Food Delivery Business Plan

1. EXECUTIVE SUMMARY.
2. COMPANY DESCRIPTION.
TODOOR DELIVERY WILL BE A TYPE OF BUSINESS IN WHICH PROVIDES

DELIVERING FOOD FROM DIFFERENT KIND OF RESTAURANT TO THE
CONSUMERS IN DAMAC HILLS 2.
FOR THE START THE COMPANY WILL MOSTLY DEAL WITH WELL KNOWN
RESTAURANT. AS, NANDOS, KFC, McDONALD’S, SUBWAY, TEXAS CHICKEN
AND MANY OTHERS.
TODOOR DELIVERY WILL START ITS OPERATIONS ON ONLY WELLL

KNOW SOCIAL MEDIA PLATFORMS IN THE AREA.
TODOOR DELIVERY WILL BE EXPECTED TO LAUNCH IN THE NEXT THREE

MONTHS (01.09.2022). THE FIRST MAIN PURPOSE OF WHICH TODOOR
DELIVERY IS LAUNCHING IS TO REACH THE CONSUMERS WHERE OTHER
FOOD DELIVERY COMPANIES DONT REACH. EXAMPLE, DAMAC HILLS 2.
3. INDUSTRY ANALYSIS.
● THE INDUSTRY.
THE INDUSTRY IN WHICH TODOOR DELIVERY IS TARGETING IS

CURRENTLY A VERY SMALL INDUSTRY.
FACTS SHOULD BE CONSIDERED AS THE CONSUMERS TARGETED

LOCATION ITS QUITE INCONVENIENT TO OTHER FOOD DELIVERY
BUSINESS AS IT IS PARTLY TO TODOOR DELIVERY.
TODOOR DELIVERY WILL ON FOCUS ON ONE LOCATION FOR A START,
THAT WILL SOLVE MOST OF THE INCONVENIENCY COMPARED WITH
OTHER COMPANIES.
● RISE OF MARKET.
AT THE MOMENT THE POPULATION IN THE TARGETED MARKET IS

APPROXIMATELY ESTIMATED TO BE AROUND 15.000 PEOPLE WHICH ARE
RESIDENT IN THE COMMUNITY.
CONSIDERING THE POPULATION, STILL MOST OF THE VILLAS AND

APARTMENT AREN'T YET OCCUPIED.
LASTLY, DAMAC HAS A BIG MASTER PLAN WHICH WILL ALSO BE TO OUR
ADVANTAGE ON THE MARKET TO RISE. THE DAMAC HILLS 2 MASTER
PLAN INCLUDES OVER 10,000 INDEPENDENT VILLAS AND TOWNHOUSES.
AROUND 1,200 APARTMENTS, OVER 2,000 HOTEL ROOMS AND 650
SERVICED VILLAS.
● KEY COMPETITORS IN MARKET.
TODOOR DELIVERY WILL HAVE ONE MAJOR KEY COMPETITOR IN THE

TARGETED MARKET, THAT COMPETITOR TO BE THE COMMUNITY MALL
THAT DAMAC HILLS 2 ESTABLISHED IN THE COMPOUND. IN THE
COMMUNITY MALL TODOOR DELIVERY WILL A FEW DIRECT
COMPETITORS AND MOSTLY INDIRECT COMPETITORS.
● KEY SUPPLIERS IN MARKET.
1. DIRECT COMPETITORS.
● SHAWARMA POINT.
SHAWARMA POINT IS A RESTAURANT THAT IS LOCATED AT THE

COMMUNITY MALL INSIDE DAMAC HILLS 2. THE RESTAURANT
SERVES A VARIETY KIND OF DISHES SUCH AS, GRILLED CHICKEN,
FALAFEL, SHAWARMA AND ETC.
IT IS THE ONLY KNOWN RESTAURANT IN THE COMMUNITY THAT
OFFERS DELIVERY TO THE CONSUMERS IN DAMAC HILLS 2 WHICH
APPEARS AS A DIRECT COMPETITOR TO TODOOR DELIVERY.
2. INDIRECT COMPETITORS.
● NAY RESTAURANT & CAFE.
● QASR AL MADINA.
● DOUGH.
● INDUSTRY GROWTH.
● U.A.E INDUSTRY GROWTH
● Revenue in the Online Food Delivery segment is projected to reach

US$2.18bn in 2022.
● Revenue is expected to show an annual growth rate (CAGR

2022-2026) of 6.33%, resulting in a projected market volume of
US$2.79bn by 2026.
● The market's largest segment is Restaurant-to-Consumer Delivery

with a projected market volume of US$1.54bn in 2022.
● In global comparison, most revenue will be generated in China

(US$158,100.00m in 2022).
● The average revenue per user (ARPU) in the Online Food Delivery
segment is projected to amount to US$486.20 in 2022.
● In the Online Food Delivery segment, the number of users is

expected to amount to 5.5m users by 2026.User penetration in
the Online Food Delivery segment will be at 44.5% in 2022.
4. CUSTOMER ANALYSIS.
● CUSTOMER SEGMENT.
IN THE MARKET TODOOR DELIVERY WILL BE TARGETING WILL

HAVE TWO MAIN CUSTOMER SEGMENTS.
PSYCHOGRAPHIC PROFILES EXPLAIN THE WANTS AND NEEDS OF

YOUR TARGET CUSTOMERS. THE MORE TODOOR DELIVERY CAN
UNDERSTAND AND DEFINE THE NEEDS, THE BETTER TODOOR
DELIVERY WILL DO IN ATTRACTING AND RETAINING THEIR
CUSTOMERS.
1. WORKING PROFESSIONALS
2. FAMILIES AND RETIREES
5. COMPETITIVE ANALYSIS.
AS MENTIONED ABOVE TODOOR DELIVERY WILL HAVE SEVERAL

OF DIRECT AND INDIRECT COMPETITORS,
Your competitive analysis should identify the indirect and

direct competitors your business faces and then focus on the
latter.
Direct competitors are other food delivery businesses.

Indirect competitors are other options that customers have to
purchase from that aren’t direct competitors. This includes
grocery stores and restaurants. You need to mention such
competition as well.
With regards to direct competition, you want to describe the

other food delivery businesses with which you compete. Most
likely, your direct competitors will be food delivery businesses
located very close to your location.
For each such competitor, provide an overview of their

businesses and document their strengths and weaknesses.
Unless you once worked at your competitors’ businesses, it will
be impossible to know everything about them. But you should
be able to find out key things about them such as:
What types of customers do they serve?What types of food

do they deliver?What is their pricing (premium, low,
etc.)?What are they good at?What are their weaknesses?
With regards to the last two questions, think about your

answers from the customers’ perspective. And don’t be afraid
to ask your competitors’ customers what they like most and
least about them.
The final part of your competitive analysis section is to

document your areas of competitive advantage. For example:
Will you provide better food delivery services?Will you offer

features or services that your competitors don’t offer?Will
you provide better customer service?Will you offer better
pricing?
Think about ways you will outperform your competition and

document them in this section of your plan
6. COMPANY GOALS.
7. MARKETING AND SALES PLAN.
Traditionally, a marketing plan includes the four P’s: Product,

Price, Place, and Promotion. For a food delivery business plan,
your marketing plan should include the following:
Product: In the product section, you should reiterate the type

of food delivery company that you documented in your Company
Analysis. Then, detail the specific products you will be
offering. For example, in addition to food delivery, will you
provide personal shopping services or any other services?
Price: Document the prices you will offer and how they
compare to your competitors. Essentially in the product and
price sub-sections of your marketing plan, you are presenting
the services you offer and their prices.
Place: Place refers to the location of your food delivery

company. Document your location and mention how the location
will impact your success. For example, is your food delivery
business located in a busy retail district, restaurant district,
etc. Discuss how your location might be the ideal location for
your operations.
Promotions: The final part of your food delivery marketing plan

is the promotions section. Here you will document how you will
drive customers to your location(s). The following are some
promotional methods you might consider:
Advertising in local papers and magazinesReaching out to local

websitesFlyersSocial media marketingLocal radio advertising
8. FINANCIAL PROJECTION.
Your financial plan should include your 5-year financial

statement broken out both monthly or quarterly for the first
year and then annually. Your financial statements include your
income statement, balance sheet and cash flow statements.
Income Statement: an income statement is more commonly

called a Profit and Loss statement or P&L. It shows your
revenues and then subtracts your costs to show whether you
turned a profit or not.
In developing your income statement, you need to devise
assumptions. For example, will you deliver 100 meals per day or
per week? And will sales grow by 2% or 10% per year? As you
can imagine, your choice of assumptions will greatly impact the
financial forecasts for your business. As much as possible,
conduct research to try to root your assumptions in reality.
Balance Sheets: Balance sheets show your assets and liabilities.

While balance sheets can include much information, try to
simplify them to the key items you need to know about. For
instance, if you spend $50,000 on building out your food
delivery business, this will not give you immediate profits.
Rather it is an asset that will hopefully help you generate
profits for years to come. Likewise, if a bank writes you a
check for $50,000, you don’t need to pay it back immediately.
Rather, that is a liability you will pay back over time.
Cash Flow Statement: Your cash flow statement will help

determine how much money you need to start or grow your
business, and make sure you never run out of money. What
most entrepreneurs and business owners don’t realize is that
you can turn a profit but run out of money and go bankrupt.
In developing your Income Statement and Balance Sheets be

sure to include several of the key costs needed in starting or
growing a food delivery business:
Location build-out (if applicable) including design fees,

construction, etc.Cost of equipment and supplies, including
company vehiclesPayroll or salaries paid to staffBusiness
insuranceTaxes and permitsLegal expenses

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1. EXECUTIVE SUMMARY.

TODOOR DELIVERY WILL BE A TYPE OF BUSINESS IN WHICH PROVIDES

TODOOR DELIVERY WILL START ITS OPERATIONS ON ONLY WELLL

TODOOR DELIVERY WILL BE EXPECTED TO LAUNCH IN THE NEXT THREE

THE INDUSTRY IN WHICH TODOOR DELIVERY IS TARGETING IS

FACTS SHOULD BE CONSIDERED AS THE CONSUMERS TARGETED

AT THE MOMENT THE POPULATION IN THE TARGETED MARKET IS

CONSIDERING THE POPULATION, STILL MOST OF THE VILLAS AND

● KEY COMPETITORS IN MARKET.

TODOOR DELIVERY WILL HAVE ONE MAJOR KEY COMPETITOR IN THE

● KEY SUPPLIERS IN MARKET.

SHAWARMA POINT IS A RESTAURANT THAT IS LOCATED AT THE

● NAY RESTAURANT & CAFE.

● U.A.E INDUSTRY GROWTH

● Revenue in the Online Food Delivery segment is projected to reach

● Revenue is expected to show an annual growth rate (CAGR

● The market's largest segment is Restaurant-to-Consumer Delivery

● In global comparison, most revenue will be generated in China

● In the Online Food Delivery segment, the number of users is

IN THE MARKET TODOOR DELIVERY WILL BE TARGETING WILL

PSYCHOGRAPHIC PROFILES EXPLAIN THE WANTS AND NEEDS OF

2. FAMILIES AND RETIREES

AS MENTIONED ABOVE TODOOR DELIVERY WILL HAVE SEVERAL

Your competitive analysis should identify the indirect and

Direct competitors are other food delivery businesses.

With regards to direct competition, you want to describe the

For each such competitor, provide an overview of their

What types of customers do they serve?What types of food

With regards to the last two questions, think about your

The final part of your competitive analysis section is to

Will you provide better food delivery services?Will you offer

Think about ways you will outperform your competition and

7. MARKETING AND SALES PLAN.

Traditionally, a marketing plan includes the four P’s: Product,

Product: In the product section, you should reiterate the type

Place: Place refers to the location of your food delivery

Promotions: The final part of your food delivery marketing plan

Advertising in local papers and magazinesReaching out to local

Your financial plan should include your 5-year financial

Income Statement: an income statement is more commonly

Balance Sheets: Balance sheets show your assets and liabilities.

Cash Flow Statement: Your cash flow statement will help

In developing your Income Statement and Balance Sheets be

Location build-out (if applicable) including design fees,

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