Nothing Special   »   [go: up one dir, main page]
Scribd Logo
Upload

Welcome to Scribd!

  • 32 views

    Brand Royalty

    Uploaded by

    abdullah mughal
    This document discusses various brands and their brand philosophies as explained in a book. It evaluates whether each brand's category still resonates with its original philosophy and brand image. It also assesses each brand's current performance and image. Several brands are analyzed, including L'Oreal, Kleenex, Barbie, Subway, Samsung, Yamaha, Apple, Nike, Google, Amazon, Pepsi, Burberry and others. For each brand, it addresses the brand philosophy, image, category relevance, and current performance.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Brand Royalty

    Uploaded by

    abdullah mughal
    32 views20 pages
    This document discusses various brands and their brand philosophies as explained in a book. It evaluates whether each brand's category still resonates with its original philosophy and brand image. It also assesses each brand's current performance and image. Several brands are analyzed, including L'Oreal, Kleenex, Barbie, Subway, Samsung, Yamaha, Apple, Nike, Google, Amazon, Pepsi, Burberry and others. For each brand, it addresses the brand philosophy, image, category relevance, and current performance.

    Original Description:

    presentation on brand loyalty

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document discusses various brands and their brand philosophies as explained in a book. It evaluates whether each brand's category still resonates with its original philosophy and brand image. It also assesses each brand's current performance and image. Several brands are analyzed, including L'Oreal, Kleenex, Barbie, Subway, Samsung, Yamaha, Apple, Nike, Google, Amazon, Pepsi, Burberry and others. For each brand, it addresses the brand philosophy, image, category relevance, and current performance.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    32 views20 pages

    Brand Royalty

    Uploaded by

    abdullah mughal
    This document discusses various brands and their brand philosophies as explained in a book. It evaluates whether each brand's category still resonates with its original philosophy and brand image. It also assesses each brand's current performance and image. Several brands are analyzed, including L'Oreal, Kleenex, Barbie, Subway, Samsung, Yamaha, Apple, Nike, Google, Amazon, Pepsi, Burberry and others. For each brand, it addresses the brand philosophy, image, category relevance, and current performance.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 20

    Submitted to Maryyam Khan

    BUSN 484 (A)

    BRAND ROYALTY
    SYEDA MARYAM ZEHRA
    ABDULLAH MUGHAL
    MANEEHA QASIM
    ABUZAR ALI
    Submitted to Maryyam Khan
    BUSN 484 (A)

    BRAND ROYALTY
    • EXPLAIN THE BRAND PHILOSOPHY AS EXPLAINED IN BOOK.
    • EVALUATE DOES THE BRAND STILL RESONATES WITH THAT CATEGORY?
    • WHY THE BRAND IS FALLING IN SPECIFIC CATEGORY? REASONING.
    • BOOK HAS OLD IMAGE OF THE BRAND, SO, EVALUATE CURRENT IMAGE
    OF THE BRAND.
    • EVALUATE CURRENT PERFORMANCE OF THE BRAND.
    Innovative Brand
    - L'Oréal (the individuality brand)

    DOES BRAND CURRENT


    BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
    CATEGORY STILL APPLY PERFORMANCE

    acquisitions and the


    creation of new brands in
    different product categories.
    while reaching out to more
    people across a bigger range
    of incomes and cultures
    Pioneer Brand
    - Kleenex (the disposable brand)
    DOES BRAND CURRENT
    BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
    CATEGORY STILL APPLY PERFORMANCE

    Adapt to
    customer
    requirements,, and
    innovate to market
    requirements
    Distraction Brand
    - Barbie (the escapist brand)
    DOES BRAND CURRENT
    BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
    CATEGORY STILL APPLY PERFORMANCE

    the little girl could


    be anything she
    wanted to be
    Streamlined Brand
    - Subway (the focus brand)
    DOES BRAND CURRENT
    BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
    CATEGORY STILL APPLY PERFORMANCE

    Healthy,
    Affordable and
    Quality one product
    stop
    Evolution Brand
    - Samsung (the rising brand)

    DOES BRAND CURRENT


    BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
    CATEGORY STILL APPLY PERFORMANCE

    20
    22
    Broad Brand
    - Yamaha (the ignored brand)

    DOES BRAND CURRENT


    BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
    CATEGORY STILL APPLY PERFORMANCE
    Emotion Brand
    - Apple (the cult brand)

    DOES BRAND CURRENT


    BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
    CATEGORY STILL APPLY PERFORMANCE
    Muscle Brand
    - Nike (the sports brand)

    DOES BRAND CURRENT


    BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
    CATEGORY STILL APPLY PERFORMANCE

    20
    22
    Speed Brand
    - Google (the search brand)
    DOES BRAND CURRENT
    BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
    CATEGORY STILL APPLY PERFORMANCE
    Distribution Brand
    - Amazon (the e-shopping brand)

    DOES BRAND CURRENT


    BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
    CATEGORY STILL APPLY PERFORMANCE
    Distinction Brand
    - Pepsi (the differentiation brand)

    DOES BRAND CURRENT


    BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
    CATEGORY STILL APPLY PERFORMANCE
    Status Brand
    - Burberry (the heritage brand)
    DOES BRAND CURRENT
    BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
    CATEGORY STILL APPLY PERFORMANCE
    The superstar brand-
    (People Brand)
    DOES BRAND CURRENT
    BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
    CATEGORY STILL APPLY PERFORMANCE

    20
    22
    The caring brand-
    (Responsibilty Brand)
    DOES BRAND CURRENT
    BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
    CATEGORY STILL APPLY PERFORMANCE
    The beautiful brand-
    (Design Brand)
    DOES BRAND CURRENT
    BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
    CATEGORY STILL APPLY PERFORMANCE
    The uniformity brand-
    (Consistent Brand)
    DOES BRAND CURRENT
    BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
    CATEGORY STILL APPLY PERFORMANCE

    20
    22
    The household brand-
    (Advertiser Brand)
    DOES BRAND CURRENT
    BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
    CATEGORY STILL APPLY PERFORMANCE

    20
    22
    THANK YOU

    You might also like