Republic of the Philippines

BATANGAS STATE UNIVERSITY

The National Engineering University
JPLPC – Malvar Campus

The Waffle Crafter

Founders of The Waffle Crafter

Cabia, Nolie Albert

Garcia, Ram Dave

Marbella, Cherry Mae

Olan, Drake H.

Reyes, Patrica

Founded and Legalized in 2023

All Rights Reserved. 2023.

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 Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
JPLPC – Malvar Campus

TABLE OF CONTENTS

Front Page -----------------------------------------------------------------------1

Table of Contents---------------------------------------------------------------2
Acknowledgement--------------------------------------------------------------3
Executive Summary------------------------------------------------------------4
Organizational Structure------------------------------------------------------6
Business Description------------------------------------------------------------7
Goals and Objectives------------------------------------------------------------8
Product or Service or Product Bundle--------------------------------------9
Product Prototype--------------------------------------------------------------11
Market Analysis----------------------------------------------------------------12
Environmental analysis--------------------------------------------------------14
Resources-------------------------------------------------------------------------15
Financial Plan--------------------------------------------------------------------18

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 Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
JPLPC – Malvar Campus

Acknowledgement

For the success of this business plan, the students want to give an acknowledgement to

the important contributions and guidance provided by the following:

With all her heart and will the students would like to direct their wholehearted

appreciation to Mrs. Rosalie M. Cabagay, for being supportive and hands-on professor in

Entrepreneurship and sharing her most gratifying knowledge for the students to have the

better result of the Business Plan.

In addition, the students would like to thank their parents, who were their motivation for

the students to be responsible in everything that they do. Their parents were also the

source of funds for the students during this period of time. They deserve all the love and

indebtedness.

-The Waffle Crafter Owners

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 Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
JPLPC – Malvar Campus

Executive Summary

Many skilled entrepreneurs have emerged all around the world, every single one

is unique and talented in their own special way. Including the owners of The Waffle

Crafter, the following statements will tell the past management experiences of all the

owners of The Waffle Crafter. The Waffle Crafter Corporation was founded in January

12, 2023 and it was legalized in September 18, 2023 with Legal and Public notice by the

Municipality and the Government itself.

In hopes to better understand the Waffle Crafter Corporation, a business plan has

been proposed to know different kinds of guidance information to fully understand the

success and idea of The Waffle Crafter Corporation.

By giving enough capital by the founding members of The Waffle Crafter

Corporation, The Waffle Crafter Corporation is already creating its big step towards the

market and selling exclusive and excellent products that can only be found in The Waffle

Crafter Corporation.

Drake Olan: Worked in a Logistics Company as a Processor for 2 months in LIMA

Technology Center, Philippines, in the span of 2 months, Drake Olan gained a fruitful

knowledge that contains the supply chain management, the flow of sales and expenses

across the company, a high caliber communication skills towards other partnerships and

shareholders that will have an interaction from the logistics company and experiences

that honed his skill to where he is right now that will greatly help his current company to

prosper better in the market.

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 Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
JPLPC – Malvar Campus
Cherry Marbella: As a service crew member, one can bring several skills and qualities

to the company. Firstly, I have excellent customer service skills, which is crucial in

maintaining customer satisfaction and loyalty. I am also proficient in multitasking,

handling multiple tasks simultaneously while maintaining efficiency. Additionally, as a

service crew member, I can work collaboratively to achieve team goals. I am adaptable

and can work well under pressure and in a fast-paced environment. Lastly, I possess

strong communication skills, which allow me to effectively communicate with colleagues

and customers, leading to better customer experiences.

Nolie Albert Cabia: Nolie Albert Cabia worked as an Operator in Brother Industries

(Philippines), Inc located at 2nd St, Ulango Tanauan, Batangas for almost 2 months, in

those 2 months he can communicate with team members and support teams to ensure

continuous production of the correct product at high quality levels with minimal wasted

time and materials that he can apply in his present company for a better production of

product.

Patricia Reyes: Although I don't have any work experience yet, I can help in this

business is how we can make this business better, we will find a location that will be a

big help to increase your expected customers. and have meaningful goals, measure your

success, and clarify operational requirements to run and establish reasonable finances.

Ram Dave Garcia: A current college marketing management student that does not

experience to work in any organization or business before but through studying about

marketing I gained knowledge and learned various techniques and methods, and also

develop qualities that I can applied on future business. Some of my qualities are

creativity or being innovative, this can help the business to create new and better

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 Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
JPLPC – Malvar Campus
solutions for the existing problems, another is professionalism, when it comes to business

our manners and behavior is one of the key in developing trust and connection inside and

outside the organization. Another is my open-minded attitude towards learning or even in

failure, every experience or failure will help us grow, any scenario or event that we

encounter provides us the opportunity to learn from it and step forward, through that it

enables us to know and learn from our competition with positive mindset.

Type of Industry: The Waffle Crafter was founded and legalized in the year of 2023. It

is focused in creating food based products which is waffle. The Waffle Crafter

Corporation, is in the food Industry that focuses on the food, safety, cleanliness and the

brand reputation and awareness of The Waffle Crafter Corporation.

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 Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
JPLPC – Malvar Campus

Business Description

As it was stated, The Waffle Crafter Corporation is a Food Industry Company

that focuses on the creation of Waffles, Pancakes and many more. The statements below

can be used to contact and to know more about The Waffle Crafter Incorporation:

 Thewafflecrafterco.@email.com

 Official Desk Lobby No. 0919-834-7079

 Facebook Page: The Waffle Crafter

 Instagram Page: The Waffle Crafter Co.

The Waffle Crafter Corporation is a Corporation type of an organization that

is legally permitted to conduct an activity (as a business enterprise) with the same rights

and obligations as one individual.

The Waffle Crafter Mission

“To be recognize as the Philippines leading Waffle Company, that brings an excellent

quality for the Filipinos and even to the world.”

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 Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
JPLPC – Malvar Campus

The Waffle Crafter Goals and Objectives

GOALS OBJECTIVES

Increase overall brand awareness Customer Referral Awareness Program

Enhance the Employees Expertise Strong sense of employees Morale and

Enthusiasm

To procure the trust of other manufacturing Monthly Check-In for the Partnerships,

companies for collaboration Owners and Board of Directors

To expand branches across the country to Attend 2 or more seminars quarterly and

server more Filipinos identify potential partnerships

Increase Profit Margin Increase total income by 20% in 4 years’

time.

Keys to Success of The Waffle Crafter Corporation

Providing a great and well-made product for our dear customers. By providing an

excellent product, it will greatly increase our brand awareness and brand reputation to the

market. In addition to that there’s a high possibility to have a Free Marketing from the

Customers based on how satisfied they are.

The Waffle Crafter Corporation hires efficient and well-mannered people that

brings enthusiasm and morale boost for the company. By hiring well-mannered and

efficient people can bring positivity and morale boost in the area of vicinity and

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 Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
JPLPC – Malvar Campus
production of the company, leading them to be more highly spirited while doing the

specified jobs.

By keeping the overhead to a minimum The Waffle Crafter Corporation can

greatly save up more income to benefit more for The Waffle Crafter Company. In just

saving up some utilities and rents that can be put to a minimum, The Waffle Crafter

Corporation can greatly reduce the expenses of the Overhead Cost Annually or Quarterly

based on the financial plan.

A well research and enhanced Financial knowledge and Plan. The ability to have

a Financial Knowledge can greatly have enhanced the sales income and keep the

expenses to a minimum.

Innovation

The Waffle Crafter Corporation creates a new unique way to enter the Food

Industry despite of the tight competition of every food industry in the Philippines. The

additional way to enter the market and keeping in the flow of the new current market

trends. The Waffle Crafter Corporations creates a ready to be made customized order of

waffle that may vary, in shape, size, flavor, and even colors that is concerned to the

customer’s desires.

PRODUCT OR SERVICE OR PRODUCT BUNDLE DESCRIPTION

Competitive Advantage

Brand Awareness and Reputation - One of the most potent long-term competitive

advantages because it takes a lot of time and money to develop a successful brand.

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 Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
JPLPC – Malvar Campus
Exclusive Forms of Access - A sustainable advantage can result from having

exclusive or nearly exclusive access to valuable resources. For instance, China currently

supplies almost 95% of the rare earth metals needed by the world.

Low Cost Provider - Can be accomplished by applying economies of scale.

Because of this, rival businesses find it challenging to match the low prices. Having a

low-cost provider will greatly assist the business in concentrating more on its other

valuable assets.

Personalized Service – The Waffle Crafter Corporation main focus of service that

can become the greatest asset of the company because of the company’s product

flexibility and the ability to satisfy customers complex desires and wants.

Uniqueness of the Product

Despite the fierce competition in the Philippines' food industries, The Waffle

Crafter Corporation develops a new, distinctive way to enter the market. keeping up with

the new market trends and finding new ways to enter the market. In accordance with the

preferences of the customer, The Waffle Crafter Corporations creates a ready-to-be-made

customized order of waffles that may vary in size, shape, flavor, and even color. In

conclusion to this, this will help The Waffle Crafter Corporation to enter the market and

smoothly become a part of the current market trends due to the given innovation of The

Waffle Crafter Corporation.

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 Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
JPLPC – Malvar Campus

PRODUCT PROTOTYPE OF THE WAFFLE CRAFTER CORPORATION

MARKET ANALYSIS

Target Market

The Waffle Crafter Corporation's specified target market is Generation Z and

Millenials who are interested in new and exclusive things in the market. By selecting this

target market, the Waffle Crafter Corporation can innovate and explore more due to the

target market's futuristic and adventurous characteristics.

Promotion

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 Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
JPLPC – Malvar Campus
The Waffle Crafter corporation places a strong emphasis on providing customers

with high-quality products that they can afford. Depending on the week's availability, the

company may run promotions like weekend discounts and product bundle promos of a

particular waffle or mixture of waffles, that will undoubtedly catch the attention of the

waffle crafter corporation's customers.

Strategy

In finding a perfect fit Strategy to better conceptualize and promote our product to

the Market, The Waffle Crafter Corporation evaluates the given strategic ways to

promote.

1. Online Platform Advertisements – The use of Social Media Platforms such as

Facebook, Twitter, and Instagram that can help to raise the brand awareness of

The Waffle Crafter Corporation.

2. Flyers and Poster – The use of Flyers and Posters will help The Waffle Crafter

Corporation to better enhance their marketing skills in the area of vicinity and

operation

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 Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
JPLPC – Malvar Campus

Commercial

The waffle crafter corporation is aware that a business plan is most helpful for

outlining the objectives for the company's operations, taking into account processes in the

areas of human resources, project management, sales, marketing, and other business-

related areas. By creating this document, the waffle crafter corporation is able to obtain a

formal flowchart of the tasks that will be completed at a specific time. The waffle crafter

corporation chose to use online platforms and social media to enhance their commercial.

They also used print media, such as pamphlets and mini-brochures, in their service area

and community.

ENVIRONMENTAL ANALYSIS

An environmental analysis, which includes SWOT and PESTLE

(PESTEL) analysis, classifies the changes and forces that affect your startup directly or

indirectly through your customers, suppliers, and competitors. PESTEL stands for

Political, Economic, Social, Technological, Environmental, and Legal market forces.

While SWOT stands for the company's internal and external strengths, weaknesses,

opportunities, and threats. This will assist the Company in fully utilizing and

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 Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
JPLPC – Malvar Campus
understanding the various aspects of how they will intercept and use this information to

prosper more in the market.

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 Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
JPLPC – Malvar Campus

RESOURCES
Raw Materials

The waffle crafter corporation uses raw material for the creation of the brick

and mortar store. It uses the bricks, woods, melts and other appliances that can help their

company to better prosper in the market. In terms of packaging, the waffle crafters

corporation uses plastic and paper packaging together with our product logo.

Merchandise

The Waffle Crafter Corporation has a wide variety of menu that is focused to the

specified target market with care the Generation Z and the Millenials. Such variety of

menu consists of Customized Waffles, Pancakes, Crepe, Smoothies and Sundaes.

Martials

The Waffle Crafter Corporation has a 10-15 rank and file person that will

handle day-to-day process. The employees will have a 5-6 days of work with a minimum

of 8 hours per day. The Waffle Crafter shop will open at 6AM in the morning and end its

working hours at 6-7PM in the evening. The Waffle Crafter employees received a variety

of benefits such as PAG-IBIG Fund, SSS, Medical HealthCare Card for the Chosen

Hospital and incentives on chosen holidays. The Minimum Wage of every employee is

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 Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
JPLPC – Malvar Campus
amounted to P420.00 per day, additional overtime amount will be added if the specific

events exist.

Distributors

One of the Waffle Crafter Corporation keys to an early success in the current

market is because of the distributors that help The Waffle Crafter Company from the

starting point up to this day. The Following names are one of the distributors that help

and trust The Waffle Crafter Corporation.

DISTRIBUTORS AREA OF LOCATION

Anne Hathaway Lipa City

Margot Robbie City of Sto. Tomas

Megan Fox Municipality of Malvar

Regina George Calamba, Laguna

LOCATION ANALYSIS

The Disadvantages and Advantages of the Waffle Crafter Corporation’s Location

Advantages

 It is located in the city of Tanauan, which is a concentrated city full of teenagers

and early adults who wants to try unique and innovative products

 The Waffle Crafter Corporation has its own Physical Store that is located in

Victory Mall Lobby floor. In addition to that, The Waffle Crafter Corporation also

open their online store for pick-up and delivery around the area of operation.

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 Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
JPLPC – Malvar Campus
 It is near from the Big Institutes in Tanauan City, such as FAITH, DMMC, La

Consolacion and others.

 The availability of good communication facilities

Disadvantages

 The amount of competition is relatively high

 The shortage of physical spaces of the store to garner up more customers

 The competitor’s location that is near from The Waffle Crafter Corporation

FINANCIAL PLAN

Start-Up Cost

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 Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
JPLPC – Malvar Campus
Startup expenses are the costs incurred when starting a new business. A

business plan, research expenses, borrowing costs, and technology expenses are all part

of the pre-opening startup costs, promotional expenses, hiring costs, and advertising are

post-opening startup costs. The following statements are considered to be a part of Start-

Up Cost for The Waffle Crafter Corporation.

Pricing

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 Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
JPLPC – Malvar Campus
This consists the expenses and the mark up cost that will be added by the Waffle

Crafter Corporation.

Expenses Estimated Amount Actual Amount

Miscellaneous Ingredients P300.00 P280.00

Flour P200.00 P200.00

Machineries P 500.00 P500.00

TOTAL P1000.00 P980.00

In conclusion to this, it creates a 50-70 amounts of waffles/pancakes based on the

customer’s specified orders.

Markup Formulation:

Mark Up=Gross ProfitCost×100Mark Up=Gross ProfitCost×100

Mark Up=250.001,000.00×100Mark Up=250.001,000.00×100

Mark Up=25.00%Mark Up=25.00%

The Mark-Up is 25% resulting to the amount of one waffle to be P30.00-P50.00.

The amount of each waffle will vary depending on its level of difficulty, amount of

ingredients that will be used and the service time.

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