The Friends Fry Co. Business Plan Final

HOLY TRINITY COLLEGE GENERAL SANTOS CITY
COLLEGE DEPARTMENT
Acknowledgement
With gratitude, all praises go to Him, The Creator of all. After all
obstacles and hardship that obstruct our path, finally we reach our goal. With
satisfaction, now we are already finished our business plan report. Hereby,
without doubt we would like to say that, during the completion of this course,
ample of knowledge and experiences have been obtained. Though,
undeniably, it is quite difficult for us to complete the task, it is worthy and we
learn so much.
We would like to thanks to our Professor Jerish Felizarta Pada for her
guidance, support and advice. She also shares her knowledge and
experience to ensure us finish this business plan.
Flash back to our memories while working on this report and in the
process of completing it, we succeed to build a strong bond of friendship
among our team members. The strong bond that has been created and
cooperation that existed help up a lot in achieving our aims. All the
teammates play vital role that contribute to our success.
Lastly, we hope the knowledge that we have gathered from this
course can help us to manage our own business and guide us to be a
successful entrepreneur in the future. Once for all, a great gratitude to our
Almighty and others that have been helping us so much.
College Of Business Management and1 Accountancy

COLLEGE DEPARTMENT
Executive Summary
The Friends Fry Company is a corporation food business in the Tuna
Capital of the Philippines, the City of General Santos. The business has a
plan not only for the success of the Company but also for the betterment of
the city. This is through offering healthy foods and supporting to the local
government unit events that will help the Generals. Furthermore, the
company name and brand name is inspired from the friendship of the staffs
and the way of cooking our main product the “MushChaRap” Mushroom
Chicharon which is frying, so to combine this two, we ended naming our
company The Friends Fry Co. The very first product and focus of our
company is the MushChaRAp, which is a crispy and healthy chicharon made
from Mushrooms. Moreover, the company is compose of three departments
that works together in achieving all of the goals of the company.
Production Department contains two members including the
department head/co-owner. The departments’ estimated cost for the monthly
production of “MushChaRap” is PHP 28,200.00 which is good for 1500
products, as for the Fruit Juice is PHP 4,080 which is good for 192 cans and
for the Bottled Water is PHP 1,920.00 which is good for 200 bottles. If all of
this products are sold, with a selling price of PHP 65.00 for the
“MushChaRap”, PHP 25.00 for the Fruit Juice and PHP 15.00 for the Mineral
Water, the company will acquire PHP 105,300.00 sales.

COLLEGE DEPARTMENT
Marketing department contains two members including the
department head/co-owner, one of the staff is assigned as the Production
Packer and Social Media Manager. They are responsible in researching,
formulating pricing and also in promotion strategies aside for the social
media promotion, and lastly in knowing the wants and needs of the target
market.
Financial department contains 2 member which is responsible in
monitoring as well as managing the company’s financial activities. For their
new product, the expected company’s asset is PHP 72,480.00. The PHP
56,660.00, beginning capital, is deducted by PHP 34,200 which is the
estimated cost for the Monthly Supplies, PHP 10,500.00 for the Rent
Expense, PHP 1,500.00 for the Utilities Expense, PHP 2,260.00 for the
Indirect Materials and PHP 8,180.00 for Machine and Equipment Expense.
However the remaining PHP 20.00 from the beginning capital is added to
PHP 105,300.00 estimated sales of the company.

COLLEGE DEPARTMENT
The Company Background
The Company Name and Tagline
The name of the company is formed because of the friendship that the
all girl members have, that represents the “Friends” and it is also came from
the way of cooking our main product the Mushroom Chicharon which is
FRYing. Moreover, the company tagline “it tastes better when it’s fried”
emphasizes all the Filipinos who likes fried foods and inspired from the
people who says that nothing will go wrong as long as it is fried. French fries
are beloved by many, whether you like skinny fries, chunky fries, waffle fries,
curly fries, sweet potato fries, or any of the other ways you can slice them.
“Keep your friends close, but your fries even closer”.
French fries are low-cost, easy to make, tasty and goes well with
anything especially burgers. While some people enjoy eating French fries
plain or with a bit of salt, I prefer to dip them. Whether you enjoy dipping
them in ketchup, mayo, mustard, or a special fry sauce. It’s safe to say that
dipping your French fries makes them even better.

COLLEGE DEPARTMENT
The Company Vision and Mission
I. Vision
Our vision is to produce and sell locally sourced Chicharon that are
so delicious and finger leaking good, that every customer who buys our
product will satisfy their snack cravings but still being healthy.
II. Mission
As a people of General Santos City, The Friends Fry Co. Mission is
to contribute to our society through initiatives that align with our corporate
social responsibility program.
As a responsible business owner, we tend to create long-term
relationships with our future business partners and to generate a sustainable
profit growth for our company’s shareholders.
As a part of food business, the company’s mission is to delight and
nourish our customers with healthy, quality and delicious food and excellent
service at a reasonable price.
The Company Objectives
The Friends Fry Co. Objectives is to guide the whole organization in
aiming their goals and achieving their vision.
A. To Create a Brand.
B. Serving quality and affordable foods.

COLLEGE DEPARTMENT
C. Knowing the target market.
D. Managing customer relations and establish loyalty.
E. Provide an Outstanding Patron Experience.
The Company Location
The Friends Fry Co. is located at SM Mall, City of General Santos the
Tuna Capital of the Philippines. The city is one of the good developing cities
in Mindanao and the center of all the trading in the region of
SOCCSKARGEN. The company decided to established a business in this
city because aside from the members are all Henerals, the business also
want to contribute something in their hometown.
The Form of Business Organization
The Friends Fry Co. is a company owned and managed by a total of 3
owners and 3 founding members of the business, wherein every members
take part in an important role and contributes something in the company.

COLLEGE DEPARTMENT
The Business
The Industrial Analysis
The Friend Fry Co. based the industrial analysis using some of the
Porter’s Forces Framework in knowing the level of competitiveness of the
company in the industry. As a new company in the field of food business, this
framework helps the company to foresee the presence of the company.
Thus, the company are able to expect the possible opportunities and to
prepare for the company’s possible threats. Furthermore, the following are
comprehensively discusses the level of competitiveness of the company.

COLLEGE DEPARTMENT
The Company Logo
The logo of The Friends Fry Co. stand a different symbols that
conveys different meaning and message that will help understand the
company. The round shape of the logo symbolizes the unending passion that
each and every members have to help the company rise. The colors red
symbolizes the strong femininity that the company have because all of the
founding members of the company are all brave and risk-taker woman of the
society. The frying pan in the middle of the logo symbolizes the main utensil
that the company uses in making our product. As for the mushrooms inside

COLLEGE DEPARTMENT
the frying pan symbolizes the main ingredient that the company uses in
making their product.
The Organizational Plan
The Organizational Chart
The chart below represents the sequence of the Partnership
Organization. It is composed of three different departments under the
company’s 3 owners. The three departments are the marketing department,
production department, and financial department. Furthermore, the three
department has only 2 personnel including the department heads.

COLLEGE DEPARTMENT
The Personnel Duties and Responsibilities
The three (3) departments are assigned to monitor and take actions in
the activities in every aspect of the company, such as the Production,
Marketing and Financial. Furthermore, the duties and responsibilities of each
departments are the following:
Production Department
The production department is responsible for converting raw materials
and other inputs into finished goods. In between the processes of production,
the department works to improve the efficiency of the production or assembly
line so that it can meet the output targets set by company management and
ensure finished products offer consumers the best value and quality.
 Scheduling production
 Minimizing production costs
 Ensuring product quality
 Improve existing products
Marketing Department
The Marketing Department plays a vital role in promoting the business
and mission of an organization. It serves as the face of your company,
coordinating and producing all materials representing the business. It is the
College Of Business Management and10Accountancy

COLLEGE DEPARTMENT
Marketing Department's job to reach out to prospects, customers, investors
and/or the community, while creating an overarching image that represents
your company in a positive light.
 Defining and managing your brand.
 Conducting campaign management for marketing initiatives.
 Producing marketing and promotional materials.
 Monitoring and managing social media.
 Conducting customer and market research.
 Overseeing outside vendors and agencies.
Financial Department
The finance department is first and foremost at the heart of the
company. But beyond its administrative role, it has become the key player to
whom all operational departments turn thanks to its mastery of data.
 Compliance with accounting and financial standards and consolidation of
financial data
 Ensuring the proper execution of strategic planning processes
 The profitability of the company through its ability to maximize profits
 The solvency of the company based on its ability to repay its loans and
debts
 Good management of the company’s cash flow

COLLEGE DEPARTMENT
 The coordination of all the financial actors around the company:
suppliers, legal and administrative advisors, tax services…
Human Resource Control Policy
The Friends Fry Company construct the human resource control
policy to oversee the behavior of every staff and maintain the rules
arrangement in the workplace.
a. Observe Human Resource Control Police at all times.
b. Observe proper workplace etiquette.
c. Maintain a positive workplace environment.
d. Observe Appropriate Dress Code.
e. Employees need to coordinate with their supervisor or colleagues prior to
taking their break.
f. Attendance is a must.
g. Minimize the use of gadgets during office hours.
h. Servers are given bonuses or incentives to up-sell.
i. Servers must greet guests cheerfully.
j. Servers must have received proper training regarding serving intoxicated
people.
k. Avoid Absences and Tardiness.

COLLEGE DEPARTMENT
The Product
The Brand Name
The name of the product is MushChaRap. This came from three
different words combined together. The “Mush” came from the word
Mushroom which is the main ingredient of the product. Cha is shortened from
the word Chicharon which is the kind of food that the company will be selling.
As for the last one “Rap” came from the word Masarap a Filipino word means
Delicious/Tasty which describes the taste of our product.
The Product Feature
The MushChaRap is made up of oyster mushrooms with a mixture of
flour, corn starch, pepper powder, garlic powder, salt, water frying using a
Vegetable oil. This will give a crunchy and light flavor taste.
The Product Packaging
The MushChaRap is placed in a 170x280mm transparent plastic food
packaging zip lock bag with the brand logo sticker. Clear packaging could be
helpful because it gives the customers chance to assess the quality and
other details of the product and it makes them easier to see what's inside

COLLEGE DEPARTMENT
without having to open it to help them to decide on whether the product is
worth to buy.
The Product Packaging
The Brand Logo

COLLEGE DEPARTMENT
The Store Layout
Store Floor Plan

COLLEGE DEPARTMENT
Production Procedure
The Friends Fry Company classifies the product of the Mushroom
Chicharon into Four (4) parts. Purchasing, and Selling. For purchasing is the
procuring of needed ingredients, and equipment. For the preparing we allows
to easily mix together all off our ingredients for cooking. For the packaging
we designed to the product and ensure that it arrives at its destination in
good condition. Lastly, the company will sell the products, at our store
location which is at the SM Mall, City of General Santos. We will be having
our own stall in front of SM Supermarket.
Procedures:

COLLEGE DEPARTMENT
 Purchase the necessary ingredients.
 Putting the purchased ingredient together
 Prepare the equipment
 Procedure for preparing product packaging:
 Set the mushroom aside for about an hour to dry.
 Combine all of the dry ingredients in a mixing bowl.
 Mix in the water until well combined.
 Submerge all parts of the oyster mushroom in the flour mixture.
 Heat the vegetable oil in a fryer until it is hot enough to fry the
mushrooms.
 Deep fry the mushroom until golden brown.
 When the mushroom chicharons are golden brown, remove from the
fryer.
 To remove oil from mushrooms, strain and drain them.
 Cook it twice for a crispier texture.
 Allow it to cool for 15 minutes.
 Prepare the packaging
 Place in the packaging
 Sell

COLLEGE DEPARTMENT
The Production Plan
Table 1. Daily Production Report
“MushChaRap”
Item Price/Unit Quantity Total

Oyster PHP 100.00/kilo 10 PHP 1,000.00
Mushroom
Flour PHP 50.00/kilo 5 PHP 250.00
Corn Starch PHP 55.00/kilo 3 PHP 165.00
Vegetable Oil PHP 100.00/kilo 5 PHP 500.00
Salt PHP 30.00/kilo 1 PHP 30.00
Ground Pepper PHP 20.00/40g 5 PHP 100.00
Garlic Powder PHP 25.00/40g 5 PHP 125.00
Water PHP 90.00/6L 2 PHP 180.00
Total : PHP 2,350.00
Drinks

COLLEGE DEPARTMENT
Item Price/Unit Quantity Total

Fruit Juice PHP 510.00 1 PHP 510.00
/Box(24pcs)
Bottled Water PHP 240/ 1 PHP 240.00
Box(25pcs)
Total : PHP 750.00
Table 2. Weekly Production Report
Item Quantity per No. No. Of Total Cost

Day Of Production
Days
MushCharap 125pcs 3 375 PHP 7,050.00
Fruit Juice 1Box(24pcs) 2 2Boxes(48pcs) PHP 1,020.00
Bottled Water 1Box(25pcs) 2 2Boxes(50pcs) PHP 480.00
Total : Php1,500.00
Table 3. Monthly Production Report
Item Quantity No. Of No. Of Total Cost

per Week Weeks Production
MushCharap 375pcs 4 1,500pcs Php28,200.00
Total : Php28,200.00
Fruit Juice 2Box(48pcs) 4 8Boxes(192pcs) PHP 4, 080.00
Bottled Water 2Box(50pcs) 4 8Boxes(200pcs) PHP 1,920.00
MushChaRap PHP 28,200.00

Drinks PHP 6,000.00
Total : PHP
34,200.00
Table 4. Production Sales
Quantity Item Cost Total

1,500 MushChaRap PHP 65.00 PHP 97,500.00
Total : PHP 97,500.00

COLLEGE DEPARTMENT
192 Fruit Juice PHP 25.00 PHP 4,800.00

200 Bottled Water PHP 15.00 PHP 3000.00
MushChaRap PHP 97,500.00

Drinks PHP 7,800.00
Total : Php105,300.00
Inputs and Management
The Machine and Equipment required for the product are listed in the
table below. To assure the health of the consumers, after use, the equipment
should be washed, sanitized, cleaned, and dried to prevent bacterial growth
that causes food poisoning.
Table 5. Machinery and Equipment
Machinery
Item Price Quantity Total
Fryer PHP 3,429.00 1 PHP 3,429.00

COLLEGE DEPARTMENT
Mini Ref PHP 2,482.00 1 PHP 2,482.00
Mixer PHP 1, 152.00 1 PHP 1, 152.00
Equipment
Mixing Bowl PHP 299.00 3 PHP 897.00
Whisk PHP 40.00 3 PHP 120.00
Tongs PHP 50.00 2 PHP 100.00
Table 6. Indirect Materials
Item Price Quantity Total
Transparent PHP 300/500pcs 3 PHP 900.00
Ziplock w/ Sticker
4x5 Tarpaulin PHP 430.00 1 PHP 430.00
Wooden style PHP 40.00 10 PHP 400.00
Wallpapers
Mini Hanging PHP 270.00 1 PHP 270.00
Board
Banderitas PHP 100.00 1 PHP 100.00

COLLEGE DEPARTMENT
Fabric PHP 80.00/meter 2 PHP 160.00
Total : PHP
2,260.00
Utilities and Waste Management
The Friends Fry Company will be properly segregated. Output product
used in the processing industry to dispose of waste material. The use of this
product has significant environmental and social benefits for the people who
live near the processing site. Friends Fry provides trash cans for garbage
disposal. Our company has a management system, which is a waste
disposal, reduction, reuse, and prevention strategy.
The Marketing Plan
The Geographic and Demographic Profile
The Friends Fry Co. Will be using different kinds of social media
platforms and different kinds of advertising style in selling their products. This
products suites for all genders, ages and religions. Furthermore, the primary
target of the company in selling their products are all citizens, living nearby
and tourists of General Santos City, to be specific all consumers from the

COLLEGE DEPARTMENT
age of 12-30 years of age coming from different kinds of socioeconomic
class.
The Psycho graphic and Behavioral Profile
The target customers of the company are each members of the
company, including kids, teen and even adult. According to a survey, the
eating habits of the kids are different from teen and adults. Hence, snack,
which is offered by the company, fits for the kids. It is aligned to the food
preference of the kids due to the fact that they love eating snacks and chips.
Moreover, most of the teenagers are adventurous wherein they are willing to
try new things that are advertised in social media. With this, our product can
sustain satisfaction in their adventurous personality. Additionally, the product
also fits for the adults due to the affordable price and also for its’ healthy
style.
The Market Share

COLLEGE DEPARTMENT
The Pie chart above shows the estimated market share of the
company in the industry using a Benchmark method. Since the business is
new in the industry, it only acquired 21.4% of the whole market, and placed
3rd in the field. The street foods, which is in the 1 st spot, has already
established their stalls as an affordable and convenient snack. Furthermore,
the fast food chains offered a variety of foods not only snack but also for the
three meals of the day. And lastly, the High-end Restaurants is in the last
spot due to its pricing and less consumers in a day and considered a
business that has a low market share.
The Pricing Strategy

COLLEGE DEPARTMENT
The Friends Fry Company utilized 3 factors of pricing strategy
which is cost, economic and competitor pricing. The MushChaRap calculate
overhead costs includes the product materials and shipping and to figure out
what economic conditions are good for the customers and also they can see
the worth of price on the product and lastly competitor pricing we don't
always need to be lower than the competitors but if they are higher we able
to justify it with added quality.
The Promotion Strategy
The Friends Fry Company maximize the social media platform and
also it includes plan well and execute. Through a carefully planned
promotional campaign can bring large profits once the product gains
attention in the customer marketplace .The product name address the five
main points of the promotion process which is Product, Price, Promotion,
Placement and People.The
Friends Fry Co. have some ideas can bring in the customer
marketplace to offer a discounts, advertising, launch or relaunch a product,
blog about it, collaborate with famous influencer ,reward the loyal customers
and so on.
The company will also be giving coupons and deals. Special deals can
help capture the customer’s interest at the bottom of the marketing funnel or
the people who are deciding whether or not to purchase the product.

COLLEGE DEPARTMENT
The Financial Plan
The Financial Narrative
The Friends Fry Corporation invests PHP 56,660.00 as they launched
their first product, the MushChaRap “Mushroom Chicharon” and Drinks. The
PHP 56,660.00 is considered as the beginning capital of the company that
will be utilized in purchasing ingredients, boxes of drinks, machine and
equipment and indirect materials (packaging and stall designs) needed for
the production of goods, which estimated cost expense is PHP 44,640.00.
The remaining PHP 12,000.00 serves as a Rent and Utilities expense. The
PHP 34,200.00 budget for the ingredients and drinks can produce
approximately 1500 products, 192pcs of fruit drinks and 200pcs of bottled
water. If the MushChaRap are sold for PHP 65.00, the fruit juice is sold for
PHP 25.00 and the bottled water is sold for PHP 15.00, the company may
achieve PHP 105,300.00 estimated sales. Furthermore, a PHP 56,660.00,
beginning capital will be deducted to avoid loss in the business and a PHP
34,200.00, salary expense for the 3 employees. Therefore, the total sales of
the company for the opening month is PHP 14,460.00.

COLLEGE DEPARTMENT
The Balance Sheet
The table below classifies the money revolving in the company.
FRIENDS FRY CO.

BALANCE SHEET
DECEMBER 31, 2023
ASSETS
Cash 37,100.00
Inventory 34,200.00
Machine 1,117.00
Equipment
7,063.00
TOTAL ASSETS 79,480.00

LIABILITIES
Accounts Payable 18,000.00

Total Liabilities 18,000.00
EQUITY
Capital Stock 56,660.00

Retained Earnings 4,820.00
Total Equity 61,480.00
TOTAL LIABILITIES AND EQUITY 79,480.00

COLLEGE DEPARTMENT

COLLEGE DEPARTMENT
The Entrepreneurs’ Profile

NAME: Queen Naisa Andang
HOLY
AGE:TRINITY
23 COLLEGE GENERAL SANTOS CITY
COLLEGE DEPARTMENT
SEX: Female
🔸 What can you contribute to the company?
-I can contribute to the company by using an
innovative and creative approach to my work.
🔸 How can you develop your competency in your
position?
-Consider every circumstances an opportunity.
NAME: Christine Jade Jerusalem P. Baguios
AGE:30
SEX: FEMALE
🔸 What can you contribute to the company?
-The bottom line Impact - the most tangible
contribution I can make is to directly impact company's
bottom line, either by generating additional revenue or
by cutting costs.
🔸 How can you develop your competency in your
position?
-embrace coaching and able to apply feedback to
improve performance and evolve professionally

NAME: SHIENNA MARIE L. DEQUITO
COLLEGE DEPARTMENT
DOCUMENTATION

COLLEGE DEPARTMENT

COLLEGE DEPARTMENT

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HOLY TRINITY COLLEGE GENERAL SANTOS CITY

ample of knowledge and experiences have been obtained. Though,

undeniably, it is quite difficult for us to complete the task, it is worthy and we

experience to ensure us finish this business plan.

process of completing it, we succeed to build a strong bond of friendship

teammates play vital role that contribute to our success.

Lastly, we hope the knowledge that we have gathered from this

course can help us to manage our own business and guide us to be a

Almighty and others that have been helping us so much.

College Of Business Management and1 Accountancy

The Friends Fry Company is a corporation food business in the Tuna

Chicharon which is frying, so to combine this two, we ended naming our

company is the MushChaRAp, which is a crispy and healthy chicharon made

from Mushrooms. Moreover, the company is compose of three departments

that works together in achieving all of the goals of the company.

Production Department contains two members including the

department head/co-owner. The departments’ estimated cost for the monthly

production of “MushChaRap” is PHP 28,200.00 which is good for 1500

Water, the company will acquire PHP 105,300.00 sales.

College Of Business Management and2 Accountancy

Marketing department contains two members including the

department head/co-owner, one of the staff is assigned as the Production

Packer and Social Media Manager. They are responsible in researching,

Financial department contains 2 member which is responsible in

monitoring as well as managing the company’s financial activities. For their

56,660.00, beginning capital, is deducted by PHP 34,200 which is the

PHP 105,300.00 estimated sales of the company.

College Of Business Management and3 Accountancy

The Company Background

The Company Name and Tagline

“Keep your friends close, but your fries even closer”.

dipping your French fries makes them even better.

College Of Business Management and4 Accountancy

The Company Vision and Mission

As a people of General Santos City, The Friends Fry Co. Mission is

social responsibility program.

As a responsible business owner, we tend to create long-term

relationships with our future business partners and to generate a sustainable

profit growth for our company’s shareholders.

As a part of food business, the company’s mission is to delight and

service at a reasonable price.

The Company Objectives

The Friends Fry Co. Objectives is to guide the whole organization in

aiming their goals and achieving their vision.

B. Serving quality and affordable foods.

College Of Business Management and5 Accountancy

C. Knowing the target market.

D. Managing customer relations and establish loyalty.

E. Provide an Outstanding Patron Experience.

The Company Location

in Mindanao and the center of all the trading in the region of

SOCCSKARGEN. The company decided to established a business in this

want to contribute something in their hometown.

The Form of Business Organization

The Friends Fry Co. is a company owned and managed by a total of 3

owners and 3 founding members of the business, wherein every members

take part in an important role and contributes something in the company.

College Of Business Management and6 Accountancy