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    Marketing 2

    Uploaded by

    Ashlyn (Tsuki)
    This document discusses different marketing philosophies: 1. The production concept focuses on improving production and distribution efficiency to maximize profits. 2. The product concept emphasizes product quality, performance, and features but still relies on consumers to drive demand. 3. The selling concept focuses on aggressive sales techniques to convince customers to purchase the product even if it does not satisfy their needs.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Marketing 2

    Uploaded by

    Ashlyn (Tsuki)
    10 views10 pages
    This document discusses different marketing philosophies: 1. The production concept focuses on improving production and distribution efficiency to maximize profits. 2. The product concept emphasizes product quality, performance, and features but still relies on consumers to drive demand. 3. The selling concept focuses on aggressive sales techniques to convince customers to purchase the product even if it does not satisfy their needs.

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    © © All Rights Reserved

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    This document discusses different marketing philosophies: 1. The production concept focuses on improving production and distribution efficiency to maximize profits. 2. The product concept emphasizes product quality, performance, and features but still relies on consumers to drive demand. 3. The selling concept focuses on aggressive sales techniques to convince customers to purchase the product even if it does not satisfy their needs.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    10 views10 pages

    Marketing 2

    Uploaded by

    Ashlyn (Tsuki)
    This document discusses different marketing philosophies: 1. The production concept focuses on improving production and distribution efficiency to maximize profits. 2. The product concept emphasizes product quality, performance, and features but still relies on consumers to drive demand. 3. The selling concept focuses on aggressive sales techniques to convince customers to purchase the product even if it does not satisfy their needs.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 10

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    GEMS Millennium School
    sharjoh

    Subject: MARKETING

    Grade: 11 Unit-1: Introduction to Markceting

    Session 2: Scope and


    Importance of Marketing
    : Journey
    Session 3:, of Marketing through different marketing philosophies
    PIE WORKSHEET

    PRELIMINARY

    False:
    State True or
    physical products
    1. Product means only
    wants are same.
    2. Needs and
    more than selling.
    3. Marketing is
    concept doesn't just end with understanding customers' needs and wants, it is
    AMarketing
    making customers satisfied.

    production concept.
    5. Product concept led to
    cUstomers.
    improvement in product and making it available to
    6. Production concept believed in
    extinct in India.
    7. The production concept is
    continues after sales.
    8. Marketing begins before production and
    department only.
    9. Marketing is no longer a function of marketing
    the seller that needs to beware.
    10. In selling concept, it is the customer and not

    Multiple Choice Questions:

    1. Sujhav Limited is a companydealing in various types of fire extinguishers. Considering the fact
    tnat people generally don't buy fire extinguishers, the company undertakes aggressive sales
    promotion efforts in order to create and maintain demand for the product. ldentify the type of
    marketing philosophy being described in the given case,
    DATE: I
    (a) Product concept

    (b) Selling concept


    (c) Marketing concept

    (d) Societal marketing


    concept

    2. Madhuis planning to launch an online


    education portal. In order to understand the varie
    needs of the students, she conducted an online survey. Based on the
    feedback of the survey, sh
    has decided to offer educational packages to the
    prospective buyers. Identify the type
    marketing concept being described in the given lines.
    (a) Product concept

    (b) Production concept

    (c) Marketing concept

    (d) Societal marketing concept

    3. The following is not a type of Marketing Concept

    (a) Production concept


    (b) Selling concept
    (c) Societal marketing concept
    (d) Supplier Concept

    4. Which of the following is not part of the marketing concept?

    (a) Customer needs


    (b) Integrated marketing
    (c) Profits through customer satisfaction
    (d) Profits through sales volume
    |DATE
    \PAGE

    INTERMEDIATE

    Q.1 Define a market.


    Q.2 Explain the scope of marketing.
    Q,3 Describe the types of markets.

    Q.4 Explain the importance of marketing to marketer.

    Q.5 Explain the importance of marketing to customer


    Q.6 Explain the importance of marketing to society.
    Q.7 Define production philosophy. Give its mantra and an example.
    EXPERT

    Q,8 Differentiate between production and product concept discussed under marketing
    philosophies. Give examples.
    Q.9 Differentiate between selling concept and marketing concept. Give examples.

    Q.10 Societal marketing is earning profits by working for society, explain and support with
    examples.
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