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    Hindustan Unilever Limited VRIO VRIN Analysis Amp Solution MBA Resources

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    Royal Maratha

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    Hindustan Unilever Limited VRIO VRIN Analysis Amp Solution MBA Resources

    Uploaded by

    Royal Maratha
    360 views9 pages

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    embapro.com-Hindustan Unilever Limited VRIO VRIN Analysis amp Solution MBA Resources

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    360 views9 pages

    Hindustan Unilever Limited VRIO VRIN Analysis Amp Solution MBA Resources

    Uploaded by

    Royal Maratha

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 9

    Hindustan Unilever Limited VRIO / VRIN Analysis &

    Solution/ MBA Resources


    embapro.com/frontpage/vrioanalysis/11231-hul-s-resisting

    Case Authors : Thomas J. DeLong, Mona Sinha

    Topic : Organizational Development

    Related Areas : Conflict, Human resource management, Leadership, Organizational culture

    EMBA Pro VRIO / VRIN Analysis Approach to Hindustan Unilever


    Limited Case Study

    At EMBA PRO, we provide corporate level professional Marketing Mix and Marketing
    Strategy solutions. Hindustan Unilever Limited case study is a Harvard Business School
    (HBR) case study written by Thomas J. DeLong, Mona Sinha. The Hindustan Unilever
    Limited (referred as “Hul's Resisting” from here on) case study provides evaluation &
    decision scenario in field of Organizational Development. It also touches upon business
    topics such as - Marketing Mix, Product, Price, Place, Promotion, 4P, Conflict, Human
    resource management, Leadership, Organizational culture.

    Our immersive learning methodology from – case study discussions to simulations tools
    help MBA and EMBA professionals to - gain new insight, deepen their knowledge of the
    Organizational Development field, VRIO Analysis, case solution, VRIN Solution, Resource
    based Strategic Management- Value, Rare, Imitation Risk, Organization Competence, and
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    4/9
    What is the VRIO framework / model? What are the components of
    VRIO? Why is VRIO important?

    VRIO Framework was first developed by Jay B Barney to evaluate the relative importance
    of resources to the firm. VRIO stands for – Value of the resource, Rareness of the
    resource, Imitation Risk, and Organizational Competence. VRIO is a resource
    focused strategic analysis tool. Leaders at Hul's Resisting can use VRIO to build
    sustainable competitive advantage by better understanding the role of resources in Hul's
    Resisting’s overall business model.

    VRIO Analysis of Hindustan Unilever Limited

    Competitive
    Resources Value Rare Imitation Organization Advantage

    Pricing Yes No Pricing Yes, firm has Temporary


    Strategies strategies a pricing Competitive
    are analytics Advantage
    regularly engine
    imitated in
    the industry

    Ability to Yes, Hul's Yes, as Difficult to To a large Providing


    Attract Talent Resisting talent is imitate extent yes Strong
    in Various strategy is critical to Competitive
    Local & built on firm's Advantage
    Global successful growth
    Markets innovation
    and
    localization
    of products

    Intellectual Yes, they Yes, IPR Risk of So far the Providing


    Property are and other imitation is firm has not Strong
    Rights, extremely rights are low but utilized the Competitive
    Copyrights, valuable rare and given the full extent of Advantage
    and especially competition margins in its IPR &
    Trademarks to thwart can't copy the industry other
    competition disruption properties
    chances
    are high

    5/9
    Competitive
    Resources Value Rare Imitation Organization Advantage

    Opportunities Can be No Can be All the Has


    in the valuable as imitated by capabilities of potential
    Adjacent they will competitors the
    Industries & create new organization
    New revenue are not fully
    Resources streams utilized yet
    Required to
    Enter those
    Industries

    Access to Yes Yes, as Can be Yes Providing


    Critical Raw other imitated by Sustainable
    Material for competitors competitors Competitive
    Successful have to Advantage
    Execution come to
    terms with
    firm's
    dominant
    market
    position

    Customer Yes, as Yes, the It is very Going by the Providing


    Community customers firm has difficult to data, there is Strong
    are co- able to imitate the still a lot of Competitive
    creating build a culture and upside Advantage
    products special community
    relationship dedication
    with its
    customers

    Global and Yes, as it Yes Can be Yes, it is one Providing


    Local diversify imitated by of the most Strong
    Presence the competitors diversified Competitive
    revenue companies in Advantage
    streams its industry
    and isolate
    company's
    balance
    sheet from
    economic
    cycles

    Customer Yes, 23% Yes, firm Has been Company is Provide


    Network and of the has tried by leveraging medium
    Loyalty customers invested to competitors the customer term
    contribute build a but none of loyalty to competitive
    to more strong them are good effect advantage
    than 84% customer as
    of the sales loyalty successful
    revenue

    6/9
    Competitive
    Resources Value Rare Imitation Organization Advantage

    Sales Force Yes No Can be Still there is Can provide


    and Channel imitated by lot of sustainable
    Management competitors potential to competitive
    utilize the advantage.
    excellent Potential is
    sales force certainly
    there.

    Brand Yes Yes, Hul's No Hul's Sustainable


    awareness Resisting Resisting has Competitive
    has one of utilized its Advantage
    the leading leading brand
    brand in position in
    the industry various
    segments

    What is a Resource in VRIO? Classification of Resources for VRIO


    Analysis.

    Resources of an organization can be categorized into two categories - Tangible resources


    and Intangible Resources. Tangible resources of Hul's Resisting include - physical
    entities, such as land, buildings, plant, equipment, inventory, and money. Intangible
    resources of Hul's Resisting are –skill and administrative level of managers, brand names
    and goodwill of the company, intellectual property rights, copyrights, trademarks, and
    special relationship with supply chain partners.

    The four components of VRIO used in Hindustan Unilever Limited


    analysis are –

    Valuable – Is the resource valuable to Hul's Resisting. According to Thomas J. DeLong,


    Mona Sinha of the case study following are the critical resources that are valuable to the
    firm - financial resources, human resources, marketing expertise, and operations
    management.

    Rare – "Hul's Resisting" needs to ask is whether the resources that are valuable to the
    Hul's Resisting are rare or costly to attain. If they are not rare than both present
    competitors and new entrants will easily able to get access to them and enter the
    competitive landscape.

    7/9
    Costly to Imitate – At present most industries are facing increasing threats of disruption.
    According to the data provided in Hindustan Unilever Limited – it seems that the core
    differentiation of the Hul's Resisting is difficult to imitate. On a broader scale – imitation
    of products of Hul's Resisting can happen in two ways – Duplication of the products of the
    company, and competitors coming up with substitute products that disrupt the present
    industry structure.

    Organizational Competence & Capabilities to Make Most of the Resources – It measures


    how much the company has able to harness the valuable, rare and difficult to imitate
    resource in the market place. The exploitation level analysis for Hul's Resisting products
    can be done from two perspectives. Is the firm able to fully exploit the potential of the
    resource, or it still has lots of upside.
    Often the exploitation level is highly dependent upon execution team and execution
    strategy of the firm. So exploitation level is a good barometer to assess the quality of
    human resources in the organization. Capabilities tend to arise or expand over time as a
    firm takes actions that build on its strategic resources.

    VRIO and VRIN of Hindustan Unilever Limited

    Another extension of VRIO analysis is VRIN where “N” stands non substitutable. A
    resource is non substitutable if the competitors can’t find alternative ways to gain the
    advantages that a resource provides. In the VRIO analysis we can include the disruption
    risk under imitation risk.

    Define the four characteristics of resources that lead to sustained competitive advantage as articulated
    by the resource-based theory of the firm.

    The characteristics of resources that can lead to sustained competitive advantage as per
    the resource based theory of the firm are –

    Value of the Resources

    Rareness of the Resources

    Imitation and Substitution Risks associated with the resources.

    Organizational Competence to exploit the maximum out of those resources.

    How VRIO is Reshaping Business Strategies

    8/9
    For industry specific report please feel free to email us or buy a custom report on - "How
    VRIO is Reshaping Business Strategies"

    5C Marketing Analysis of Hindustan Unilever Limited

    4P Marketing Analysis of Hindustan Unilever Limited

    Porter Five Forces Analysis and Solution of Hindustan Unilever Limited

    Porter Value Chain Analysis and Solution of Hindustan Unilever Limited

    Case Memo & Recommendation Memo of Hindustan Unilever Limited

    Blue Ocean Analysis and Solution of Hindustan Unilever Limited

    Marketing Strategy and Analysis Hindustan Unilever Limited

    VRIO /VRIN Analysis & Solution of Hindustan Unilever Limited

    PESTEL / STEP / PEST Analysis of Hindustan Unilever Limited

    Case Study Solution of Hindustan Unilever Limited

    SWOT Analysis and Solution of Hindustan Unilever Limited

    Balanced Scorecard Solution of Hindustan Unilever Limited

    9/9

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