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Economic and Management Sciences - Business Plan Rubric - Grade 9

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ECONOMIC AND MANAGEMENT SCIENCES

GRADE 9 – PROJECT ASSESSMENT (FORMAL ASSESSMENT)

RUBRIC FOR ASSESSING THE BUSINESS PLAN

RANGE – Criteria Excellent-exceeds Exceeds Meets the minimum Poor – meets few Very poor – meets Does not meet the
requirements greatly requirements requirements requirements very few requirements
requirements
Marks 5 4 3 2 1 0
Business Outstanding Very good business Good business plan Poor business plan Very poor business Business plan not
description clear business plan very plan, well thought and adequate and poor description plan and inadequate described
and practical well thought out out clear and description description
clear and practical practical description
description
Introduction to Excellent Very good Good introduction to Poor introduction to Very poor No introduction to
business plan, introduction to the introduction to the the business plan the business plan introduction to the the business plan
cover, table of business plan business plan covering all aspects covering only some business plan
contents and covering all aspects covering all aspects adequately aspects covering aspects
executive summary very well well inadequately
SWOT analysis Excellent and Very good analysis Good analysis done Poor analysis done Very poor analysis No analysis and not
exhaustive analysis done covering all covering all four covering the four covering only some application of the
done covering all four quadrants of quadrants of the quadrants of the quadrants of the SWOT analysis
four quadrants of the SWOT analysis SWOT analysis SWOT analysis SWOT analysis
the SWOT analysis well adequately poorly
very well
Operations plan Very effective Very good Good operations Poor operations Very poor No operations plan
operations plan operations plan plan plan operations plan
Market research Very well designed Well designed Good market Poor designed Very poor designed No effort made to
plan using visual market plan and market research research plan and market research market research conduct market
demonstration and excellent plan and very good adequate plan and inadequate plan and adequate research
explanation demonstrations and demonstration and demonstrations and demonstration and demonstration and
explanation of explanation of explanations explanation of explanation of
findings findings findings findings
Marketing plan Very detailed, Very good Good marketing Poor marketing plan Very poor marketing No effect made in
impressive and marketing plan plane minimum with little creativity plan not addressing putting together an
creative marketing creative and creativity and to convince the any of the 4 Ps impressive
plan addressing the addressing 3 out of addressing 2 of the funders marketing plan
1
4 Ps (Price, product, 4 Ps 4 Ps addressing the 4 Ps
promotion, place) and creativity
Financial plan Detailed financial Very good financial Good financial Poor financial Very poor financial No financial plan
forecasts and forecasts and forecasts and forecasts and forecasts and
accurate sound accurate sound adequate sound inadequate inadequate
reasoning reasoning reasoning reasoning reasoning
Management plan Very effective Very good Good management Poor management Very poor No management
management plan management plan plan plan management plan plan
Business Excellent Very good Adequate Identification of Identification of No business
challenges and identification of identification or identification of business challenges business challenges challenges and
strategies realistic and realistic and realistic and poor and very poor and strategies identified
practical business practical business practical business inadequate – nor inadequate – not
challenges challenges challenges realistic or practical realistic or practical
Application of Interesting and Very good Adequate Poor application of Very poor No application of the
SCAMPER to creative application application of the application of the the SCAMPER application of the SCAMPER problem
challenge/s of the SCAMPER SCAMPER SCAMPER to solve technique to solve SCAMPER solving techniques
technique to solve technique to solve business problems business problems technique to solve
problems business problems business problems

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