SOCIAL MEDIA PORTFOLIO

PRINCIPLES OF ENTRPRENEURSHIP (ENT 530): SOCIAL MEDIA PORTFOLIO

FACULTY & : LG241: BACHELOR PF APPLIED LANG.

PROGRAMME STUDIES (Hons.) MALAY LANGUAGE
FOR PROFESSIONAL
COMMUNICATION

SEMESTER : 5

NAME : ELLI ELIANI BT ZAILANI

(2019728731)

LECTURER : MADAM AINUNNAZLEE BINTI MOHD

ALI
 ACKNOWLEDGEMENT
My name is Elli Eliani Bt Zailani, might want offer most prominent thanks to our ever-steady
lecturer, Madam Ainunnazlee Binti Mohd Ali for the endless long periods of devotion and
managing me over the span of this study. Your brilliant ideas and commends was helped me to
complete the study.

An abundance of thanks additionally to all gathering individuals who have demonstrated

extraordinary responsibility to complete this study. Without all my classmate, it will be hard to
find a way to complete this study.

I am also would like to thanks to my faculty for providing books, journals and all the
references to complete my studies and we also don’t forget to my parent that giving a lot of
supporting in term of ideas and recommendation.

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 EXECUTIVE SUMMARY
Ghasoo by Ell was a small entrepreneur from a local state in Malaysia, was founded by me, Elli
Eliani Bt Zailani in 2021. This was first time she opened a small business at Shah Alam, Selangor.
On this report, I was wanted to create a small business using Facebook page as my medium to
promote my products. Ghasoo by Ell was sell a product called sambal bilis which is we can bring
to everywhere at any time.

Even though I faced many problems such as the product was new in this area besides that,
the people was curious with the product it is crispy anchovies or not. So I as the founder Ghasoo
by Ell show the proof that this sambal bilis was truly original product.

Other than that, I always come out with a new strategic to branding this company to be
well-known in Malaysia, so that I can generate my income and can open a small factory that
produce sambal bilis with a lot of flavors.

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 TABLE OF CONTENT

CONTENT PAGE
ACKNOWLEDGEMENT i
EXECUTIVE SUMMARY ii
TABLE OF CONTENT iii
1.0 BUSINESS REGISTRATION 1
2.0 INTRODUCTION OF BUSINES 2-3
2.1 Name and Address Business
2.2 Organization Chart 4
2.3 Mission and Vision 5
2.4 Description of Products and Services 6
2.5 Price List 7

3.0 FACEBOOK (FB)

3.1 Facebook Page 8
3.2 Custom URL Facebook Page
3.3 Facebook (FB) Post - Teaser 9-16
3.4 Facebook Copywriting – Soft Sell 17-24
3.5 Facebook Copywriting – Hard Sell 25-32
4.0 Conclusion 33

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1.0 GO-ECOMMERCE REGISTRATION

1
2.0 INTRODUCTION OF BUSINESS

2.1 Name and Address of Business

Ghasoo by Ell Enterprise is a business name that I had decided to use as my company
name. My company sell sambal bilis that 100% truly original anchovies and it is 100%
local product. My business has its own tagline which “Pastikan Ori Baru Beli” which
means to attract our customer to trust our products. As for our target market, I believe in
my area my product will be sold for all university student, kids and also adult as our
customer to buy the sambal bilis.

Figure 1.1: Ghasoo by Ell Logo

Figure 1.2: Ghasoo by Ell Business Location

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 ADDRESS: NO 23, JALAN PULAU ANGSA U10/45 VILAA SURIA SUNWAY ALAM
SURIA 40150 SHAH ALAM SELANGOR

Name of Business Sambal Ghasoo by Ell Enterprise

Business Address NO 23, JALAN PULAU ANGSA U10/45

VILAA SURIA SUNWAY ALAM SURIA
40150 SHAH ALAM SELANGOR

Corresponding Address ellizailani@gmail.com

Telephone Number 011-10402929

Form of Business Sole Proprietorship

Main Activities Retail sale of food product

Date of Registration 24 May 2021

Registration Number 28 May 2021

Name of Bank Maybank Berhad

Bank Account Number 168621061323

Table 1.1 Sambal Ghasoo Business Information.

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2.2 Organization Chart

Sambal Ghasoo by Ell is a sole proprietorship business form. Our business is only start-
up business and only operate a small business. Besides that, my organizational chart
only consists the owner which is me, Elli Eliani Bt Zailani the owner Sambal Ghasoo
by Ell Enterprise and one staff.

GENERAL MANAGER
ELLI ELIANI BT ZAILANI

Figure 1.3 Sambal Ghasoo Enterprise Organizational Chart.

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2.3 Mission and Vision
Every company no matter it is big company or small company, it has mission and vision
itself. Mission and vision is a statement that related to the goals of the company which
is need to achieve. So, my company also have mission and vision to achieve our goals
that we put first before I create this business. Mission and vision as we know is what
to achieve in short and long-term goals. So our mission and vision is:

Mission

 To sell sambal ghasoo all around Malaysia.

 To make Malaysian people free obesity.
 To sell a product 100% original crispy anchovies.

Vision

 To be well-known in Malaysia as a seller and supplier for sambal ghasoo

that 100% original. Besides that, Sambal Ghasoo Enterprise have its own
factory to produce sambal ghasoo and become one of local entrepreneur
successfully in Malaysia.

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2.4 Description of Products and Services

Ghasoo by Ell Enterprise is a small business that sell sambal bilis. It has a variety
flavoring such as original and spicy. The sambal bilis very famous in Malaysia, so I as
a founder to this company wants to make the sambal bilis also famous around the
world.
Ghasoo is a sambal bilis brand that is gaining a name and is a favorite of sambal
lovers with power features. I choose to sell sambal bilis it is very cheap and affordable
for people to buy it. As I mention earlier, Ghasoo by Ell are sell two flavor that
interesting and delicious. Even though it have flavor beside the original flavor, it does
not have any extra sugar. Other than that, sambal bilis is very crispy anchovies with the
appropriate spiciness are enjoyed by all walks of life. Ghasoo fulfills every flavor
characteristic feature that every sambal based food must possess. Cutomers’s
experience is very encouraging Ghasoo anchovy sauce is suitable for all occasions,
suitable in combination with various types of food as a flavor complement.
For the services, Ghasoo by Ell Enterprise offer for free delivery for area Puncak
Perdana and Alam Budiman only, outside from that will have surcharged based on the
distance. Always fresh because shipment from the mixing center will be sent directly
to the customers on the same day. As we are new business at here, so we don’t have
any promotion to give to our customer because it already cheap and affordable.

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2.5 Price List
PRODUCT: PRICE (RM):

SAMBAL GHASOO ORIGINAL

RM15.50

SAMBAL GHASOO SPICY

RM20.00

Table 1.2 Ghasoo by Ell Enterprise’s Price List and Products.

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3.0 FACEBOOK

Before I start this business, I already create a Facebook Page for this business. This is for
business to promote the product in Malaysia. Mostly people in Malaysia have a Facebook
account, so that why I choose Facebook as my medium to promote it. Other than that, I can
also share the benefits of sambal bilis.
Not only that, I notice nowadays people spent more time in social media such as Facebook
and Instagram but my target is from kid until adults so Facebook was the best choice. People
today also like to buy thing and food through online and that is also one of the reason why I
create Facebook page because through it I can communicate with my customers. In Ghasoo by
Ell Enterprise, I had created post such as teaser, soft sell and also hard sell through related
product.
3.1 Facebook Page

3.2 Custom URL Facebook Page

https://www.facebook.com/Sambal-Ghasoo-104325568475654/about/?ref=page_internal

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3.3 Facebook (FB) post – Teaser
Teaser 1

Teaser 2

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Teaser 3

Teaser 4

10
Teaser 5

Teaser 6

11
Teaser 7

Teaser 8

12
Teaser 9

Teaser 10

13
Teaser 11

Teaser 12

14
Teaser 13

Teaser 14

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Teaser 15

Teaser 16

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3.4 Facebook Copywritting – Soft Sell

Soft Sell 1

Soft Sell 2

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Soft Sell 3

Soft Sell 4

18
Soft Sell 5

Soft Sell 6

19
Soft Sell 7

Soft Sell 8

20
Soft Sell 9

Soft Sell 10

21
Soft Sell 11

Soft Sell 12

22
Soft Sell 13

Soft Sell 14

23
Soft Sell 15

Soft Sell 16

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3.5 Facebook Copywritting – Hard Sell

Hard Sell 1

Hard Sell 2

25
Hard Sell 3

Hard Sell 4

26
Hard Sell 5

Hard Sell 6

27
Hard Sell 7

Hard Sell 8

28
Hard Sell 9

Hard Sell 10

29
Hard Sell 11

Hard Sell 12

30
Hard Sell 13

Hard Sell 14

31
 Hard Sell 15

Hard Sell 16

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4.0 CONCLUSION

In a word, Ghasoo by Ell is a business that sells a variety flavor of sambal bilis. The services
that we provide not only face to face but also delivery right in front customer house. We
communicate with our customer through Facebook page, WhatsApp and calls. I can conclude
that using Facebook page can achieve my target mission which well-known in Malaysia and
Facebook is the best medium to promote our products. Besides that, I also can explain our
product in detail to our customer and also tell the crunchy of anchovies. Ghasoo by Ell also
giving an advice are good to eat Sambal Ghasoo.
In addition, it is not only given benefits to our business but also ourselves as well, as we
are able to follow trends and updated with the business trends nowadays by not only using
Facebook, but also other available platform, that we can enhance our knowledge and skills in
IT, so that we are not far behind from the trends because in business the way marketing are
always keep changing parallel to the technology as we know today social media are most uses
platform other than newspaper.
Therefore, as we a new business in Puncak Perdana, using Facebook page, we able to get
close to our goal where to be well-known and still ongoing to achieve all of Ghasoo by Ell
Enterprise ‘s target in the future by expanding and conducting our business through other
available social media and as well improve our marketing strategy.
Overall, this portfolio has assisted us students in broadening our knowledge of
entrepreneurship as well as brushing up on the development and application of IT skills that
will be useful in the near future for us to be entrepreneurs. The portfolio has also helped us
understand the true value of perseverance and dedication in business. To be conclude, the goal
of this social media portfolio for ENT530 Principles of Entrepreneurship was to assist students
in practising and learning how to start their own business. Its purpose is to prepare students for
the world of entrepreneurship after they complete their degree. It is also to assist students by
informing them about the world of entrepreneurship and the idea of becoming an entrepreneur
in the future.

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