Anjali Resume PDF
Anjali Resume PDF
Anjali Resume PDF
Anjali Sharma
CURRENT Ph.D. Student, Department of Industrial and Management Engineering, IIT Kanpur
POSITION
PUBLICATIONS
JOURNAL - Influence of Marketing Mavens on Consumer Switching: Role of Personality
Anjali Sharma, R.R.K.Sharma
Journal of Marketing Development and Competitiveness; Vol. 13(2) 2019
DOI: https://doi.org/10.33423/jmdc.v13i2.2009
Electronic ISSN: 2155-2843
PREVIOUS Consumer Inertia – Studying the Attention Based Affect of the Default Choices
RESEARCH - Supervisor: Prof. N.K.Sharma, IME Department, IIT Kanpur,
EXPERIENCE - Research Project on Consumer Behavior, Consumer Psychology.
- Identified switching costs, cognitive effort and absence of awareness as the key factors
responsible for consumer inertia and Conceptualized default choice as an effective tool for
marketers to reach out to the consumers.
Reason for decrease and re-increase in sales of Safi and its Competitive analysis
- Supervisor: Dr. Reshma Nasreen, Department of Management Studies, Jamia Hamdard
University, New Delhi,
- Research Project on Marketing Strategy, Competitor Analysis, Marketing & Sales.
- Project included comparative study with competitors. Determining the marketing and sales
strategy. Mapping brand Image through Primary and Secondary Research.
ACADMIC - Awarded Junior Research Fellowship (JRF) 2013, and Senior Research
ACHIVEMENTS Fellowship (SRF) 2015, for Ph.D. by MHRD, Government of India.
- Qualified Aptitude and Analytical Screening Exam conducted by IIT Kanpur,
2013.
- Qualified University Grant Commission (UGC) -National Eligibility Test
(NET) for Lectureship and Junior Research Fellowhip (JRF) for Ph.D
Research. [Subject: Management], June 2012.
- Qualified University Grant Commission (UGC) -National Eligibility Test
(NET) for Lectureship by National Eligibility Testing Bureau [Subject:
Management], December 2011.
- Post Graduate Diploma in Intellectual property Rights, IGNOU (Indira Gandhi
National Open University), 2012, New Delhi.
- Successfully completed Cisco Certified Network Associate course, organized by
SRCAS College, Delhi University, 2009.
- National Merit Scholarship for Secondary (10th) Examination result.
WORKSHOP/ - Stukent Digital Summit, in association with American Marketing Association (AMA),
SEMINAR
March, 2021.
- AMA Webinar on Digital Marketing, Marketing Trends and International Marketing for
Marketing Professionals, December 2020.
- Workshop on SPSS, R, AMOS as tools of Quantitative Research Analysis, IIT Kanpur, 2019.
- SAS Workshop for data management, advanced analytics, multivariate analysis, business
intelligence and predictive analytics, IIT Kanpur, April 2018.
- Product Development Workshop, IME Department, IIT Kanpur, 2015.
- Workshop on “Total Quality Management ‘ISO 9000 QMS’, SRCAPS College, Delhi
University, 2009.
TEACHING - Teaching Assistant for various Graduate and Undergraduate courses at the Department of
EXPERIENCE Industrial and Management Engineering, Indian Institute of Technology (IIT) Kanpur.
[August 2014-2019]
- Teaching Assistant for Marketing Management, Business-to-Business management, Brand
Management, Strategic Management, Operations Management, Project Management
courses at IME Department, IIT Kanpur [August 2014-2019]
- Tutor for English Communication Skills & Composition course COM 200 at Humanities
and Social Sciences Department, IIT Kanpur [2014-2019]
- Teaching Assistant for the NPTEL Online Certification Course in Marketing Management
with Dr. S. S. Mishra at IIT Kanpur [July 2016]
ACADEMIC
AFFILIATIONS - Serves as a regular Reviewer at European Marketing Academy Conferences (EMAC),
REVIEWER for EMAC 48th, 49th and 50th Annual
Conference in 2019, 2010 and 2021 resp.
- Served as Author and Reviewers in American Marketing Association (AMA), Summer &
Winter Conferences/ Events for competitive papers and posters.
SESSION CHAIR - Served as Session/Track Chair for two Sessions (Business Management; Logistics, Transport
and Traffic Management) at 3rd European International Conference on Industrial
Engineering and Operations Management, Pilsen, Czech Republic, 2019.
http://ieomsociety.org/program-pilsen2019.pdf
HONORS
JURY - Served as Fianl Round Judge in Annual Technical Entrepreneurial Festival ‘Techkriti’, for
competition “Soccon”, IIT Kanpur, 2018
AWARDS - Springer Best Paper Award Runner-up in ‘Marketing/ OB/ HRM/ Strategy’ Track in IME
Doctoral Colloquium, IIT Kanpur, April 2018.
- University Grant Commission (UGC) Research Fellowship Award (JRF) and
Eligibility Test for Lectureship, June 2012, by All India Council for Technical
Education (AICTE). [Subject: MANAGEMENT]
- University Grant Commission (UGC) Eligibility Test for Lectureship, December
2011. [Subject: MANAGEMENT]
TRAVEL GRANT - International travel grant awarded by Dean of Academic Affairs, Indian institute of
Technology Kanpur, for attending 3rd North American IEOM Conference on Industrial
Engineering & Operations Management at Washington DC, USA, September 27-29, 2018.
- International Student Research Award awarded by Head of Department, IME Department,
Indian institute of Technology Kanpur, for attending ESCP Europe 18th International
Marketing Trends Conference, Venice, Italy, January 17-19, 2019.
- International travel grant awarded by Dean of Resources and Alumni, Indian institute of
Technology Kanpur, for attending 2nd IEOM European International Conference on Industrial
Engineering and Operations Management Paris, France, July 26-27, 2018.
- International Student Research Award awarded by Dean of Resources and Alumni, Indian
institute of Technology Kanpur, for attending 8th International Conference on IEOM, Bandung,
Indonesia, March 6-8, 2018.
FELLOWSHIP - Junior Research Fellowship (2013), Senior Research Fellowship (2015) awarded by MHRD,
Govt. of India.