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    English9 Q3 M4

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    harp xi
    This document provides a lesson on interpreting messages conveyed in materials. It includes concepts of meaning, message interpretation, and dimensions of meaning. Students are asked to analyze a poster promoting advocacy, interpret an illustration about bullying, and create a slogan for an inspiring commercial. The lesson aims to define meaning and message interpretation, and interpret messages conveyed in materials. Students are expected to reflect on what they learned about interpreting different perspectives and committing to actions that minimize social issues like bullying.

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    English9 Q3 M4

    Uploaded by

    harp xi
    83 views7 pages
    This document provides a lesson on interpreting messages conveyed in materials. It includes concepts of meaning, message interpretation, and dimensions of meaning. Students are asked to analyze a poster promoting advocacy, interpret an illustration about bullying, and create a slogan for an inspiring commercial. The lesson aims to define meaning and message interpretation, and interpret messages conveyed in materials. Students are expected to reflect on what they learned about interpreting different perspectives and committing to actions that minimize social issues like bullying.

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    English9-Q3-M4

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    This document provides a lesson on interpreting messages conveyed in materials. It includes concepts of meaning, message interpretation, and dimensions of meaning. Students are asked to analyze a poster promoting advocacy, interpret an illustration about bullying, and create a slogan for an inspiring commercial. The lesson aims to define meaning and message interpretation, and interpret messages conveyed in materials. Students are expected to reflect on what they learned about interpreting different perspectives and committing to actions that minimize social issues like bullying.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    83 views7 pages

    English9 Q3 M4

    Uploaded by

    harp xi
    This document provides a lesson on interpreting messages conveyed in materials. It includes concepts of meaning, message interpretation, and dimensions of meaning. Students are asked to analyze a poster promoting advocacy, interpret an illustration about bullying, and create a slogan for an inspiring commercial. The lesson aims to define meaning and message interpretation, and interpret messages conveyed in materials. Students are expected to reflect on what they learned about interpreting different perspectives and committing to actions that minimize social issues like bullying.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 7

    9

    English Grade 9
    Quarter 3 Module 4
    Interpreting Message Conveyed in
    the Material Viewed
    EN9VC-IIIA-1.2/2.2

    1
    I. Interpreting Message Conveyed in the Material Viewed (EN9VC-IIIA-1.2/2.2)

    This self-learning module was crafted with a simplified arrangement that complicated
    concepts to be easier to understand in such a manner that you can work on it independently.
    The lessons embedded here are offshoot from the competencies embedded in the prescribed
    Most Essential Learning Competencies. Hence, you may use our existing textbook in Grade 9, A
    Journey through Anglo-American Literature. You may also refer to the cited references here or you look
    for other learning resources for you to successfully get through each phase of this module.
    After going through this module, you are expected to:
    1. Define meaning and message interpretation;
    2. Interpret message conveyed in the material viewed

    II. Concept Notes


    As a key concept in media literacy, it is important to understand that individuals interpret
    messages differently based on their prior experience, knowledge and values. The creation of
    meaning is a process of interaction between the reader and the text.
    What is message interpretation?
    Message interpretation is conceptualized as “the meaning attributed by a target to a specific
    message (or set of messages) within a communication context, including how the receiver of the
    message interprets the source’s relational intent” (Edwards, 1998, p. 54).
    Message interpretation recognizes that meaning plays a central role in communication by
    examining the various interpretations that individuals can make about messages.

    What is meaning?

    Meaning is the thing one intends to convey. It is the significance that the sender (source) and
    the receiver (viewer) each attach to a message.
    Here are dimensions of meaning which link to message interpretation.
    1. Psychological context - includes the moods and feelings of each receiver

    2. Cultural context- the set of beliefs, values, and attitudes that belong to a specific culture
    and are brought by each receiver into an encounter

    3. Content aspect- the information in a message and is typically expressed verbally or


    symbolically

    4. Denotation- the dictionary definition or literal meaning of a sign or symbol

    5. Connotation- includes emotional reactions or any additional associations for the symbol
    or representation, such as sexual connotations or ideological meanings

    2
    II. Learning Tasks
    Learning Task 1. Promoting Advocacy
    Instructions: Study the poster below. Then, complete the table by answering on a separate
    paper.

    https://www.youthmakingadifference.ca/conference/conference2012/poster/

    1. What is the poster all about?


    2. Who are invited to the conference?
    3. What is the main objective of the said
    activity?
    4. What benefits do the participants
    have if they join the conference?
    5. What is in the poster that would make
    you accept the invitation to join the
    conference?

    3
    Learning Task 2 Interpret Me!
    Instructions: Look closely at the picture below. Then, answer the questions on a separate
    paper.

    https://thegreatmind.weebly.com/discussion-on-bullying.html

    1. What are you reminded of by this illustration?


    2. What messages does this illustration convey?
    3. What could be the social issue depicted in the illustration?
    4. Why is bullying a social issue?
    5. As a student, what action will you take to minimize bullying?

    Learning Task 3 Engage Commercial Video

    Instructions: Watch a video from an inspiring TV commercial. Create a slogan that


    depicts the message conveyed by the video. Let the rubrics be your guide in performing the
    task. Place your output on a short bond paper.

    https://youtu.be/K9vFWA1rnWc

    4
    4 3 2 1
    Craftmanship The slogan is The slogan is The slogan is The slogan is
    exceptionally attractive in terms acceptably distractingly
    attractive in terms of neatness. attractive though messy.
    of neatness. Well- Good it may be a bit
    constructed and construction and messy.
    not messy. not very messy.
    Creativity Slogan is Slogan is creative
    exceptionally and a good Slogan is creative The slogan does
    creative. A lot of amount of and some not reflect any
    thought and effort thought was put thought was put degree of
    was used to make into decorating it. into decorating it. creativity.
    the banner.
    Originality Exceptional use Good use of new Average use of No use of new
    of new ideas and ideas and new ideas and ideas and
    originality to originality to originality to originality to
    create slogan. create slogan. create slogan. create slogan.
    Grammar There are no There is 1 There are 2 There are more
    grammatical grammatical grammatical than 2
    mistakes on the mistake on the mistakes on the grammatical
    poster. poster. poster. mistakes on the
    poster.

    III. Reflection
    Instructions: Think back the tasks you have just finished and complete the following on your
    paper.

    1. My journey through this lesson enabled me to learn…


    2. It made me realize…
    3. I, therefore, commit to…

    5
    IV. References
    A Journey through Anglo-American Literature-Grade 9. Philippines: Department of Education-
    Instructional Council Secretariat. 2014.
    Edwards, Renee. Listening and Message Interpretation. The Intel Journal of Listening. Department
    of Communication Studies, Louisiana State University. February 8, 2011.
    Global.oup.com.”Communication Process”. Accessed December 5, 2020.
    https://global.oup.com/us/companion.websites/fdscontent/uscompanion/us/static/companion.websit
    es/verderber14e/ch1/Chapter_Outline.pdf
    Rcampus.com”Rubrics on Slogan Making”. Accessed December 5, 2020.
    https://www.rcampus.com/rubricshowc.cfm?code=GX357X4&sp=true
    Thegreatminds.weebly.com. “Bullying” Accessed December 5, 2020.
    https://thegreatmind.weebly.com/discussion-on-bullying.html
    Youthmakingdeffrence.ca. “ “Poster” Accessed December 5, 2020.
    https://www.youthmakingadifference.ca/conference/conference2012/poster/
    Youtube.com. “Inspiring TV Commercial. Accessed December 5, 2020.
    https://youtu.be/K9vFWA1rnWc
    https://www.rcampus.com/rubricshowc.cfm?code=GX357X4&sp=trueThegreatminds.weebly.com.
    https://www.rcampus.com/rubricshowc.cfm?code=GX357X4&sp=true
    https://www.rcampus.com/rubricshowc.cfm?code=GX357X4&sp=yes&
    https://www.temple.edu/isss/immigration/overstay.html
    https://www.researchgate.net/publication/233145847_Listening_and_Message_Interpretation
    https://www.researchgate.net/publication/233145847_Listening_and_Message_Interpretation
    https://www.researchgate.net/publication/233145847_Listening_and_Message_Interpretation
    https://www.researchgate.net/publication/233145847_Listening_and_Message_Interpretation
    https://www.researchgate.net/publication/233145847_Listening_and_Message_Interpretation

    6
    V. Answer Key

    Compiled by: Jocelyn T. Deguiñon


    Edited by : Anicee H. Tauro

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