CERTIFICATE PROGRAMME IN

DIGITAL MARKETING
Starts March 30, 2022 | 6 Months | Online Learning

Programme offered by Continuing Education Programme (CEP), IIT Delhi

OVERVIEW WHO IS THIS
PROGRAMME FOR?
In 2021, digital advertising is set to overtake
spending on traditional media for the first
time, and will account for more than half the Does your work involve acquiring and
global ad spend (Financial Times, 2020). The retaining customers? Are you ready to
ways of attracting, engaging, and retaining learn in-demand digital marketing
customers have evolved in today's dynamic strategies to maximise reach and
digital times. The 21st-century customers' conversions? Then, become an agile and
digital nativity changes the rules. India will future-ready digital marketer by joining
reach 1 billion internet users by 2025 this high-impact programme, specially
(Analytics Insight, 2020), further supporting curated for:
the accelerated impact of digital marketing as
the most relevant, creative, and cost-effective Final-year and fresh graduates
form of marketing today. seeking to be market-ready by acquiring
in-demand digital marketing skills for
To succeed in this shifting digital marketing lucrative career opportunities
landscape, you need to learn new-age
strategies and gain in-demand skills, to be Early professionals who are working or
industry-ready. The Indian Institute of aspire to work in digital marketing roles
Technology Delhi (IIT Delhi) has designed the
six-month online Certificate Programme in Marketing/ sales/ product/ brand
Digital Marketing to help you boost your managers interested in transitioning to
career by becoming industry-ready for a digital marketing roles by upskilling in
high-growth career in digital marketing. This data-driven, high-impact digital
cutting-edge programme provides an marketing strategies
end-to-end understanding of the digital
marketing landscape, and will build your Professionals who want to enrich their
capability in leveraging analytics in improving strategic mindset with new-age concepts
the customer journey, managing engaging and skills in digital marketing
campaigns and maximising business profits.
At the end of the programme, you would Consultants, business owners, and
become a proficient digital marketer with an entrepreneurs looking to apply digital
understanding of management processes in marketing best practices for business
general, and marketing in particular, and will expansion and growth
be able to fast track your career aspirations.

Digital media will grow at 20% to reach a market size of INR 18,938 crore by
2021 and with a CAGR of 22.47% to reach INR 23,673 crore by 2022.

(Exchange4Media, 2021)

Programme offered by Continuing Education Programme (CEP), IIT Delhi

PROGRAMME HIGHLIGHTS

Learn from one of Learn via live online Gain Participate in Receive an IIT Delhi
India's top-ranked sessions and industry-oriented peer-to-peer successful
Institutes of recorded videos insights from learning and expand completion
national importance with real-world eminent IIT Delhi your professional certificate in Digital
case studies faculty network Marketing

PROGRAMME MODULES
The programme's industry-oriented curriculum will be delivered by leading IIT Delhi faculty and
industry experts, taught via live online sessions and recorded videos. Explore from digital
marketing strategy capabilities and execution tactics to content marketing secrets and tools to
analyse performance, optimise budgets, and boost profits. Participate in an immersive learning
journey to gain practical insights through a mix of lectures, tutorials, real-world case study
discussions, and projects.

Module 1 Module 2
Introduction to Management Consumer Behaviour

Evolution and concepts Understanding buyer/ customer/ consumer

behaviour

Module 3 Module 4
STP Forecasting

Segmentation, targeting, and positioning Potential, demand, forecast - tools and

techniques

Programme offered by Continuing Education Programme (CEP), IIT Delhi

 Module 5 Module 6
Marketing Mix - 1 IMC

Product, place and pricing decisions Integrated marketing communications

Module 7 Module 8
PLC Brand Management

Product life cycle Brand value, architecture, identity & equity

Module 9 Module 10
Using Social Media Digital Identities and Branding

Viral marketing/ organic traffic Digital identities implementation including

Social media handles (Facebook, Instagram &
LinkedIn) creation, Google Ads, website
design, and development

Module 11 Module 12
Content Creation Blogs/ Videos

Creatives design implementation Writing impactful blogs and video creation

Module 13 Module 14
Strategic Marketing Media Planning

Budget optimisation and strategy Marketing content through different channels

Module 15: Facebook, Instagram, Module 16

LinkedIn & Google Ads Marketing SEO

Basic and advanced ads – Facebook, SEO introduction & best practices, SEO
Instagram, LinkedIn, Google Ads, marketing implementation
implementation & project work

Module 17: Analysing and Monitoring Module 18

Campaigns Freelancing

Google Analytics, evaluating traffic, cost/ lead How to become a digital marketing freelancer
& conversion statistics
Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/
adapted to fit the total programme hours.
Programme offered by Continuing Education Programme (CEP), IIT Delhi
 PAST PARTICIPANT PROFILES
Work Experience

52% 24% 12% 12%

<=5 Years 6 to 10 Years 11 to 15 Years 16+ Years

Industry

13% 12% 5%
IT Services E-commerce Consulting

4% 66%
Advertising & Marketing Others*

*Others include Digital Marketing, Education, Media Relations, and Public Relations, amongst others.

Job Functions

Administration & HR Google Ads Optimisation IT Services

Advertising & SEO Government Affairs Legal/Compliance
Audio Visual Content Creation Guest Services Manufacturing/ Production
Brand and Strategy Manager Head Operations Manager Filmmaker
Education Marketing & Sales Engineering
Client Servicing Teacher Textile & Graphic Designer
Digital Marketing Executive Visual Merchandising Research and Development
Director Web Developer Head Operations Manager
Editorial and marketing General Management Product Designer

Programme offered by Continuing Education Programme (CEP), IIT Delhi

PARTICIPANT TESTIMONIALS

This digital marketing programme by IIT Delhi started with the fundamentals of
management, moved on to product management and branding and then touched the
topics of digital marketing. It was a step by step approach which was helpful. I think both
the initiated and non-initiated individuals could grasp the sessions easily. The faculties
were great and the study material and quizzes helped to strengthen the concepts. Thank
you IIT Delhi for such a wonderful learning journey. I think every digital marketer should
seriously consider this programme and they will certainly find out the difference.

Shashank Patil
Digital Marketing Manager,
TCL

The theory of marketing taught by Prof. Mahim sir and his valuable insights were the
highlight of the programme for me. Having worked in digital marketing for 2 years now, it
helped me clear my basics and concept of marketing. I joined this programme specifically
because theory was also included (which is not the case with most DM programmes) and
I can surely say that it was the best part of this programme for me. It helped me
understand marketing strategy a lot better and gave me an understanding of Digital
Marketing with more broad and logical structure.

Devang Sohoni
Content Manager and Business Analyst,
Webnware Infosolution Pvt Ltd (W3SpeedUp)

The lectures by the IIT Delhi faculty and the breakout room mentors were the best part of
the programme and helped me get a solid understanding of management and marketing.
The breakout room sessions helped me understand actual progress while learning how to
use various aspects of digital marketing.

Ananya Bhatia
Associate Commissioning Editor,
Penguin Random House

Programme offered by Continuing Education Programme (CEP), IIT Delhi

 PROGRAMME COORDINATOR
Dr Mahim Sagar
Professor,
Department of Management Studies,
Indian Institute of Technology Delhi
The recipient of the prestigious Teaching Excellence award of IIT
Delhi, Prof. Sagar's areas of interests include consumer-based and
community-driven marketing/ branding. His research projects,
published in prestigious international and national journals, have
focused on multiple streams like marketing/ branding of IT, Telecom,
Health, FMCG Public Goods/ Services, and marketing managers'
challenges and decision dilemmas, using inductive and deductive
protocols. Funded by prestigious international and national
organisations like Bill and Melinda Gates Foundation, Global Service
Mobile Association, Ministry of Human Resource Development, and
World Bank, amongst others, these research projects have led to a
significant social impact. He has conducted many training
programmes in marketing, branding, business models, and
marketing goals initiatives, and causes. Prof. Sagar is also the Area
Chair of Telecom Management and the Associate Faculty at the
Bharti School of Telecom Technology & Management at IIT Delhi. He
has supervised PhD scholars in various areas and has taught many
MBA, M.Tech, M.S., and B.Tech students at IIT Delhi and other
leading institutes in India.
Note: Programme Coordinator/s might change due to unavoidable circumstances, and revised details will be
provided closer to the programme start date.

PROGRAMME CERTIFICATE
Participants will be awarded a successful completion certificate from IIT Delhi on scoring at least
50% marks in each of the evaluation components and maintaining a minimum attendance of 60%
in both lectures and tutorials. Participants who are unable to score 50% marks in the evaluation
will be eligible for the participation certificate if their attendance is above 60% in both lectures and
tutorials.

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of I
IT Delhi. Only e-certificates will be issued by CEP IIT Delhi.
Programme offered by Continuing Education Programme (CEP), IIT Delhi
PROGRAMME DETAILS

Programme Schedule Eligibility

Duration 6 Months Graduates (10+2+3) from a recognised

university in any discipline as on Mar 30, 2022
Academic Apr 10, 2022 Students pursuing final year of Graduation
Orientation can also apply
Online Saturday, 4:00 PM - 6:00 PM
Learning Sunday, 12:30 PM - 2:30 PM
Selection Process:
Sessions
Screening and selection will be done by
Programme Click here to apply to
IIT Delhi
Application the programme
Link

PAYMENT SCHEDULE
Programme Fee INR 55,000 + GST

Instalment Schedule

Instalment 1 Instalment 2
Remarks Apr 5, 2022 Jul 5, 2022
Amount INR 27,500 + GST INR 27,500 + GST

Note:
- The actual programme schedule will be announced closer to the programme start.
- GST (currently @ 18%) will be charged extra on these components.
- Postage charges for books and study materials sent to locations outside of India will be paid for by the student.

Last Date to Apply Mar 22, 2022

Shortlisted Candidates Will Be Informed by Mar 27, 2022
Last Date to Submit the Fee Apr 5, 2022

Note: Applications will be reviewed based on eligibility and subsequent shortlisting process as laid down by the
Programme Coordinators.

All fee should be submitted in the IIT Delhi CEP account only, and the receipt will be issued by IIT Delhi CEP
account for your records.

Programme offered by Continuing Education Programme (CEP), IIT Delhi

APPLICATION REQUIREMENTS
Graduation and Post-Graduation Education:

Diploma/ Consolidated Graduation Marksheet (All Semester)

ID Proof:

Any Government-issued photo ID like PAN Card/ Aadhar Card/ Driving License/ Passport, etc.
Submission of passport-size photo during application is mandatory

SYSTEM REQUIREMENTS
This programme includes online learning classes conducted on Zoom. To attend a online
learning class you will need to have a PC/ Laptop/ Mac with:

Speakers and microphone: built-in or a USB plug-in or wireless Bluetooth

Webcam: built-in or USB plug-in
Processor: with Dual Core 2Ghz or higher (i3/ i5/ i7 or AMD equivalent)
RAM: 4 GB or higher
OS: Either MacOS 10.7 or higher OR Windows 8 or higher
An internet connection: Minimum bandwidth of 3.0 Mbps (up/ down)
Browser: IE 11+, Edge 12+, Firefox 27+, Chrome 30+
Zoom software client installed on your PC/ Laptop/ Mac

We use the Zoom software application to conduct online learning classes. Zoom works on a variety
of PCs/ Laptops/ Mac systems and also on phones and tablets.

You can join your online learning class from a phone or tablet if it supports the Zoom client.

We recommend that you attend classes from a PCs/ Laptops/ Mac.

Programme offered by Continuing Education Programme (CEP), IIT Delhi

ABOUT IIT DELHI
The Indian Institute of Technology Delhi (IIT Delhi) is one of the 5 initial IITs established for training,
research and development in science, engineering and technology in India. Established as College
of Engineering in 1961, the Institute was later declared as an Institution of National Importance
under the “Institutes of Technology (Amendment) Act, 1963” and was renamed as “Indian Institute
of Technology Delhi”. It was then accorded the status of a Deemed University with powers to
decide its own academic policy, to conduct its own examinations, and to award its own degrees.

Since its inception, over 48,000 students have graduated from IIT Delhi in various disciplines
including Engineering, Physical Sciences, Management and Humanities & Social Sciences. Of these,
nearly 5070 received PhD degrees. The rest obtained Bachelor's and Master's Degrees in
Engineering, Sciences and Business Administration. These alumni today work as scientists,
technologists, business managers and entrepreneurs. There are several alumni who have moved
away from their original disciplines and have taken to administrative services, active politics or are
with NGOs. In doing so, they have contributed significantly to the building of this nation, and to
industrialisation around the world. For more details, please visit: www.iitd.ac.in

ABOUT IIT DELHI - CEP

Executive education is a vital need for the companies to build a culture that promotes newer
technologies and solutions and builds a workforce that stays abreast of the rapidly transforming
needs to the technological, business and regulatory landscape.

Committed to the cause of making quality education accessible to all, IIT Delhi has launched Online
Certificate Programmes under eVIDYA@IITD (ई-िवद्या@IITD): enabling Virtual & Interactive-learning
for Driving Youth Advancement@IITD for Indian as well as international participants. These
outreach programmes offered by the Indian Institute of Technology Delhi (IIT Delhi) are designed
to cater to the training and development needs of various organisations, industries, society and
individual participants at national and international level with a vision to empower thousands of
young learners by imparting high-quality Online Certificate Programmes in cutting-edge areas for
their career advancement in different domains of engineering, technology, science, humanities
and management. For more details, please visit: http://cepqip.iitd.ac.in

L
o
r
e

eVIDYA@IITD (ई-िवद्या@IITD)

Programme offered by Continuing Education Programme (CEP), IIT Delhi

ABOUT ERUDITUS
Eruditus Executive Education offers customised and open programmes in India, Singapore, Dubai
and other global locations in collaboration with MIT Sloan, Columbia Business School, INSEAD,
Harvard Business School (HBS), Kellogg Executive Education, Berkeley Executive Education,
Wharton Executive Education, IIM Lucknow Executive Education, IIM Calcutta Executive Education
and Emeritus. Our world-class executive education programmes, supported by eminent
programme experts, provide an immersive learning experience integrated with actionable insights
and practical business applications. The meticulously curated programmes are delivered in a
different range of formats; in-class, online, as well as blended programmes. Our extensive
portfolio also includes short 2-4 day in-class workshops, online courses of 2-3 months duration as
well as comprehensive learning journeys that run over 6-9 months, customised to an
organisation’s requirement.

For registration and any other information,

please get in touch with us at iitd@eruditus.com

For any feedback, please write to Head CEP, IIT Delhi

at hodqipcep@admin.iitd.ac.in

WhatsApp an Advisor On +91 7208889990*

*This number does not accept any calls. Please message your queries.

Service Provider

Online Certificate Programmes are offered by the Indian Institute of Technology Delhi under the
aegis of Continuing Education Programme (CEP) so that the Institute can realise its vision of
serving as a valuable resource for industry and society, and fulfil its mission to develop human
potential to its fullest extent so that intellectually capable and imaginatively gifted leaders can
emerge in a range of professions.

Programme offered by Continuing Education Programme (CEP), IIT Delhi