DTS-1 2HarnesCustomerNetworks
DTS-1 2HarnesCustomerNetworks
DTS-1 2HarnesCustomerNetworks
Millennials Gen-Z
Customers
Suppliers
Rather than seeing customers only as targets for selling, business need to
recognize that a dynamic, networked customer may just be the best focus group,
brand champion, or innovation partner they will ever find.
An effective customer strategy requires the reinvented marketing funnel, the digital
path purchase, and the five core behaviors of customer networks.
1. Accessing
2. Engaging
3. Customizing
4. Connecting
5. Collaborating
Changes in strategic assumptions from Analog to Digital
From To