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    Target Market

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    Trí Văn Phạm
    Coca-Cola targets its products globally across over 200 countries. Within each country, it considers climate, price differences, cultures and customs. In the US, Coca-Cola has widespread market coverage, while in China it targets the potential market through tea drinks due to cultural preferences. In Vietnam, Coca-Cola targets both urban and rural customers across plain and mountainous regions. The company also targets customers of all ages, from children to the elderly, though focuses on school-aged children and young people aged 12-40 for many products. It distributes through various dealer chains from small shops to nationwide supermarkets.

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    Target Market

    Uploaded by

    Trí Văn Phạm
    14 views1 page
    Coca-Cola targets its products globally across over 200 countries. Within each country, it considers climate, price differences, cultures and customs. In the US, Coca-Cola has widespread market coverage, while in China it targets the potential market through tea drinks due to cultural preferences. In Vietnam, Coca-Cola targets both urban and rural customers across plain and mountainous regions. The company also targets customers of all ages, from children to the elderly, though focuses on school-aged children and young people aged 12-40 for many products. It distributes through various dealer chains from small shops to nationwide supermarkets.

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    Coca-Cola targets its products globally across over 200 countries. Within each country, it considers climate, price differences, cultures and customs. In the US, Coca-Cola has widespread market coverage, while in China it targets the potential market through tea drinks due to cultural preferences. In Vietnam, Coca-Cola targets both urban and rural customers across plain and mountainous regions. The company also targets customers of all ages, from children to the elderly, though focuses on school-aged children and young people aged 12-40 for many products. It distributes through various dealer chains from small shops to nationwide supermarkets.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    14 views1 page

    Target Market

    Uploaded by

    Trí Văn Phạm
    Coca-Cola targets its products globally across over 200 countries. Within each country, it considers climate, price differences, cultures and customs. In the US, Coca-Cola has widespread market coverage, while in China it targets the potential market through tea drinks due to cultural preferences. In Vietnam, Coca-Cola targets both urban and rural customers across plain and mountainous regions. The company also targets customers of all ages, from children to the elderly, though focuses on school-aged children and young people aged 12-40 for many products. It distributes through various dealer chains from small shops to nationwide supermarkets.

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    Describe the target market

    1. By geographical location:
    o Distributed in more than 200 countries
    o In each country, in terms of climate, price differences, traditional cultures, different
    customs and customs are inevitable
     In the US market, Coca-Cola brand products have covered the market
     According to Chinese culture, People prefer tea to soft drinks, so China is a
    potential market that Coca Cola can target.
     In Vietnam, Coca-Cola is targeting a large customer base stretching from urban
    to rural, The plain area grows as far as the mountainous regions.
    2. By demographics:
    Coca Cola is produced for almost every citizen, from young children to the elderly. Coca Cola's
    products are aimed at young people school-age children.
    3. By dealer chain:
    o From small dealers to large supermarkets nationwide such as: BigC, Lotte Mart,
    Coopmart, VinMart… Currently, Coca-Cola has three factories in Ho Chi Minh City, Hanoi
    and Da Nang with a workforce of 1,600 people.
    4. By product:
    Coca Cola is distributing many famous product lines including carbonated soft drinks, energy
    drinks, tea, milk, water.
    o Carbonated soft drinks: Coca Cola's target market in this product line is the young
    customer group from 12 to 40 years old. For the Coca Cola product line without sugar,
    this brand is aimed at overweight customers, not recharging energy from carbonated
    drinks.
    o Aquarius Energy Drink: The target market is aimed at young customers, office workers
    or night shift workers, need energy drinks to refresh your thirst to help you stay awake
    to focus on work.
    o NutriBoost Fruit Milk: Customer group from 10 years old and above. Because it has
    many flavors, it gives customers unique feelings, new about a milk to replenish the
    body's energy every day.
    o Purified water: Dasani is the pure filtered water that Coca Cola is supplying to the
    market. The target group is extremely large because nearly everyone can use this pure
    water
    o Other soft drinks: Besides Coca Cola soft drinks, this brand also offers customers some
    other soft drinks such as: spinte, fanta,… với nhiều mẫu mã, hương vị khác nhau. with
    many different designs and flavors. Most of these products are suitable for young
    customers, aged from 12 to 40.
    o

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