MIL REVIEWER

 MEDIA
 the plural form of medium. It describes any channel of communication. This can include anything
from printed paper to digital data. In general, media refers to television, radio, newspaper, internet and
other form of communication
 The main means of mass communication (broadcasting publishing, and the internet) regarded
collectively.

EXAMPLES OF MEDIA:

 Newspapers
 Television
 Radio
 Printed Matter
 Internet Information
 Advertising

MEDIA CAN BE CLASSIFIED INTO FOUR:

 Print Media (Newspapers, Magazines)

 Broadcast Media (TV, Radio)
 Outdoor or Out of Home (OOH) Media
 Internet

 PURPOSE OF MEDIA
 the purpose of a media is to give information about current news, groups, fashion, and the latest
gadget in the marketplace of the people. The role of a media has to be one way trading and marketing
of products and prejudices. It gives geographical knowledge about people divided.

 LITERACY
 the ability to understand and evaluate meaning through reading and writing, listening and speaking,
viewing and representing.
 the ability to identify, understand, interpret, create, communicate and compute, using printed and
written materials associated with varying contexts. Literacy involves a continuum of learning in
enabling individuals to achieve their goals, to develop their knowledge and potential, and to
participate fully in their community and wider society.

IMPORTANCE OF LITERACY:

Adolescents entering the adult world in the 21st century will read and write more than any other time in
human history.

1. They will need literacy to cope with the flood of information they will find everywhere they turn.
2. They will need advanced literacy to perform their jobs, run their households, act as a citizen, and conduct their
personal lives.
3. They will need literacy to feed their imaginations so they can create the world of the future. In a complex and
sometimes even dangerous world, the ability to read will be crucial.

TYPES OF LITERACY ACCRODING TO NAAL:

 Prose literacy

The knowledge and skills needed to perform prose tasks, (i.e., to search, comprehend, and use continuous texts).
Examples include editorials, news stories, brochures, and instructional materials.

Document literacy

The knowledge and skills needed to perform document tasks, (i.e., to search, comprehend, and use non-continuous
texts in various formats). Examples include job applications, payroll forms, transportation schedules, maps, tables, and drug
or food labels.

Quantitative literacy

The knowledge and skills required to perform quantitative tasks, (i.e., to identify and perform computations, either
alone or sequentially, using numbers embedded in printed materials). Examples include balancing a checkbook, figuring out
a tip, completing an order form or determining the amount.

KEY COMPETENCIES OF LEARNING LITERACY:

 Participating & Contributing

 Thinking
 Relating to Others
 Using Language, Symbols, and Text
 Managing Self

CATEGORIES OF LITERACY SKILLS:

Receptive- what you receive and how you make meaning (read, listen, and view)

 Reading
 Listening
 Viewing

Productive- what you produce and how you create meaning (speak, write, and present)

 Speaking
 Writing
 Presenting

 MEDIA LITERACY
 implies having the ability to access media, understanding media, and creating/expressing oneself
using media.
 builds an understanding of the role of media in society, as well as essential skills of inquiry and self-
expression necessary for citizens of a democracy.
 Also defined as "Education that aims to increase student's understanding and enjoyment of how the
media works, how they produce meaning, how they are organized and how they construct reality."
 UNESCO defines media literacy as an "ability that empowers individuals to access, retrieve,
understand, evaluate and use, to create as well as share information and media content in all formats,
using various tools, in a critic, ethical and effective way, in order to participate and engage in
personal, professional and societal activities."

WHAT IS A MEDIA LITERATE PERSON?

can think critically about what they see, hear, and read in books, newspapers, magazines, television, radio, movies,
music, advertising, video games, the Internet, and new emerging technology.

PURPOSE OF MEDIA LITERACY:

Enables the populace to understand and contribute to the public discourse, and, eventually, make sound decisions and
opinions. People who are media Literate can adopt a critical stance when decoding media messages, no matter their
views regarding a position.

WHAT SKILLS DO WE NEED?

 Questioning
 Analyzing
 Interpreting
 Evaluating

5 KEY QUESTIONS TO ANALYZE TEXT:

1. "Who created this message?"

2. "What creative techniques are used to attract my attention?"

3. "How might different people understand this message differently from me?"

4. "What lifestyles, values and points of views are represented in; or omitted from this message?"

5. "Why is this message being sent?"

FIVE CORE COMPONENTS TO MEDIA LITERACY:

• Access

• Analyze

• Evaluate

• Create

• Act

FIVE CORE CONCEPTS IN MEDIA LITERACY:

1. Media messages are constructed.

2. Media messages are constructed using a unique language.

3. Different people experience the same media message in different ways.

4. Media are primarily businesses driven by a profit motive.

5. Media have embedded values and points of view.

 INFORMATION
 Knowledge obtained from investigation, study, or instruction. (Merriam Webster)
  A stimuli that has meaning in some context for its receiver; generally referred to as data when entered
into and stored in a computer.
 A useful data that provides answer to the questions: who, what, where, and when.
 The concept of information is relevant in various context (e.g., communication, data, education, etc.)
 Its derivation from a signal or message may be thought of as the resolution of ambiguity or
uncertainty that arises during the interpretation of patterns within the signal or message.

GROUP 5- INFORMATION LITERACY

 INFORMATION
 facts provided or learned about something or someone. "a vital piece of information
 what is conveyed or represented by a particular arrangement or sequence of things.
 "genetically transmitted information"

 LITERACY
 the ability to read and write. "tests of literacy and numeracy"
 competence or knowledge in a specified area. "wine literacy can't be taught in three hours”

 INFORMATION LITERACY
 the ability to find, evaluate, organize, use, and communicate information in all its various
formats, most notably in situations requiring decision making, problem solving, or the acquisition
of knowledge.

IMPORTANCE OF INFORMATION LITERACY

important for today’s learners, it promotes problem solving approaches and thinking skills – asking questions and
seeking answers, finding information, forming opinions, evaluating sources, and making decisions fostering
successful learners, effective contributors, confident individuals, and responsible citizens.

EXAMPLES OF INFORMATION LITERACY:

 Planning
 Searching (searching for information, searching the web, Boolean searching and keywords) and;
 Evaluation (suitability and reliability of information source and currency of information).

TECHNOLOGY LITERACY

 TECHONOLOGICAL TOOLS
 an electronic, physical, or digital tools that can expand the human ability for performing tasks and
generating products.

EXAMPLES:

 Presentation Program
 Picture Editor
 Movie Editor
 Google Forms
 Google Classrooms
  TECHNOLOGY LITERACY
 The ability of an individual, either working independently or with others, to responsibly,
appropriately, effectively use technological tools. By using this tools, an individual can access,
manage, integrate, evaluate, create, and communicate information.

TECHNOLOGY LITERATE INDIVIDUAL:

1. Knows what technology is

2. Understand how each innovation functions, its pros and cons, and how it works
3. Comfortable in using technological tools

IMPORTANCE OF TECHNOLOGY LITERACY

1. Easily utilize a variety of digital devices

2. Easily utilize interfaces
3. Communicate and solve both academic and non-academic problems

TRADITIONAL VS. NEW MEDIA

 TRADITIONAL MEDIA
 a form of mass communication before the advent of digital media. It has been used in the marketing or
advertising world for years.
 non-electronic mediums that work as part of our culture and as a vehicle for transmitting tradition
from one generation to another generation.

EXAMPLES OF TRADITIONAL MEDIA:

 Books: This plays an important role in mass communication, the sending, receipt, and exchange of
information on a wide scale.
 Television: The electronic delivery of moving images and sound from a source to a receiver. By extending the
senses of vision and hearing beyond the limits of physical distance, television has a considerable influence on
society.
 Radio: This has proven to be an effective development communication channel. It is often overlooked as a
form of communication but, it is still one of the most important ways to reach out to people.

PRINT:

 Newspapers: This carries the news of the world. It is one of the greatest means of communication between
people and the world.
 Magazines: This caters to special interests and gives more recent information than books. They usually have
interesting pictures and graphics making them easier to read.

THE DIFFERENCES AMONG THE EXAMPLES OF TRADITIONAL MEDIA:

 Amount of Information
 Speed of Information
 Audience

PROS OF TRADITIONAL MEDIA:

● Through traditional media, people can experience real-world communication.

● Traditional media has the access to such areas as well.

● Immediate delivery of messages to a large number of people at a time.

● A message generated through traditional media stays on people’s minds for a long time.
CONS OF TRADTIONAL MEDIA:

● It’s a one-way communication process.

● Sometimes traditional media can prove to be forced on you.

● The word of mouth in traditional media does not scatter rapidly to a large number of people and they do not
get instant feedback on them.

● It also experiences a lack of community as many times the audiences and viewers do not have something in
common with a product or a brand.

● Advertisers spend a lot of money in a bid to reach out to the target audiences but many times the whole effort
fails

 NEW MEDIA
 forms of media that are computational and rely on computers and the internet for redistribution.
 This can be defined as interactive forms of communication that use the internet.
 is any media – from newspaper articles and blogs to music and podcasts – that are delivered digitally. 

EXAMPLES OF NEW MEDIA:

Website: a collection of publicly accessible, interlinked Web pages that share a single domain name.

Blogs: a personal online journal that is frequently updated and intended for general public consumption.

Email: a computer-based application for the exchange of messages between users.

Social Media Platforms: used by people to publish their daily activities, comments, and photos, as well as re-publish
information posted by others.

CHARACTERISTICS OF NEW MEDIA:

1. Fast Communication

2. Accessible Information

3. Interaction

4. Two-Way Communication

SIMILARITIES OF T.M AND N.M:

1. Both traditional and new media provide information, news, and messages to inform us of happenings around
the world.

2. Regardless of if it is a newspaper, magazine, or Facebook, e-magazine, all types of media are able to relay
information and entertainment.

3. Both also serve as a bridge in communication.

4. Traditional and new media also provide enjoyment.

5.

DIFFERENCES OF T.M AND N.M:

1. Reaching the Target Audience

2. Communication Continuity
 3. Marketing Strategies

4. Information Reliability

5. Freedom of Communication

TRADITIONAL MEDIA NEW MEDIA

 Users have to wait for the content to be  Users can produce content and consume content
produced by someone. produced by hundreds of millions of other users.
 There is no scope for subsequent improvement  Changes can be made almost immediately.
and what is once published cannot be changed.
 Specific Printing Times  Instant
 Local Area  Worldwide