List of Marketing Project Topics

Number Project Topic

1. AN EXAMINATION OF POTENTIAL BENEFITS & CONSTRIANTS

ASSOCIATED WITH SMALL BUSINESS' USE OF E-COMMERCE
2. EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

3. IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF

NESTLE FOOD NIGERIA PLC
4. THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

5. THE EFFECT OF PACKAGING ON SALES OF GOODS

6. THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS

PATRONAGE IN FIRST BANK PLC
7. THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING
IN A SERVICE INDUSTRY
8. THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

9. AN ASSESSMENT OF THE  IMPACT OF MARKETING SEGMENTATION ON

PRODUCTION PLANNING IN AN ORGARNISATION
10. EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN
BEVERAGES INDUSTRY
11. MARKETING RESEARCH AND ITS IMPORTANCE IN THE NIGERIAN
BANKING INDUSTRY
12. THE RELEVANCE OF PACKAGING AND BRANDING ON MARKETING
PRODUCTIVITY OF LOCALLY MADE PRODUCTS
13. THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE
MARKETING OF INDUSTRIAL PRODUCTS
14. THE EFFECTS OF ORGANIZATIONAL CULTURE ON EMPLOYEE
PERFORMANCE AND PRODUCTIVITY
15. THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKECOUNTERFEIT
 DRUGS IN NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)
16. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE
MARKETING OF INDUSTRIAL PRODUCT (A CASE STUDY OF GENERAL
PIPE INDUSTRY AND GENERAL STEEL MILL ASABA)
17. MARKETING CONCEPT AND IT’S APPLICATION IN CUSTOMER SERVICES,
(A CASE STUDY FOR UBA ONITSHA)
18. IMPACT OF CUSTOMER RETENTION ON BUSINESS PERFORMANCE

19. A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON

MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS
20. THE IMPACT OF SALES PROMOTION ON CUSTOMERS’ LOYALTY IN THE
NIGERIAN TELECOMMUNICATION INDUSTRY
21. THE IMPACT OF MARKETING STRATEGY ON PRODUCTIVITY OF
ORGANIZATIONS
22. THE IMPACT OF JOB SATISFACTION ON SALES TEAM PRODUCTIVITY

23. THE EFFECT OF MARKETING PROMOTION ON THE EFFICIENCY OF

BANKS
24. THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF
NEW PRODUCT
25. IMPACT OF PRODUCT BRANDING ON SALES PERFORMANCE IN THE
NIGERIAN BREWERY INDUSTRY
26. EXPERIENTIAL MARKETING STRATEGY AND CUSTOMER LOYALTY IN
THE NIGERIAN TELECOMMUNICATIONS INDUSTRY
27. E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR
OPPORTUNITIES
28. DISTRIBUTION STRATEGIES AND MARKETING PERFORMANCE, AN
EMPIRICAL STUDY OF PHARMACEUTICAL FIRMS IN DELTA STATE
29. A CRITICAL ANALYSIS ON THE EFFECT OF BUILDING RELATIONSHIP
MARKETING THROUGH ONLINE MARKETING COMMUNICATION ON
 BUSINESS GROWTH, A SURVEY OF RETAIL STORES IN ASABA
30. AN APPRAISAL OF THE USE OF MARKETING RESEARCH IN A
MARKETING ORGANIZATION
31. THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE

32. THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON

MARKETING DECISION MAKING IN THE ORGANIZATIONS
33. THE ROLE OF ADVERTISING IN BRAND BUILDING CASE STUDY OF
NIGERIA BOTTLING COMPANY
34. THE IMPACT OF SOCIAL MEDIA ON CONSUMERS’ BUYING BEHAVIOUR
OF TOYOTA BRAND OF VEHICLES
35. ASSESSING THE LEVERAGING EFFECT OF E-MARKETING ON
PERFORMANCE OF COMMERCIAL
36. CONSUMER PERCEPTION TOWARDS BRAND PREFERENCE OF MOBILE
PHONE SERVICE PROVIDERS (A STUDY OF MTN NIGERIA DELTA STATE,
ASABA)
37. EFFECTS OF PRODUCT QUALITY ON STUDENT CHOICE OF PEAK MILK
PRODUCT (SACHET)
38. IMPACT OF CORPORATE GOVERNANCE ON BANKS

39. THE EFFECT OF ADVERTISING ON CONSUMPTION OF FAST FOOD IN

NIGERIA
40. THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER
RETENTION (A CASE STUDY OF GTB OF NIGERIA PLC)
41. THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A
STUDY OF NIGERIAN BREWERIES PLC, ONITSHA)
42. THE IMPACT OF MARKETING RESEARCH ON DECISION MAKING

43. THE IMPACT OF OUTSOURCING STRATEGIES ON ORGANIZATIONAL

EFFECTIVENESS IN NEW GENERATION BANKS
44. THE IMPACT OF VIRAL MARKETING ON BRAND PREFERENCE OF HERO
LARGER BEER. A STUDY OF SABMILLER PLC ONITSHA
45. TRADE FAIR AS AN INSTRUMENT OF INCREASING MARKETING
PERFORMANCE IN NIGERIA BUSINESS (A STUDY OF TRADE SHOWS IN
ASABA)
46. THE EFFECT OF PROMOTION ON CONSUMER PURCHASE DECISION (A
STUDY OF THE BEVERAGE INDUSTRY)
47. THE EFFECT OF PROMOTIONAL ACTIVITIES ON BRAND EQUITY

48. THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS

FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF
GUINNESS MALTA AND AMSTEL MALTA)
49. THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS
PATRONAGE IN FIRST BANK PLC
50. THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR
(TOYOTA BRAND OF VEHICLES)
51. THE EFFECT OF DISTRIBUTION PATTERN ON CONSUMERS PATRONAGE A
CASE STUDY OF JUHEL NIGERIA LIMITED
52. INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING
PREFRENCE (A CASE STUDY OF ABA METROPLIS
53. THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT
DRINKS IN ABA METROPOLIS A CASE STUDY OF THE MALT BOTTLED BY
CONSOLIDATED BREWERIES ABA
54. TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING
INDUSTRY
55. ADVERSTISING AS AN EFFECTIVE PROMOTIONAL TOOL IN THE
DELIVERING OF BANKING SERVICE. (A CASE STUDY OF SELECTED
COMMERCIAL BANK IN DELTA STATE)
56. AN EVALUATION OF INFORMATION TECHNOLOGY (IT) IMPACT ON THE
 DEVELOPMENT OF EFFECTIVE MARKETING STRATEGIES IN THE
BANKING INDUSTRY IN ENUGU METROPOLIS
57. AN EVALUATION OF PRODUCT INNOVATION AS A STRATEGY FOR THE
SURVIVAL OF MANUFACTURING FIRMS IN NIGERIA
58. IMPACT OF PUBLIC RELATION ON MARKETING OF BANKING SERVICE IN
ENUGU METROPOLIES
59. THE NEED FOR IMPROVED CUSTOMER SERVICES IN THE BANKING
INDUSTRY
60. THE ROLE OF MARKETING STRATEGY IN DETERMINING CONSUMER
PURCHASING BEHAVIOUR
61. IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

62. MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS IN

NIGERIA
63. STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET

64. STRATEGIES FOR ENHANCING AND PROMOTING CAPITAL FORMATION

AMONG SMALL SCALE ENTERPRISES IN NIGERIA
65. THE EFFECT OF ECONOMIC DEPARTMENT DEPRESSION IN THE
MARKETING OF PAINT PRODUCT
66. THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF
ORGANIZATION OBJECTIVE
67. THE PROBLEM IN THE MARKETING OF NEW PRODUCT IN ENUGU STATE

68. THE ROLE OF MARKETING STRATEGY IN DETERMINING CONSUMER

PURCHASING BEHAVIOUR
69. THE ROLE OF MIDDLEMEN IN CHANNELS OF DISTRIBUTION

7. THE ROLE OF MARKETING COMMUNICATIONS

71. THE EFFECTIVE MARKETING COMMUNICATION AS A TOOL FOR

GREATER PRODUCTIVITY IN ORGANIZATION
72. THE ASSESSMENT OF THE INFLUENCE OF CORPORATE IMAGE ON
MARKETING A MANUFACTURERS BRAND NAME PRODUCT
73. MARKETING PRACTICES AND CONSUMER SATISFACTION IN THE HOTEL
INDUSTRY
74. THE IMPACT OF MTN ADVERTISEMENT ON SUBSCRIBERS A STUDY OF
UYO METROPOLIS
75. EFFECT OF LEADERSHIP STYLE ON EMPLOYEE MOTIVATION (A STUDY
OF NIGERIA BREWERIES)
76. EFFECTIVENESS OF PUBLIC RELATIONS ACTIVITIES IN YOUR SCHOOL.

77. ENHANCING ENTREPRENEURIAL SKILL THROUGH APPRENTICESHIP

EDUCATION: A STUDY OF SELECTED APPRENTICES AT THE MECHANIC
VILLAGE, ABAKALIKI
78. IMPACT OF ENTREPRENEURSHIP SKILL ON REDUCTION OF YOUTH
UNEMPLOYMENT IN EBONYI STATE: A STUDY OF NATIONAL
DIRECTORATE OF EMPLOYMENT IN EBONYI STATE
79. IMPACT OF SALES PROMOTION ON MARKETING OF SOFT DRINKS IN
ABAKALIKI URBAN: (STUDY OF SALES PROMOTION CONDUCTED BY
NIGERIA BOTTLING COMPANY PLC FROM 21ST MARCH – 13TH JUNE,
2014.)
80. MARKETING OF EDUCATIONAL SERVICES IN PRESENTATION NURSERY
AND PRIMARY SCHOOL ENUGU
81. A COMPARATIVE ANALYSIS ON PUBLIC RELATIONS STRATEGIES OF
PABOD BREWERIES AND COCA COLA
82 THE IMPACT OF INFORMATION TECHNOLOGY IN MARKETING PRODUCT
AND SERVICES
(A CASE STUDY OF ECO BANK      ENUGU MAIN BRANCH)
83 THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE
OF AN ORGANIZATION
84 THE IMPACT OF RELATIONSHIP MARKETING ON CUSTOMERS
SATISFACTION AND PROFITABILITY. (A CASE STUDY OF MTN NIGERIA,
ABA)
85 AN ASSESSMENT OF THE SALES PROMOTION TECHNIQUE PREFERENCES
OF NIGERIAN CONSUMERS IN UYO, AKWA IBOM STATE

86 A CRITICAL EXAMINATION OF THE IMPACT OF ADVERTISING ON

BRANDS SELECTION AMONG CONSUMERS IN OWERRI, IMO STATE
87 Effect of Pricing Strategies on sales Volume ( A Case Study FPA Marketing Model
Shop)
88 IMPACT OF ONLINE SHOPPING ADVERTS ON CONSUMER BUYING RATE.

89 AN EXAMINATION OF TWITTER BAN ON DIGITAL MARKETING

90 ASSESSMENT OF TWITTER BAN ON BRAND AWARENESS IN NIGERIA (A

CASE STUDY OF RITE FOOD LIMITED, LAGOS STATE )
91 AN EMPIRICAL INVESTIGATION OF COVID-19 ON PRODUCT SALES AND
MARKETING
92 A STUDY ON PSYCHOGRAPHIC PROFILING AND INCREASED SALES
EFFICIENCY
93 FEEL GOOD ADVERTISING AND ITS EFFECT ON CONSUMER REPEAT
PURCHASE BEHAVIOUR A study of De-united Industries Ltd makers of Indomie
noodles
94 INTEGRATING PSYCHOGRAPHIC PROFILING FOR IMPROVED SALES. A
CASE STUDY OF SHOPRITE.
95 LIFESTYLE BRANDING AS A METHOD OF INCREASING PRODUCT APPEAL
A STUDY OF LIFE BEER IN THE SOUTH EAST
96 THE INFLUENCE OF BRAND IMAGE ON CONSUMER BEHAVIOUR

97 THE IMPACT OF MARKETING STRATEGIES ON PRODUCTIVITY

98 IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR

99 THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING

BEHAVIOR
100 E-MARKETING AND SMALL ENTERPRISE THREATS AND OPPURTUNITES

101 BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING

CONSUMER GOODS
102 APPLICATION OF MARKETING CONCEPT IN BANKS AND ITS
EFFECTIVENESS IN CONSUMER SATISFACTION
103 THE EFFECT OF PROMOTIONAL STRATEGIES IN THE MARKETING OF
BANK SERVICES
104 EFFECTIVE MARKETING STRATEGIES FOR HEALTH CARE SERVICES

105 PASSENGER'S RATING OF SERVICE DELIVERY OF TRANSPORT

BUSINESSES IN NIGERIA
106 SALES PROMOTION STRATEGIES AND SALES PERFORMANCE OF
TELECOMMUNICATION FIRMS
107 ADVERTISING AND MARKETING PERFORMANCE OF SELECTED
DETERGENT COMPANIES
108 BRAND DIFFERENTIATION & POSITIONING FOR MAXIMUM
COMPETITIVE ADVANTAGE
109 THE EFFECT OF ADVERTISING ON CONSUMER REFERENCE PATTERNS
FOR MALT DRINKS
110 AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS

111 RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC

112 THE IMPACT OF MARKETING STRATEGY ON PRODUCTIVITY OF

ORGANIZATION
113 AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE
OPERATORS
114 THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE
SALES OF PRODUCTS
115 THE ROLE OF PUBLIC RELATIONS IN MARKETING

116 THE IMPACTS OF PRICING IN MARKETING

117 THE IMPACT OF MARKETING COMMUNICATION ON PRODUCT

DEVELOPMENT
118 THE USE OF PACKAGING AS AN EFFECTIVE WAY OF MARKETING NEW
PRODUCT

119 THE ROLE OF ADVERTISEMENT MEDIA ON CONSUMER BUYING

BEHAVIOR
120 PUBLIC PERCEPTION TOWARDS BILLBOARD ADVERTISMENT

121 AN ASSESSMENT OF PHOTOGRAPHS AND CARTOONS AS

COMMUNICATION INSTRUMENTS
122 THE RELEVANCE OF MARKTING RESEARCH IN ENHANCING THE
SERVICE LEVEL OF MANUFACTURING FIRMS
123 AN EVALUATION OF SALES PROMOTION IN INCREASEING THE LEVELS
OF NETWORK PATRONAGE IN THE TELECOMS INDUSTRY
124 MARKET SEMENTATION AS AN EFFICIENT TOOL OF ACHIEVING
INCREASED MARKET SHARE
125 IMPORTANCE OF MARKTING RESEARCH IN ENHANCING THE SERVICE
LEVEL OF MANUFACTURING COMPANY
126 EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE
PRODUCTS
127 EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHABIOUR

128 AN EVALUATION OF SALES PROMOTION IN INCREASEING THE LEVELS

OF NETWORK PATRONAGE IN THE TELECOMMUNICATION INDUSTRY
129 AN APPRAISAL OF EFFECTIVE ADVERTISING IN INCREASING SALES OF
COSMETICS
130 AN EVALUATION OF THE DISTRIBUTION STRATEGIES FOR THE
MARKETING OF PETROLEUM
131 AN INDEPTH STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT
DRINK CONSUMER
132 BRAND SWITCHING BEHAVIOR OF CONSUMERS IN THE HAIR CARE
SERVICE
133 AN EVALUATION OF PRODUCT POSITIONING STRATEGIES FOR
MARKETING INDOMIE BREAKFAST
134 THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF
ORGANIZATIONAL OBJECTIVES
135 DETERMINING THE EFFECTIVENESS OF PRODUCT PLANNING AND
MANAGEMENT IN NIGERIA BREWERIES
136 PROMOTION: AN EFFECTIVE MARKETING STRATEGIES IN BUSINESS
ORGANIZATION IN NIGERIA
137 THE EFFECTS OF SUBSIDY REMOVAL ON EFFECTIVE MARKETING OF
PETROL IN NIGERIA
138 THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON
THE MARKETING OF AUTOMOBILE PRODUCTS IN NIGERIA
139 THE IMPACT OF MARKETING COMMUNICATION ON CONSUMER BRAND
LOYALTY
140 THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN
MARKETING OF CAPITAL GOODS
141 THE EFFECT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY

142 THE EFFECT OF HIGH COST OF TRANSPORTATION ON NIGERIA

ECONOMY AND ITS EFFECT ON CONSUMER GOODS
143 THE DEVELOPMENT AND MARKETING OF A NEW PRODUCT AS A
 COMPANY LIFE WIRE
144 THE IMPACT PROMOTION ON THE MARKETING OF A NEW SERVICES

145 THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER

SATISFACTION AND PROFITABILITY
146 THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW
PRODUCT AND SERVICES
147 THE ROLE OF MARKETING STRATEGY IN DETERMINING CONSUMER
PURCHASING BEHAVOUR
148 THE ROLE OF MARKETING PLANNING IN THE MARKETING OF
COMPUTER PRODUCTS
149 EFFECTIVE PRICING STRATEGY OF NEW PRODUCTS

150 AN APPRAISAL OF THE APPLICATION OF MARKETING STRATEGY BY

STATE ECONOMIC EMPOWERMENT AND DEVELOPMENT STRATEGY
(SEEDS) IN REDUCING POVERTY AND UNEMPLOYMENT
151 PUBLIC RELATION TECHNIQUES FOR MARKETING AIR TRANSPORT
SERVICES IN NIGERIA
152 MARKETING OF BANKING AND FINANCIAL SERVICE

153 MARKETING RESEARCH AS A TOOL FOR PROFITABILITY IN THE SERVICE

INDUSTRY
154 THE PROBLEMS AND PROSPECTS OF MARKETING AUTO MAINTENANCE
SERVICES
155 THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND
PREFERENCE FOR BEVERAGES
156 PUBLIC RELATIONS AND INTERNATIONAL MARKETING

157 EFFECITVE MARKETING STRATEGIES FOR HEALTH CARE SERVICES

158 THE IMPACT OF TV ADVERTISING ON THE MARKETING OF GSM SERVICE

159 THE IMPACT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF
COMPANIES
160 THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUME OF
COMPANIES (A CASE STUDY OF NBL)
161 MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC PRODUCTS
(BEAUTY AIDS)
162 THE EFFECTIVE STRATEGIES FOR MARKETING TELEPHONE SERVICES

163 PROBLEM AND PROSPECTS OF RETAIL MAKETING

164 THE IMPACT OF MARKETING RESEARCH AS AN AVENUE FOR

PROFITABILITY
165 AN INVESTIGATION INTO THE MARKETING STRATEGIES USED BY
COMMERCIAL BANKS IN MANAGING SERVICE BREAKDOWN AMONG
SME CUSTOMERS
166 THE INCIDENCE OF BRAND LOYALTY AMONG CONSUMERS OF CEREAL
FOODS
167 IMPACT OF CUSTOMERS COMPLAINT ON MARKETING PERFORMANCE IN
THE SERVICE INDUSTRY
168 CONSUMER'S PERCEPTION OF BRANDING AND PACKAGING ON SALES
OF COSMETICS PRODUCTS
169 PASSENGER'S RATING OF SERVICE DELIVERY OF TRANSPORT
BUSINESSES IN NIGERIA
170 RELATIONSHIP MARKETING AND CUSTOMER RETENTION

171 THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY OF FAST

MOVING CONSUMER GOODS
172 THE EFFECT OF ADVERTISING ON SALES PERFORMANCE OF CONSUMER
GOODS
173 SALES PROMOTION AND ITS EFFECTS ON ORGANIZATIONAL
 EFFECTIVENESS IN NIGERIAN MANUFACTURING INDUSTRY
174 IMPACT OF PROMOTIONAL ACTIVITIES ON FAST MOVING CONSUMER
GOODS
175 DIGITAL MARKETING AS A KEY DRIVER OF SALES IMPROVEMENT
AMONG SMALL AND MEDIUM SCALE ENTERPRISES
176 BRAND PERSONALITY AND CUSTOMER LOYALTY

177 PERSONAL SELLING PRACTICE AND ENHANCED SALES OF INDUSTRIAL

PRODUCTS AMONG BUSINESSES
178 EFFECT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF
JUMIA NIGERIA
179 EFFECT OF PUBLIC RELATIONS ON CUSTOMERS’ PREFERENCE FOR
GLOBAL SYSTEM FOR MOBILE COMMUNICATIONS (GSM) SERVICES
180 EFFECT OF PACKAGING ON CONSUMER BUYING CHOICE OF SELECTED
CONSUMER GOODS
181 THE EFFECT OF SOCIAL MEDIA ON CONSUMERS BUYING BEHAVIOUR

182 THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY IN FAST

MOVING CONSUMABLE GOODS
183 AUDIENCE PERCEPTION OF FEMALE MODEL IN ADVERTISING MESSAGE
WITH REFERENCE TO LUX SOAP TELEVISION ADVERTISEMENT
184 THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON
CUSTOMER SATISFACTION
185 APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND
ITS EFFECT ON CUSTOMER SATISFACTION
186 INTERNAL MARKETING PRACTICES AND EMPLOYEES PRODUCTIVITY IN
PUBLIC INSTITUTIONS IN NIGERIA
187 EFFECT OF MARKETING RESEARCH ON PRODUCT DEVELOPMENT

188 EFFECTS OF PRICING ON CONSUMPTION OF CHAMPION LAGER BEER

189 EFFECTS OF MOTIVATION ON SALESFORCE PERFORMANCE IN GUINNESS
NIGERIA PLC AND MOBILE TELECOMMUNICATION NETWORK
190 EFFECT OF MARKET SEGMENTATION ON SALES PERFORMANCE OF
BEVERAGE INDUSTRIES
191 SERVICE DELIVERY AS AN INSTRUMENT OF ACCESSING COMPETITIVE
ADVANTAGE IN MARKETING
192 PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS
IN NIGERIA
193 THE EFFECT OF BRANDING ON PRODUCT MARKETING

194 THE ATTITUDE OF NIGERIANS TOWARDS MADE-IN-NIGERIAN GOODS

195 EFFECTIVENESS OF SOCIAL MEDIA IN NEWS PRODUCTION

196 COMPARISON OF SOCIAL MEDIA AND RADIO STATIONS ON THE

ASSESSMENT OF NEWS INFORMATION
197 PERCEPTION OF STUDENTS TOWARDS SOCIAL MEDIA AS A MARKETING
TOOLS
198 USING INFORMATION TECHNOLOGY AND SOCIAL MEDIA TO ENHANCXE
INFORMATION SHARING AND PUBLIC PARTICIPATION IN GOVERNANCE
FREEDOM OF INFORMATION ACT IN NIGERIA
199 USE OF SOCIAL MEDIA AS A CHANNEL OF INFORMATION AND
COMMUNICATION
200 PLACE OF TWITTER AS A SOCIAL MEDIA AS INTERPERSONAL
COMMUNICATION MEDIUM
201 AUDIENCE PERCEPTION OF FACEBOOK AS A MARKETING MEDIUM

202 IMPACT OF SOCIAL MEDIA ON MODERN JOURNALISM PRACTICES IN

NIGERIAN WITH A FOCUS ON JOURNALISTS
203 EXAMINATION OF THE IMPACT OF INTERNET ON RADIO BROADCASTING
204 IMPACT OF INTERNET TECHNOLOGY ON JOURNALISM PRACTICE IN
NIGERIA
205 IMPACT OF ICT ON ADVERTISING PRACTICE IN NIGERIA

206 IMPACT OF FACEBOOK AND 2GO AS AN EFFECTIVE INTERPERSONAL

MEDIA OF COMMUNICATION
207 INFLUENCE OF NEW MEDIA ON INFORMATION ACQUISITION

208 THE USE OF PUBLIC RELATIONS PRACTICE IN GOVERNMENT

INSTITUTION
209 THE UNIQUENESS AND IMPACT OF COMMERCIAL BANK LENDING ON
THE GROWTH OF SMALL-SCALE INDUSTRIES
210 THE STUDY OF THE IMPACT OF RADIO ADVERTISING ON THE
MARKETING OF CONSUMERS PRODUCTS
211 THE ROLE OF ROAD TRANSPORT NETWORK IN THE MARKETING OF
AGRICULTURAL PRODUCT
212 THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER
GOODS IN NIGERIA
213 THE RELEVANCE OF NEW PRODUCT DEVELOPMENT ON ATTAINING
MARKETING OBJECTIVE OF TABLE PRODUCERS
214 THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING
PERFORMANCE OF BANKING SERVICE
215 THE NEED FOR THE APPLICATION OF MARKETING CONCEPT IN
GOVERNMENT ESTABLISHMENT
216 THE IMPACT OF SALES PERSON IN MOTIVATING CONSUMERS BRAND
PERFORMANCE FOR BEER PRODUCT
217 THE IMPACT OF RAPID INCREASE SALES PROMOTION ACTIVITIES ON
THE SALES OF SOFT DRINKS IN NIGERIA
218 THE INFLUENCE OF ADVERTISING AND PERSONAL SELLING ON NEW
PRODUCT OF COMMERCIAL BANKS
219 THE IMPACT OF PRODUCT OF BRANDING ON THE SALES OF CONSUMER
PRODUCT
220 THE IMPACT OF PRODUCT INNOVATION ON THE GROWTH OF A FIRM

221 THE IMPACT OF APPLICATION OF MARKETING CONCEPT IN THE

NIGERIA PUBLIC SECTOR INDUSTRY
222 THE IMPACT OF ADVERTISING ON THE COMPANY MARKETING GROWTH

223 THE IMPACT MARKETING RESEARCH ON THE MARKETING

PERFORMANCE OF SOFT DRINK IN NIGERIA
224 THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE
MARKETING PERFORMANCE OF COSMETICS
225 EFFECTIVENESS OF MARKETING PROMOTIONS IN THE SALE OF TEXTILE
PRODUCTS
226 THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING
CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY
227 THE EFFECT OF PROMOTIONAL MIX MARKETING OF AIRLINE SERVICE
IN NIGERIA
228 THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING
PERFORMANCE IN EDUCATIONAL SERVICES
229 THE EFFECT OF PRODUCT RE-PACKAGING ON THE SALES REVENUE OF
COMPANIES
230 THE EFFECT OF PRODUCT LIFE CYCLE ON ORGANIZATION SALES

231 THE EFFECT OF PERSONAL SELLING ON MARKETING PERFORMANCE OF

INDUSTRIAL PRODUCT
232 THE APPLICATION OF MARKETING CONCEPT IN THE NIGERIA PUBLIC
SECTOR COMPANY
233 STRATEGIC MARKETING PLANNING AS A MEANS OF ACHIEVING
INCREASE IN MARKET SHARE IN THE COMPETITIVE MARKET
234 SOLVING UNEMPLOYMENT PROBLEM THROUGH THE ESTABLISHMENT
OF SMALL SCALE INDUSTRIES (SSIS)
235 SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK
PATRONAGE IN THE TELECOMS INDUSTRY IN NIGERIA
236 SALES PROMOTION: A TOOL FOR ACHIEVING CUSTOMERS BRAND
LOYALTY IN THE TABLE WATER INDUSTRY
237 SALES MANAGEMENT IN THE BREWERY INDUSTRY

238 RELEVANCE OF MARKETING INFORMATION SYSTEM IN THE

ACHIEVEMENT OF ORGANIZATIONAL OBJECTIVE
239 PROMOTION AS A STRATEGY OF MANUFACTURES TOOLS FOR
CONSUMERS LOYALTY
240 STRATEGIES FOR INTRODUCTING A NEW PRODUCT IN THE MARKET