q4 Marketing Plan Principles of Marketing

Republic of the Philippines
Department of Education
NATIONAL CAPITAL REGION
SCHOOLS DIVISION OF PASAY CITY
Senior High School
MARKETING PLAN
Accountancy Business Management
Submitted by: Hazky Shernan P. Cruz

Year & Section: Grade 12-Bars
School Year 2022-2023
Address: Lerma Street, Barangay 128, Pasay City

Telephone Number: 8804-9985; 8810-7535
E-mail Address: 305363@deped.gov.ph
Table of Contents – Title and Pages
Executive Summary - provides a high-level overview of your marketing plan.

Should provide all the information your company's executives need to make a
decision without reading the rest of the plan. The summary should include a brief
description of the market, the product to be offered, the strategy behind the plan, and
the budget. Any other important information, such as how your competitors and
channel partners will respond to the actions your firm takes, should also be
summarized. Because most executives will be reading the plan to make budgeting
decisions, the budgeting information you include in the summary is very important. If
the executives want more detail, they can refer to the "budget" section, which
appears later in the plan.
Product Description - a form of marketing copy used to describe and explain the
benefits of your product. In other words, it provides all the information and details of
your product on your ecommerce site. These product details can be one sentence, a
short paragraph or bulleted.
Target Market & Consumer Profile - detailed synopsis of your ideal customer. All
successful brands will have a range of customers. There'll be differences in age,
interests, lifestyle, and location.
Marketing Mix
Product - This should include what is your product, what is your target market and
most importantly why is your product different from the alternatives out there.
A product can be a physical object, an intangible service, an idea, a campaign or

even a personality.
Also, the Unique Selling Proposition of the product must be determined as well as
the potential buyers of the product.
There are questions you need to ask when you want to determine the kind of
product you should have. They include:
 What problems can this product solve for customers?
 What features are included in the products to meet this need?
 What will differentiate it from the competitor’s own if any?
 How is it supposed to be used by the customer?
Price - The price of a product should reflect its value to the customer. This also
entails the relative price versus quality level that the product maintains against the
competitors.
The marketer’s challenge is to come up with a price that is attractive to consumers

while still turning an acceptable profit for the company.
The price of a product will directly affect how it sells. This must be determined by
what value the customers attach to the product rather than the objective cost of the
product.
The questions to ask here are:

 What is the perceived value of the product to the buyer?
 What is the market fixed price for this kind of product?
 How much is your price when compared with the competitor’s?
Place - There is a way how the product will be provided to the customer, this is the
“Place” factor. Once the place has been decided, the marketing channel to reach the
customer is chosen.
The place refers to where the product is to be sold (distribution).
In the past, this meant how visible your product was in the physical marketplace. In
today’s modern world: where your product appears on the Internet is even more
important because your reach online can be global whilst as your reach in the
physical marketplace is limited by physical space.
You can determine this by answering questions like:

 Where is the first place buyers check when looking for your kind of product. Is
it a store, or a boutique, or maybe they check a catalogue?
 How can you determine the best distribution channels?
 Do you need to take a multi-channel approach? If yes, then which channels?
Promotion - Promotion refers to the marketing communication methods used to

inform, persuade, and remind the target market of the product or services, basically
any interaction that your company has with the consumer regarding your product.
This may include advertising, sales, promotions, special offers, and public relations.
Promotion is quite different from marketing, because promotion is the communication
aspect of the entire marketing function.
The marketing mix is a crucial tool to help understand what the product or service
can offer and how to plan for a successful product offering.
 What are the promotion methods of your competitors?

 Which digital channels does your target market use often?
 What is the return-on-investment from each of the promotion channels?

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Republic of the Philippines

Senior High School

Submitted by: Hazky Shernan P. Cruz

Address: Lerma Street, Barangay 128, Pasay City

Executive Summary - provides a high-level overview of your marketing plan.

A product can be a physical object, an intangible service, an idea, a campaign or

The marketer’s challenge is to come up with a price that is attractive to consumers

The questions to ask here are:

The place refers to where the product is to be sold (distribution).

You can determine this by answering questions like:

Promotion - Promotion refers to the marketing communication methods used to

 What are the promotion methods of your competitors?

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