Bite&Brush Cacao Toothpills Don Honorio Ventura State University Page 1

Bite&Brush Cacao Toothpills
A Feasibility Study presented to the College of Business

Studies Don Honorio Ventura State University
Villa de Bacolor, Pampanga
In partial fulfilment of the requirements for the Degree
Bachelor of Science in Business Administration Major in Marketing
By:
Mangilit, Bianca Garcia
Musni, Anna Rose Dimaun
Pamintuan, Mari Mar Garcia
Pobre, Cathrina Razon
Punzalan, Julius Caezar Gawat
Romano, Jaco Salazar
Santos, Rachelle Lyn Garcia
February 2021
Bite&Brush Cacao Toothpills DON HONORIO VENTURA STATE UNIVERSITY Page 1

REPUBLIC OF THE PHILIPPINES
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
Villa de Bacolor, Pampanga
COLLEGE OF BUSINESS STUDIES
APPROVAL SHEET
In partial fulfilment of the requirements for the course of Bachelor of Science in

Business Administration Major in Marketing, in this study entitled BITE&BRUSH
CACAO TOOTHPILLS has been prepared and submitted by:
Mangilit, Bianca G.
Musni, Anna Rose D.
Pamintuan, Mari Mar G.
Pobre, Cathrina R.
Punzalan, Julius Caezar G.
Romano, Jaco S.
Santos, Rachelle Lyn G.
Whose Grade for the paper is 95
JANINE LOU M. MUAN, CB, MBA JASON Y. CARREON, CPA

Adviser, Feasibility Study Technical Adviser
Panel of Examiners
MICHELLE ANN G. DE RAMOS, LPT JELVIN P. VELASCO, MBA

Member Member
Accepted in partial fulfilment of the requirements for the Degree of Bachelor of

Science in Business Administration major in Marketing.
MARIA LIBERTY F. ISIP, MBA LUISITO B. REYES, MBA, CBA

Chairman, Marketing Dean, College of Business Studies

Acknowledgement
First and foremost, praises, thanks, and glory to God, the Almighty, for His
blessings throughout our research work, allowing us to complete it successfully
and for all our answered prayers. You are truly great and powerful, Lord.
We, your overly consulted group, would like to express our utmost
appreciation and gratitude to our overly dependable and ever-patient Feasibility
Study Adviser, Miss Janine Lou Muan, CB, MBA, for her exemplary support and
guidance to our group from the beginning till the completion of our work. Her
sincerity, knowledge, and motivation imparted to us have deeply inspired us to do
well in our research. It was a great privilege and honor to work and study under
her guidance. We are extremely grateful for her passion for education and
understanding our “freaking-me-out” research moments. We would also like to
thank her for the patience at responding to our every query that seemed endless at
some point, whether it may be day or night. Your supervision was and will continue
to be treated with utmost significance because without them, completing this
research would have been difficult, you made it meaningful and interesting. Thank
you, Ma’am!
Our extended gratitude goes to our panelists Sir Jelvin P. Velasco, MBA
and Ma’am Michelle Ann G. De Ramos, LPT, and technical advisor Sir Jason Y.
Carreon, CPA for lending us your helping hand in this research. Thank you for
providing us with the recommendations crucial to the improvement of this study.
To the person who is on our group chat, who have witnessed every
milestone in our work from the creation of our group, and for not leaving the group
chat even though there is chaos, drama, misunderstanding, fights, banters, and
reconciliation, you’re there and never left us and continued being the pillar of the
group. Even though you’re not legitimately part of the group, you stayed. Despite
any turmoil, you were proud of your soil. Thank you, Mom Ann Danella P. De Dios,
our stage mom, our silent reader, and our silent reactor. It would not be the same
without you.

Special thanks to Takashima dorm for letting us use their Wi-Fi to
successfully finish our final oral defense without any problem and for the
accommodation during the times we needed a place to stay for our practices,
brainstorming and product making. It meant a lot to us.
Also, this research wouldn't be completed without the effort, hard work and
cooperation of the group members. Pat your shoulders and say you did a good
job.
And lastly, to our parents, we are extremely grateful for their love, support,
care, prayers, and sacrifices. We are very much thankful to complete this research
work. You kept us all going and it would not have been possible without you.
We have no valuable words to express our thanks, but our hearts are still
full for all the favors received from each and every person behind this research
work. A massive thanks to all of you! If given the chance, we all look forward to
return the favors in the future.

Table of Contents
Chapter 1 PROJECT BACKGROUND ................................................................. 9

Introduction ....................................................................................................... 10
1.1. Product History ....................................................................................... 14
1.2. Facts on Primary Raw Material ............................................................... 17
1.3. Manufacturing Company ......................................................................... 19
1.4. Company Name ...................................................................................... 19
1.5. Project Proponents ................................................................................. 20
1.6. Company Vision...................................................................................... 20
1.7. Company Mission ................................................................................... 21
1.8. Company Logo ....................................................................................... 21
Chapter 2 ORGANIZATION AND MANAGEMENT STRUCTURE ..................... 25
Introduction ....................................................................................................... 26
2.1. Organizational Management Theory ....................................................... 27
2.2. Type of Business Organization ............................................................... 28
Article of Co-Partnership ............................................................................... 31
2.3. Organizational Structure/Chart ............................................................... 36
2.4. Job Description and Job Specification .................................................... 37
2.5. Personnel/Administrative ........................................................................ 44
2.5.1. Conditions of Employment................................................................... 44
2.5.1.1. Hours of Work .................................................................................. 44
2.5.1.2. Night Shift Differentials ..................................................................... 45
2.5.1.3. Weekly Rest Periods ........................................................................ 45
2.5.1.4. Holidays with Pay ............................................................................. 45
2.5.1.5. Service Incentive Leave ................................................................... 47
2.5.1.6. Service Charges ............................................................................... 49
2.5.1.7. Wages .............................................................................................. 53
2.5.1.8. Payments of Wages ......................................................................... 54
2.5.2. Health, Safety and Welfare Benefits .................................................. 54

2.5.2.1. Medical and Dental Services .......................................................... 54
2.5.2.2. Occupational Health and Safety ..................................................... 54
2.5.3. Post-Employment .............................................................................. 55
2.5.3.1. Termination of Employment and Retirement .................................. 55
2.6. Management Policies ............................................................................. 59
2.6.1. Hiring Policies ...................................................................................... 59
2.6.2. Marketing Policies ............................................................................. 60
2.6.3. Finance Policies ................................................................................ 61
2.6.4. Production Policies ............................................................................ 61
2.6.5. Store Policies .................................................................................... 62
2.7. Systems and Forms Design ....................................................................... 63
2.7.1. Employee Requisition Form ................................................................ 63
2.7.2. Application Form ................................................................................. 64
2.7.3. Employee Monthly Time Card ............................................................. 65
2.8. Company Uniform ...................................................................................... 66
2.9. Capitalization ............................................................................................. 67
Chapter 3 MARKET STUDY ............................................................................... 68
Introduction ....................................................................................................... 69
3.1. Target Market Description....................................................................... 70
3.2. Market Segmentation .............................................................................. 70
Geographic Segmentation ............................................................................. 70
Demographic Segmentation .......................................................................... 71
Psychographic Segmentation ........................................................................ 71
Behavioral Segmentation .............................................................................. 71
3.3. Sample Market Survey Questionnaire Survey Form ............................... 72
3.4. Data Analysis .......................................................................................... 76
3.5. Demand Analysis .................................................................................... 86
Table 1: Historical Number of Population in the City of Mabalacat, Pampanga
...................................................................................................................... 86
Table 2: Projected Number of Population in the City of Mabalacat, Pampanga
...................................................................................................................... 86
Table 3: Target Market Percentage ............................................................... 87

Table 4: Monthly Consumption Rate ............................................................. 87
Table 5: Historical Demand of Bite&Brush Cacao Toothpills ......................... 88
Table 6: Computation for the Increase in Projected Demand ........................ 89
Table 7: Projected Demand for Bite&Brush Cacao Toothpills ....................... 89
3.6. Supply Analysis ...................................................................................... 90
Table 8: Historical Supplies of Toothpaste .................................................... 90
Table 9: Computation for the Increase in Projected Supplies ........................ 90
Table 10: Computation of Projected Supply .................................................. 91
Table 11: Summary of Historical Demand and Supplies ............................... 91
Table 12: Summary of Projected Demand and Supplies ............................... 92
Table 13: Competitors Market Share............................................................. 92
Table 14: Volume of Production .................................................................... 93
Table 15: Projected Volume of Production .................................................... 93
Table 16: Projected Market Share ................................................................. 93
3.7. Marketing Strategies ............................................................................... 94
3.7.1. Product ................................................................................................ 94
3.7.2. Price .................................................................................................... 97
3.7.3. Place ................................................................................................. 100
3.7.1. Promotion ............................................................................................. 103
Chapter 4 PRODUCTION / TECHNICAL .......................................................... 111
Introduction ..................................................................................................... 112
4.1. Product ................................................................................................. 113
4.2. Raw Materials ....................................................................................... 115
4.3. Suppliers of Raw Materials ................................................................... 118
4.4. Production Process............................................................................... 123
4.5. Production Schedule............................................................................. 129
4.6. Daily Production Quantity ..................................................................... 130
4.7. Project Site ........................................................................................... 131
Floor Plan Layout ........................................................................................ 134
4.8. List of Supplies, Machineries and Equipment ....................................... 135
4.8.1. Office Supplies ................................................................................ 135
4.8.2. Production Supplies ........................................................................ 139

4.8.3. Furniture and Fixtures ..................................................................... 141
4.8.4. Office Equipment ............................................................................. 142
4.8.5. Production Tools & Equipment ........................................................ 145
4.8.6. Delivery Equipment ......................................................................... 147
4.9. Utilities .................................................................................................. 148
4.10. Raw Materials Requirements ................................................................ 148
4.11. Manpower Requirement........................................................................ 149
4.12. Waste & Waste Disposal Method ......................................................... 149
Chapter 5 SOCIO-ECONOMIC ......................................................................... 150
Introduction ..................................................................................................... 151
5.1. Benefits to the Government .................................................................. 152
5.2. Benefits to the Employees .................................................................... 153
5.3. Benefits to the Community .................................................................... 154
5.4. Benefits to the Environment .................................................................. 155
5.5. Benefits to the Consumers.................................................................... 155
5.6. Benefits to the Supplier ......................................................................... 155
References ....................................................................................................... 156
Appendices ...................................................................................................... 165

Chapter 1
PROJECT
BACKGROUND

Introduction
Filipinos are known to be optimistic. They can show this by being able to put
smile on their faces despite tragedy and disaster. However, most of them are not
really aware on how they can take care of their teeth. That is why focusing on the
oral hygiene of every Filipinos is important.
Oral hygiene is the process of keeping the mouth healthy and free from
bacteria and other problems. It prevents the build-up of plaque that forms when
food debris, bacteria and saliva combine, that later results to tooth decay, cavities
and/or gum diseases. Usual practice of people in taking care of their oral health is
brushing their teeth using toothpaste. Commonly found ingredients in our
commercial toothpaste are fluoride, abrasives, flavors, humectants and the
foaming agent. Little do people know that some of these ingredients are possible
to be replaced with other materials endemic in the Philippines.

As an overview of toothpaste industry in the Philippines, a survey done by
focus group discussions, most toothpaste trends in the market include toothpaste
with natural ingredients, toothpaste with multiple features like those that gives
fresher breath, toothpaste that offer long lasting anti-bacterial action. But the
biggest trend nowadays is its use for dental cosmetics, which mostly concerns
tooth whitening and cleansing. Fluoride has been used in toothpaste for whitening
but recent studies show that fluoride, has neurotoxin properties and, in the long
run, can damage the bones. That is why most toothpaste now use activated
charcoal as its whitening agent that is sought by the market, a fact stated by the
world’s oldest medical journal, The Lancet. There is a wide array of toothpastes in
the market presently that selecting the right product for your oral health needs can
be difficult. This makes customer perceive toothpastes as a product with little
differences between brands, so often times, they just buy whatever is available in
the market without taking into consideration their oral needs.
Dr. Edsel Roseus Villas, Dentist III of DOH 7's Center for Health
Development in Central Visayas, said the lack of oral health awareness is still a big
problem in the country, and that dental issues can lead to more serious health
conditions.
In the National Monitoring and Evaluation Dental Survey conducted by the

DOH in 2011, it was found that 87% of Filipinos (about 83 Million) suffer from tooth
decay and the second common oral problem is gum disease.
The proponents also noticed that the usual packaging for common
toothpastes is usually the reason for the product’s misusage; this is because the
users often miscalculate the amount of toothpaste to be used on toothbrushes,
when this happens, there is no way in returning the contents inside the tube and
leads to wastage.

According to the Waste and Resources Action Programme, England, every
year, there is estimated 400 million toothpaste tubes are discarded in the United
States only. Squeezable toothpaste tubes are made from plastic, they are difficult
to recycle and it is unusual to collect them as part of your recycling collection
scheme.
Being aware of these problems, RUSH Partnership, Ltd hopes to aid in

these by dropping the number of people with tooth decay by finding a better
alternative ingredient for them and innovating the idea of the conventional
toothpaste through its product which is Bite&Brush Cacao Toothpills.
The proponents conducted researches on using cacao as the ingredient to

introduce its benefits to the market. According to Journal of Caffeine Research by
the authors and researchers, Tetsuo Nakamoto, Alexander U Falster and William
B Simmons, cacao as a replacement for fluoride found in every toothpaste is a good
choice. Cacao is not just limited in producing luscious chocolate but is also a good
source of antioxidant that is great in protecting gums and other tissues from cell
damage and bacterial infection that is helpful in taking care of the teeth.
According to another study done by Morinaga & Co LTD, cacao is intended

to provide protection against bacteria, which is safer and does not show any side
effects and exhibits an excellent effect of killing of non-pathogenic indigenous
microorganism in the oral cavity.
In a study made by Caries Research, it was found that cacao houses the
natural compound theobromine, that greatly helps in re-mineralizing and hardening
tooth enamel. Tooth enamel being the natural protective layer of the teeth,
prevents bacteria from reaching the inner parts of the tooth and stops tooth decay.
That is why it is essential to reinforce it frequently.

In their tests, theobromine-based toothpaste was tested against the
common fluoride-based toothpaste and showed results that teeth brushed with
theobromine developed harder enamel and even shown visible effects as the teeth
had 100% dental occlusion which means the teeth made full contact when
clenched, further proving the re- mineralization and repairing properties of
theobromine.
Another unknown fact is that cacao contains two types of antioxidants,

namely, tannins and polyphenols which functions to rid of bacteria before it can
turn into plaque as well as neutralize sugars and starches preventing them from
being cavity-causing acids.
And to help in reducing the environmental problems caused by the usual

toothpaste tubes, the proponents have re-formed the toothpaste into toothpills.
This innovation is made to 1) reduce plastic wastes by switching to recyclable
containers, and help to lessen the toothpaste tubes thrown every year, 2) to
provide a more accurate measurement of toothpaste to be used for a better
conservation of resources, 3) helps to avoid the oral health problems in the
Philippines such as tooth decay and gum diseases by providing better ingredients
like cacao, and 4) provide a new and easier way to brush that can be done in two
steps – bite, then brush.
This all led to the creation of Bite&Brush Cacao Toothpills, an innovated

toothpaste product in form of tablets, lending the benefits of unprocessed cacao
powder for a healthier and easier way of taking care of your oral health.

1.1. Product History
Ancient Times
The use of toothpaste started to nearly 5,000 BC, Egyptian were believed
to be the first to use toothpaste. Rock, myrrh, ground bone, salt, mint, iris flowers,
pulverized eggshell, ashes and pepper were first used to clean their teeth. Though
it causes bleeding gums, it was one of the more effective toothpastes in the ancient
world. These toothpastes in Ancient times were used to treat some of the same
oral problems that we have in the time today like keeping teeth and gums clean,
whitening teeth and freshening breath.
Oyster shells and crushed bones were used by ancient Romans and
Greeks for their toothpaste. The Romans made use of charcoal and bark to add
taste. In 500 BC., Chinese and Indian first started using toothpaste. It was just
improved when Chinese have included mints, salts, and even ginseng.
1700s to 1800s
In the 1700s and 1800s, a small scale compared to the previous

toothpastes included abrasive products. People began using bits of burnt bread in
the late 1700’s to clean their teeth. In the early 1800s, soap was added as a
cleaning agent and to reduce bacteria which are known as a foaming agent found
in every toothpaste in the present time. Before the 1850s, most toothpaste was
transformed into powder and eventually became jarred toothpaste. From the 1873
to the latter years of the 19th century, Colgate sold toothpaste in jars. It was then
replaced with today’s tubes by Dr. Washington Sheffield. In the 1890s, the first
tube toothpaste was introduced in the market.

1900s
In 1914, they found commercial toothpaste which is the fluoride to eliminate

cavities. Procter and Gamble introduced a non-abrasive liquid dentifrice which they
called "Teal" though it did not last long as it resulted to brown stains on the outer
parts of the teeth. The end of World War II (1945) led to scientific improvements
on oral dentifrice; this is the time when Colgate introduced their "Dental Creme"
as well as advocating brushing after meals. Colgate released a sodium N-lauryl
sarcosinate dentifrice and introduced the beneficial use of enzymes and enzyme
inhibitors in oral care. Soap was still widely used as foaming agent. But, was soon
replaced by sodium lauryl sulfate that makes toothpaste a lot less abrasive
therefore gentler on the teeth’s enamel.
In 1955, Crest became popular and served as catalysts in the modern era
of therapeutic dentifrices. Though, it took another 5 years for the American Dental
Association to grant their seal of provisional approval. Crest soon became the
leading toothpaste in the United States and paved the way to yielding proven
therapeutic dentifrices.
In 1975, they created an alternative containing natural ingredients such as

peppermint oil which is the fluoride-free toothpaste. In 1987, NASA developed
edible toothpaste to allow astronauts to clean their teeth without spitting. It has
been commonly used by the public so that children can learn how to brush their teeth
safely. 1989 marked the release of the first whitening toothpaste made by
Rembrandt and was later enhanced and developed by other toothpaste
manufacturer.

Present day
Toothpaste users today can choose among a nearly limitless array of

options. With different flavors and benefits, users are sure to find out that suits
them most. Whitening toothpastes seem to be the trend and are considered priority
in this selfie era. But toothpastes today do not only exist for the looks but are also
useful in catering to consumers with specific needs like gum and mouth protection,
and other oral issues like sensitive teeth as well.

1.2. Facts on Primary Raw Material
Bite&Brush Cacao Toothpills will use the unprocessed cacao powder as a

component of its toothpaste tablets that will benefit your teeth. Cocoa beans are the
seeds of cacao plant that are extracted from its fruit called “pods” which are very
moist. They are used in making cacao powder that gives bitter taste but once
processed it produces the tempting taste of chocolate. Cacao trees take too long
to grow to its full maturity - about 5 years. Once these trees reached to full maturity,
they can produce pods which contain cocoa beans. Cacao plants on average give
1,000 beans each year.
From the Bureau of Plant Industry, the Philippines are among the countries
in Asia seen to have a competitive advantage on cacao production given its
strategic location and climatic condition. The two million hectares of coconut farms
ideal for cacao inter- cropping supplement the industry’s competitive advantage.
The cacao industry is expected to grow exponentially in Central Luzon as
Pampanga Governor Lilia Pineda committed to using 30,000 hectares of the
province's land for planting cacao as part of the Cacao Council Localization of the
National Road Map event held on September 20, 2018. The event targets to boost
the region's cacao production.
The Regional Cacao Industry Council in Region 3 also directs its efforts in
providing more cacao plantations and post-harvest facilities to achieve production
target of 100,000 metric tons of quality cacao beans by the end of 2022.
Cocoa has tannins, polyphenols and flavonoids, each of which is a type of

strong antioxidant that benefits your mouth and teeth. Flavonoids from cacao are
also responsible for some health benefits, including anti-inflammatory action.
Having a dose of flavonoids activates the platelets.

Antioxidant in oral health can provide natural protection from environmental
and inherent free-radical exposure. Polyphenols applied to the oral cavity work
together with saliva, red blood cells, platelets and some microorganisms; provide a
long-lasting defense against free radicals in the oral cavity.
Flavors act not to just make the toothpaste taste good but also to be fresher.
It will make the mouth feel fresh after brushing the teeth. Mint, is one good choice
because it contains anti-inflammatory and anti-bacteria properties to protect your
teeth. It is tested by an American leading ad man- Claude C. Hopkins who first
launched to add mint as a flavor to American brand toothpaste. It also makes the
teeth and gums strong.
The whitening purpose of toothpaste is sought after, this property is often

produced by the use of fluoride. But Jessica Smith from Hawaii Family Dental,
suggested the use of baking soda as a substitute for fluoride. Baking soda is
proven to whiten the teeth and prevents it from being discolored from food or drinks
intake as well as smoking. It also prevents plaque by reducing bacteria count on
the teeth and helps in lowering acidity that slows down bacterial growth.
Dr. Arman Sadeghpour of Tulane University said that cocoa powder that
occurs naturally can prove to be an effective natural alternative to fluoride in
toothpaste and even more effective in fighting cavities.
The components of this caffeine-like powder help harden teeth enamel,

lowering the risk of tooth decay. This can be experienced by using Bite&Brush
Cacao Toothpills.

1.3. Manufacturing Company
The Rush Partnership,

Ltd. will be located in 0142
Purok Uno Sitio Maluyus
Bical, Mabalacat City
Pampanga which is quite far
from the vicinity to protect the
health of the residence for any
possible effects in the
surrounding during the
production. The proponents chose the area in Mabalacat City as the manufacturing
site because it has proven to be a fast-progressing city with not much saturation
unlike the province capital - City of San Fernando. Mabalacat City also serves as a
major connecting terminal from different points in Pampanga like Clark and Dau
that is advantageous in trades and transportation.
1.4. Company Name
RUSH Partnership, Ltd. will be the name of the company that the proponents
have chosen. The word rush will stand for some meaning that signifies the goal
and objective of their partnership.
R-rendering
U-users
S-satisfaction and
H-health
The proponents aim to provide their user or customer the satisfaction they
are looking for in every purchase they make, also, they would make sure that the
customer’s health will benefit by choosing the right raw materials that are used in
making their final product. It is to ensure the loyalty, delight and health of their
target customer.

1.5. Project Proponents
Name Address
Mangilit, Bianca G. 159 Purok 3 Sta. Catalina, Lubao, Pampanga
Musni, Anna Rose D. Purok 4 Gopaio St. San Lorenzo, Mexico, Pampanga
Pamintuan, Mari Mar G. 14734 Balaba Phase 2 Dau, Mabalacat City, Pampanga
Pobre, Cathrina R. 09 Purok 3 Maquiapo, Guagua, Pampanga
Punzalan, Julius Caezar G. 052 Purok 3 Lordes Lauc Pao, Lubao, Pampanga
Romano, Jaco S. 142 Purok 2 Sta. Catalina, Lubao, Pampanga
Santos, Rachelle Lyn G. Solana Casa Real Block 21 Lot 2 Huelva St.,
Cabalantian, Bacolor, Pampanga
1.6. Company Vision
To be the leading innovators in terms of personal hygiene by providing

innovative products and personal care in the region.

1.7. Company Mission
RUSH Partnership, Ltd. together with its employee faithfully dedicated

themselves to attain the following mission:
• To provide new and unique products for daily use that will start with the oral
care.
• To use and promote indigenous Filipino materials and ingredients from
partners they trust, supporting the communities and creating meaningful
relationships with those around.
• To encourage its people to go beyond their capabilities that will enable them
to recognize their self-worth and provide exceptional service to the customer
through giving value to fairness, diversity, ideas, creativity, development
and create experiences where passion and purpose come together.”
1.8. Company Logo
The Shape of the Company
The proponents’ logo has an image of a letters that symbolizes the strong
friendship of the partners that has the first letter of their names which A, B, C, J,
M and R while the highlighted colors in the logo have different meanings.

A for ANNA R B for BIANCA C for CATHRINA
J for JACO J for JULIUS CAEZAR M for MARI MAR
R for RACHELLE LYN
The Color of the Company
The proponents have chosen the colors that would best represent the
company and the principles they hold.
• Blue signifies trust, which means the proponents are determined to earn
their customer's trust.
• Red symbolizes passion, expressing their drive and commitment to their
service.
• And lastly, orange, that symbolizes the enthusiasm and eagerness of the
company towards the achievement of their goals.

Tagline
“There when you need it.”
The company’s tagline “There when you need it” assures its customers that
their products will be easily available and dependable. Relating the company’s
name “RUSH” to the tagline, this sends a message that the business will always do
its best to reach and provide for each market’s needs as fast as possible.
Product Name
The proponents came up with the name Bite&Brush with the intention to
make it easier for the customers to recognize the ease in using the product. It
emphasizes the two simple requirements in using the product, the customers just
have to bite the toothpills to crush them and they can start brushing. A properly
informed customer in making their decision during the buying process.

Product Logo
For the product’s logo, RUSH Partnership Ltd. makes use of a blue
background with the product’s name in white to create a calming and relaxing
aesthetic to capture the feeling in cleaning the teeth. Beside the words “Bite” and
“Brush” are a half smile simulating the action of biting and a toothbrush to showing
its usage in brushing the teeth. The logo also shows an image of a cacao fruit
indicating the main raw material responsible for the product’s many benefits.

Chapter 2
ORGANIZATION
AND
MANAGEMENT
STRUCTURE

Introduction
Organization and Management Structure is one of the important aspects in

establishing a business. This chapter discusses the overall implementation plan in
the organization and management study. This aspect includes the study of basic
considerations in forming the organization as well as what type of business
organization the proponents chose. This chapter also focuses on the different
policies and strategies that will be established and implemented during the course
of business, namely, the form of ownership, the type of organizational chart that
illustrates the relative ranks, positions or roles assigned to each division. This
chapter also defines the duties and responsibilities of every officers and key
personnel and to delegate each power in performing their respective positions and
project schedule of the company.
The objective of this chapter is to determine the effectiveness of the

organizational setup and qualifications of the individuals who make up the
organization.

2.1. Organizational Management Theory
The proponents will be using Theory Z (Combination of X and Y) both

punishment and rewards. Rewards are given to any employees as a way of
encouraging the continuation of effective and efficient work shown. The
misconduct or undesirable behavior done by an employee that affects the operation
of the whole company will result to corresponding punishments, to maintain the
discipline and sense of unity and responsibility within the company.
Advantages of Theory Z
• Promotes and develops teamwork

• Rewards motivate employees to exceed performance expectations
• Punishments enforces discipline in the workplace
• Good communication is practiced
• Promotes great and open working relationships
• Organization and employees enjoy mutual benefits
• Allows employees to look for more efficient ways in completing tasks
• Boosts confidence of the employees
• Satisfied employees
• Employee participation in decision-making
Disadvantages of Theory Z
• Tendencies of employees depending their performance on incentives

received
• No real performance standards are enforced
• Participation of all employees in the decision-making can slow down the
process

2.2. Type of Business Organization
RUSH Partnership, Ltd. will be a limited partnership. Where there is one (1)
general partner to legally bind the business and be personally liable for all the
business' debts and obligations and six (6) limited partners that will be liable only
on the extent of their investment. The proponents have chosen this type of business
organization because being new in the industry; they have to be realistic and should
take into consideration the risks in venturing to a new business. For the first few
years, the proponent will be cautious in every endeavor especially in decision-
making and take one step at a time.
Rights and Responsibilities of the Partners:
The legal rights of general and limited partners in a business are

theoretically similar with the rights of shareholders in a corporation. Take note of
the following:
1. Right to vote: They are allowed to vote for amendments in the partnership
agreement or for the admission or removal of a general or limited partner.
2. Right to inspection of books and records: Limited partners should be entitled

to know how management is conducting the affairs of the business in which
they are part owners.
3. Right to transact business with the partnership: Another legal right of limited
partners is the capacity to transact business with the limited liability
partnership.
4. Right to bring derivative action: Derivative action is a legal action or lawsuit

brought by a partner on behalf of the business against a third party. This is
an important legal right of limited partners.

5. Right to withdraw from the partnership: The partnership agreement should
contain a provision that would allow limited partners to withdraw from the
limited liability partnership business. However, in the absence of such
provision, limited partners can provide a notice of withdrawal on six months’
notice.
6. Right to apply for dissolution of partnership: In instances when a limited

partner reasonably deems the business no longer feasible or functional to
carry on, he or she may apply for the dissolution of the limited liability
partnership.
7. Right to assignment of interest: limited partners can also assign their interest
to profits. However, this assignment does not and will not result in the
dissolution of the partnership.
Responsibilities;
1. Limited liability: limited partners do not have personal liability for partnership
obligations, but rather, they only risk their capital contributions in the
partnership business.
2. Loss of limited liability: Limited Partners can lose their limited liability status
due to any of the following instances:
• By serving as a general partner: A limited partner may also, at the

same, become a general partner in the same limited liability
partnership business. In such case, the limited partner will lose his
or her limited liability.
• Allowing name to be used in the partnership name: A limited partner
foregoes his or her limited liability rights if he or she allows his or her
name to be used in the business name, except when except where
the business

has been carried on in his name before the limited partnership was
organized.
• Participating in the control of business: In as much as a limited partner

does not have managerial authority and cannot participate in the
day-to-day activities of the limited liability partnership, he or she
cannot participate in the control of the said business. Otherwise, if
he or she did so, he or she will lose his or her limited liability.
Although a limited partner may be hired as an employee of the
partnership, and even as he or she acts as a manager-employee,
still it does not constitute control of the partnership business.
Advantages and Disadvantages of Partnership
Advantages of Limited Partnership
• Unlimited Shareholders
• Certain Tax Advantages
• Utilization of Financial/Managerial Strengths of Partners
• Unlimited Cap on Capital Acquisition with Partnership Agreement
• Liability Protection for Limited Partners
Disadvantages of Limited Partnership
• Extensive Documentation Required

• Less Protection from Excessive Taxation
• Partnership Terminated Upon Death or Withdrawal of One of the Partners
• More Advantages by forming a Limited Liability Company

Article of Co-Partnership
ARTICLES OF LIMITED
PARTNERSHIP OF
RUSH PARTNERSHIP, Ltd.,
KNOW ALL MEN BY THESE PRESENTS:
That we, the undersigned partners, all of legal age, residents and citizens
of the Philippines, have on this day voluntarily associated ourselves together for
the purpose of forming a Limited Partnership under the following terms and
conditions and subject to existing and applicable laws of the Republic of the
Philippines:
AND WE HEREBY CERTIFY:
ARTICLE I: Partnership Name: That the name of this partnership shall be RUSH
PARTNERSHIP, Ltd., and shall transact business under the said company name.
ARTICLE II: That shall be located at 0142 Purok Uno Sitio Maluyus Bical,
Mabalacat City, Pampanga
ARTICLE III: That the names, citizenship, residence and designation of the
partners of said partnership are as follows:

Name Nationality Complete Residence Address
Mangilit, Bianca G. Filipino 159 Purok 3 Sta. Catalina, Lubao,

Pampanga
Musni, Anna Rose D. Filipino Purok 4, Gopiao St. San Lorenzo,
Mexico, Pampanga
Pamintuan, Mari Mar G. Filipino 14734 Balaba Phase 2 Dau, Mabalacat
City, Pampanga
Pobre, Cathrina R. Filipino 09 Purok 3 Maquiapo, Guagua,
Pampanga
Punzalan, Julius Caezar G. Filipino 052 Purok 3 Lordes Lauc Pao, Lubao,
Pampanga
Romano, Jaco S. Filipino 142 Purok 2 Sta. Catalina, Lubao,
Pampanga
Santos, Rachelle Lyn G. Filipino Solana Casa Real Block 21 Lot 2
Huelva St. Cabalantian,
Bacolor, Pampanga
ARTICLE IV: That this partnership shall have a term up to the will of the partners,
it may end through the meeting of minds among the partners or due to the death
of the partner from and after the original recording of its Articles of Partnership by
the Securities and Exchange Commissions.
ARTICLE V: That the capital of this Partnership shall be the amount of one million
two hundred sixty thousand pesos ₱ 1, 260, 000, Philippine Currency, contributed
in cash by the partners, as follows:

Name Amount Contributed
Mangilit, Bianca G. ₱ 180 000.00

Musni, Anna Rose D. ₱ 180 000.00
Pamintuan, Mari Mar G. ₱ 180 000.00
Pobre, Cathrina R. ₱ 180 000.00
Punzalan, Julius Caezar G. ₱ 180 000.00
Romano, Jaco S. ₱ 180 000.00
Santos, Rachelle Lyn G. ₱ 180 000.00
That no transfer of interest which will reduce the ownership of Filipino

citizens to less than the required percentage of capital as provided by existing laws
shall be allowed or permitted to be recorded in the proper books of the partnership.
ARTICLE VI: That the purposes of which the partnership is formed are as follows:
• To conduct manufacturing business
• To generate income and revenues; and
• To have a good public relation and reputation
ARTICLE VII: That the profits and losses of this partnership shall be liable for
losses only to the extent of his/her contribution.
ARTICLE VIII: That this partnership shall be under , as General

Manager, who shall be in charge of the management of the affairs of the company.
He shall have the power to use the partnership name and in otherwise performing
such acts as are necessary and expedient in the management of the firm and to
carry out its lawful purposes.

ARTICLE IX: That should there be any additional contribution made by a limited
partner, such must be agreed upon by all the partners in writing and duly recorded
at least two (2) days after signing of same agreement. Such contribution shall
amend Article V of the Articles of Partnership and in no case shall such
amendment be done less than one (1) year after the original recording of said
partnership by the Securities and Exchange Commission.
ARTICLE X: That the limited partner may be given the right to substitute an
assignee as contributor in his place, provided that he has duly notified his partners
in writing, stating the reasons therefore, five (5) days before affectivity of said
substitution. Provided further that such limited partner has already settled his
obligations to the partnership prior to the notification of substitution.
ARTICLE XI: That the partners undertake to change the name of this partnership,
as herein provided or as amended thereafter, immediately upon receipt of notice or
directive from the Securities and Exchange Commission that another corporation,
partnership or person has acquired a prior right to the use of that name or that the
name has been declared as misleading, deceptive, confusingly similar to a
registered name, or contrary to public morals, good customs or public policy.
IN WITNESS WHEREOF, we have hereunto affixed our signatures this 1st day of
February 2020 at Bacolor, Pampanga.
SUBSCRIBED AND SWORN TO before me in Philippines

on _____________, affiants personally appeared before me and exhibited their
competent evidence of identity indicated after their respective names, as follows:

Name TIN/ID/Passport No. Date & Place Issued
Mangilit, Bianca G.
Musni, Anna Rose D.

Pobre, Cathrina R.
Romano, Jaco S.
WITNESS IN MY HAND AND SEAL on the date and place above written.
NOTARY PUBLIC
Doc. No. ;
Page No. ;
Book No. ;
Series of 20 ;

2.3. Organizational Structure/Chart
General Manager
Accountant
Production Marketing
Supervisor Supervisor
Bookkeeper
Marketing
personnel
Production Production Driver Cashier

Worker Worker
The proponents chose the line type organization where line authority flows
vertically from top most executive to the lowest subordinate throughout the entire
organizational structure. Every person is in charge of all the persons under him
and he himself is accountable to his superior only. The main advantage of a line
organizational structure can be identified as the effective communication that
brings stability to the organization. It is also the highly efficient and simplest form
of organizational structure.

2.4. Job Description and Job Specification
❖ General Manager
Job Description
• Oversee daily operations of the business unit or organization
• Provide direct management of key functional managers and executives in
the business unit
• Oversee key hiring and talent development program
• Communicate strategy and results to the unit's employees
• Control budgets and optimize expenses
• Report key results to the key owners
• Evaluate and decide upon key investments in equipment, infrastructure, and
talent
Job Specification
✓ Business Administration graduate or other business-related courses
✓ Problem-solving aptitude
✓ Excellent communication, leadership and organizational skill
✓ Knowledge of business processes and functions (finance, HR,
procurement, operations etc.)
✓ Experience as a General Manager or similar executive role
❖ Accountant
Job Description
• Preparation of financial statement
• Filing for tax returns
• Writing business reports
• Assessment of business, financial and compliance risk

Job Specification
✓ Bachelor of Science in Accountancy is appropriate field of study or
equivalent work experience
✓ Thorough knowledge of accounting procedures and principles
✓ Aptitude for numbers and quantitative skills
✓ Experience with general ledger functions and the month-end/year-end
close process
✓ Accuracy and attention to detail
✓ Certified public accountant
❖ Production Supervisor
Job Description
• Setting daily/weekly/monthly production objectives and communicating
them to employees
• Organizing workflow by assigning responsibilities and preparing schedules
• Oversee and coach employees in production area
• Monitors the production volume and makes inventory reports
• Submit reports on performance and progress
• Identify issues in efficiency and suggest improvements
• Enforce strict safety guidelines and company standards
• Inspects or maintains quality control during production
• Communicate with the raw material suppliers
Job Specification
✓ Have an experience in managing and leading people in a production
environment
✓ At least a college graduate, preferably, of a business course
✓ Ability to coach and mentor employees
✓ A team player
✓ Self-motivated with a results-driven approach
✓ Problem-solving and technical skills

✓ Strong understanding of the expectations associated with leading a
production team
❖ Marketing Supervisor
Job Description
• Accomplishes department objectives by supervising staff as well as
organizing and monitoring work processes
• Accomplishes staff job results by coaching, counseling, and disciplining
employees
• Plans, monitors, and appraises job results especially in serving the customers
• Collaborate with sales professionals to plan and execute public relation activities
• Discuss distribution patterns, policies and product availability with distributors
• Prepare reports that include sales data, marketing budget, performance
outcomes, goal achievement and overall productivity to present to executive
management
• Oversee general marketing work
• Develop and execute advertising programs and external marketing
• Develop and maintain effective promotional strategies
• Prepare marketing strategy and write action plan to attain specific objectives
Job Specification
✓ Bachelor’s degree in marketing or related field
✓ Have an experience in marketing management
✓ Ability to communicate, lead a team and solve problems
✓ Confidence in presenting reports and training materials
✓ Familiarity with various types of marketing strategies
✓ Detail oriented and have good organization team leadership skills

❖ Bookkeeper
Job Description
• Recording financial transaction
• Maintains subsidiary accounts by verifying allocating and posting transactions
• Balances subsidiary accounts by reconciling entries
• Prepares financial reports by collecting, analyzing and summarizing
account information
• Maintaining staff payroll
• Filing reports and advising managements for needed actions
Job Specification
• Bachelor’s Degree in Accounting, Finance or related field. Previous
bookkeeping experience preferred
• Has the ability to deal with complexity of work
• Knows the importance of confidentiality
❖ Marketing Personnel
Job Description
• Develop and monitor strategic marketing initiatives like doing research for
any promotional activities such as webinars
• Conduct market research and analyze trends to identify new marketing
opportunities
• Develop and create marketing materials like promotional tools
• Work with external agencies and vendors to execute marketing programs
• Undertake individual tasks of a marketing plan as assigned
• Plan and execute initiatives to reach the target audience through
appropriate channels e.g., social media. Monitor and sustain any internet
marketing promotions or activities

Job Specification
✓ Bachelor's degree in business administration, marketing, communications,
or any related field
✓ Excellent analytical skills
✓ Strong written and verbal communication skills
✓ Strong prioritization, organization, and project management skills
✓ Ability to travel as necessary
❖ Production Worker
Job Description
• Manufactures the products
• Responsible in the maintenance of any machine and equipment in the
production area
• Will be involved in packaging the product
• Makes sure the workplace is clean and safe from hazardous materials
• Monitors or request the supplies to be used in production
• Assess the production supervisor in doing inventory reports
Job Specification
✓ Team player
✓ Must be flexible and quick to adopt work
✓ Physically and mentally fit

❖ Cashier
Job Description
• Responsible for the collection of cash from transactions

• Responsible for receiving and issuing receipts
• Issue cash vouchers for any needed purchase
• Communicate with the accountant about the book they need to accomplish
• Pleasantly deal with partners/suppliers to ensure satisfaction
• Accompany driver in collecting receivables or payments
Job Specification
✓ At least high school graduate
✓ Basic PC knowledge
✓ Good math skills
✓ Strong communication and time management skills
✓ Flexible, friendly, punctual and positive attitude
❖ Driver
Job Description
• Deliver products to retailer or business safely
• Inspect vehicles for mechanical items and safety issues and perform
preventative maintenance
• Inspect inventory before delivery
• Document and log work/rest periods and kilometers spent driving and
retain fuel/toll receipts
• Comply with driving rules and regulations
• Report defects, accidents or traffic violations
• Pay utilities

Job Specification
✓ Proven work experience as a driver
✓ Ability to drive long hours and travel regularly
✓ Extensive knowledge of applicable driving rules and regulations
✓ Extensive knowledge of applicable truck driving rules and regulation
✓ Willing to submit to background/drug checks and provide
employment recommendations

2.5. Personnel/Administrative
2.5.1. Conditions of Employment
2.5.1.1. Hours of Work
RUSH Partnership, Ltd. is still a small business, the working hours of all the
employees is 8 hours a week from Monday to Friday, from 8:00 in the morning till
5:00 in the afternoon. The exceptions for these are the accountant who is an on-
call employee, and the general manager which has flexible time.
EMPLOYEE WORK HOURS TIME IN BREAK TIME OUT
General Manager Flexible hours
Production Supervisor Flexible hours
Marketing Supervisor Flexible hours
Bookkeeper 8 hours 8:00 am 12:00-1:00 pm 5:00 pm
Marketing Personnel 8 hours 8:00 am 12:00-1:00 pm 5:00 pm
Production Worker (2) 8 hours 8:00 am 12:00-1:00 pm 5:00 pm
Cashier 8 hours 8:00 am 12:00-1:00 pm 5:00 pm
Driver 8 hours 8:00 am 12:00-1:00 pm 5:00 pm
Accountant On call

2.5.1.2. Night Shift Differentials
The company will not offer night shift differentials to the employees yet, as it
is only starting and only operates from 8am to 5pm. However, the proponents are
open to the possibilities of offering night shifts once the business becomes more
established in the market.
2.5.1.3. Weekly Rest Periods
Each employee is entitled to 2 days-off a week which will be every

Saturdays and Sundays. The compensation for work on a rest day is the regular
wage.
2.5.1.4. Holidays with Pay
For domestic Filipino companies, managing public holidays should be quite

simple. Both employees and customers are recognizing the same public holiday,
so in essence employees should be able to follow the schedule of regular and
special non-working holidays.
In saying this, clear communication and expectation setting should always

be undertaken by employers so that employees are aware of any requirements for
them to work on a public holiday.

National Regular Special Non-Working Holiday Local Holiday
Holidays 100% Additional 30% of your Basic Additional 30% of your
Wage Basic Wage
New Year’s Day – Chinese New Year – Pinukpukan Festival -
January 1 Varies every year May 1
Araw ng Kagitingan – EDSA People Power Mt. Pinatubo-
April 9 Revolution – February 25 June 15
Maundy Thursday – Black Saturday – Pampanga Day -
Varies every year Varies every year December 11
Good Friday – Ninoy Aquino Day – Mabalacat City Fiesta -
Varies every year August 21 February 2
Labor Day – All Saints’ Day –
May 1 November 1
Independence Day – All Souls’ Day –
June 12 November 2
National Heroes Day – Feast of the Immaculate
Last Monday of August Conception of Mary –
December 8
Bonifacio Day – Christmas Eve –
November 30 December 24
Christmas Day – Last Day of the Year/New
December 25 Year’s Eve – December 31
Rizal Day –
December 30
Eidul Fitr –
Varies every year
Eidul Adha –
Varies every year

COMPUTATION FOR EMPLOYEES:
For the Regular Holiday:

If the employee did not work in these dates, he/she shall be paid one
hundred percent (100%) of his salary for that day. If the employees worked on
those days, he/she shall be paid two hundred percent (200%) of his salary for that
day. (Hourly rate x 200% x 8 hours)
For Special Non- Working Holidays:
Employees are entitled to 30% of their 100% daily salary (hourly rate x 130%x 8 hours)
2.5.1.5. Service Incentive Leave
▪ Vacation Leave
The proponents will grant vacation leave for their employees after a
year, they are entitled of having 5-day vacation leave.
▪ Sick Leave
Sick leaves are given to employees to recuperate from their illness.
A valid medical certificate or a fit to work is a necessary requirement in filing
for a sick leave, declaring sickness for more than one day mandatorily
requires a health certificate – this is somewhat a trust issue if not to make
certain of the employee’s well-being. After being in the company for a year
they are entitled to have 5 sick leaves, if it happens that the employee is
sick being in the company for less than a year, he/she may present medical
certificate, however it will be set as no work no pay.
▪ Maternity Leave
As per Republic Act (RA) No. 11210 also known as the “105-Day
Expanded Maternity Leave Law”, which extends paid maternity leave from
60 days for normal delivery, or 72 days for caesarean delivery, to 105 days
regardless of the type of delivery. This law covers pregnant employees in

the public and private sector, whether married or unmarried, are entitled to
Maternity Leave with Pay of one hundred five (105) days for normal delivery
and caesarean section delivery. The law stipulates that, apart from being a
female employee, you must also be an SSS member and that has paid at
least three-monthly contributions within a 12-month period to successfully
avail of maternity leave benefits. The proponent will comply with this act to
promote the acknowledgement of the rights of the employees.
Computation for Maternity Leave:

(Rate per day x 105 days for normal delivery)
(Rate per day x 105 days for caesarean section delivery)
▪ Paternity Leave
Employees are entitled to seven (7) days paternity leave that will allow
them to lend support to their wife during her period of recovery and/or in
nursing your newborn children. This provided that they also meet the related
stipulations, as per RA 8187:
• You are an employee at the time of the delivery of his child;

• You are cohabiting with your spouse at the time that she gives birth or
suffers a miscarriage;
• You applied for paternity leave with your employer within a reasonable
period of time; and
• Your wife has given birth or suffered a miscarry
Computation for Paternity Leave: (Rate per day x 7 days)

▪ Emergency Leave
As the name itself implies, these are leaves not filed ahead of time.
There are employers who would grant three emergency leaves per year but
customarily, they are deducted to the earned leave credit.
2.5.1.6. Service Charges
Table of Employee’s monthly Government contribution
POSITION GROSS SSS PAG- PHILHEALTH NET

MONTHLY IBIG SALARY
SALARY FUND
General Manager 22, 800 800 100 684 21,216
Accountant 5, 000 - - - -
Production 15, 070 600 100 452.10 13,917.90

Supervisor
Marketing 15, 070 600 100 452.10 13,917.90
Supervisor
Bookkeeper 12, 800 520 100 384 11,796
Marketing 12, 500 500 100 375 11,525

Personnel
Production 9, 240 380 100 277.20 8,482.80
worker (2)
Cashier 9, 240 380 100 277.20 8,482.80
Driver 9, 240 380 100 277.20 8,482.80

▪ Phil Health Monthly Contribution table for Employee and Employer
As part of the full implementation of the Universal Health Care (UHC) Law,
the monthly Phil Health contribution rate for employed members will increase from
2.75% to 3% of the monthly basic salary starting January 2020.
The monthly premium will continue to be shared equally between the

employee and the employer.
The monthly contribution for employees earning ₱ 10,000 and below is fixed
at ₱300. Those earning ₱ 60,000 and above have a fixed monthly contribution of
₱ 1,800.

▪ PAG-IBIG Monthly Contribution Table for Employee and Employer
PAG-IBIG contributions of employed members are shared by employees

and their employers. The employee’s share of contribution is deducted from the
monthly salary. In addition, employers pay their share of contribution for every
employee—this amount must never be deducted from their worker’s salary.
➢ Employees earning less than ₱ 1,500 monthly contribute 1% of their basic

salary, while their employers contribute 2%.
➢ Those earning more than ₱ 1,500 monthly contribute 2% of their basic salary,
while their employers contribute 2%.
➢ To compute how much you have to pay as an employee or employer, use the
PAG- IBIG contribution table above and this formula:
➢ PAG-IBIG contribution = Monthly Basic Salary x Employee’s or Employer’s

Contribution Rate

▪ SSS Monthly Contribution Table for Employee and Employer
If you’re an employer: Find your share of contribution for a particular

employee on the ER column corresponding to the employee’s MSC. Per employee
with an MSC of ₱ 20,000, you must pay ₱ 1,600 for the SSS contribution plus Php
30 for the EC contribution. The total amount to pay out of the pocket is ₱ 1,630.
If you’re an employee: Find your monthly deduction for SSS contribution on

the EE column corresponding to your MSC. If your MSC is ₱ 20,000, your
employer should deduct ₱ 800 from your monthly salary.

2.5.1.7. Wages
EMPLOYEES RATE PER NO. OF DAYS RATE PER

DAY PER MONTH MONTH
General Manager Fixed - 22, 800
Accountant Fixed - 5, 000
Production Supervisor Fixed - 15, 070
Marketing Supervisor Fixed - 15, 070
Bookkeeper 581.82 22 12, 800
Marketing Personnel 568.18 22 12, 500
Production Worker (2) 420 22 9, 240
Cashier 420 22 9, 240
Driver 420 22 9, 240

2.5.1.8. Payments of Wages
All employees will receive their salary through pay slip, indicated that the
employee can obtain their salaries right then. The company will provide the
payment of salaries by putting their salaries in a small envelope since the company
has only started its operation and in the long run will be using ATM cards for a
better security beneficial to each employee. They will receive their salary every
10th and 25th day of the month.
2.5.2. Health, Safety and Welfare Benefits
2.5.2.1. Medical and Dental Services
The company will not offer any medical and dental services to the
employees yet, as it is only starting, however, the proponents are open to the
possibilities of offering these services once the business becomes more
established in the market.
2.5.2.2. Occupational Health and Safety
RUSH Partnership, Ltd. will hereby commit to comply with the basic
requirement of DOLE and the applicable provisions of the Occupational Safety and
Health Standards. They acknowledge their obligation and responsibilities to
provide appropriate funds for implementing this OSH programs including
orientation and training of its employees on OSH, provision and dissemination of
IEC materials on safety and health, provision of Personal Protective Equipment
(PPE) when necessary and other OSH related requirements and activities, to
ensure the protection of the workers and employees against injuries, illnesses and
death through safe and healthy working conditions and environment.

The company will provide:
• Fire Exit and Fire extinguisher

• Medical supplies/ medicines/ first aid kits
• OSH trainings
• Safety Signage
• Emergency and Disaster Preparedness
• Solid waste management
2.5.3. Post-Employment
2.5.3.1. Termination of Employment and Retirement
TERMINATION OF EMPLOYMENT
To end an employment contract, you need to document the employee’s

behavior and bring out the specific instances that led to termination. The
following are the causes of employee’s termination:
• Serious misconduct or willful disobedience

• Gross and habitual neglect of duty
• Fraud or deliberate breach of trust
• Commission of a crime or offense
• Other similar reasons

Grounds for Termination
Penalty for 1st Penalty for Penalty for

Minor Misconduct
Offense 2nd Offense 3rd Offense
14-day
3–7-day
Written Reprimand suspension -
Occasional Tardiness suspension
removal
14-day
3-7day
Absence without leave Written Reprimand suspension -
suspension
(AWOL) removal
Careless use of 14-day

3–7-day
company Written Reprimand suspension -
suspension
tools/equipment removal
Personal use of 14-day

3–7-day
company Written Reprimand suspension -
suspension
tools/equipment removal
Not wearing prescribed 14-day

3–7-day
uniform Written Reprimand suspension -
suspension
removal
Not using 14-day

3–7-day
sanitation/safety Written Reprimand suspension -
suspension
equipment removal

Penalty for 2nd Penalty for
Major Misconduct Penalty for 1st Offense
Offense 3rd Offense
14-day
Insubordination & Written reprimand – 5-
suspension - Removal
disobedience day suspension
removal
14-day
Written reprimand – 5-
Negligence of duty day suspension
removal
Chronic tardiness &

5–14-day suspension Removal Removal
absences
Discourteous conduct
towards supervisors, Removal Removal
day suspension
co-workers, etc.
Assault, violence & 14-day suspension -

Removal Removal
abuse removal
Reporting to duty under 14-day

5-day suspension -
the influence of suspension - Removal
removal
alcohol/illegal drugs removal
Use and bringing of any

alcohol/illegal drugs 14-day suspension -
Removal Removal
(including marijuana) in removal
the workplace
Bringing of harmful/
Written reprimand – 5- 14-day
deadly weapons in Removal
day suspension suspension
workplace
14-day
Gambling day suspension
removal

14-day suspension -
Removal Removal
Bribery removal
14-day suspension -
Removal Removal
Theft removal
14-day suspension -
Removal Removal
Fraud and dishonesty removal
However, the employee will have the privilege to have the due process
before the total termination takes place. Dismissals based on just causes involve
the two-notice rule:
• A written notice, they will be given up to 3 warning the third time will lead
to the second part of the termination process.
• A hearing or conference to allow the employee to respond to the charge/s,
present evidence, or rebut the evidence presented against them; and
• A notice of decision indicating the justification for termination as well as
the corresponding sanctions (if any) after due consideration of all
evidence.
*Termination may also be applied to cases of employees who suffer from any
disease of which the severity risks both the employee and its co-workers (Art. 284,
Labor Code): provided that the employee is paid with separation pay of either 1-
month salary or ½ of monthly salary for every year/s of service (whichever is
greater).
RETIREMENT
An employee, as they reach the age between 60-65 years old who has
served the company for at least 10 years may retire and shall be entitled to
retirement pay equivalent to at least one half (1/2) month salary (13 days plus
including leave benefits) for every year of service.

2.6. Management Policies
2.6.1. Hiring Policies
❖ Hiring Process
RUSH Partnership, Ltd. shall hire the most qualified individual to fill the
positions that contribute to the overall success of the company. The company will
take into consideration the relevance of the applicant’s experiences, skills,
personality and moral character. The manager shall hire applicants from outside
sources who possess the qualifications needed. The misinterpretation and
falsification of requirements in the application form shall be sufficient for the denial
of the applicant or immediate termination in case of discovery after hiring the
applicants. The company’s recruitment and selection are crucial as it is where will
the qualified individual is hired.
RECRUITMENT- SUBMISSION OF EXAMINATION-

Finding potential RESUME- Applicants will have an
applicants which can be Applicants pass their examination
hired. resume
SUBMISSION OF
REQUIREMENTS- SELECTION- INTERVIEW-
Applicants must Company will select the Qualified applicants will
submit the necessary potential applicants after have an interview .
requirements the interview
ORIENTATION- TRAINING- PLACEMENT-

Applicants will be orient Applicant will Applicants are hired and
about the company and attend a week ready to work
their description training to be
familiar with the job

❖ Hiring Requirements;
Pre-employment requirements:
• Transcript of Records
• SSS number (E1 form/ID)
• Health Certificate
• Pag-IBIG number
• PhilHealth (MDR)
• NBI Clearance
• Police Clearance
• Tax Identification Number
• Birth Certificate (photocopy and original)
2.6.2. Marketing Policies
• Customer needs are given the utmost consideration
• Track trends and competitions

• Reports must be done and submitted in a timely manner
• All employees must observe rules, good conduct, courtesy and
friendliness with their superior and co-workers
• Manage marketing budgets & calculate the ROI (Return of Investment) of
the company’s actions
• Innovation is highly encouraged
• Regular and in-depth sales status monitoring and analysis
• Continuous formulation of ways to gather customer feedbacks

2.6.3. Finance Policies
• The Annual Financial Report will be prepared to provide full disclosure of all
financial activities and related matters
• Include references or links to any related documents and forms that need
to be completed when following the procedure
• Monthly reports will be prepared showing cash position and actual
expenditures
• Provide accurate, complete, relevant, timely and understandable financial
information
• Financial records must be maintained to avoid problems
• Act with honesty and integrity and avoid actual or apparent conflict of
interest between personal and professional relationships
• Must observe the confidentiality of the financial information of the company
2.6.4. Production Policies
• Workers are not allowed to use mobile phones during working hours
• Workers are not allowed to wear any accessories during working hours
• Workers should always practice proper wearing of dress code
• Smoking cigarette, drinking of alcoholic beverages and use of prohibited
drugs are not allowed inside the company’s premises at any time of day
• The employees are expected to observe punctuality and diligence in their work
• Honesty must be practiced
• Workers are not allowed to enter the company with deadly weapon
• Maintain high quality standard of the product at all times
• The work station must be regularly checked and cleaned thoroughly
• Regular and thorough sanitation before and after personal breaks must be
observed
• Negligence resulting to production problems and wastage will be sanctioned

2.6.5. Store Policies
Due to the nature of the starting business being currently focused in

manufacturing and distribution, store policies will be provided upon further
expansion and development of the company.

2.7. Systems and Forms Design
2.7.1. Employee Requisition Form
RUSH Partnership Ltd.’s will use employee requisition forms in cases when
additional manpower is needed. These forms will be filled in by the general
manager to be sent to the supervisor handling the area in need of new employee/s.
RUSH PARTNERSHIP LTD.,
DATE: REQUISITION NO.

POSITION:
NAME: REPLACEMENT: No. REQUIRED:
CLASSIFICATION:
(FULL TIME, PART TIME, TEMPORARY, OTHERS)
WORKING HOURS: ESTIMATED NO. OF HOURS/WEEKS:

DESIRED STARTING DATE:
STARTING RATE OF PAY:
BASE RATE:
SPECIFICATION (GENERAL DESCRIPTION OF DUTIES)
SPECIAL QUALIFICATION (DESIRED OR REQUIRED)
THE REQUEST IS APPROVED NOT APPROVED

2.7.2. Application Form
RUSH Partnership Ltd., will be requiring the applicants to fill-out an application

form which to determine their personal information that includes their name, age,
sex, address, and contact information as well as their educational background.
Each applicant will also be asked to list down references for their character
assessment.
RUSH PARTNERSHIP LTD.,

APPLICATION FORM
I. PERSONAL INFORMATION
Name (Last, First and Middle Name):
Sex: Age:
Address:
(Street/No.) (Barangay) (City) (Province) (Zip code)

Contact No: Email Address:
Hours: Full-Time Part-Time Supplements
II. EDUCATIONAL BACKGROUND

LEVEL SCHOOL YEAR DEGREE
III. REFERENCES
NAME ADDRESS RELATIONSHIP PHONE NO.
APPLICANT’S SIGNATURE OVER PRINTED NAME

2.7.3. Employee Monthly Time Card
RUSH Partnership Ltd., will be using monthly time cards for their employees to
assess their work performance by tracking their timeliness in the workplace. This
will be an essential factor in indicating their employee’s efficiency.
RUSH PARTNERSHIP,
LTD. MONTHLY TIME CARD
NAME: MONTH:
POSITION:
DAY DATE TIME IN TIME BREAK TIME IN TIME TOTAL

OUT OUT HOURS

2.8. Company Uniform
RUSH Partnership, Ltd. will be providing one uniform for each employee;
any additional uniform ordered will be paid by the employee. Furthermore, if an
employee did not finish the contract, they are liable pay for the uniform they
received.
❖ UNIFORM DESIGN

2.9. Capitalization
PROPONENTS ADDRESS CAPITAL SHARE

Mangilit, Bianca G. 159 Purok 3 Sta. Catalina, Lubao ₱ 180, 000 14.3%
Pampanga
Musni, Anna Rose D. Purok 4 Gopiao St. San Lorenzo, ₱ 180, 000 14.3%
Mexico, Pampanga
Pamintuan, Mari Mar G. 14734 Balaba Phase 2 Dau, ₱ 180, 000 14.3%
Pobre, Cathrina R. 09 Purok 3 Maquiapo, Guagua, ₱ 180, 000 14.3%
Pampanga
Punzalan, Julius Caezar G. 052 Purok 3 Lordes Lauc Pao, ₱ 180, 000 14.3%
Lubao, Pampanga
Romano, Jaco S. 142 Purok 2 Sta. Catalina, ₱ 180, 000 14.3%
Lubao, Pampanga
Santos, Rachelle Lyn G. Solana Casa Real Block 21 ₱ 180, 000 14.3%
Lot 2 Huelva St. Cabalantian,
Bacolor, Pampanga

Chapter 3
MARKET STUDY

Introduction
Knowing your market is one of the most essential aspects in starting and
maintaining a business. The marketing process helps the company in determining
effective strategies for the business.
This chapter contains the project marketing aspect and it includes the
selection of the target market to properly identify the needs and wants of the
potential customers. It also shows the different market segments vital in choosing
certain clusters that are searching for the same needs and wants from a product
or a service. It also includes the survey questionnaire made by the proponents and
the analysis of the results that will help in the identification of their market. It also
provides the historical data for demand and supply, and projected demand and
sales. It is a continuous and orderly collection, interpretation and reporting of data
from a sample of respondents as to their characteristics, behavior, opinions, or
perceptions. Lastly, the proponents included the marketing mix strategies used by
the business in gaining a competitive advantage over potential competitors.

3.1. Target Market Description
RUSH Partnership, Ltd. has chosen consumer market because the

Bite&Brush Cacao Toothpills is intended for direct consumption. These items can
be used for personal use or shared with others.
The proponents have chosen population as the primary target market as

they will be serving individuals who have active and on-the-go lifestyle.
Market Segment
The market segments of the proponents have chosen multi-segment

strategy as their market segment. Multi-segment strategy opens the door to
multiple market-based strategies and greater marketing efficiency. They are trying
to gain customers from more than one type of market for the same product and
uses.
3.2. Market Segmentation
Geographic Segmentation
• Nation: Philippines
• Region: III
• Province: Pampanga
• City: Mabalacat
• Barangay: Dau, Camachiles

Demographic Segmentation
• Age: 21 to 65 years old
• Sex: Male and Female

• Income: ₱ 21,000 and up
• Occupation: Employed
Psychographic Segmentation
• People belonging from the lower-middle income class to middle-upper

income class.
• People who always include toothpaste in their personal groceries
• Individuals who spend majority of their day away from home
• Individuals who are interested in trying new products
• Individuals who often eat outside
Behavioral Segmentation
• People who include the use of toothpaste in their daily personal care
• People who do not want to have cavities

• People who do not want to have gum problems/diseases
• People who consider the quality in buying toothpaste
• People who are willing to try the new toothpaste tablet
• People who buy toothpaste twice a month

3.3. Sample Market Survey
Questionnaire Survey Form
Don Honorio Ventura State University

College of Business
Studies Villa de
Bacolor, Pampanga
Good day!
We, the Fourth-year students from the College of Business Studies - Bachelor of Science
in Business Administration Major in Marketing of Don Honorio Ventura State University
(DHVSU), are currently conducting a survey for our Feasibility Study “Bite&Brush Cacao
Toothpills” as part of our final requirement.
The need for appropriate data is very much important in our Feasibility Study. In line with
this, we humbly ask for your participation in answering the survey questions for our study.
All information gathered will solely be used for academic purposes only. Rest assured that
privacy will be preserved. Any help extended will be greatly appreciated.
Hoping for your utmost consideration and favorable response.
Respectfully yours,
Mangilit, Bianca G.
Musni, Anna Rose D.
Pobre, Cathrina R.
Romano, Jaco S.
Noted by: Janine Lou Muan

Part I. Demographic Profile
NAME (OPTIONAL):
ADDRESS:
AGE:
( ) 21-25 ( ) 36-40 ( ) 51-55
( ) 26-30 ( ) 41-45 ( ) 56-60
( ) 31- 35 ( ) 46-50 ( ) 61 and up
SEX: ( ) Male ( ) Female
OCCUPATION: ( ) Employed ( ) Unemployed
MONTHLY INCOME: ( ) ₱ 10,000 and below ( ) ₱ 20,000.01 – ₱ 25,000
( ) ₱ 10,000.01 – ₱ 15,000 ( ) ₱ 25,000.01 – ₱ 30,000
( ) ₱ 15,000.01 – ₱ 20,000 ( ) ₱ 30,000.01 and up
Part II. Survey Question
1. Do you buy toothpaste? (Bumibili ka ba ng toothpaste?)

Yes (Oo) No (Hindi)
2. How often do you brush your teeth in a day? (Gaano ka kadalas nagsisipilyo
sa isang araw?)
Once (Isang beses) Thrice (Tatlong beses)
Twice (Dalawang beses) Others (Iba)
3. How often do you buy toothpaste? (Gaano ka kadalas bumili ng toothpaste?)

Once a week Once a month
Twice a month

4. What kind of toothpaste do you prefer? (Anong toothpaste ang ginagamit mo?)
Whitening (Nakakaputi) Anti-cavity (Kontra sirang ngipin)

Sensitivity (Pangsensitibong ngipin) Anti-bacterial (Kontra bakterya)
Others (Iba)
5. What factor do you consider most in buying toothpaste?

(Ano ang batayan mo sa pagbili ng toothpaste?)
Quality (Kalidad) Availability (Mabibili kahit saan)
Price (Presyo) Packaging (Pagkakabalot)
6. What brand of toothpaste do you use? (Anong tatak ng toothpaste ang ginagamit mo?)
Colgate Hapee Sensodyne
Closeup Pepsodent Others (Iba)
7. What size of toothpaste do you buy? (Anong size ng toothpaste ang binibili mo?)
Sachet twin pack (22g) Medium tubes (145g, 150g)
Travel pack (40g) Large tubes (175g, 195g)
Small tubes (100g, 110g)
8. Where do you usually buy toothpaste? (Saan ka kadalasang bumibili ng toothpaste?)

Mall Convenience
Grocery Sari-sari store
9. How strong do you prefer your toothpaste?

(Gaano katapang/kaanghang ang gusto mo sa iyong toothpaste?)
Mild
Cool
Extra cool

10. Have you heard of toothpaste containing cacao? (May napag-alaman
ka bang toothpaste na gawa sa cacao?)
Yes (Oo) No (Hindi)
11. Did you know that cocoa has tannins, polyphenols & flavonoids to protect your
teeth from cavities, bacteria, infections & tooth decay?
(Alam mo bang na ang cocoa ay may tannins, polyphenols at flavonoids na proteksyon
laban sa bacteria, impeksyon, at pagkasira ng ngipin?)
Yes (Oo) No (Hindi)
12. Given this information, are you willing to try cocoa toothpaste tablets?
(Base sa impormasyong ito, willing ka bang subukan ang cocoa toothpaste tablets?)
Yes (Oo) No (Hindi)
13. If yes, will you buy it? (Kung oo, bibilhin mo ba ito?)
Yes (Oo) No (Hindi)
14. How much are you willing to spend on 150-160g (45 tablets) cocoa
toothpaste tablets? (Magkano ang gusto mong presyo sa 150-160g (45 tableta)
na cocoa toothpaste tablets?)
₱ 129 - ₱ 139 ₱ 149.01 - ₱ 159

₱ 139.01 - ₱ 149 ₱ 159.01 - ₱ 169
Small Medium Large
40g 80g 50ml 100ml 100g 150g 175g 120ml 190g 140ml 195g 198g 200g 145ml 150ml

3.4. Data Analysis
Mangalit
Mawaque San Francisco Marcos Village Address Poblacion 1% Sta Maria
2% 1% 1% 1%
2% Atlu-Bola
Bical 1% Duquit San Joaquin
Bundagul Calumpang 1%
Tabun 2% 1% 1% 0%
3% Macapagal Village
Sta Rosario Paraluyan 1%
Mamatitang 3% 0%
3% Sapang Biabas
3% Sapang Balen
0%
Lakandula Dau
3% Dapdap Cacutud Camachiles Sta Ines Mabiga Dolores
33%
3% 3% 4% 7% 10% 10%
Dau Dolores Mabiga Sapang Sta Ines Camachiles Cacutud
Dapdap Lakandula Biabas Mamatitang Sta Rosario Tabun
Bundagul Mawaque San Francisco Bical Calumpang Marcos Village
Poblacion Atlu-Bola Macapagal Village Mangalit San Sta Maria
Joaquin
Duquit Paraluyan Sapang Balen
With 50 (33%) out of the 150 total respondents, Dau has the greatest
number of respondents when asked about their addresses. Next one is 15
respondents (10%) for Dolores and Mabiga followed by Sta. Ines with 10 (7%),
and Camachiles with 6 (4%). Cacutud, Dapdap, Lakandula, Sapang Biabas have
5 (3%) each, while Sta. Rosario, Mamatitang, and Tabun all got 4 (3%) while
Bundagul, Mawaque, San Francisco stands with 3 (2%). Only 1 (1%) of each live in
Atlu-Bola, Bical, Calumpang, Mangalit, Macapagal Village, Marcos Village,
Poblacion, San Joaquin and Sta. Maria while none are from Duquit, Paraluyan,
and Sapang Balen.

Age
41-45 51-55
36-40 56-60
46-50 1% 1%
31-35 1% 2% 0%
4%
26-30 61 and up
14% 0%
21-25
77%
21-25 26-30 31-35 46-50 36-40 41-45 51-55 56-60 61 and up
The highest number of 116 (77%) out of the 150 respondents is from 21-25
when asked for their ages. Followed by 22 (14%) from ages 26-30, 6 (4%) from the
ages 31-35 while 3 (2%) are from ages 46-50. The age brackets 36-40, 41-45, and
51-55 all got 1 (1%) while none are from the ages 56-60 and 61 and up.
Sex
Female
47% 53%
Female Male
80 out of the 150 respondents were female with 53%, while the remaining
70 are among the males at 47%.

Occupation
Unemployed
41%
Employed
59%
Unemployed Employed
In terms of occupation, 59% or 89 of the 150 respondents who answered

the questionnaire are employed. While the remaining 61 (41%) consists of the
unemployed.
₱ 25,00.01 - ₱ 30,000.00
3% Monthly Income
₱ 20,000.01 - ₱ 25,000.00
₱ 30,000.01 and up 28%
7%
₱ 10,000 and below

16%
₱ 10,000.01 –
₱ 15,000.01 - ₱ 15,000.00
₱20,000.00 25%
21%
₱ 20,000.01 - ₱ 25,000.00 ₱ 10,000.01 - ₱ 15,000.00 ₱ 15,000.01 - ₱ 20,000.00

₱ 10,000 and below ₱ 30,000.01 and up ₱ 25,00.01 - ₱ 30,000.00
28% or 42 of the 150 respondents earn ₱ 20,000.01 –₱ 25,000.00 every

month, followed by those earning from ₱ 10,000.01 - ₱ 15,000.00 a month at 37
(25%). Next is 32 (21%) from those earning ₱ 15,000.01 – ₱ 20,000 and 24 (16%)
for those who earn ₱10,000.00 and below. Those who earn ₱ 30,000.01 and up
got 10 (7%) and only 5 (3%) earn ₱ 25,000.01 – ₱ 30,000.00.

1. Do you buy toothpaste?
No
2%
Yes No
147 out of 150 or 98% of the respondents answered yes when asked if they
buy toothpaste while the remaining 3 or 2% answered no.
2. How often do you brush your teeth in a day?
Others Once
3% 2%
Twice
35% Thrice
60%
Thrice Twice Others Once
60% or 89 of the remaining 147 respondents said they brush their teeth three
times a day, 51 (35%) answered twice a day and 3 (2%) said they brush once in a
day. 4 (3%) preferred to answer others.

3. How often do you buy toothpaste?
Once a week
25%
Twice a month
46%
Once a month
29%
Twice a month Once a month Once a week
When asked how often do they buy toothpaste, a majority of 46% or 68 of

the 147 respondents answered twice a month, the other 43 (29%) said once a
month and the remaining 36 (25%) said they buy toothpaste once a week.
4. What kind of toothpaste do you prefer?

Others
Sensitivity 8%
10%
Anti-cavity
37%
Whitening
20%
Anti-bacterial
25%
Anti-cavity Anti-bacterial Whitening Sensitivity Others
When asked what kind of toothpaste they prefer, 37% or 55 of the 147
respondents answered anti-cavity while the other 36 (25%) answered anti-bacterial.
29 (20%) said they prefer whitening, the other 15 (10%) preferred sensitivity and
12 (8%) answered others.

5. What factor do you most consider in buying
toothpaste?
Availability Price
11% 5% Packaging
0%
Quality
84%
Quality Availability Price Packaging
When asked what factor they most consider in buying toothpaste, 84% or
123 of the 147 respondents chose to answer quality, with 16 (11%) answering
availability. The other 8 (5%) said they prefer price, and none answered packaging.
6. What brand of toothpaste do you use?

Others Hapee
Sensodyne 2% 1%
5%
Pepsodent
1%
Closeup
11%
Colgate
80%
Colgate Closeup Sensodyne Others Pepsodent Hapee
When asked what brand of toothpaste they use, 80% or 118 of the 147
respondents answered Colgate, 16 (11%) preferred Closeup and 7 (5%) said
they like Sensodyne. 3 (2%) answered others while Hapee got 2 and Pepsodent
got 1, both at 1%.

7. What size of toothpaste do you buy?
Small Travel pack
7% 1%
Sachet twinpack
8%
Large
48%
36%
Large Medium Sachet twinpack Small Travel pack
When asked what size of toothpaste they buy, a majority of 48% or 70 of

the 147 respondents answered large, followed by medium with 53 (36%). While
another 12 (8%) said sachet twin pack closely followed by small with 10 (7%). 2
(1%) preferred buying travel pack.
8. Where do you usually buy toothpaste?

Sari-sari store Convenience store
12% 5%
Mall
Grocery
20%
63%
Grocery Mall Sari-sari store Convenience store
When asked where they usually buy toothpaste, 63% or 93 of the 147
respondents answered grocery, with 30 (20%) choosing mall, 17 (12%) preferred
sari-sari store and 7 (5%) answered convenience store.

9. How strong do you prefer your toothpaste?
Extra cool
15%
Mild Cool
17% 68%
Cool Mild Extra cool
When asked how strong they prefer their toothpaste, a majority of 68% or
100 of the 147 respondents said they prefer cool over mild which got 25 (17%) and
extra cool which got 23 (15%) respectively.
10. Have you heard of toothpaste containing cacao?

Yes
5%
No
95%
No Yes
When asked if they heard of toothpaste containing cacao, a majority of 95%

or 139 of the 147 respondents said they have not, the other 8 (5%) said they have.

11. Did you know that cocoa has tannins, polyphenols, &
flavonoids to protect your teeth from cavities, bacteria, infections
& tooth decay?
Yes
No Yes
When asked if they knew the properties of cocoa beneficial to the teeth, a
majority of 82% or 121 of the 147 respondents answered no, while 26 (18%)
answered yes.
12. Are you willing to try cocoa toothpaste tablets?

No
9%
Yes
91%
Yes No
When asked if they are willing to try cocoa toothpaste tablets, a majority of
91% or 134 of the 147 respondents answered yes, while the remaining 13 (9%)
answered no.

13. Are you willing to buy?
No
5%
Yes No
When asked if they are willing to buy cocoa toothpaste tablets, 95% or 127
of the 134 respondents answered yes, the remaining 7 (5%) answered no.
14. How much are you willing to spend on 150-160g (45 tablets)
cocoa toothpaste tablets?
₱ 149.01 - ₱ 159.00 ₱ 159.01 - ₱ 169.00
3% 2%
₱ 139.01 - ₱ 149.00
12%
₱ 129.00 - ₱ 139.00
83%
₱ 129.00 - ₱ 139.00 ₱ 139.01 - ₱ 149.00 ₱ 149.01 - ₱ 159.00 ₱ 159.01 - ₱ 169.00
When asked how much are they willing to spend on 150-160g of cocoa
toothpaste tablets, a majority of 83% or 105 of the 127 respondents answered ₱
129.00 - ₱ 139.00. The other 15 (12%) preferred ₱ 139.01 - ₱ 149.00, 4 (3%)
answered ₱ 149.01 - ₱ 159.00 followed by ₱ 159.01 - ₱ 169.00 with 3 (2%).

3.5. Demand Analysis
Table 1: Historical Number of Population in the City of Mabalacat, Pampanga
Number of Population Growth

Year Population Rate Historical Number
2.92% of Population
2016 250,799 7,323 258,122
2017 258,122 7,537 265,659
2018 265,659 7,757 273,416
2019 273,416 7,984 281,400
2020 281,400 8,217 289,617
This table shows the historical number of population in the City of

Mabalacat, Pampanga in the year of 2016 to 2020. For the year 2016, the
historical number of population is 258,122, while in the year 2020, the historical
number of population is 289,617.
Table 2: Projected Number of Population in the City of Mabalacat, Pampanga
Number of Population Growth

Year Population Rate Projected Number
2.92% of Population
2021 289,617 8,457 298,074

2022 298,074 8,704 306,778
2023 306,778 8,958 315,736

2024 315,736 9,219 324,955
2025 324,955 9,489 334,444
This table shows the projected number of population in the City of

Mabalacat, Pampanga in the year of 2021 to 2025. For the year 2021, the
projected number of populations is 298,074, while in the year 2025, the projected
number of populations is 334,444.

Table 3: Target Market Percentage
Wiilingness to try 91%
Wiilingness to buy 95%
Target Market Percentage 86%
The target market percentage of the Bite&Brush Cacao Toothpills will be 86%.
Table 4: Monthly Consumption Rate
No. of No. of
Participants Frequency
Consumption Basis MCR
Once a week 36 4 144
Twice a month 68 2 136
Once a month 43 1 43
Total 147 323
AMCR = 2.20
AMCR = 2
The average monthly consumption rate of Bite&Brush Cacao Toothpills is 2.

Table 5: Historical Demand of Bite&Brush Cacao Toothpills
Year 2016 2017 2018 2019 2020

Target no. of
population 37,115 37,857 38,614 39,386 40,174
(Segmented)
% of who
buy/use the 98% 98% 98% 98% 98%
product
Target Market % 86% 86% 86% 86% 86%
Projected Target 31,281 31,906 32,544 33,195 33,859

Market
AMCR 2 2 2 2 2
Demand/Month
62,562 63,812 65,088 66,390 67,718
Number of
12 12 12 12 12
months per year
Demand per year
750,744 765,744 781,056 796,680 812,616
The historical annual demand for 2020 is 812,616.

Table 6: Computation for the Increase in Projected Demand
Demand from the last year 2020 812,616
Demand from the first year 2016 750,744
Difference 61,872
Divided by: (5) /5
Increase in Demand 12,374
The projected increase in demand every year will be 12,374.
Table 7: Projected Demand for Bite&Brush Cacao Toothpills
Projected
Demand for
Projected Years Previous Year Increase per
Bite&Brush
Demand Year
Cacao Toothpills
2021 812,616 12,374 824,990
2022 824,990 12,374 837,364
2023 837,364 12,374 849,738
2024 849,738 12,374 862,112
2025 862,112 12,374 874,486
The projected demand for the first year will be 874,486.

3.6. Supply Analysis
Table 8: Historical Supplies of Toothpaste
Competitors 2016 2017 2018 2019 2020
Close up 52,928 55,574 58,353 61,271 64,335

Colgate 69,768 73,256 76,919 80,765 84,803
Hapee 43,305 45,470 47,744 50,131 52,638
Pepsodent 36,087 37,891 39,786 41,775 43,864
Sensodyne 38,493 40,418 42,439 44,561 46,789
Total 240,581 252,609 265,241 278,503 292,429
The historical supply of toothpaste for 2020 is 292,429.
Table 9: Computation for the Increase in Projected Supplies
Supply from the last year 2020 292,429
Less -
Supply from the first year 2016 240,581
Difference 51,848
Divided by 5 /5
Increase per year 10,370
The projected increase of supplies every year will be 10,370.

Table 10: Computation of Projected Supply
Projected Years Previous Year Supply Increase per Year Projected Supply
2021 292,429 10,370 302,799
2022 302,799 10,370 313,169
2023 313,169 10,370 323,539
2024 323,539 10,370 333,909
2025 333,909 10,370 344,279
The projected supply of toothpaste for 2021 will be 302,799.
Table 11: Summary of Historical Demand and Supplies
Year Demand Supply Margin of error D-S Gap Consumers

with
no brand
loyalty
2016 750,744 240,581 51,016 459,147 61%
2017 765,744 252,609 51,314 461,821 60%
2018 781,056 265,241 51,582 464,233 59%
2019 796,680 278,503 51,818 466,359 59%
2020 812,616 292,429 52.019 468,168 58%
The percentage of consumers with no brand loyalty for the year 2020 is 58%.

Table 12: Summary of Projected Demand and Supplies
Year Demand Supply Margin of error D-S Gap Consumers

with
no brand
loyalty
2021 824,990 302,799 52,219 469,972 57%
2022 837,364 313,169 52,420 471,775 56%
2023 849,738 323,539 52,620 473,579 56%
2024 862,112 333,909 52,820 475,383 55%
2025 874,486 344,279 53,021 477,186 55%
The percentage of consumers with no brand loyalty for the year 2021 will be 57%.
Table 13: Competitors Market Share
List of Competitors 2020 Supply % Market Share
Close up 64,335 22%

Colgate 84,803 29%
Hapee 52,638 18%
Pepsodent 43,864 15%
Sensodyne 46,789 16%
Total 292,429 100%
The closest competitor of Bite&Brush Cacao Toothpills is Pepsode

Table 14: Volume of Production
Historical D-S Gap % of Market Share Volume of Production
2020 468,168 9% 468,168 x 9% = 42,135
The volume of production for the year 2020 is 42,135.
Table 15: Projected Volume of Production
Projected Previous Year % Increase of Total Volume of

Production
Volume of of Bite&Brush
Year Production Increase Production Cacao Toothpills
2021 42,135 5% 2,107 44,242
2022 44,242 7% 3,097 47,339
2023 47,339 7% 3,314 50,653
2024 50,653 8% 4,052 54,705
2025 54,705 10% 5,471 60,176
The total volume of production of Bite&Brush Cacao Toothpills for 2021 will be 44,242.
Table 16: Projected Market Share
Year Projected Volume Total Market Share

Supply Production Supply %
2021 302,799 44,242 347,041 13%
2022 313,169 47,339 360,508 13%
2023 323,539 50,653 374,192 14%
2024 333,909 54,705 388,614 14%
2025 344,279 60,176 404,455 15%
The projected market share of Bite&Brush Cacao Toothpills for the first year of
operation will be 13%.

3.7. Marketing Strategies
Marketing strategies is a section that outlines plan for how you’ll find and
attract clients or customers to business. It focuses on what you want to achieve for
your business and marketing efforts. In this part, the proponents will show how they
develop techniques and tactics in achieving marketing objectives in their product,
price, place, and promotions.
3.7.1. Product
The proponents decided to initiate the use of cacao as a primary raw

material in toothpaste through RUSH’s Bite&Brush Cacao Toothpills as a twist in
the typical tooth”paste” people know. Formed as tablets for easier consumption,
these toothpaste tablets are made from unprocessed cacao powder that is rich in
tannins, polyphenols and flavonoids – which are proven to fight oral bacteria,
cavities and tooth decay that is beneficial to its users.
Classification of Products
The proponents classify the product, Bite&Brush Cacao Toothpills, as

consumer goods that is intended for final consumption and it is a tangible product
that is produced and subsequently purchased to satisfy the current wants and
perceived needs of the buyer.
Rate of Consumption and Tangibility
The proponents classify the Bite&Brush Cacao Toothpills as non-durable

goods as it should be immediately consumed in a short period after opening.

Consumer’s Shopping Habits
The proponents have chosen convenience goods under the consumer’s

shopping habits that require a minimum amount of effort on the part of the
consumer. This product is expected to be available in partner store outlets for ease
of access.
Packaging
The proponents chose to stick to a simple and minimalistic design for the
packaging- white and blue as the prominent colors to give off a relaxing aesthetic
that suits its benefits. It will be in an easy-to-carry recyclable packaging. The
Bite&Brush Cacao Toothpills will be stored in a clear rectangular container as the
primary package; having the labelling stickers attached on the front and the back.
During shipping, these containers will be placed inside shipping boxes to avoid
external damage.

Labelling
For the labelling, proponents decided to put on the logo and name of the
company at the top to symbolize the company itself. The product name,
Bite&Brush Cacao Toothpills, is then added for its distinction as well as images of
a mouth and a toothbrush beside the words “Bite” and “Brush” to help better
describe the ease in using the product. Under the product name and its descriptive
label, is an image of cacao pods to show that it is the main raw material used in
creating the product. The front part also indicates the standard number of tablets
per pack.
As for the back of the packaging, the proponents indicated descriptive labels
such as the ingredients, directions for use, storage instructions and a brief
description about the benefits of the product.

3.7.2. Price
Bite&Brush Cacao Toothpills will set ₱ 126.43 as its retailer’s price and ₱ 139
as the consumer price, putting it in a comfortable spot in the middle of the existing
price range in the market just enough for the product to be distinguished as one
with quality, not one with just a low price. The proponents promise to give the
consumers their money’s worth in every purchase of the product.
Pricing Strategy
The proponents will be using skimming strategy. Despite the product being
new to the market, they decided to take advantage of this to introduce it in a
position where in the market can directly associate its price to the anti-bacterial,
antioxidant, anti-cavity, and whitening benefits it offers. As the only provider of
toothpills made with unprocessed cacao powder, that gives a new brushing
experience to the consumers while delivering anti-bacterial action, skimming
strategy allows the company to set off a higher price compared to the existing
competitors in the market.
The proponents will also be using odd-number pricing strategy. Instead of

charging customer to a price ending in a whole number, the customer perceives
the odd-number pricing to be lower than it actually is.

Costing
COST PER DAY

QTY. UNIT UNIT COST TOTAL
(170 bottles, 158g)
Unprocessed Cacao Powder 4.56 kg ₱ 305.00 ₱ 1,390.80
Baking Soda 7.50 kg ₱ 45.00 ₱ 337.50
Guar Gum 0.81 kg ₱ 325.00 ₱ 263.25
SLES 1.89 kg ₱ 90.00 ₱ 170.10
Stevia 6.42 kg ₱ 390.00 ₱ 2,503.80
Mint 1.62 liter ₱ 1,455.00 ₱ 2,357.10
Total ₱ 7, 022.55
Cost of Ingredients per bottle ₱ 41.31
Packaging ₱ 7.00
Cost per bottle ₱ 48.31

Selling Price
Units Sold 44,242
Cost of Raw materials per Unit ₱ 48.31
Direct Materials Used ₱ 2,137,331.02
Direct Labor ₱ 221,760.00
Manufacturing Overhead:
Indirect Labor ₱ 180,840.00
Depreciation Expense-Production ₱ 40,365.50
Utilities Expense-Production ₱ 154,560.00
Rent Expense-Production ₱ 163,800.00
Production Tools & Supplies ₱ 45,344.00
Total Cost of Production ₱ 2,944,000.52
Volume of Production (2021) 44,242
Unit Cost ₱ 66.54
Mark-up (90%) ₱ 59.89
Selling Price Per Unit ₱ 126.43

Pricing Approaches
As for the pricing approach, the proponents decided to use price-quality

relationship pricing. The proponents will be committed in creating quality products
to always meet the high standards set, to not only maximize the profits but to also
assure each individual consumer that they get what they pay for consistently.
3.7.3. Place
RUSH Partnership, Ltd. will distribute to the nearby barangays, Dau and
Camachiles from its area to minimize the gap between the point of production and
the point of consumption. The proponents want the product to be easily available
for its target market.
Marketing Channel
Producer
Retailer
Consumer
The proponents decided to use Channel B or indirect channel distribution to

spread their production to the entire location. With this, the company would directly
distribute their product through different groceries, malls, drugstores, and other
retailers in Dau and Camachiles Mabalacat City in order to attain more buyers and
spread their product and build its name.
List of Retailers Address
DAU, MABALACAT CITY
Jumbo Jenra Dau Mc Arthur Highway, Dau Mabalacat City,
Pampanga
Puregold Dau Lot 9 19 Mc Arthur Highway, Dau
South Star Drugstore Mc Arthur Highway, Dau Mabalacat City,
Pampanga
Savemore, City Mall Mc Arthur Highway, Dau Mabalacat City,
Pampanga
Watsons, City Mall Mc Arthur Highway, Dau Mabalacat City,
Pampanga
107 Grocery MACB Square Mc Arthur Highway, Dau
Watsons Pharmacy Dau Mart, Mc Arthur Highway, Dau
Kuya Pen’s Store Dau Mart, Quezon Drive Dau, Mabalacat
City, Pampanga
List of Retailers Address
CAMACHILES, MABALACAT CITY
SM Hypermarket Mc Arthur Highway, Brgy. Camachiles
RK Minimart Camachiles Street, Mabalacat City,
Pampanga
EJP Grocery Camachiles Street, Mabalacat City,
Pampanga
Distribution Strategies
The proponents have chosen selective distribution as their type of

distribution strategies. The proponents believe the nature of the product will benefit
more with this strategy as the product will gain special attention.
3.7.1. Promotion
The proponents have chosen product advertisement as their strategy in

advertising. Product advertisement is a method of communication about the
promotion of a product in an attempt to induce potential customers to purchase the
product.
The proponents will make use of digital marketing, giveaways and public
relations activities as their primary promotional tools. The proponents will also
utilize the use of social media and promotion online, by making an official
Facebook page, featuring on known vloggers in Pampanga and by conducting
contests to be participated in by the followers of the page. The company will also
be hosting webinars and will provide certificates for the attendees with the
company name indicated to familiarize them to the company. The proponents have
taken into consideration the situation that the country is in, so the proponents have
decided to take part in public service activities done by the government. The new
product will be introduced within the barangays Dau and Camachiles Mabalacat
City with hopes of expanding the brand awareness to wider markets.
Promotional Tools
Month Promotional Tools Unit Cost Total Cost
January Social Media (boosted FB N/A ₱ 500.00 ₱ 500.00

posts)
Shelf stopper
15 pcs ₱ 50.00 ₱ 750.00
Flyers 150 pcs ₱ .50 ₱ 75.00
February Social Media (FB posts) N/A N/A N/A
Toothbrush 100 pcs ₱ 3.50 ₱ 350.00

March Social Media (FB posts) N/A N/A N/A
Washable face mask 50 pcs ₱ 15.00 ₱ 750.00

April Social Media (boosted FB N/A ₱ 500.00 ₱ 500.00
posts)
Public relation activities

(sending of PR kits) N/A ₱ 1,000.00 ₱ 1,000.00
Hand towel
50 pcs ₱ 6.00 ₱ 300.00
May Social Media (FB posts) N/A N/A N/A
Public relation activities N/A N/A N/A

(Participation in government
public service activities)
June Social Media (FB posts) N/A N/A N/A
Ball pens 100 ₱ 4.00 ₱ 400.00
July Social Media (boosted FB N/A ₱500.00 ₱ 500. 00

posts)
Shelf stopper 15 pcs ₱ 50.00 ₱ 750.00
August Social Media (FB posts) N/A N/A N/A
September Social Media (FB posts) N/A N/A N/A
Public relation: (participate in N/A ₱ 2,000.00 ₱ 2,000.00

any public service activity)
October Social Media (boosted FB N/A ₱ 500.00 ₱ 500.00

posts)
November Social Media (FB posts) N/A N/A N/A
Social Media (Hosting Webinar) N/A ₱ 3,000.00 ₱ 3,000.00

December Social Media (FB posts) N/A N/A N/A
Social Media (Contest among N/A ₱ 1,000.00 ₱ 1,000.00

followers)
Public relation (Sponsoring N/A ₱ 3,000.00 ₱ 3,000.00

small public events)
Total ₱ 15,375.00
Promotional Implementation
Promotional Tools Purpose Location

To introduce the new product to the Outside the distributor
target area. supermarkets in
Flyers
Dau,Mabalacat
As preparation for Valentine’s day, Hypermarket
the proponents take this opportunity
Toothbrush Brgy.Camachiles
to promote oral health and fresh
Dau, Mabalacat
breath.
Summer season means a lot of Jumbo Jenra
traveling that is why it is important to
McArthur Highway
stay safe. The proponents choose to
Dau,Mabalacat
Washable face mask give away face masks to reduce the
risks of bacteria and virus.
As the summer season peaks, it is Partner supermarkets
normal for people to sweat due to in Dau, Mabalacat
high temperatures. Hand towels will
Hand towel be useful in these times.
As students go back to school in this Partner supermarkets

month, RUSH will be giving away in Dau, Mabalacat
Ball pen
free pens to them.
Shelf stopper Shelf stoppers will be displayed to Partner supermarkets

provide a much more defined in Dau, Mabalacat
presence in shelves of partner local
stores.
Conduct public relations activities to N/A
build connections with the different
Public relations
markets.
The easiest way to socialize N/A
nowadays is social media. With users
Social Media
from all age groups, it will be a great
medium for promoting products.
Gantt chart
Promotional Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
tools
Flyers
Giveaways
Social Media
Public relation
Shelf stopper
Sample of Promotional Tools
Figure 1: Flyers
Figure 2: Shelf stopper
Figure 3: Toothbrush
Figure 4: Washable Face Mask
Figure 5: Hand Towel
Figure 6: Ball Pen
Figure 7: FB Page
Chapter 4
PRODUCTION
/ TECHNICAL
Introduction
The production and technical is one of the important aspects to consider in

establishing a business. This chapter provide an overhead view of how the project
can evolve during the course of its development, troubleshooting, and tracking the
progress of the project from concept to reality.
In this chapter, the proponents present the detailed description of the

intended product. It also identifies the efficacy of the proposed project by
examining the details of the product, place, processes, and overall plans in
operation. This includes the production processes, the suppliers of the different raw
ingredients used, equipment and supplies, as well as the project capacity and
methods in dealing with the waste produced. The site and its layout are also
shown, with the different charts and tables, to provide different scopes in the
operation. This chapter also contains the technologies, product utilities, and
manpower requirements related to producing and delivering the products that the
proponents intend to develop.
4.1. Product
The introduction of unprocessed cacao powder as an alternative to fluoride

in the usual toothpaste can be more effective. The fact that the main ingredient for
every delicious chocolate is effective in fighting cavities, plaque and for its
compound that is similar to caffeine that helps to harden the teeth enamel which
lessens the risk of having tooth decay for its users is quite unknown to many. The
proponents came up to an idea of using cacao in this new and innovated toothpaste
to provide convenience and healthier oral habit by turning it into tablets. It will not
just make your usual brushing habit healthier and unique but will also give new
sets of benefits to fight oral diseases since cacao is also a good source of
antioxidant that will help in reduction of dental plaque and inflammation.
Bite&Brush Cacao Toothpills will be in tiny circular form which contains

different ingredients that helps in preventing bacteria, cavities, bad breath and
even to whiten teeth. Every toothpills will also contain essential oil as an additional
component in fighting bad breath and for more refreshing feeling. The proponents
made sure that cleaning the teeth with these toothpills will be as good, if not better,
as brushing with regular toothpaste.
Being in a tablet form will lessen wastage unlike with usual toothpaste the
amount to be used for brushing are not usually properly measured. However, with
this, once in the mouth, users just have to bite using their teeth to crush the
toothpills and start brushing to lather up the mouth, hence the name “Bite&Brush”.
It will be in small rectangular containers that are easy to carry and would
not take up too much space inside your bags for the convenience of carrying it
everywhere.
The product containing cacao is already an advantage than the regular
toothpaste since it carries a lot of benefits for the oral health. Bite&Brush Cacao
Toothpills is also great for any people that are always on the go. This will create
an easy way of brushing the teeth that would not require any hassle of bringing
toothpaste tubes as they are in tablet forms.
Packaging together with the labels
4.2. Raw Materials
UNPROCESSED CACAO POWDER
BAKING SODA
GUAR GUM (THICKENER)
STEVIA POWDER (SWEETENER)
SLES (Sodium Lauryl Ether Sulfate)
ESSENTIAL OIL (MINT)
4.3. Suppliers of Raw Materials
List of Suppliers of Cacao Powder
Raw Materials Supplier Address Maximum

Supply
405 Blvd. St. Bgy San Lorenzo

Unprocessed Mexico 2021 2,000 kg/year
Cacao Powder Kadex Trd Co., Ltd.
Pampanga Philippines
No. 301, MJM Building

Unprocessed Andy Albao #650 J.P. Rizal St.
Cacao Powder Corporation 1,800 kg/year
Brgy. Valenzuela
Makati City 1208, Philippines.
Unprocessed Unit 2298, The Trade and Financial

MOCWV Ltd 1,700 kg/year
Cacao Powder Tower, 7Th Ave Cor. 42Nd St, BGC,
1634 Taguig City, Philippines
List of Suppliers of Baking Soda

Supply
Unit 10 2ns floor GDS

Commercial Bldg. 49 Henson
Baking Soda Bake N’ Roll Trading 3,000 kg/year
St. 2009, San Francisco,
Angeles, Pampanga
Save and Bake 5007 Henson, Agapito

Baking Soda 2,800 kg/year
General Del Rosario, Angeles,
Merchandise 2009 Pampanga
Baking Soda First Creation 105 Pandan Rd., Angeles, 2,700 kg/year
Baking 2009 Pampanga
Supplies
List of Suppliers of Guar Gum

Supply
4/F Island wide Center. #76

Valencia St., Quezon City, 400
Guar Gum Island wide Corp
Philippines 1112 kg/year
Guar Gum A&R Enterprises Angeles, Pampanga, Philippines 350

kg/year
Metro Manila
Guar Gum Manila Gum Elemi Muntinlupa 1770 300
kg/year
Metro Manila Philippines
List of Suppliers of Stevia Powder

Supply
#72 Nuestra Señora St. 6th Ave.,

Stevia Powder GIDC Philippines Caloocan City, Philippines 2,600 kg/year
Stevia Powder Nutrifinds Enterprise 3754 Sun Valley Dr, Parañaque,

2,400 kg/year
1709 Metro Manila
Lot 60, RMG Corporate Center,
Block 11 Buencamino St,
Stevia Powder GX International Inc. 2,350 kg/year
Cupang, Muntinlupa, Metro
Manila
List of Suppliers of SLES (Sodium Lauryl Ether Sulfate)

Supply
SLES BASF Magalang, Pampanga 1,000 L/year
105 Mt. Natib, Barrio San

SLES Highchem Trading Jose, Caloocan, 1400 850 L/year
Metro Manila
San Antonio, Pasig, 1605
SLES Pilipinas Kao, Inc. Metro Manila 750 L/year
List of Suppliers of Essential Oil (Mint)

Supply
Essential Oil Scentfully Yours PH 58 Basilio St, Malabon,

800 L/year
(Mint) 1474 Metro Manila
Dusit Thani Store @ G/F Ayala
Essential Oil Lemongrass House Centre, Palm Drive
750 L/year
(Mint) corner Theater Drive,
1223 Makati, Philippines
Essential Oil 2/F Linear Building, 142
(Mint) Islas Aromatics Katipunan Avenue, Bgy. St. 600 L/year
Ignatius, QC
List of Suppliers of Primary Containers

Supply
30 Corumi St. Brgy

Primary 65,000
Ertess Plastic Industry Inc. Masambong San Francisco
containers units/year
Del Monte, 1105 Quezon
City, Philippines
Primary 63,000
Unlipack 1514 Nicolas Zamora
Street Tondo, Manila,
Philippines
Primary Plastic Container 24 Madison St. 62,500

Packaging Mandaluyong City
Corporation
List of Suppliers of Shipping Boxes

Supply
12 Don Manuel Extension, Brgy

Shipping box Powell Packaging Pulung Maragul, 2009 Angeles 1,200
City, Pampanga, Philippines units/year
Shipping box UET Box Mfg Corp. 7107 Clark Civil Aviation, Clark 1,200
Freeport Zone, Pampanga
units/year
Purok 3 Manibaug Paralaya

Shipping box CJT Packaging Porac, Angeles, Pampanga, 1,000
Philippines units/year
4.4. Production Process
Type of Manufacturing Processes
The proponents will provide a continuous manufacturing process that is

producing a large volume of products not only for a specific but in a long period of
time as long as the business operates continuously.
Flow Process Chart
PREPARING
MIXING
PRESSING DEHYDRATING
QUALITY PACKAGING &

CONTROL SEALING
PREPARING Make sure to use clean utensils, check the equipment, machineries
before starting the process and prepare the tablets container. Ready
all the measured ingredients both dry and liquid to be used for 1 hour.
Using the mixer, put all the dry ingredients then once mixed properly,
MIXING
add the mixed liquid ingredients as well for 30 minutes.
Dehydrate the mixture by resting them on large trays for at least 1

DEHYDRATING
hour before pressing.
Put the dehydrated mixture in the tablet presser to start molding the
PRESSING toothpills. (1 hour and 45 minutes)
Every toothpills produced from the presser are grouped into multiple
QUALITY batches and are checked before packing. Any defective units are then
CONTROL disposed as waste. (2 hours)
PACKAGING & The toothpills are packed and sealed in each container and are then
SEALING boxed for shipping. (2 hours and 30 minutes)
Process in Doing the Product
Prepare all the ingredients and equipment to be used
Put the measured dry ingredients into the mixer.
Then gradually add the wet ingredients, mixed till the desired texture is achieved,
it takes about 30 minutes to mix the ingredients well.
Picture of the trial mixture
Transfer the mixture into trays, store in tray racks for dehydration before
putting into the tablet presser.
After the dehydration, put the mixture into the tablet presser to form the
desired shape of the presser. Every tablets formed should be checked for any
defects then you can now start packing them.
4.5. Production Schedule
8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 4:00

Process - - - - - - - - -
9:00 10:00 11:00 12:00 1:00 2:00 3:00 4:00 5:00
AM AM AM PM PM PM PM PM PM
Preparing
Mixing
LUNCH BREAK
Dehydrating
Pressing
Quality Control
Packaging &
Sealing
Cleaning &
Organizing
4.6. Daily Production Quantity
Year Daily Production Yearly Production
2021 44,242 / 52 / 5 = 170 44,242
2022 47,339 / 52 / 5 = 182 47,339
2023 50,653 / 52 / 5 = 195 50,653
2024 54,705/ 52 / 5 = 210 54,705
2025 60,176 / 52 / 5 = 231 60,176
4.7. Project Site
The RUSH Partnership, Ltd. will be located in 0142 Purok Uno Sitio Maluyus
Bical, Mabalacat City, Pampanga which is remote to the highly populated areas of
the city to protect the health of the residents from any possible effects in the
surrounding during the production. The site area also has minimal vehicular traffic
that allows for a faster flow in both supply acquisition and product distribution.
Google Map
Cost of Acquisition
The rent expense of RUSH Partnership, Ltd. is ₱19,500 with 2 months advance
payment and one-month deposit.
Description Amount
Monthly Rent Expense 19,500
Total 19,500
Cost of Renovation
Description Amount
Renovation 330,000
Total 330,000
Floor Plan Layout
4.8. List of Supplies, Machineries and Equipment
4.8.1. Office Supplies
Sub-Heading Description Unit Quantity Total

Cost
and
Uses
To print documents ₱170 4 reams ₱680
Bond paper
For writing ₱55 3 boxes ₱165
Ballpen
To be used for ₱20 6 pcs ₱120

cutting
Scissors
For packing ₱25 24 pcs ₱600
Packaging tape
To record ₱40 5 packs ₱200

employee’s
attendance
Employee daily
time record
For records ₱40 6 pcs ₱240
Log book
For accounting ₱30 12 pcs ₱360

records purposes
Accounting
Journals
For receipt and

₱79 10 pads ₱790
cash transaction
records
Petty cash
voucher
To keep record of
₱15 20 pads ₱300
order made
Order Slip
Receipt
To refill ink of the ₱1,080 1 set ₱1,080

printer
Ink (Printer, set)
For filing ₱130 4 packs ₱520

documents (10pieces/pack)
Folder
Envelopes
2 bundles
For filing ₱210 ₱420
(50pcs/bundle)
documents
Folders
For compiling ₱40 3 pcs ₱120

files
Stapler
For refilling ₱60 2 boxes ₱120

stapler
Staple Wire
To hold files ₱22 3 boxes ₱66

together
Paper clips
For keeping a ₱230 2 pcs ₱460

copy of
company’s
Flash Drive files
For ₱360 2 pcs ₱720

calculations
Calculator
To be aware
of the time
while working ₱150 3 pcs ₱450
Wall Clock
For ₱120 2 sets ₱240
sweeping
floors
Broom &
dustpan
For cleaning
₱369 2 pcs ₱738
and wiping
floors
Mop
For cleaning
the
₱152 8 pcs ₱1,216
workspaces
Multipurpose
cleaner
For cleaning 6 bundles

₱27 ₱162
kitchen utensils, (3pcs)
trays and basins
Sponge
For storing
waste ₱650 3 pcs ₱1,950
Trash can
For proper 2 bundles

₱565 ₱1,130
collection of (100pcs)
waste
Garbage Bag
Used for
locking up the
entrance and ₱60 4 pcs ₱240
exits
Padlock
For cleaning
kitchen
utensils, ₱88 6 pcs ₱528
trays and
basins
Dishwashing liquid
TOTAL ₱13, 615
4.8.2. Production Supplies
Sub-Heading Description Unit Cost Quantity Total

and
Uses
To prevent
hair from
falling during ₱5 24 pcs ₱120
production
Hairnet
For safety of
mouth and
nose ₱10 24 pcs ₱ 240
Washable
Facemask
For safety of
hand and for 6 boxes
clean process ₱420 (100pcs/box) ₱2,520
Disposable gloves
To prevent
contamination ₱300 12 pcs ₱3,600
Washable
production gown
To wipe or dry
hands after
washing ₱15 24 pcs ₱360
Hand Towels
For basic
medical
treatment ₱1,539 1 pc ₱1,539
First-aid Kit
To help
sanitize 6 pcs
₱155 ₱930
before, during
and after
Hand wash production
For sealing
70 bundles
package ₱90 ₱6,300
(1,000pcs)
container
Shrink plastic seal
TOTAL ₱ 15,609
4.8.3. Furniture and Fixtures
Sub-Heading Description Unit Cost Quantity Total

and Uses
For sitting in the

₱905 3 pcs ₱2,715
office
Office chair
Used to store
and hold office ₱2,100 3 pcs ₱6,300
supplies and
equipment
Office table
To keep files
and ₱7,811 2 pcs ₱15,622
documents
Office cabinet
For customers or ₱11, 100 1 pc ₱11,100

vistors
Sofa
For sitting,
meetings and ₱8,190 1 set ₱8,190
eating in the
company
Tables & chairs
For extra seats ₱360 5 pcs ₱1,800
Monoblock Chairs
TOTAL ₱45,727
4.8.4. Office Equipment
Sub-Heading Description and Uses Unit Cost Quantity Total
It is used for clerical

works and for recording
any product operation ₱18,980 2 sets ₱37,960
information
Computer set
To print documents ₱4,895 1 pc ₱4,895
Printer
To be used as
₱1,100 1 pc ₱1,100
company phone
Mobile phone
For drinking water of
₱3,900 2 pcs ₱7,800
employees
Water dispenser
₱999 4 pcs ₱3,996

For fire emergencies
Fire Extinguisher
For fire emergencies ₱1,200 1 pc ₱1,200
Fire Alarm
TOTAL ₱56,951
Ventilation & Air Conditioning
For ventilation ₱6,495 1 pc ₱6,495
Industrial stand fan
For air conditioning ₱11,818 2 pcs ₱23,636
Air conditioner
For ventilation ₱1,400 2 pcs ₱2,800
Wallfans
For emergency power

₱780 3 pcs ₱2,340
interruption
Emergency lights
For ventilation ₱740 2 pcs ₱1,480
Exhaust fans
For emergency power
₱35,000 1 pc ₱35,000
interruptions
Generator
TOTAL ₱71,751
4.8.5. Production Tools & Equipment
Production tools
It is used to measure ₱210 4 pcs ₱840

ingredients
Measuring Cups
It is used for
preparation and ₱4,000 3 pcs ₱12,000
packaging of product
Working table
It is used in dehydrating
₱150 12 pcs ₱1,800
the mixture
Tray
It is used as a container
₱65 15 pcs ₱975
for the mixture made
Basin
It is to weigh or
₱2,000 1 pc ₱2,000
measure ingredients
Weighing scale
To keep the mixture

₱6,000 2 pcs ₱12,000
safe during dehydration
Tray rack
TOTAL ₱29,615
Mechanical Equipment
It is used to mix ₱30, 593 1 pc ₱30,593

ingredients
Mixer
It is used to form the ₱210,000 1 pc ₱210,000
toothpills
Tablet Presser
To shrink fit the plastic ₱800 2 pcs ₱1,600

seals
Heat gun
TOTAL ₱242,193
4.8.6. Delivery Equipment
It is used to distribute
₱180,000 1 pc ₱180,000
the products
Delivery Van
TOTAL ₱180,000
4.9. Utilities
List of Utilities
Utility Monthly
Water ₱ 2,500
Electricity ₱ 14,000
Telecommunication ₱ 1,900
TOTAL ₱ 18,400
4.10. Raw Materials Requirements
Raw Materials Required Per Year

Direct Raw Materials
Unprocessed Cacao Powder 1,186 kg
Baking Soda 1,950 kg
Guar Gum 211 kg
SLES 491 L
Stevia Powder 1,669 kg
Essential Oil (Mint) 421 L
Water 1,045 L
Indirect Raw Materials
Primary container 44,242 units
Shipping boxes 692 units
4.11. Manpower Requirement
Position No. Monthly Salary Total
Production Supervisor 1 15, 070 15, 070
Production Worker 2 9, 240 18,480
4.12. Waste & Waste Disposal Method
Wastes in production and office will be disposed properly. Provided that

there will be dedicated trash cans for bio-degradable and non-biodegradable
wastes to prevent unpleasant surroundings. All disposed garbage will be collected
according to the schedule of the Mabalacat City, Pampanga garbage collector
truck. But there are other disposal methods to be used for certain wastes such as
the following:
a. Process Waste
➢ Rejected finished product - There will be a 1% allowance for rejected

finished products. The rejected products can be dissolved in water and be
used in cleaning the facility.
b. Packaging
➢ Rejected containers - These will be donated to the Camachiles

Recycling Centre in Mabalacat City.
c. Solid Waste
➢ Sacks - These can be recycled by doing eco-bags

➢ Plastic gloves - These will be donated to the Camachiles Recycling
Centre in Mabalacat City.
Chapter 5 SOCIO-
ECONOMIC
Introduction
This chapter will discuss the different socio-economic impacts of the

company and elaborate the social and economic commitments as well as the
benefits of the proposed company to the different stakeholders - government,
employees, community, environment, consumers, and suppliers.
5.1. Benefits to the Government
The main benefit of the government through the company is by paying taxes
and complying on the legal requirements mandated by the government, Bureau of
Internal Revenue (BIR). Those tax payments can be converted into government
funding, and later on different government projects will be implemented such as
infrastructure, educational assistance and scholarship, foundation, and public-
school facilities.
Business Taxes 3,750.00

Mayor's Permit Fee 1,000.00
Sanitary Inspection Fee 500.00
Environment Management Fee 500.00
Health Certificate Fee 3,000.00
Fire Inspection Fee 1,500.00
Metal Plate 100.00
Sticker 250.00
LBOD Clearance Fee 25.00
Environment Inspection Fee 50.00
Zoning Clearance 50.00
Occupational Fee 50.00
Right of Ways
DTI Registration 2,000.00
SEC Registration 1,322.00
FDA Registration 500.00
BIR Registration 800.00
Total 15,397.00
5.2. Benefits to the Employees
13TH
BASIC
POSITION MONTH SSS PHIL HEALTH PAG - IBIG
SALARY
PAY FUND
General Manager 22, 800 22, 800 800 684 100
Accountant 5,000 5,000 - - -
Production 15, 070 15, 070 600 452.10 100

Supervisor
Marketing 15, 070 15, 070 600 452.10 100

Supervisor
Bookkeeper 12, 800 12, 800 520 384 100
Marketing 12, 500 12, 500 500 375 100

Personnel
Production 9, 240 9, 240 380 277.2 100

Worker (2)
Cashier 9, 240 9, 240 380 277.2 100
Driver 9, 240 9, 240 380 277.2 100
Total Monthly 120,200 120,200 4, 540 3, 456 900
Total Annually 1, 442,400 120,200 54,480 41,472 10, 800
• The benefits or the basic salary paid to employees for services they
rendered will help them in their needs in the future.
• We are giving or entitling 13th month pay regardless of their position,
designation, or employment status provided that they have worked for at
least one month during the calendar year as a Bonus contribution to them.
• SSS will provide their pension every month when they reach retirement age.
• Philhealth will secure their health by lessening or even pay all the expense
they spent in the hospital.
• The PAG-IBIG Savings Program is a fast easy and affordable to save for
their future. Three basic benefits that employee/member can get from PAG-
IBIG: Housing Loan, Short Term Loan, and Provident Savings.
5.3. Benefits to the Community
The company contributes to the welfare of the community in a couple of

different ways. This is shown through provision of products benefitting the health
of their consumers, reducing oral health problems. Oral health, specifically dental
health, is then promoted by further educating the public by hosting seminars and
online webinars. All of this is done while introducing and producing innovative
projects that hopes to stir creative minds, inspiring the community in developing
more ways to find healthy alternatives to daily personal products.
5.4. Benefits to the Environment
The company takes pride in being a production business that is determined

in keeping the wastes level to the minimum, by using different methods that utilize
reusing and recycling in dealing with the process, packaging, and solid wastes. The
company will also be supporting government projects that aim in sustaining and
increasing the plant population in Luzon, such as tree-planting and reforestation
efforts.
5.5. Benefits to the Consumers
The company stays true to its commitment in providing innovative products

that delivers quality at reasonable prices. The company ensures to deliver the
benefits promised, to always achieve customer satisfaction. The company also
extends the business’ reach to potential customers, by promoting special offers
and discounts increasing customer loyalty to make the customers feel valued. This
is key to strengthening the company’s relationship with the customers. The
company also dedicates itself to the continuous product development in order to
consistently meet the changing demands and preferences of their customers.
5.6. Benefits to the Supplier
The company will share mutual benefits with their suppliers through the
course of the business relationship. They can be able to run their business
smoothly in terms of financial stability through the help of the company by paying
payables to the supplier. The suppliers are also able to sustain their overhead
expenses as well as the opportunity to grow in developing new machineries and
equipment to help them produce more effective and efficient products to sustain
the company demand.
References
https://www.researchgate.net/publication/291950673_Theobromine_A_Safe_and
_Effect ive_Alternative_for_Fluoride_in_Dentifrices
https://www.doh.gov.ph/dental-health-program
https://www.cosmeticdentistrynewyork.com/blog/2016/12/22/learn-about-the-
history-of- 177873
https://www.padental.org/Online/Public/Children/Origin_of_Toothpaste.aspx
https://recipes.howstuffworks.com/ancestors-eat-to-clean-teeth.htm
https://www.smithandhawkinsdental.com/2017/08/14/toothpaste-a-historical-
timeline/#:~:text=1850s%3A%20A%20new%20gel%20toothpaste,to%20help%20
fight% 20tooth%20decay
https://wayneoralsurgery.com/blog/toothpaste-a-historical-timeline/
https://ejournals.ph/article.php?id=12731
https://askwonder.com/research/find-latest-trends-developments-toothpaste-
oral- hygiene-
8j9dbr4k2#:~:text=According%20to%20a%20new%20report,%2414%20billion%
20USD
%20by%202020.&text=Other%20trends%20and%20drivers%20include,and%20p
ublic% 20oral%20health%20campaigns
https://www.euromonitor.com/oral-care-in-the-philippines/report
https://www.tesh.com/articles/the-latest-toothpaste-trends/
https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=Philippine+toothp
aste&bt nG=#d=gs_qabs&u=%23p%3D_z74IcbXcwIJ
https://www.google.com/amp/s/www.sunstar.com.ph/ampArticle/1765401
https://www.dti.gov.ph/regions/region-3/region-3-success-
stories/opportunities-for- cacao-region-3/
https://www.sciencedaily.com/releases/2007/05/070518161238.htm
https://www.sciencedaily.com/releases/2007/05/070518161238.htm
https://www.lamudi.com.ph/pampanga/commercial/warehouse/rent/
https://training.fws.gov/courses/references/job-
aids/supervisors/documents/TableofPenalties-
FullDocument.pdf
https://attorney.org.ph/legal-news/246-grounds-for-termination-of-employment
https://www.ajobthing.com/blog/types-of-employee-misconduct-and-disciplinary-
actions
https://drive.google.com/file/d/1RAnAujBgpDM9J5d3To3
sZkL8- i7PRwi6/view?usp=drivesdk
https://www.citypopulation.de/en/philippines/mabalacat/
Source: National Statistics Office of the Philippines (web), National
Statistical Coordination Board (web).
https://www.philatlas.com/luzon/r03/pampanga/mabalacat.html#:~:text=The%20p
opulation%20of%20Mabalacat%20grew,population%20of%20215%2C610%20in
%202010.
https://www.philatlas.com/luzon/r03/pampanga/mabalacat/dau.html
https://www.shaktipharmatech.com/single-rotary-tablet-press-mini-model-
lab-press- 2/#parentHorizontalTab2
https://www.alibaba.com/trade/search?fsb=y&IndexArea=product_en&CatId=&Se
archT ext=tablet+press+machine
https://www.alibaba.com/product-detail/Lab-Pharmaceutical-machine-tdp-0-
hand_62110447721.html?spm=a2700.galleryofferlist.normal_offer.d_image.1ea8
386b4I 5jWw&s=p&fullFirstScreen=true
https://www.alibaba.com/product-detail/Lab-Pharmaceutical-machine-tdp-0-
hand_62110447721.html?spm=a2700.galleryofferlist.normal_offer.d_image.1ea8
386b4I 5jWw&s=p&fullFirstScreen=true&fbclid=IwAR0g-
t84Th9fF6276d17So0XG3RnCK_8tOCnojc_kidIt2r-_YjOlK2gqSg
https://www.alibaba.com/product-detail/Tablet-Press-Machine-Tablet-Press-
Machine_62460089249.html?spm=a2700.galleryofferlist.normal_offer.d_image.f9
09386 bph8038&s=p
https://www.google.com/search?bih=657&biw=1366&hl=fil&tbm=shop&sxsrf=AL
eKk03o KNXj-
t86MkzEDWI1c_Q_AlV8Ag%3A1610805345990&ei=YfACYLX2O_KKr7wPouCH
yAw&q
=exhaust+fan+price+philippines&oq=exhaust+fan+price+philippines&gs_lcp=Cgt
wcm9k
dWN0cy1jYxADMgQIIxAnMgQIABAYMgYIABAHEB4yBggAEAUQHjIGCAAQBR
AeMgYIABAFEB4yBggAEAUQHjIGCAAQBRAeMgYIABAFEB4yBggAEB4QGDo
ICAAQBxAFEB5Qw4AdWOaOHWDDkh1oAHAAeACAAYoBiAGTCZIBAzMuOJ
gBAKABAaoBD3Byb2R1Y3RzLWNjLXdpesABAQ&sclient=products-
cc&ved=0ahUKEwj1qszDzaDuAhVyxYsBHSLwAckQ4dUDCAs&uact=5
https://www.abenson.com/kac-48rg.html
https://www.lazada.com.ph/products/brand-new-office-separated-chair-cover-
swivel- chair-computer-task-bar-protector-executive-cover-slipcover-back-
armchair-seat- i529950096-
s1423096014.html?&search=pdp_v2v?spm=a2o4l.pdp_revamp.recommendation
_2.2.bf236124C2MmQq&mp=1&scm=1007.16389.126158.0&clickTrackInfo=2e4
91448-92ef- 4543-b1aa-
https://www.lazada.com.ph/products/tad-ed2025-120-office-table-with-1-
drawer-and-2- shelf-i1385788823-s5129822526.html
https://www.lazada.com.ph/products/gideon-10lbs-fire-extinguisher-abc-dry-
chemical- brand-new-i789148813-s2398678639.html
https://www.lazada.com.ph/products/best-sales-industrial-ventilation-
extractor-metal- axial-exhaust-commercial-air-blower-fan-i343384219-
s775452027.html
https://www.lazada.com.ph/products/astron-wall-fan-windstar-16-
i1469608725- s6038988658.html
https://ph.eezee.sg/product/4-drawer-filing-cabinet-404-
394e3df51a?gclid=CjwKCAiAuoqABhAsEiwAdSkVVNIkd8aM7g8my0ODc5utlPj
XBony9 mHOrRA4tVVdJP73YXVj-mZs6RoCuDIQAvD_BwE
https://www.printers2go.ph/product/canon-pixma-ts207-
printer/?gclid=CjwKCAiAuoqABhAsEiwAdSkVVFu3eQ86KkXV0N07t2q9Xy6Lfh
74pzQg oypz2A6dwi5YmgKcNeVkRBoCWWwQAvD_BwE
https://shopee.ph/RATTAN-TABLE-AND-CHAIR-i.85290068.2545456354
https://www.lazada.com.ph/products/5pcs-black-hairnets-cap-
i683106290- s1964202421.html
https://www.lazada.com.ph/products/washable-face-mask-with-pocket-for-filter-
cod- cloth-face-mask-quality-face-mask-super-sale-top-selling-best-seller-
cheap-face-mask- i917192488-
s2962302446.html?&search=pdp_v2v?spm=a2o4l.pdp_revamp.recommendatio
n_2.10.
53d8405fDPCJHf&mp=1&scm=1007.16389.126158.0&clickTrackInfo=93df5888-
1285- 4c37-9762-
https://shopee.ph/Surgical-gloves-LATEX-Powder-free-i.68871194.6031621627
https://shopee.ph/PPE-Isolation-lab-Gown-40gsm-1-pc-i.40397684.4550937775
https://shopee.ph/Yoshi-Cannon-Hand-Towel-White-i.21533103.793085962
https://www.google.com/search?q=cacao+powder&prmd=isnv&sxsrf=ALeKk013k
33LrXTt714wLUW_HYHw_z7EWw:1611239700063&source=lnms&tbm=isch&sa
=X&ved=2ahUKEwidkuHPn63uAhWNA4gKHRs5BcwQ_AUoAXoECBMQAQ#img
rc=e9BDZnEt14af HM
https://shopee.ph/Hard-Copy-bond-paper--bondpaper-Ultra-white-
i.5412001.814104767
https://shopee.ph/Packaging-Tape-2--x-100-Meters--2--x-50-Meters-High-
quality-- strong-stickiness-i.50114098.7449170015
https://shopee.ph/Stainless-Steel-Office-Scissors-i.76951213.2028694375
https://www.lazada.com.ph/products/employees-daily-time-record-1-pad-
i1178806632- s4138272953.html
https://shopee.ph/Valiant-Record-Book---Log-Book-i.75504773.1421072006
https://shopee.ph/VECO-ACCOUNTING-COLUMNAR-JOURNAL-LEDGER-
RECORD- NOTEBOOK--SCHOOL---OFFICE-SUPPLIES--
i.16671539.9203793376?gclid=CjwKCAiAr6-
ABhAfEiwADO4sfdQcJcdb65xzK336jU9ggJ5QiALpWxheTadmoMwZQ0VhdiZ9vH
OQiR oCfSgQAvD_BwE
https://www.lazada.com.ph/products/veco-petty-cash-voucher-10pads-
i1545508408- s6556214127.html
https://shopee.ph/COMPATIBLE-CANON-PREMIUM-
REFILL-INK- i.70351776.1469746418
https://shopee.ph/Order-Slip-Receipt-Duplicate-i.2130897.5711208253
https://shopee.ph/Stapler-no-10-HBW-stapler-or-officepro-
stapler- i.34062826.1957157210
https://www.lazada.com.ph/products/50-pcs-folder-long-white-thick-14-pts-
i324286337- s676638380.html
https://shopee.ph/COD-10-pcs-Long-Expanded-Porfolio-Envelope-Assorted-W-
Garter- i.127264779.3553005221
https://shopee.ph/1-box-MAX-Staple-Wires-No--35--26-6--
i.266932544.5135442155
https://www.lazada.com.ph/products/paper-clip-colored-50mm-33mm-sold-
per-box- i1212712166-s4309414556.html
https://www.lazada.com.ph/products/2tb-sandisk-pendrive-blade-usb-
flash-drive- pendrive-thumbdrive-2000gb-i903854791-s2901836294.html
https://www.lazada.com.ph/products/casio-dm-1200v-big-display-12-digit-
electronic- calculator-silver-black-i141953746-s161713248.html
https://www.lazada.com.ph/products/bread-rack-shelf-organizer-
i388114179- s888602355.htm
https://www.lazada.com.ph/products/sponge-scrubber-3pcs-ja-44-z4-
i835258866-
s2600320235.html?spm=a2o4l.searchlistcategory.list.13.6bfd5376vzTVr8&se
arch=1
https://www.lazada.com.ph/products/domex-multi-purpose-cleaner-classic-
1l-bottle- i315714027-
s645400643.html?spm=a2o4l.searchlistbrand.list.21.530416e2Yj0aOR&search=1
https://shopee.ph/Daiso-Dishwashing-Liquid-1L-i.166639945.2648977620
https://www.lazada.com.ph/products/magic-spin-mop-360-rotating-easy-mop-
i1228692371-
s4385834484.html?exlaz=d_1:mm_150050845_51350205_2010350205::12:103
212954 2!52512091404!!!pla-
293946777986!c!293946777986!4385834484!264001335&gclid=CjwKCAiA9bmA
BhBb
EiwASb35V7ptzHp5XKU6V0wtZlPxp9j7bMb7M04Bm
Xk-gZ7- nW5Lrxl0pYeqTxoCqQEQAvD_BwE
https://shopee.ph/Broom-dustpan-combination-set-CJ-508-
i.50109995.1981002271
http://www.ertessplasticindinc.com/
http://unlipack.com/
www.pcpc.com.ph
https://shopee.ph/Ingco-Heat-Gun-Blower-Sealer-for-Plastic-2000w-w-
FREE-Steel- Measuring-Tape-Safety-Gloves-WINLAND-
i.110310362.6452181826
https://shopee.ph/Iwata-TORNADO-20%E2%80%B3-
Industrial-Fan- i.266405092.5540319455
https://shopee.ph/Orocan-Trash-Bin-Trash-Can-with-Wheels-and-lock-80L-
Basurahan- Garbage-Bin-Manila-only-SF-C-O-Buyer-i.293250348.5247447922
https://shopee.ph/100-pcs--Black-Garbage-Bags-Small-Medium-Large-
XL-XXL- i.114308428.3563124206
https://www.lazada.com.ph/products/padlock-stainless-steel-same-key-open-all-
cabinet- outdoor-lock-head-furniture-lock-waterproof-rust-proof-door-lock-
i1225596880- s4370796334.html
https://shopee.ph/%E1%83%A6%E1%83%A6-Plastic-Kitchen-Measuring-
Cups-Jug- Easy-Clean-Hardwearing-i.62504268.1627831522
https://askthedentist.com/chocolate-good-for-teeth/
https://floridassmiles.com/can-chocolate-really-be-good-for-your-teeth/
https://hancockvillagedental.com/are-chewable-toothpaste-tabs-reliable/
https://ph.rs-online.com/web/p/first-aid-kits/1811509/?cm_mmc=PH-PLA-
DS3A-_- google-_-PLA_PH_EN_Catch_All-_-Fusion-_-
1811509&matchtype=&pla-
366797395360&gclid=CjwKCAiA9vOABhBfEiwATCi7GHVEQ3DMlMBf8vA
zpeB6RsM3 m7m16H0MIazj9iKWu-
fPF4ndDiGqfhoCwFsQAvD_BwE&gclsrc=aw.ds
https://mandauefoam.ph/collections/sofas/products/primo-sofa
https://shop.goldpeaktools.com.ph/products/powerhouse-gasoline-
generator?variant=31735090741347&currency=PHP&utm_medium=product_syn
c&utm_source=google&utm_content=sag_organic&utm_campaign=sag_organic&
utm_campai gn=gs-2020-10-
14&utm_source=google&utm_medium=smart_campaign
https://www.lazada.com.ph/products/standard-industrial-terminator-wall-fan-
stw-16f- i489216291-s1285196363.html
https://floridassmiles.com/can-chocolate-really-be-good-for-your-teeth/
https://iopscience.iop.org/article/10.1088/1742-6596/884/1/012005/pdf
https://hawaiifamilydental.com/news/does-baking-soda-really-whiten-teeth/
https://www.healthline.com/health/baking-soda-toothpaste#pros
Appendices
Documentation
July 5, 2019 (Brainstorming)
January 7, 2020 (Brainstorming)
January 18, 2020 (Product) (Trial & Error)
January 29, 2020 (Papers)
February 5, 2020 (Product) (Trial & Error)
February 14, 2020 (Lists of the toothpaste in the market)
February 17, 2020 (Tally of Survey Results)
February 19, 2020 (Chapter 4 Papers)
February 28, 2020 (Chapter 5 & 6 Papers)
March 8, 2020 (Product)
Surveying
February 16, 2020 (Survey in Mabalacat City, Pampanga)
Pictures of Competitors of Toothpaste
in Jenra Mabalacat City, Pampanga
Pictures of Competitors of Toothpaste
in Puregold Mabalacat City, Pampanga
September 27, 2020 (Brainstorming)
October 10, 2020 (Chapter 1 Papers)
October 10, 2020 (Chapter 1 Papers)
January 26, 2021 (Chapter 4 Papers) February 2, 2021 (FS)
February 5, 2021 (FS)
February 6, 2021 (FS)
February 8, 2021 (Practice)
February 12, 2021 (Proof Read) February 13, 2021 (Proof Read)
February 17, 2021 (Practice before Defense)
February 18, 2021 (Oral Defense)
February 18, 2021 (Oral Defense)

Bite&Brush Cacao Toothpills Don Honorio Ventura State University Page 1

Uploaded by

Copyright:

Available Formats

Bite&Brush Cacao Toothpills Don Honorio Ventura State University Page 1

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Bite&Brush Cacao Toothpills Don Honorio Ventura State University Page 1

Uploaded by

Copyright:

Available Formats

Bite&Brush Cacao Toothpills

A Feasibility Study presented to the College of Business

In partial fulfilment of the requirements for the Degree

Bachelor of Science in Business Administration Major in Marketing

Mangilit, Bianca Garcia

Musni, Anna Rose Dimaun

Pamintuan, Mari Mar Garcia

Pobre, Cathrina Razon

Punzalan, Julius Caezar Gawat

Romano, Jaco Salazar

Santos, Rachelle Lyn Garcia

Bite&Brush Cacao Toothpills DON HONORIO VENTURA STATE UNIVERSITY Page 1

COLLEGE OF BUSINESS STUDIES

In partial fulfilment of the requirements for the course of Bachelor of Science in

Whose Grade for the paper is 95

JANINE LOU M. MUAN, CB, MBA JASON Y. CARREON, CPA

MICHELLE ANN G. DE RAMOS, LPT JELVIN P. VELASCO, MBA

Accepted in partial fulfilment of the requirements for the Degree of Bachelor of

MARIA LIBERTY F. ISIP, MBA LUISITO B. REYES, MBA, CBA

Bite&Brush Cacao Toothpills DON HONORIO VENTURA STATE UNIVERSITY Page 2

Bite&Brush Cacao Toothpills DON HONORIO VENTURA STATE UNIVERSITY Page 3

Bite&Brush Cacao Toothpills DON HONORIO VENTURA STATE UNIVERSITY Page 4

Chapter 1 PROJECT BACKGROUND ................................................................. 9

Bite&Brush Cacao Toothpills DON HONORIO VENTURA STATE UNIVERSITY Page 5

Bite&Brush Cacao Toothpills DON HONORIO VENTURA STATE UNIVERSITY Page 6

Bite&Brush Cacao Toothpills DON HONORIO VENTURA STATE UNIVERSITY Page 7

Bite&Brush Cacao Toothpills DON HONORIO VENTURA STATE UNIVERSITY Page 8

Bite&Brush Cacao Toothpills DON HONORIO VENTURA STATE UNIVERSITY Page 9

Bite&Brush Cacao Toothpills DON HONORIO VENTURA STATE UNIVERSITY Page 10

In the National Monitoring and Evaluation Dental Survey conducted by the

Bite&Brush Cacao Toothpills DON HONORIO VENTURA STATE UNIVERSITY Page 11

Being aware of these problems, RUSH Partnership, Ltd hopes to aid in

The proponents conducted researches on using cacao as the ingredient to

According to another study done by Morinaga & Co LTD, cacao is intended

Bite&Brush Cacao Toothpills DON HONORIO VENTURA STATE UNIVERSITY Page 12

Another unknown fact is that cacao contains two types of antioxidants,

And to help in reducing the environmental problems caused by the usual

This all led to the creation of Bite&Brush Cacao Toothpills, an innovated

Bite&Brush Cacao Toothpills DON HONORIO VENTURA STATE UNIVERSITY Page 13

In the 1700s and 1800s, a small scale compared to the previous

Bite&Brush Cacao Toothpills DON HONORIO VENTURA STATE UNIVERSITY Page 14

In 1914, they found commercial toothpaste which is the fluoride to eliminate

In 1975, they created an alternative containing natural ingredients such as

Bite&Brush Cacao Toothpills DON HONORIO VENTURA STATE UNIVERSITY Page 15

Toothpaste users today can choose among a nearly limitless array of

Bite&Brush Cacao Toothpills DON HONORIO VENTURA STATE UNIVERSITY Page 16

Bite&Brush Cacao Toothpills will use the unprocessed cacao powder as a

Cocoa has tannins, polyphenols and flavonoids, each of which is a type of

Bite&Brush Cacao Toothpills DON HONORIO VENTURA STATE UNIVERSITY Page 17

The whitening purpose of toothpaste is sought after, this property is often

The components of this caffeine-like powder help harden teeth enamel,

Bite&Brush Cacao Toothpills DON HONORIO VENTURA STATE UNIVERSITY Page 18

The Rush Partnership,

1.4. Company Name

Bite&Brush Cacao Toothpills DON HONORIO VENTURA STATE UNIVERSITY Page 19

Mangilit, Bianca G. 159 Purok 3 Sta. Catalina, Lubao, Pampanga

Pobre, Cathrina R. 09 Purok 3 Maquiapo, Guagua, Pampanga

Romano, Jaco S. 142 Purok 2 Sta. Catalina, Lubao, Pampanga

1.6. Company Vision