The Jeepney Phase
The Jeepney Phase
The Jeepney Phase
The PUV Modernization program and why jeepney drivers and operators oppose it
BY INIGO ROCES
AT A GLANCE
The Jeepney Phase-out is a major overhaul of how PUV franchises are granted and
routes are organized. The Jeepney Phaseout is just a small step in a larger plan called
PUV Modernization.
It is a program that involves several phases: from phasing out old vehicles that are
no longer road worthy and emissions compliant; to scrutinizing and
reorganizing routes, franchises, and roles of the vehicles involved; to introducing
new systems and standards for vehicles that will serve the public.
From the wide variety of public utility vehicles, it hopes to consolidate them into just
four standardized classes.
Drivers and operators must form cooperatives or corporations and register with the
LTFRB to be granted a franchise. Each cooperative must have at least 15
units of PUVs.
Over the past weeks, jeepney drivers, operators, and the government have been at odds over
the planned Jeepney phaseout in favor of more
modern public utility vehicles (PUVs). Originally conceived in 2017 and for implementation
in 2020, the government initiative has been delayed numerous times due to multiple strikes
from the transport sector, the COVID-19 pandemic, and several reviews from the
government.
Some critics think the problem is simply that the government is requiring jeepney drivers to
pony up for the new, more modern jeepneys. However, it’s not a simple matter of economics.
It goes much deeper than that. The program is a major overhaul of how PUV franchises are
granted and routes are organized. The Jeepney Phaseout is just a small step in a larger
plan called PUV Modernization. To get a better understanding of how it’s supposed to work,
we detail all sides of the issues here.
Why are jeepneys being phased out?
Jeepneys have been in operation in the Philippines for nearly 80-years now. Not surprisingly,
these vehicles have become an institution and are practically synonymous with the country,
serving as a cultural icon and symbol of ingenuity.
However, these vehicles are based on a nearly 80-year old design. Jeepneys were originally
adapted from World War II Willys General
Purpose vehicles (GPs: Jeeps) left by the American military during their occupation of the
country. It is derived from a portmanteau of the words, jeep, and jitney (vehicle that carries
passengers), hence the name. After the war, with much of the country in shambles and ruin,
enterprising Filipinos modified these vehicles to carry passengers, and serve as public
transportation, charging a small fare for a specified route.
The Jeepney has been in service in the country since the 1940s, and while many are no longer
built from original Willys Jeeps, the design has endured, with their chassis, body and
components adapted from different surplus truck parts. Its body panels are made from
stainless steel,
often embellished with decorations, murals, and the signature horses on the hood and visor
and crown over the windshield.
The only changes since the ’40s have been lengthening the vehicle to accommodate more
passengers and more complicated decorations.
However little else was done to make them more efficient, safer, or even more comfortable
for passengers. In addition, these jeepneys are run on individual franchises (one jeepney, one
franchise) that make them difficult to regulate and control.
As part of the government’s plan to provide better public transport, a new program was
launched to design and mandate the replacements.
Called the Public Utility Vehicle Modernization Program (PUVMP), it is a program that
involves several phases: from phasing out old vehicles that are no longer road worthy and
emissions compliant; to scrutinizing and reorganizing routes, franchises, and roles of the
vehicles involved; to introducing new systems and standards for vehicles that will serve the
public. It was hoped to be implemented nationwide by 2020.
PUV Modernization Program
These were formed so that PUVs will have a uniform size, prevent overloading, as well be
equipped with the standard safety features expected of a public transport vehicle.
Class 4 is intended to connect rural towns to larger cities. It should have provisions for cargo,
as well as forward facing seats for all passengers.
Besides the class-specific requirements, all of them must be powered by a Euro-4 emissions
compliant (or better) engine or electric motor
powered by onboard batteries. With Euro-4 engines alone, TMA members have proven that
their prototypes are already 43-percent more efficient than the traditional Jeepneys. They
should also be equipped with dash cams, speed limiters, CCTV cameras and an automatic
fare collection system (so that the driver doesn’t have to manage giving change).
Consolidating franchises
To better control the number of vehicles plying a particular route, the government is
instituting a ‘one route, one franchise policy.’ Drivers and operators must form cooperatives
or corporations and register with the LTFRB to be granted a franchise. Each cooperative must
have at least 15
units of PUVs. No lone PUV operators are allowed.
The government is already in talks with several LGUs in order to scrutinize the current
routes, come up with new routes if necessary, as well as streamline any of the current ones.
This method has several benefits. First of all, the franchise holder is given a monopoly over a
particular route, without competition. By limiting the franchise to a group or coop, the
number of vehicles servicing that route can be limited and monitored. As such, any vehicles
not part of the coop that are plying the route can easily be identified and caught. In addition,
it can also provide additional jobs. Coops will not only need drivers as staff, but also a fleet
manager, passenger assistance officers, an HR officer, service technicians and a dispatcher.
Drivers are required to be salaried instead of earning through the boundary system. This way,
there’s very little incentive to wait for their PUV to be filled before proceeding. The driver is
also not allowed to drive for more than 12 hours to cut down accidents resulting from
driver fatigue. The coop can also organize stops and schedules, ensuring a PUV will arrive
for passengers at a particular stop at a particular time.
With a coop, the acquisition and maintenance of the PUVs can be taken on by the group. This
can dramatically reduce the financial burden of
acquiring a new vehicle as they can pool funds. The group can also take on the required
maintenance, quickly addressing problems when they happen. Any vehicles being repaired
can easily be replaced by another, ensuring the route continues to operate. Through this
system, the coop can practically double the amount of drivers, assigning 2 to 3 to a vehicle.
However, any violations with regard to the vehicles will be levied against the coop. As such,
this gives the coop an incentive to monitor its members and ensure its drivers are
disciplined and the vehicles are maintained.
Finally, this fleet management method allows the coop to more closely monitor its earnings.
It can easily monitor how many vehicles are
plying a route and either hold or dispatch more vehicles when necessary. The electronic fare
collection system in the PUVs allows all the participants to share in the profit, regardless of
their shift. The coop can also earn additional income with advertising on their vehicles.
Another requirement asked of the coop is that they purchase or lease a plot of land of a
certain size. This lot will serve as their base of
operations, vehicle barn, service area, and parking when the vehicles are not in use. This is so
that these vehicles are not parked or repaired on the streets or sidewalks and end up clogging
roads.
Through this system, the driver’s duty is to simply drive the vehicle, reducing the amount of
distractions and the risk of an accident. He is also monitored by a speed limiter, dashcam and
GPS tracking. Duties like collecting fare are done by electronic fare collection systems.
Passenger
Assistance Officers at designated stops ensure the vehicle does not exceed capacity and
passengers are comfortable.
Easing the transition
The government was originally eyeing to have modernized buses, jeepneys, and public utility
vehicles across the country by 2020.
However, it has clearly been delayed. With regards to jeepneys alone, that’s a staggering
180,000-270,000 units according to various estimates, with 70,000 just within Metro Manila.
In addition, vehicles older than 15 years are no longer allowed to register as PUVs, ensuring a
steady stream of new and up-to-date vehicles.
It hopes that by streamlining system, the PUVs will complement the current modes of
transport offered, reduce traffic, and consequently reduce
the need for private transport, modern public transport services like TNVS, and any colorum
transportation operations.
To ease the acquisition of these vehicles, the government has allotted the third slot of the
Board of Investment, and Department of Trade
and Industry’s Comprehensive Automotive Resurgence Strategy (CARS) Program for PUV
Modernization. This allows the government, with the help of financial institutions, to grant
loans at low interest to those that wish to acquire the new vehicles.
The government has even prepared a financing package, called 5-6-7-8. It requires the
Jeepney coop to register with the LTFRB and show proof
of being a recognized cooperative. From there, they will be required to pay 5-percent
downpayment. Payments will be kept at a 6-percent interest rate, and take 7 years to pay. The
vehicle’s warranty is also hoped to be extended to 7 years long pending talks with PUV
suppliers, however it is currently at 5 years. Finally, the government will offer as high as an
P80,000 subsidy per unit.
There will be no single official PUV per class. It will depend on their use case. Since they are
standardized, the vehicles can be acquired from any of the participants of the PUVMP. This
ranges from big name manufacturers like Isuzu, Fuso, Hino, Hyundai, and Tata to coach
builders like
Centro, Santarosa and Almazora. The government is even open to proposals from small scale
builders, provided their vehicles can meet the standards outlined by the DTI.
Why the resistance?
Naturally, this plan is massive in scale and very complicated in nature. First of all, it
overhauls the very system with which drivers and operators have become accustomed to.
Price
Current drivers and operators are already being urged to surrender their franchises as soon as
possible. In return, the government will provide them financial assistance to acquire a new
vehicle or even support them if they plan to seek a different profession.
The PUVs themselves can be quite expensive, ranging from P1.6 million, to as much a P3
million. The claimed P2.6M price tag is for a battery electric version, which is also approved,
but not required. However, these vehicles are already compliant with the government
regulations and will easily pass any inspections required of them. Granted it’s a lot of money,
but the new vehicles are made with all brand-new parts instead of used or surplus material.
They are also, by comparison, leagues more efficient and reliable than the original jeepneys
they are replacing.
The government is also studying a ‘Cash for Clunkers’ program, similar to what was
instituted in the USA, granting those who volunteer their old PUVS for scrapping to earn a
certain amount to buy a new vehicle. However, because of the dilapidated nature of some of
the jeepneys, there is little that can be offered above their scrap value as much of the parts
cannot be re-used anymore.
Another issue is acquiring the physical plot of land for the coop. Since this needs to be near
or within their area of operations, the lot can get quite expensive if the coop operates in a
very developed area where land values are high.
Paperwork
Perhaps the toughest resistance is from PUV drivers and operators in this occupation for
several generations, and used to the one franchise per operator system. In many cases, the
jeepney has been passed down from father to son, serving not only as a means of livelihood
but as a family
heirloom as well. This is well and good for personal vehicles, but is problematic for a public
transportation vehicle that has to meet safety and emissions standards, as well as an age limit
of 15 years.
Forming a coop is also challenging for these drivers and operators. The LTFRB requires
paperwork like incorporation papers and a business plan, of which many of them have little
knowledge of how to create and plan. Like any corporation, this requires the selection of a
board of directors, roster of members, shares, regular meetings, minutes of those meetings,
and proof of accounts and funds. Thankfully, some PUV suppliers are
already going the extra mile and assisting them with the paperwork in order to meet orders.
Those forming a coop have been finding trouble getting their loans approved by banks
because of a lack of a viable business plan that will ensure the coop will be able to pay back
the loan. In addition, the banks require that the coops do not have drivers or operators with
problematic or
even criminal records in their board.
Once granted a loan, some coops are opposed to the idea that the bank will collect the
earnings first, subtract its payments, allot the budget for vehicle maintenance, and then
disburse the salaries last.
The government is allowing advertising on these vehicles. As such, coops can approach Out-
of-Home or Below-the-line advertising agencies for
some possible funding in exchange for advertising rights on their vehicles. These provide the
advertising companies with rolling billboards while the coops can have additional funding to
acquire the vehicles and maintain them.
The coops can also approach property developers such as SM, Ayala, Megaworld, and the
like, or their LGUs and find a way to lease a small parcel of land on their large commercial
developments to serve as terminals. After all, terminals attract foot traffic and many of these
passengers may be encouraged to shop at the nearby malls before or after their ride.
There are also angel investors and corporations who may see investing in transport
cooperatives as a viable investment or CSR program. However, some cooperatives may not
be favorable to the idea of an individual or corporation having a seat at the board of their
coop and influencing some decisions.