Q3 Arts 10 Module

MEDIA-BASED ART AND DESIGN IN THE PHILIPPINES CHAPTER 3
MODULE 3: MEDIA-BASED ART AND DESIGN IN THE PHILIPPINES
CONTENT STANDARD
The learner demonstrates understanding of art elements and processes by synthesizing and applying prior knowledge and skills.
The learner demonstrates understanding of new technologies that allow new expressions in the arts
PERFORMANCE STANDARD
The learner creates artworks using available media and natural resources on local topics, issues, and concerns such as
environmental advocacies ecotourism, and economic and livelihood projects.
LESSONS AND COVERAGE
In this module, you will examine this question when you take the following lessons:
Lesson 1: Photography, Film, and Animation Lesson 3. Industrial Design and Fashion Design
Lesson 2: Print and Digital Media
In this lesson, you will learn the following:

Lesson 1 • identify art elements in the various media-based arts in the Philippines
• realize that Filipino ingenuity is distinct, exceptional, and on a par with global standards
Lesson 2 • determine the role or function of artworks by evaluating their utilization and combination of art elements and principles
• apply different media techniques and processes to communicate ideas, experiences, and stories (the use of software to
enhance/animate images like Flash, Movie Maker, Dreamweaver, etc.)
Lesson 3 • create artworks that can be assembled with local materials
• evaluate works of art in terms of artistic concepts and ideas using criteria appropriate for the style or form of media-
based arts and design
MODULE MAP
Here is a simple map of the above lessons you will cover:
Photography Film Animation

EXPECTED SKILLS
The students will be skilled at…
• Identifying art elements in the various media-based arts in the software to enhance/animate images like Flash, Movie Maker,
Philippines Dreamweaver, etc.)
• realizing that Filipino ingenuity is distinct, exceptional, and on • creating artworks that can be assembled with local materials
a par with global standards • evaluating works of art in terms of artistic concepts and ideas
• determining the role or function of artworks by evaluating using criteria appropriate for the style or form of media-based
their utilization and combination of art elements and principles arts and design
• applying different media techniques and processes to
communicate ideas, experiences, and stories (the use of
LESSON 1. PHOTOGRAPHY, FILM, AND ANIMATION

Photography is not just taking pictures of events in your daily life. It is also valuable tool for communication. It can call
attention to the injustices in society or celebrate the milestones of humanity. One of the most important characteristics of a good
photograph is that it should be eye-catching. Another characteristic of a good photograph is the punchline. A punchline is a detail that
would make people react whenever they view the photograph.
1. Fine Arts Photography – focuses on using photographs as artworks. 4. News Photography “Photojournalism” – it is the use
This involves not just technical know-how but artistry and of photographs to tell the news.
creativity. 5. Glamour Photography – it is designed to sell
2. Portrait Photography – it is a specialization that focuses on taking products. It is often work for advertisers along with
pictures of persons in their studios or on location. other professionals like make-up artists and other
3. Scientific Photography – it is a record of scientific or medical data stylists.
or events using photography 6. Others…
ACTIVITY 1. PHOTO TYPES

Search examples of different types of photography in magazines. Then paste them on bond paper.
NOTABLE FILIPINO PHOTOGRAPHERS
1. George Tapan
• Travel photographer • Photography Director – Mabuhay Magazine (in-flight magazine of
• He has released five photography books that chronicle his the Philippine Airlines)
travels. • “It’s More Fun in the Philippines” – used in many campaign; won
• 1960 – he started as a photographer for movie posters. numerous recognitions such as the Pacific Asia Tourism Award
• He also dabbed in different fields of photography such as • Into the Green Zone – he won first place in a photography contests
advertising, sports, and fashion all over the world.
MODULE 3 | ARTS 10 1
MEDIA-BASED ART AND DESIGN IN THE PHILIPPINES CHAPTER 3
2. John Chua
• Adphoto – studio managed by his wife; one of • He is also adept on the different kinds of photography such as wedding
the first studios in the country to use digital photography, portraiture, fashion, event photography, and photojournalism
photography • Photography with a Difference (PWD) – a Foundation that gives free
• He is a licensed pilot for light planes. workshops to children with special needs.
ACTIVITY 2. POPULAR FILIPINO PHOTOGRAPHER

Research about other popular Filipino photographers. Include in your research the following information: (1) Name of the
photographer, (2) Type of Photography he/she does, (3) Samples of his /her work, and (4) the reason you chose him/her.
MOTION PICTURES
Photography and motion picture are interrelated art forms. Photography captures a still moment in time while movies are
multiple images captured one after another to make the image appear to be moving.
History of Films
• Black and white; No sound. • 1940s – televisions were starting to sprout and filmmakers took advantage of the
• 1920s – start of the movie soundtrack technology and started creating television shows.
• 1930s – color was introduced to movies • 1980s – Sony developed digital cinematography; It offers high resolution images
that film could not produce
Stages in Film Production

1. Development – ideas for the film is discussed 4. Post-production – visual effects and musical scores are added and
2. Preproduction – director, cast, and crew are being hired is being assembled by the film editor
3. Production – fil shooting happens 5. Distribution – film is released to the cinemas or in some cases to
digital media providers.
Notable Filipino Filmmakers
1. Brilliante Mendoza 2. Maryo J. Delos Reyes 3. Laurice Guillen
• He studied Advertising • He took up Mass Communication • She is an actress and director.
Arts. • His career in the film industry started • Some of her memorable acting roles were for classic
• He gained recognition for as a writer for drama anthologies for films such as Tinimbang Ngunit Kulang (1974),
his 2005 independent film, television Sister Stella L (1984), and A Dangerous Life (1988)
Masahista. • He soon transitioned as a television • Some of her most memorable films are the critically
• Kinatay – a film that director and was awarded as Best acclaimed Magkanao ang Iyong Dangal (1988)
thrusted him into the Director and Writer In 1978. where she won Best Director in the Metro Manila
limelight and cemented his • Some of his recognized works include Film Festival, Ipagpatawa Mo (1991), and Tanging
place in the History of Alab ng Lahi (1983), Sinungaling Yaman (2001) where she again won Best Director,
Cinema film festival as the mong Puso (1992), and Magnifico Best Screen Play, and Best Original Story awards in
Best Director. (2003) the MMFF
ACTIVITY 3. DIREK!
What is your favorite Filipino movie? Who was the director? What other movies have you watched made by the same director?
Compare and contrast your favorite movie and another movie made by the same director.
ANIMATION
• It is the art of sequencing drawings or static images together to achieve the • Computer animators are the ones who create
illusion of the movement or life. Animations can have different forms like images using computers. They can make an
cartoons, stop-motion animation, and Claymation. image look two-dimensional (2D) or three-
• Earliest cartoons looked like comic books and it can only be viewed by a dimensional (3D)
limited number of people. • Stop-motion animators are animators who use
• Animators begin with the story. This story would then be breaking down dolls and puppets with movable joints in the
into sequence through a small comic strip-like drawings called story boards. creation of the film.
Philippine Animation History and Animators

• Juan Tamad - First Filipino cartoon by Jose Zabala Santos and Francisco • Adarna – Fist full-length animated film; an
Reyes adaptation of a local Filipino folklore
• Tadhana - First Full-length animated movie created by New York-trained • RPG Metanoia – the first full-length 3-D
animator, Nonoy Marcelo animated film directed by Luis C. Suarez and
• Ang Panday – First Filipino cartoon which is based from the comic character made by Ambient media Thaumatrope
created by Carlo J. Caparas and Steve Gan; animated cartoon by Geirry Garcia. Animation Production.
Philippines Animation Studio Inc. Animation Council of the Philippines.

Projects – Captain Flamingo, X-Men, Organization of animators. Its aim is to promote the skills and talents of Filipino animators
Fantastic Four throughout the world. ACPI provides classes and training programs.
ACTIVITY 4. DEFINITION OF TERMS
Using your own word, define the following terms.
1. Animation - _______________________________________________________________________________________________.
2. Motion Pictures - ___________________________________________________________________________________________.
3. Storyboard - _______________________________________________________________________________________________.
4. Digital Photography - _______________________________________________________________________________________.
5. Landscape Photography - ____________________________________________________________________________________.
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MEDIA-BASED ART AND DESIGN IN THE PHILIPPINES CHAPTER 3

MODULE 3: MEDIA-BASED ART AND DESIGN IN THE PHILIPPINES

In this lesson, you will learn the following:

Photography Film Animation

LESSON 1. PHOTOGRAPHY, FILM, AND ANIMATION

ACTIVITY 1. PHOTO TYPES

ACTIVITY 2. POPULAR FILIPINO PHOTOGRAPHER

Stages in Film Production

Philippine Animation History and Animators

Philippines Animation Studio Inc. Animation Council of the Philippines.

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