Don Juan F.

Avalon National High School

San Roque, Northern Samar

THE EFFECTS OF MUSIC IN FILIPINO CULTURE IN DON JUAN FLORES AVALON

NATIONAL HIGH SCHOOL

Group Members;

Moreno Risty A.

Lobos Wayne Rose

Surio Melinda

Bugtong Lyka

Jarito Jessa Mae

Adviser: Irvin Morales

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 CHAPTER I

Introduction

Background of the Study

Music has shaped cultures and societies around the world,

passed down from generation to generation.It has the power to alter

one’s mood, change perceptions and inspire change.While everyone has

a personal relationship with music, its effect in the culture around

us may not be immediately apparent.So,how does music affect modern

culture and society? The impact of music in society is broad and

deeply ingrained in our history.To demonstrate how deeply our lives

are affected by music lets delve into the sociological effects of

music and how it affects culture.

The music is a form of art that expresses emotions and feelings

of people.It is an auditory experience that can create mood or evoke

emotions.The music can also be used to communicate with others but

can be defined differently, typically classified by genre,period and

culture.

Music has always been an integral part of Filipino culture and

society.The country is known for its vibrant music scene, which is

made of various genres such as pop,rock, hip-hop,and traditional

Filipino music.Music is not just a form of entertainment in the

Philippines but also a medium of expression and social commentary.It

reflects the country’s diverse cultural heritage and its people’s

experiences and struggles.

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 In the recent years,the music industry in the Philippines has

grown exponentially, with many local artists achieving international

recognition.This growth has been accompanied by a significant

increase in music consumption,particularly among young

Filipinos.Music is now easily accessible through various platforms

such as streaming services and social media, making it an even more

integral part of everyday life.

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Statement of the Problem

The statement of the problem of this research paper is to

examine the effect of music in Filipino Culture and Consumer

Behavior n San Roque,Northern Samar.Specifically,the paper aims to

explore the various genres of music that are popular in the country

and their impact in different aspects of Filipino culture in terms

of Playing instruments,festival/dances,and Genres of

music.Additionally,the research seeks to address the gap in

knowledge regarding the role of music in shaping Filipino culture

and consumer behavior and to provide a comprehensive understanding

of its impact.

Scope and limitation of the Study

The study is focused on analyzing the effect of music on

Filipino Culture and Consumer Behavior in the Don Juan F. Avalon

National High School.

Significance of the Study

This study aims to give comprehensive understanding most especially

to the following recipients;

Future Researchers – This may serve as guide by having reference for

the next researchers regarding the effect of Music in Modern Culture

and Society.

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Students – This study will give an idea or knowledge to the students

who will read and may apply to theirselves those important

information provided in this research.

Community – This will spread awareness and become beneficial to the

people especially to those who love to composed songs and it will

give understanding to them about the effect/importance of music in

their lives.

Teachers – This will benefit them in providing knowledge which is

helpful in enhancing their capabilities and for self-development.

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Theoretical Framework

Music theory

This theory allows musicians, producers,composers ad

instrumentalists the ability to understand the language of

music.Laying a musical foundation with this terminology and

vocabulary will help you collaborate with colleagues, build

confidence in your music making skills and help you understand the

basics of the music you want to create.According to Rothstein (2020)

“to composers, producers, musicians, and instrumentalists the

development of each line in every lyrics of songs is very important

since it rooted based in their feelings, emotions and experiences

they have encountered from present or in past times” which aims to

share us their story which we can relate too.Through this method

they can share their skills in making music,helps them to boost

confidence and overcome every problems.In a simple manner a normal

people who loves and listening to music also uses it too in building

their self-esteem and cope up with those challenges in life,

together in being an inspirer to create their own by learning basics

of music.

Functionalist Theory

This theory focuses on the contribution the music industry

makes to society overall.Music is a functional way to communicate

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feelings and beliefs to many different cultures and communities

(Kelley S., 2014).The distribution of music globally not focuses

only about giving entertainment and about emotions and feelings of

artists but it also provides intrinsic things also background of

particular community coupled with its beliefs and cultures.According

to functionalist perspective of sociology, each aspect of society is

interdependent and contributes to society’s stability and

functioning as a whole.

Institutional Theory

This theory aims to explain the basic premise that suggests that an

organization’s tendency toward conformity with predominant norms,

traditions and social influences in their internal and external

environments will lead to homogeneity among organizations in their

structures and practices.(Carpenter, V. & Feroz E., 2001) The term

“institution” includes customs, social habits, laws, way of living,

and mode of thinking.As an institution everyone’s openness to the

influence of modern times is necessary for better change. By a song

artwork with the title of a certain country/nation/community we find

out what is the status of it, including the norms, traditions they

are celebrating, following social influences, laws they obeyed,

habits and what kind of living they treasure.Every humanbeing has

their own style of living so it is important to know how they act

and survive to this kind of living that matters as becoming part of

society and institutions.

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 CHAPTER II

Review of Related Literature

Foreign Literature

Music has been studied extensively in the context of its effect on

human behavior and emotions.Several studies have shown that music

can have a profound impact on people’s attitudes, beliefs and

behaviors.For instance, research has demonstrated that “music can

affect mood, memory, and cognitive processing(Thoma

et.al.,2013).Music has also been shown to have therapeutic effects,

with some studies showing that “it can reduce stress and anxiety

levels”(Chanda and Levitin, 2013).

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 In the context and culture of society, music has been shown to

play a significant role in shaping people’s identities and

experiences.Music can serves as a medium of expression, allowing

individuals to communicate their thoughts and feelings about social

and political issues.Moreover,”hip-hop music has been used as a

platform for social commentary and political activism in many

countries”, including the Philippines (Widodo and Heriawan, 2020).

Music can also serves as a form of cultural preservation,

helping to maintain and promote traditional values and

beliefs.Traditional Filipino music,additionally,has been “an

important part of the country’s cultural heritage, reflecting its

unique history and traditions” (Garcia,2018).

Review of Related Studies

Local Studies

Music education embraces so many programs like

electives,required, live classroom music, humanities and integrated

components.Furthermore,the umbrella term would be too broad and

meaningless.Among many the definition,considered here is from the

perspective from of an envisaged good music education program which

is,”one that improves a student’s ability to discriminate,

understand and respond meaningfully to music expressive of worthy

human feelings” (Mark, 2013,p. 246).

Therefore, music education context would be understood in terms

of the environment that supports the learning music,the quality of

the program, use of technology and facilities that go along with

it.These would involve the nature of the music classrooms and their

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proximity to other buildings as well as the stock of music

instruments and their condition (Abril & Gault, 2008).Generally, the

learning environment, school facilities and their state play an

important role in motivating learners to participate in any learning

activity.Lyons(2001) observed that the power of influence is so

great that it exceeds family factors, socio-status, behavior and

frequency of availability at school put together.

Man is a social being needing the social environment (culture)

and all factors in it such as the neighborhood, friends, siblings to

reach that complete life based companionship and interaction.With

all these socializing agents at play in one’s life, it follows that

an individual is its product thereof.Consequently,behavior exhibited

by everyone at a various times of our lives and circumstances

reveals what kind of social interplay on went through.For instance,

a student may not choose music as a subject because its value was

never emphasized in the family and the opposite is true.

It should be said however that very few studies have been

conducted in the socio-cultural influence to participation in music,

perhaps because of the complexity of culture as it varies from

society to society and from generation to generation (O’Neill,

2001).Due to the scarcity in literature particularly in this

variable socio-cultural factors, the researcher was prompted to

undertake this study in order to help bridge the gaps

identified.Below are some of the social-cultural factors drawn from

a vast list to help understand how they determine students’

participation in high school music programs.

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Assumptions of the Study

The Music has a possible effects to the Filipino culture and

Consumer Behavior,hence,by those following research and studies it

was illustrated that proven its existence.Many of us who consume and

listening to our favorite music has several opinions or explanations

of its good uses in daily lives.In this way the researcher widen

their knowledge about this topic which emphasize the effective usage

of music in Filipino culture and Consumer Behavior.The statements of

this theories are mostly related to this study with the same

objectives that are focus on the development and creating good

relationship between the Effects of Music in Filipino Culture and

Consumer Behavior.

Definition of terms

Cognitive.It is relating to or being conscious mental activities

such as thinking, reasoning,remembering, imagining,learning words or

using language.

Consumer Behavior. It refers to actions and decisions thay people

make when they are purchasing or using products, it includes

everything from the initial decision to buy it, and to how to use it

and whether or not they continue to purchase it in the future.

Filipino Culture. It refers to the customs, arts,social

institutions, and achievements particulary in the Philippines, the

people living here,or other social group.

Gratification. It refers to the pleasure or great satisfaction when

gained something from the desire.

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Music. It refers to the vocal or instrumental sounds combined in

such a way as to produce beauty of form, harmony and expression of

emotions.

Perceptions. It refers the act or faculty of perceiving or

apprehending by means or the senses or of the mind, cognition and

understanding.

Socio-cultural Factors. Relating to combination of social and

cultural factors it includes consumers’ lifestyles,buying

habits,education, religion,beliefs,values, demographics, social

classes, sexuality and attitudes.

CHAPTER III

RESEARCH METHODOLOGY

This chapter presents the research methodology and

instruments used by the respondents,the administration of

questionnaire and statistical data.

Research Method Used

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 The descriptive method particularly the survey will be used by

the researcher.This will enable the researcher to gather and analyze

data needed for this study.

Respondents of the study

The respondent of this study will be the fifty (50) selected

students from Grade 11 in the year 2022-2023.They will be chosen via

random sampling through maximum variation.These students are

currently residing in San Roque Northern Samar in Don Juan F. Avalon

National High School.

Research Instruments

The purpose of this study is to know the consumers knowledge

and perception by giving the questionnaire to the consumers who are

listening to music and their opinions about the effects of music on

the Filipino Culture and Consumer Behavior in San Roque,Northern

Samar.

This study employed the Likert Scale utilizing a survey-

questionnaire as main instruments of gathering data.The

questionnaire drew out response from selected 30 respondents.

Respondents will going to rate their answer to the following

statement using the Likert Scale enlisted below.

Likert Scale of the variables

Scale Verbal Interpretation

5 Very High

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 4 High

3 Moderate

2 Very low

1 Low

Reliability of the Questionnaire

To determine the reliability of the research instruments, the

researcher will use Cronbach’s Alpha. The data will be

analyzed,tabulated,tallied and interpreted.

Reliability of the Research Instrument

Case Processing Summary

N %

Cases Valid 30 100.0

Excludeda
0 .0

Total 30 100.0

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Reliability Statistics

Cronbach's Alpha Based

Cronbach's Alpha on Standardized Items N of Items

30

Reliability Statistics of Questionnaires for Consumers about the

Effects of Music and Consumer Behavior in the San Roque, Northern

Samar.

The table shows the reliability of the survey. The

Cronbach’s Alpha of the survey is 0.879 that exceeds 0.70

which is the basis of reliability. This shows that the

questionnaire is reliable.

Sources and other Sources of Data

The researcher will use books, journals, unprinted data

from the internet and some opinion of respected people and

professionals as source of data for this study.

Statistical Tool Used

The researcher will tabulate the data which will be

gathered. Two forms of analysis will be used; the first form

is the Arithmetic mean to test the hypothesis.

a. For percentage computation is:

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 f
%= x 100
n

Where:

% = percentage

f = number of respondents for every item

n = total number of respondents

The next form of data analysis is the Arithmetic mean used

to test the hypothesis.

Arithmetic mean

∑( x )
(x) =
N

∑ x 1+ x 2+ x 3+ x 4+ x 5
(x) =
N
Where:

(X) = Arithmetic mean

∑ ( X ) = Summation of scores
N = total number of respondents

tc=( r )
√ n −2
1− r 2

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 This formula is used to test the significance of

correlation coefficient of this study. To determine the

reliability of the research instrument, the researcher will

use the Pearson’s R.

Where:
R = the Pearson product moment coefficient of correlation
N = respondents
∑ xy = the sum of the product of x and y
( ∑ x ) (∑ y ) = the product of the sum of ( ∑ x ) and the sum of (∑ y )

∑ x = sum of squares of x
2

∑ y = sum of squares of y
2

n ( ∑ xy ) − ( ∑ x ) (∑ y )
r=
√n ¿ ¿

Ranges of Coefficient of Correlation Degree or Strength of

Relationship

Degree or strength of
Ranges of r
relationship

±1.oo Perfect Relationship

±0.99 to ±0.90 Very strong / Very High

±0.89 to ±0.70 Strong / High

±0.69 to ±0.40 Moderate / Substantial

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 ±0.39 to ±0.20 Weak or Small

±0.19 to ±0.01 Almost negligible to Slight

0.00 No Correlation

Data Gathering Procedures

A set of procedures guided the research in gathering all

the significant data needed in this research.The researcher

constructed and designed set of questionnaire.

Survey questionnaire is designed to assess the consumers’

perception about the Effects of Music in Filipino Culture and

Consumer Behavior in San Roque,Northern Samar.Next,the

researcher asks the Adviser for approval.

The researcher prepared and started to distribute

questionnaires in her prospective respondents.

Respondents were given time to answer;researcher

explained some information regarding the conduct of the study.

All data were collected,and their response will remain

confidential.The researcher also collected data by asking

additional relevant for the study.

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