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Essay on Digital Marketing | Short and Long Essays on Digital Marketing for Students and Children in
English

February 16, 2021 by Prasanna

The core of this sort of marketing is the internet. The internet, as it is, is a potent tool to help us achieve
a lot. It helps in marketing as well as it assists sellers in promoting their products across the across.
Advertisements on various forms of social media and other sites, emails, and YouTube can be used by
organizations to sell their products.

You can also find more Essay Writing articles on events, persons, sports, technology and many more.

Digital marketing makes selling and buying products extremely simple. It is good progress that the world
has seen over the last few years.

Very Short Essay on Digital Marketing 150 Words in English

Digital marketing is, as the word suggests, the use of digital media to market products. There are
multiple websites like Amazon, Myntra, Flipkart, etc., where people can buy products. This applies to
products such as clothes, technical tools, groceries, medicines, food, and so much more. So much so that
one doesn’t have to leave the house if one doesn’t want to.

The challenge is for the right information of the right products to reach the right customer. This is where
digital marketing comes in. Through data mining, it is easy for marketers to target the right audience
with the right advertisement of products that they might need. This is what makes digital marketing
successful more than anything. Finding and targeting the right audience can increase sales drastically.
Some tools can be used to analyze and suggest better options for marketing as well. This helps sellers
market their products.
Short Essay on Digital Marketing 200 Words in English

Digital Marketing can be seen as a new philosophy and business practice emerging with improvements
in technology. Goods, services, and even ideas and information can be marketed using the internet
today. Traditional marketing still exists, but it may slowly begin to dissolve for a majority of the market
in the coming decades. Digital marketing makes shopping easier for the consumer. If a seller knows what
his target audience wants, it makes marketing so much more easier.

This is exactly how digital marketing helps. It gives you to analyze what worked where, for who, and how
much. So that, the next time, they can target a more specific audience.

Digital marketing often works in the form of advertisements or any other form of promotion.
Promotions of products these days are not just limited to ads. Many celebrities or influencers that
promote products play a significant role in helping the sellers market their products. There are also
gurus of sorts that review products as well. This can be about goods, services, and even brands
themselves.

Marketing also helps in building a brand and its reputation. If used right, digital marketing can provide a
significant boost in selling anything.

Digital Marketing Essay

Long Essay on Digital Marketing 250 Words in English

Introduction to Essay on Digital Marketing: Digital marketing can majorly benefit the promotion of any
business. Be it service provision, application development, or anything practically that can be sold.
Compared to traditional marketing, digital marketing provides more benefits. Some of these are as
follows.
Affordability: If a company or an organization wants to invest money in marketing and advertising a
product or service, they will not invest in newspapers, televisions, and such, as much as they would in
online advertising. For one, the latter is a lot cheaper than the former and vastly cost-effective.

At lower prices, a wider audience can be captured. And not just any audience, a very targeted audience
that increases the sales.

Better ROI (Return On Investment): Digital marketing has the ability as well as the potential to provide
returns on investments. As mentioned in the point above, this form of marketing is cost-effective and
enables you to reach a larger, more targeted audience. The return on investment from this type of
marketing is considerably larger than in traditional advertising.

Tracking and Measuring Gains: Due to analytical tools and very clear data that is available, it is easy to
determine what caused success and what did not. This is almost immediate and helps companies rethink
and change campaigns and strategies that do not work almost immediately.

Conclusion on Digital Marketing Essay

Digital marketing is a major boon to the business industry. It also gives small businesses a good chance
at promoting their business. It works for everyone and is also not very expensive to use to help in the
promotion of goods or services.

Very Long Essay on Digital Marketing 400 Words in English

Introduction on Digital Marketing Essay: Digital marketing is a very good tool that organizations and
companies can use to promote their goods and services. There are about nine different types of digital
marketing. They are as follows:
SEO (Search Engine Optimization)

Search Engine Optimization helps with the expansion of online visibility in results that come up in search
engines. What happens is that if your business ranks high on the search engine results page (SERP), the
amount of traffic that your website gets is increased. With the use of SEOs, passive visits to your page
can become active and receive more traction.

Search Engine Marketing

Search Engine Marketing is a technique where a business or a company can buy a particular advertising
space. This can be seen on search platforms like Bing Ads, Facebook Paid Promotions, or even Google or
Instagram. One example is Pay Per Click advertising. It is, as the name suggests that the marketer pays
the search engine for every click that a user makes.

Social Media Marketing

Social media now plays a very crucial role in the promotion of the goods and services of any company. It
gives the marketer a way to engage with potential consumers in a targeted manner. It connects with a
much more comprehensive range of people in a more intimate way. It is easy to gain feedback or
engagement from social media. Social media is also used to place orders, which makes it so much
simpler for the user to find the page, see if it is trustworthy, based on interactions by other customers,
and also place orders with no hassle.

These companies don’t just post content that relates to their product. Making statements on current
situations or having posts only for the sake of engagement and witty commentary can all help have a
large customer base. This enables visibility and also promotion of the product itself.

Content Marketing
To amplify visibility, reputation, and to advertise itself, a lot of attention and effort has to be put into the
content. The content has to be precise, good quality, transparent, and sharp so that it stands out and
boosts SEOs.

Conclusion on Digital Marketing Essay

These various forms of digital marketing are all available at the click of a finger at a much cheaper price
than traditional advertising. It is not difficult to see why so many businesses prefer this form of
marketing for promotion. It is cost-effective in multiple ways and can even help small businesses.

Short Essay on Digital Marketing

Very Long Essay on Digital Marketing 800 Words in English

Introduction to Digital Marketing Essay: In today’s technologically advanced world, digital marketing is
the new way to promote and sell products. Compared to traditional marketing, it is cost-effective, easily
managed, and simple to analyze and learn. Campaigns can almost immediately be changed to do better
and sell more. But due to data mining, it has also become dangerous and more than a tool. It is almost
as if the customer can become the product due to information sold. Let’s explore both sides of that in
this essay.

Importance of Digital Marketing

As already mentioned, today we live in a technologically advanced world where anything is possible
through the internet. Digital marketing functions and is possible only because of the internet and
nothing else. It is the core of what digital marketing is.

In a society where we struggle with scarcity and rising prices, digital marketing is the way to turn that
around. The internet is easily accessible by everyone in any part of the globe. It is no longer only for a
specific class of society. It is easier to connect with people and without even having to meet them.
Digital marketing is an advantage for businesses in this era.
It is incredibly convenient for people to buy anything required from the internet without taking a foot
outside of their homes. It saves time and shows a person the various reviews people have left. A person
can easily compare prices on multiple websites and pick what is best suited to their needs. It is beneficial
to those who are disabled and can help them get their work done and live a life of independence.

It also helps businesses themselves, big or small. The traders can advertise for less money, or even for
free if one knows how to do it well. Products can often go viral without any money being invested in
marketing. It helps small businesses majorly and helps them get traction.

Types of Digital Marketing

Search Engine Optimization or SEO: This medium helps place your website right at the top of the results
that search engines bring. This increases the number of visitors and therefore helps in marketing. This
works when certain SEO words are used in the content that is put up on the website.

Social Media Marketing: This is one of the most effective forms of marketing and also helps engage with
people and form a relationship of trust with them. It is incredibly effective and cost-effective. It helps a
business read a wider but targeted audience as compared to traditional forms of advertising. One meme
or one viral video can make the products of any business famous. One example is the Bernie Sanders
meme of him sitting on a chair with mittens. The person who made those mittens got thousands of
orders, and her business took off.

Email Marketing: Email marketing is advertising done through emails. It brings advertisements right to
the person’s inbox unobtrusively. This mainly happens when people log in to shopping websites and
such with their emails.

YouTube Channel: This is also a form of marketing that comes under social media but has another side
to it. Often people make videos reviewing products and services to a large fanbase. If the reviews are
good, many people flood in to buy the product or service.

The Problem With Digital Marketing

One main problem with digital marketing is data mining. No rules or laws have been put in place to curb
the buying of users’ data. It is used to such an extent that it has been said that the user has become a
product.
It is spoken as a conspiracy theory that we are being spied upon. But that is not far from the truth.
Former employees of Google, Twitter, Instagram, Facebook, etc., have spoken of how much data is
stored by websites of users that use social media sites. This information is sold to marketers so they can
target specific audiences with their products. These sites are designed to keep the person coming back
and engaging with the sites. Almost like an addiction. Proof of this is how much the rates of online
shopping increased during the lockdown. This means that social media is unsafe and has become more
than a tool.

Conclusion on Digital Marketing Essay

Digital marketing majorly helps all businesses, big and small, take off. It is vital in this day and age and
even helps with the employment problem. This form of marketing is how one can take advantage of
technology and further their business. But it is also crucial for users to be careful of what information is
put out on the internet to stay safe. There must be a balance of both, and companies should be taxed on
the amount of data they have.

Filed Under: Essay Writing

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