BP Template For Pitch R2

Name:…………………………………………………….
DYV Session number: …………………………………………………………………………………………………….

Name of your Innovative Business Idea:
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Your Business Plan Template
Executive Summary
An executive summary is an introduction to your business. This section should be clear, concise and to the point.
We recommend that you revisit this section to review your work after completing the other sections of the business
plan to assure consistency and maintain accuracy. The key elements of an executive summary should answer the
following:
• What challenge will your business idea solve?
• What product or service will your business provide?
• Who are your target customers?
• What goals do you have for your company?
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Company Description
Use your company description to provide more information about your company. Go into detail about the
problems your business will solve. Be specific, and list out the consumers, organizations or businesses your
company plans to serve. Explain the competitive advantage that will make your business a success. Answer
the following questions:
• What is your mission statement?
• Who are the key members of your company and what are their roles?
• What is the legal structure of your company?
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Entrepreneurship Development Institute (EDI)- Ethiopia
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Market Analysis
Provide detailed information to show that you have a solid understanding of the industry within
which your business will operate. If you have further questions about your prospective industry,
it may be useful to talk to a mentor who can offer you specific guidance. The key elements of the
market analysis should:
• Describe your industry.
• Describe your customers.
• Identify your competitors.
• Identify the advantages you have over your competition.
• Identify the regulations that may apply to your company.
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Service or Product Line

Describe in detail what your product or service is and how it will meet the needs of your customers.
Explain the benefits of your product or service, the advantages it has over the competition, and its current
development stage (e.g., idea, prototype or other). Be sure to include:
• What products or services will your company provide.
• Your pricing structure.
• The current life cycle stage your product or service is in.
• What intellectual property rights you have for your product or service.
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Marketing and Sales

Your goal in this section is to describe how you’ll attract and retain customers. You’ll also describe how
a sale will actually happen. You’ll refer to this section later when you make financial projections, so make
sure to thoroughly describe your complete marketing and sales strategies. Questions to answer:
• What is your plan to grow your company?
• How will you communicate with your customers?
• How will you sell your product or service?
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Funding Request
If you’re asking for funding, this is where you’ll outline your funding requirements. Your goal is to clearly
explain how much funding you’ll need over the next five years and what you’ll use it for. Be sure to:
• Specify whether you want debt or equity, the terms you’d like applied, and the length of time
your request will cover.
• Give a detailed description of how you’ll use your funds.
• Specify if you need funds to buy equipment or materials, pay salaries, or cover specific bills
until revenue increases.
• Give a description of your future strategic financial plans, like paying off debt or selling
your business.
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Financial Projections
Supplement your funding request with financial projections. Your goal is to convince the reader that your
business is stable and will be a financial success.
Tip: Once you have your list of expenses, you can estimate how much they’ll actually cost. This process will be
different for each expense you have.
Some expenses will have well-defined costs; for instance, permits and licenses tend to have clear,
published costs. You might have to estimate other costs that are less certain, like employee salaries.
Look online and talk directly to mentors, vendors and service providers to see what similar companies
pay for expenses. Workout the following finical projections for you start up accordingly:
1. Start-Up Expenses
2. 12-month profit & loss projection
3. 12-Month Cash Flow Statement
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BP Template For Pitch R2

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Name:…………………………………………………….

DYV Session number: …………………………………………………………………………………………………….

Your Business Plan Template

Service or Product Line

Marketing and Sales

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