Survey On Fashion Brand of Bangladesh

Survey on fashion brand of Bangladesh-
5 Brand information:
Number 1.
 Brand name: Yellow
 Brand logo:
 Establishment date: 2004
 Founder/ owner: Salman F Rahman
 Product analyses:
Yellow is the most popular brand in Bangladesh. They produced many types of products. They
have a wide variety of clothing categories including casual-wear, ethnic-wear, formal-wear, and
party wear for Men, Women, and Kids. Like Punjabi, casual shirts, jeans, t-shirts, fatwa,
pajamas, polo shirts, coats, tops, salwar kameez, palazzo. Also available are perfumes and
scented waxes for men and women. It is one of the largest clothing fashion brands which are a
branch of Beximco Textile Industry.
Materials: cotton, gorget, silk, muslin, gens, knit, leather, net etc
 Achievement:
Yellow is a unique name among the clothing brands of Bangladesh. This brand is very
popular especially among the younger generation. Now they have 19 stores across
Bangladesh and Pakistan. There are a total of 15 branches in Bangladesh and 4 in
Pakistan. Among these, Bashundhara City Complex, Jamuna Future Park and Chittagong
have the largest branches of Yellow. There are also online facilities.
In 2014 beximco announce the opening of 102 outlet in Bangladesh and several in Dubai, New
York city and Toronto in early 2015 and Seoul in mid 2015.
Number 2.
 Brand name: Pride

 Brand logo:
 Establishment date: 1991
 Founder / owner: Mohammad Abdul Moyeed
Pride offers its customers a wide range of textile products to enhance their lifestyle. Our product
portfolio ranges from traditional menswear, women’s wear and kids wear, to every day casual
wear and office wear. It also includes a trendy urban line following the latest trends and styles of
European fashion for the young, fashion forward generation, under its sister brand , Urban Truth.
In the last 10 years, we have also introduced and built a following for our Home Textiles line,
which includes bed sheets, quilts, dining sets and towel sets.
All our products are designed by our own creative team who conduct extensive research not only
to bring in the latest international styles in our designs, but also keep an eye on the local pulses
and trends. We manufacture every SKU in our production facilities which are equipped with
state of the art technology. In the last 25 years, Pride has worked hard to inculcate sustainable
and lean practices so that we are consistently able to offer the best product, at the highest quality
in the most affordable prices for our loyal customer base.
Materials: cotton, gorget, silk, muslin, gens, knit, leather, net etc
 Achievement: Pride Limited is proud to be a recipient of the award for ‘Brand

Excellence in Retail Sector' by the World Brand Congress in Singapore in July
2014.
Urban Truth, a venture of Pride Limited, has also received an award for ‘Emerging Brand’ by the
World Marketing Congress.
We also have the distinction of bringing organized retail into Bangladesh at a time when the
retail industry had no key players and had an unregulated environment. Our position as a pioneer
apparel brand for the greater Bangladeshi market is a marked achievement for us.
Number 3.
 Brand name: Sailor

 Brand logo:
 Establishment date:1978
 Founder / owner: Reaz Uddin Al-Mamoon
 Product analyses: Sailor is an eminent lifestyle brand in the retail fashion industry of
Bangladesh with the purpose of sailing life. As a fashion brand, Sailor is renowned for its
unique style and variety of collections. We crafted our fashionable men & women
accessories, men & women footwear, men’s casual & formal, ethnic, bottom kurti, short
& long tops, salwar suit & kids for all age ranges who believe themselves to be stand out
with their unique fashion sense and style statement.
Sailor celebrates all festivals and seasons with an extraordinary collection of products that are designed
in-house as we have one of the largest design teams to deliver a fabulous new fashion every season.
In this journey of fashion, we always want to make a quality effort to provide better products and services
to our customers.
 Materials: cotton, gorget, silk, muslin, gens, knit, leather, net etc
Number 4.
 Brand name: Rang Bangladesh

 Brand logo:
 Founder / owner: Soumik Das
Rang Bangladesh is continuing its legacy of 24 years. The sub-brands of Rang Bangladesh are West
Rang, the Tribute, and My Bangladesh. Their main motto is to make visible our traditional heritage by
colorful painting on clothing. They have a wide variety of clothing categories including Shalwar,
Kameez, Saree, Tops, T-Shirt, Fatua, Panjabi, pajama, Kurta, Handicraft, showpiece, household
accessories, Nokshi Katha etc.
 Materials: cotton, gorget, silk, muslin, jamdani, katan, organza, nokshi kata etc
Number 5.
 Brand name: Anjan’s

 Brand logo:
 Founder / owner: Shaheen Ahmed
Anjan’s is one of the leading fashion and lifestyle brand in Bangladesh. Anjan’s designs, quality and
official work such as paper tasks are controlled from the Siddeswari branch office. Anjan’s always tries to
give the importance on quality of product, design and customer service. They have a wide variety of
cultural clothing categories including Saree, Salwar-Kameez, Kurti, Panjabi, Fotua, Shirt, Kid’s Wear,
Handicraft, Hometex, etc.
 Materials: cotton, gorget, silk, muslin, jamdani, katan, organza, nokshi kata etc

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Survey on fashion brand of Bangladesh-

 Brand name: Yellow

 Establishment date: 2004

 Founder/ owner: Salman F Rahman

 Brand name: Pride

 Establishment date: 1991

 Founder / owner: Mohammad Abdul Moyeed

 Achievement: Pride Limited is proud to be a recipient of the award for ‘Brand

 Brand name: Sailor

 Brand name: Rang Bangladesh

 Brand name: Anjan’s

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