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A Level Media Studies Statement-Of-Intent Form

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Media Studies

Advanced GCE in Media Studies H409/03/04 Making media

Statement of Intent

Centre number Centre name

62441 The Henley College

Candidate number Candidate name

David Eftimie

Brief chosen:
Magazine
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How do you intend to use the four areas of the media theoretical framework to communicate meaning
and meet the requirements of your chosen brief? (approx. 400 words)

Product 1
My magazine covers will represent two different social groups by featuring one male from an Iraqi
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background and one male from a Polish background. I think my target audience would reject having two
features from a rich background, so I will feature two males that were unfortunately raised in difficult
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circumstances but were able to create a career in film making/acting. This might make the readers
believe that they too could one day create a career in film making/acting, by being influenced and
inspired by my two male representations. My male representation from Iraq became famous through his
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pure talent and has become a promising figure in the film making world. By showcasing a male from an
Iraqi background, I am challenging the stereotypes associated with individuals from that region. It shows
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a more positive and diverse representation instead of the negative portrayals by the mainstream media.
My male representation from Poland (despite being talented) became famous through his humble
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gestures and hilarious personality. His acting skills are not out of this world, but he his loved by many
because of his kind gestures. My Polish model will be shown in front of a small brick house, representing
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his humble backgrounds, because despite being a famous actor, he has chosen to live a normal life. My
other male model will be featured in a professional studio, representing his rise to success. Typefaces
will be sans-serif to give the front covers a modern look and the colour palettes will depend on the
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colours displayed on the images.
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CCS438 – Statement of Intent CCS/H409


Oxford Cambridge and RSA Examinations
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Product 2

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My website will be optimised for both desktops and mobile phones. Desktop view will be more
comfortable and easy to read, however the mobile phones will be more accessible. I will convince the
readers to follow me on social media by saying things like: "In order to get updates on the magazines
…………………………………………………………………………………………………………………….
make sure to follow us on social media". This will hopefully allow us to increase the number of readers
by promoting our magazines and website on our social media. I will also include giveaways which
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involve the readers having to follow our social media accounts and comment with a specific hashtag, in
order to gain even more customers and readers. The website will take ideas from other Bauer Media
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products like the Empire website, with its clean and easy-to-read look. The navigation bar will have many
topic sections like; Home, News, Subscribe, About us, etc. Typefaces will be sans-serif with a simple
lexis to increase engagement. The background colour will be a pastel colour as it won't distract the
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readers whilst they are scrolling through the website, and also because the target audience included in
the brief prefer pastel colours instead of really bright colours or dull colours. I will have a short interview;
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a long interview would have less engagement, since the readers might not have enough time to watch the
interview.
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CCS438 – Statement of Intent CCS/H409


Oxford Cambridge and RSA Examinations
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How do you intend to link your media products to demonstrate your knowledge and understanding of
the digitally convergent nature of your media production? (approx. 100 words)
I will use the call to action on my contents page to promote the website. This will highlight any additional
content which is only available on the website such as the video. On the home page of the website, I will
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have a section dedicated to the subscription service to promote the print magazine. I will include a
giveaway for a camera in order to convince the readers to subscribe to the magazine. I will use a range of
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social media applications that are used mostly by younger people, such as Twitter and Instagram.
However, Facebook might be included due to the large number of users on the platform.
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CCS438 – Statement of Intent CCS/H409


Oxford Cambridge and RSA Examinations

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