FACULTY OF SCIENCE AND TECHNOLOGY

SEMESTER II SESSION 2021/2022

UTU3012
ENTREPRENEURSHIP

BUSINESS PLAN REPORT

LECTURER: DR. SUHAIDA HERNIN BINTI SUFFARUDDIN

GROUP MEMBERS: (GROUP 7/ CAP AND KOPIAH)
NAME STUDENT ID

MUHAMMAD HAKIM BIN YUSOFF 1190513

MUHAMMAD IKRAM BIN MOHD NIZAM 1190535

AHMAD ‘IMRAN ZIKRY BIN SHAMDZUL 1190543

MUHAMMAD IZZAT BIN MOHD SALLEHIN 1190554

MUHAMMAD NAZRAN BIN MOHD ZAKI 1192411

 TABLE OF CONTENTS 

 
NO.  CONTENTS  PAGES 
0 EXECUTIVE SUMMARY i
1  INTRODUCTION  1-2

2  ORGANIZATIONAL / ADMINISTRATIVE PLAN  2-3

 

3  MARKET ANALYSIS  3-4

4  BUSINESS MODEL CANVAS  4

5  MARKETING PLAN  5

6  OPERATION PLAN  5-6

7  FINANCIAL PLAN  7

i
EXECUTIVE SUMMARY

The purpose of this business plan is to introduce CAP AND KOPIAH as a start-up non-retail establishment that
will sell fashionable cap and kopiah to the community. CAP AND KOPIAH offers free in charge of delivery to
every customer. Our mission is to empower Islamic fashion in the community.

Market Potential
Across Malaysia the Islamic trend in fashion has seen an explosion of growth over the last few years. People
choose to have accessories as an item used to contribute or emphasize their personal style, taste, and
preferences in their outfit.

Competitive Advantage
While there are currently a lot of businesses offering same goods, our product is the only one inspired from USIM
IQRA’ concept. CAP AND KOPIAH’s marketing strategy is to emphasize the IQRA’ logo on cap and kopiah that
come with different colours.

1.0 INTRODUCTION :

1.1 Organization Background

a) Name of the Organization
CAP AND KOPIAH

b) Business Address
Desa Anggerik, Nilai

c) Website/e-mail address
capkopiah@gmail.com

d) Telephone Number
013-8202396 (Ikram)
011-10694972 (‘Imran Zikry)

e) Main Activities
Take order from customers
Selling products

f) Date of Registration (30 days before Date of Commencement).

1 April 2022

g) Name of Bank
Bank Islam

h) Bank Account Number

03054020749431

1.2 Organization Logo/ Motto

a) Motto description:
Our motto is to make sure that our customers will get the best products and service
from us.

1.3 Owner Background / Team members

a) Name of the owner/partners:
1.Muhammad Nazran bin Mohd Zaki

1
 2.Muhammad Hakim bin Yusoff
3.Muhammad Ikram bin Mohd Nizam
4.Ahmad ‘Imran Zikry bin Shamdzul
5.Muhammad Izzat bin Mohd Sallehin

b) Address
Anggerik, Nilai

c) Email Address:
capkopiah@gmail.com

d) Telephone Number:
013-8202396 (Ikram)
011-10694972 (‘Imran Zikry)

e) Date of Birth:
12 January 2000

f) Age:
22 years old

g) Marital Status:
Single

h) Academic Qualifications:
Foundation

i) Skills:
Selling, marketing, influencing

j) Experience:
2 years in selling food

2.0 ORGANIZATIONAL / ADMINISTRATIVE PLAN

2.1 Introduction of Organizational /Administrative Plan

 Vision
Our vision is to create a better everyday life for many people.

 Long term goal

Increase earnings/sales.
Build brand recognition.

 Mission
To empower Islamic fashion in the community.

 Purpose
Provide quality and branded cap and kopiah.

2.2 Organizational Structure

2
 General Manager
[Muhammad
Hakim Bin Yosof]

Human Resource Manager Marketing Manager Production Manager Financial Manager

[Muhammad Nazran Bin [Muhammad Ikram Bin Mohd [Ahmad 'Imran Zikry Bin [Muhammad Izzat Bin Mohd
Mohd Zaki] Nizam] Shamdzul] Sallehin]

2.3 Schedule of Tasks, Responsibilities & Remuneration

Position Tasks & Responsibilities Monthly salary

General Manager To plan, implement and control the overall management 20

of the business.
To plan and monitor the strategic progress of the
business.

Human Resource Managing people, keeping them highly motivated in 20

Manager workplace.

Deal with workforce planning, recruitment and selection,

training, annual appraisals, dismissal and outsourcing
human resources.

Marketing Manager Identify needs and wants of customers. 20

Ensuring that goods and service meet the customer’s

requirements.

Production In charge of converting raw material into finished 20

Manager products ready for sale and delivery to customers in
production process.

Financial Manager Responsible everything related to money. 20

Managing the organization’s cash and bank accounts,

maintaining accurate transaction records.

3.0 MARKET ANALYSIS

3.1 Customers (Target Market)

 The customer for our product is mainly Muslims and USIM community. The existence of
Muslims and USIM community does not mean that our business should ignore the other
groups of customers that exist in the same market especially non-Muslim. They also will be
our income to the business. However, the main income usually derived from the Muslims
and USIM community.

3
  Market segments is a process of dividing a target market into smaller categories. It will
differentiate the target group between interest, characteristic, needs and location. Our
target market will be Muslims and USIM community since they have interest in our product.
Plus, our product is already well-known for them, and they can get it easily when our
product launch soon.

3.2 List of Competitors:

No Name of Competitors Strengths Weaknesses Opportunitie Threats

. s
1. Iqra empire Well known for Not a necessity Can be wear Limited for 2
(cap and kopiah) Muslims and product for style and products only
USIM fashion
community
2. SPMM Well known for expensive Have a lot of Not suitable
(shirts) Muslims and design for all Muslims
USIM and USIM
community community
3. Sekrefast Well known for expensive Can create Does not have
(shirts) Muslims and new design a lot of design
USIM based on
community events
(gamefast)

4.0 BUSINESS MODEL CANVAS

4
5.0 MARKETING PLAN

5.1 Product Descriptions

a) Brand : Iqra Empire
b) Design : Simple but good design, well known product in USIM
c) Packaging : Free COD around Nilai, RM4 charge for shipping
d) Labelling : Cap and Kopiah

5.2 Pricing Strategies:

Operation cost: Kopiah

Cost per unit RM20
Unit to produce: 500
Total cost: RM10,000
Marketing price:
You want to sell at RM25
So:
RM20 x 25% = RM25
Total sales: RM25 x 500 units = RM12,500

Operation cost: Cap

Cost per unit RM35
Unit to produce: 500
Total cost: RM17,500
Marketing price:
You want to sell at RM44.80
So:
RM20 x 28% = RM44.80
Total sales: RM44.80 x 500 units = RM22,400

5.3 Place (Distribution)

Describe the methods and channels of distribution you will employ (choose one)
 Non-Retailer
Taking order from the customers and delivering the products.

5.4 Promotion
Describe the approaches the company will use to bring its product or service to the buyers.
 Facebook Ads/Instagram Ads
 Physical Ads banner scattered around USIM especially KITM

6.0 OPERATION PLAN

6.1 Material Requirements

Ingredient Quantity Required Price Per/Unit Total Purchase

(RM)
Cap 5 RM 25 RM 125
Kopiah 5 RM 20 RM 125

5
6.2 Machine and Equipment

Item Price Per No. Required Total Cost Supplier /

Unit Sponsor
Box Packaging RM 3 RM 15
Tape RM 2 RM 2

6.3 Layout Planning

Figure 6.1: Office layout

6
7.0 FINANCIAL PLAN

7.1 Organizational /Administrative Budget (example shown below)

ORGANIZATIONAL/ ADMINISTRATIVE EXPENDITURE

RM
Fixed Assets/Capital Expenditures
Office Equipment (file cabinet, table, air 20
conditioner, etc)
Computer 0

Working Capital/Monthly Expenditure

Salaries 100
Utilities 0
Rental 0

Other Expenditures
Business Registration & Licenses 0
Deposit Utilities 0
Deposit Rental 0

TOTAL 120