Growing with Google

Digital Accelerator Program

Prepared by
Dea Aurora | Digital Marketing Strategist
deaaurora@google.com
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Google Digital Accelerator Program

Naraki Business Information

Today’s Agenda Potential Audience

Google Solutions

Media Plans & Timeline

Google Digital
Accelerator Program
Grow with Google to achieve your business and
marketing objectives
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Elevate your digital strategy with Google

Team up with Google to access an exclusive collaboration program, discover
personalized insights, and implement best-in-class industry strategies.

Strategic planning, Recommendations Measurement & tag Access to exclusive Education on how Digital
competitive, and on how to drive implementation events and beta to use Google Ads campaign builds,
industry analysis business results support products platform launch, and
with Google Ads customized reports

All investment goes into campaigns

Direct support from Google

Long-term partnership
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Your journey has just begun 3rd

month
Result

Machine learning:
2nd
month ● # of conversions
Launch machine optimization
Optimization ● Ideal cost per conversion
● Positive ROI

Consistent improvement in:

● Completion of conversions such as
sign ups
1st ● New vs returning users
month ● # of brand research
Learning Period ● # of sub-pages visited

Consistent improvement in:

● Lift in organic traffic
● Lift in new users
● Time-on-site
● CTR
● # of website engagements

Launch Graduate
Naraki
Business Information
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Website
https://naraki.id/

Product / Service
Facial Cleanser & Skincare

Marketing Objectives
Increase brand awareness

Target Audience
Male & Female, 18-35 yo

Target Location
Big Cities (Jabodetabek etc)
Potential
Audience
 800M
searches from your target customers last
year on Google

90K

Based on Indonesia and Skin Care

(Beauty & Personal Care)
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Google solutions enable you to reach billions of users

and at each stage of the customer journey

Largest
Build awareness addressable

Expand
qualified audience

Largest addressable
Influence consideration qualified audience, with
some commercial intent

Capture
Largest addressable
qualified audience, with
Drive action
loads of commercial intent

Re-engage
Current customers,
Grow loyalty with two or more
commercial transactions
Google Solutions
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Google enables you to address this opportunity as your solutions

Search Ads Display Ads Video Ads

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Search Ads
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Capture interest and demand by showing up when

people search for what you offer with Search

Google is where people search for what

to do, where to go, and what to buy.

Your digital ads can appear on Google at the

very moment someone is looking for
products or services like yours.
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Example - Search Ads

perlengkapan rumah tangga

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Strategy - Search Ads

● Capture intent
● Appear at the very moment
● Pay when audience click ad
Source: Google Ads Platform
Captured exclusively for Naraki
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Display Ads
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Increase your reach with Google

Display Network (GDN)

GDN is like the ultimate digital

billboard, newspaper, or magazine
Reach more people in >90% reach
more places online. optimized for performance with
every marketing objective.
Connect with your Display ads can help you promote your
customers on their business when people are browsing
favorite sites and apps. online, watching YouTube videos or
using mobile devices and apps.
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Example - Display Ad
2 Bed Apartments

CALL US NOW
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Targeting - Display Ads

People making purchase
Based on Based on interests, frequent
decisions relevant to my brand
facts about their life behaviours and habits
right now
REACH

Demographics Interests & habits Intent & action

AUDIENCE
SOLUTION Demographics Affinity In-market & Life Events
Age, gender Shoppers, Frequently Visits In-Market
Salons, Beauty & Wellness, and Facial Cleansers & Makeup
many more. Removers, Skin Care Products, Bath
Detailed demographics* & Body Products and many more.
Marital Status, Education &
Homeownership Status
Life Events
College Graduation, Marriage, Job
Change and many more.
MARKETING
OBJECTIVE Ad recall & Brand awareness
Influence consideration
Purchase intent / Website actions /

Find more information about audience targeting here.

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Targeting - Display Ads

Example

Source: Google Ads Platform

Captured exclusively for Naraki
 Proprietary + Confidential

Re-engage past visitors with Display remarketing

2 Bed Apartments

SAFE GUARD

Re-engage past visitors by

showing display ads to people
who have visited your website.
FIND YOUR DREAM HOME
CALL US NOW

occurred when advertisers

+8% ran display remarketing
than if they had not.1
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Video Ads
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Why digital?
Winning the moments that matter

2017 2020

Be there,
be valuable,
8.4 billion 20.4 billion be quick
Connected Connected
devices devices

Source: Gartner Says 8.4 Billion Connected "Things" Will Be in Use in 2017, Up 31 Percent From 2016.
Global data
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YouTube
now reaches
more 18 to 49
year-olds
in an average week
than all cable TV
networks combined.

Source: Google commissioned Nielsen study, U.S., May 2018. People age 18-49. Average weekly reach for Cable TV and YouTube (includes mobile, desktop, and living room devices)
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Reach more people in their living room with

YouTube on TV screens

If one of your goals is reaching people in living

rooms on their TV screens, consider a dedicated
YouTube on TV screens campaign.

1. Source: Leichman Research Group, May 2019.

2. Source: Google-commissioned Nielsen Custom Fusion Study, U.S., Desktop, mobile, and TV fusion, TV measurement of television distribution sources, reach among people 18–49, May 2018.
Media Plan &
Timeline
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Media Plan 1

Investment / month IDR 30,000,000 Est. Total Impressions 7,160,516

Total Investment IDR 90,000,000 Est. Total Clicks & Views 660,878

Est. Est. Clicks / Investment / Investment /

Solutions CTR / CVR CPC / CPV Total Investment
Impressions View month day
Search 30% 304,362 25,871 8.50% IDR 1,043.65 IDR 27,000,000 IDR 9,000,000 IDR 296,703
Display 35% 4,824,153 47,759 0.99% IDR 659.56 IDR 31,500,000 IDR 10,500,000 IDR 346,154
Video 35% 2,032,001 587,248 28.90% IDR 53.64 IDR 31,500,000 IDR 10,500,000 IDR 346,154

This media plan exclusively created for Naraki.

Performance metrics are based on historical averages across advertisers in this vertical and geography (Skin Care (Beauty & Personal Care) in Indonesia).
These numbers do not represent a guarantee of your business performance. Individual performance varies based on a variety of factors.
 Proprietary + Confidential

Media Plan 2

Investment / month IDR 20,000,000 Est. Total Impressions 4,773,677

Total Investment IDR 60,000,000 Est. Total Clicks & Views 440,585

Est. Est. Clicks / Investment /

Solutions CTR CPC/CPV Budget Budget/month
Impressions View day
Search 30% 202,908 17,247 8.50% IDR 1,043.65 IDR 18,000,000 IDR 6,000,000 IDR 197,802
Display 35% 3,216,102 31,839 0.99% IDR 659.56 IDR 21,000,000 IDR 7,000,000 IDR 230,769
Video 35% 1,354,667 391,499 28.90% IDR 53.64 IDR 21,000,000 IDR 7,000,000 IDR 230,769

This media plan exclusively created for Naraki.

Performance metrics are based on historical averages across advertisers in this vertical and geography (Skin Care (Beauty & Personal Care) in Indonesia).
These numbers do not represent a guarantee of your business performance. Individual performance varies based on a variety of factors.
 Proprietary + Confidential

Timeline | Setting you up for success

Sign off on Launch call

Readiness checklist: Meet account Campaign set up
media plan July 18th
Complete tracking manager July 14th
July 4th
& share July 12th
creative assets
July 11th
Thank you