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EFUDT: A New Player in The Industrial Cleaning Products Market

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Mohammed Hamdeen

Egypt

2023

01022354251

EFUDT: A New Player in the Industrial Cleaning Products Market

EFUDT is a new company that produces non-invasive cleaning materials for


the industry. The company's products are designed for two main sectors: food
production and health institutions. EFUDT's products are highly demanded by
these sectors because they allow for deep cleaning without posing a risk of
contamination.

The company's target market is centered in the food production industries,


and in a secondary way in other industrial sectors and health institutions. The
industrial market includes a wide range of companies with product
development that require a clean environment for the production of their
products (for example, wineries, canning factories, etc). Due to minority
distribution consent, the wholesale production market is under-exploited and
lacks large competitors.

EFUDT's products are divided into two main product lines:

 Cleaning products designed for small and medium-sized food


production companies, based on guaranteeing the safety of their
machinery and products.
 Cleaning products specialized in health areas, these allow hospitals
and sanctuaries to keep their spaces clean and disinfected without
posing a risk to their workers and patients.

The company's products are packed in drums of different capacities, with the
main size consisting of a capacity of 50 liters. However, there are also smaller
sizes (5, 10, 20 liters) that are adapted to the needs of the buyer.

EFUDT's products are priced competitively, with a 10-15% discount compared


to other products on the market. The company does not have stores or any
type of establishment dedicated to sale, so it relies on direct distribution. This
means that the company must make a great effort in logistics to compensate
for this weakness.
The company's marketing strategy is to design a website that presents the
company and its products. The company will also create brochures and
business cards to give to prospects at their facilities. Participation in chambers
of commerce and international fairs of the sector will also help to promote the
company's products.

EFUDT is a new company with a promising future. The company's products


are well-positioned in the market, and the company's marketing strategy is
sound. With hard work and dedication, EFUDT has the potential to become a
major player in the industrial cleaning products market.

Financial Projections

The company's financial projections are as follows:

 Sales: The company projects sales of $188,000 in the first year of


operation.
 Cost of Goods Sold: The company projects a cost of goods sold of
$76,800 in the first year of operation.
 Gross Profit: The company projects a gross profit of $111,200 in the
first year of operation.
 Operating Expenses: The company projects operating expenses of
$63,000 in the first year of operation.
 Net Profit: The company projects a net profit of $48,200 in the first year
of operation.

These are just projections, and the actual results may vary. However, the
company is confident that it can achieve these results with hard work and
dedication.

Conclusion

EFUDT is a new company with a promising future. The company's products


are well-positioned in the market, and the company's marketing strategy is
sound. With hard work and dedication, EFUDT has the potential to become a
major player in the industrial cleaning products market.

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