate sales, while the operations
manager will ensure that the logistics and supply chain run smoothly. The financial
manager will provide financial analysis and planning to ensure the business remains
profitable. Together, this team has the necessary skills and expertise to lead the
business to success.

Some key business achievements in a leather shoe business could include:

1. Successfully creating a prototype or sample of the shoe design.

2. Launching the business and offering the shoes for sale.
3. Generating sales revenue and achieving profitability.
4. Developing a strong brand identity and reputation for quality products.
5. Building a loyal customer base and achieving repeat business.
6. Expanding the product line to offer new and diverse shoe designs.
7. Establishing distribution channels to reach more customers.
8. Obtaining industry recognition or awards for the quality of the shoes.
9. Developing partnerships with other businesses or organizations.
10. Expanding the business to new markets or geographic regions.

Here are some potential milestones for a leather shoe business over the next two
years, broken down by quarter:

Quarter 1:

 Finalize product designs and production processes

 Secure necessary permits and licenses to operate
 Purchase necessary equipment and materials
 Hire initial team members, including designers, production staff, and sales/marketing
personnel
 Develop marketing and sales strategy for launch

Quarter 2:
 Launch initial product line and begin sales
 Establish relationships with key suppliers and vendors
 Implement customer feedback mechanisms to refine product design and production
processes
 Develop partnerships with local retailers and distributors to expand sales reach
 Establish financial reporting and tracking systems

Quarter 3:

 Expand product line to include additional designs and styles

 Increase production capacity to meet growing demand
 Develop and launch e-commerce platform to expand sales reach
 Attend industry events and trade shows to build brand awareness and establish
industry relationships
 Evaluate and refine marketing and sales strategy based on performance metrics

Quarter 4:

 Continue to expand product line and refine production processes to increase

efficiency and quality
 Launch targeted advertising campaigns to reach new customer segments
 Evaluate potential expansion into new markets or product lines
 Implement training and development programs for staff to build organizational
capabilities and prepare for future growth
 Monitor financial performance and adjust strategy as needed to ensure profitability

Of course, these milestones will vary depending on the specific goals and
circumstances of the business, but they provide a general framework for tracking
progress and driving growth over the next two years.