i

A PROPOSED BUSINESS PLAN MODEL OF “VANILLAND REALTY”

A REAL ESTATE BUSINESS LOCATED AT BARANGAY
BALAGTAS, BATANGAS CITY

A Project Presented to the Faculty of Electrical and Computer Engineering

College of Engineering
Batangas State University
The National Engineering University
Alangilan, Batangas City

In Partial Fulfillment of the Requirements for

ENGG 406 – Engineering Management

Alvero, Marco Jake Y.

Banzuelo, Alyanah G.
Dapug, Chester Neil M.
Egaña, Jericho A.
Generoso, Cedrick Niel
Laureano, John Miko D.
Lindog, Ronuel L.
Monterde, Gwyneth B.

August 2022
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ACKNOWLEDGEMENT

The researchers would like to express their gratitude, warmth, and sincere

appreciation to the following persons who helped and contribute greatly upon the

accomplishment of this study:

First and foremost, to their parents and guardians who have encouraged them to

seek and give their all in this education and have offered moral, emotional, and financial

support;

To Engr. Monique M. Adato, their adviser, for her assistance and counsel in

completing this study;

To all their friends and peers, for the encouragement and support;

And above all else, to the Almighty God who gave them the wisdom, knowledge,

strength, guidance, courage, and hope to successfully accomplish the study

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TABLE OF CONTENTS
PAGE
TITLE PAGE i
ACKNOWLEDGEMENT ii
TABLE OF CONTENTS iii
LIST OF TABLES v
LIST OF FIGURES vi

CHAPTER
I BACKGROUND OF THE BUSINESS AND INDUSTRY

Brief History of the Business 1

Current Situation of the Business 2
Company Vision 2
Company Mission 3
Goals and Objectives 3
Industry Background and Overview 4
Trends 5
Growth Rate 7
Outlook for the Future 9

II MARKET ANALYSIS

Target Customer 10
Product Strategy 10
Placement/Distribution Strategy 11
Pricing Strategy 11
Promotional Strategy 12
External Market Influences 13

III TECHNICAL SPECIFICATION

Service/Process Description 15
Lay-out and Location 16
Equipment and Tools 23
Maintenance Supplies 24
Waste Management 24
Utilities Expenses 25

IV COMPETITIONS AND STRATEGIC ANALYSIS

Existing Competitors 26
Potential Customers 26
Core Competence 27
Market Position and Image 27
SWOT Analysis 28
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V STRATEGIC ACTION PLAN

Vanilland Realty Prospecting Action Plan 31

VI ORGANIZATIONAL SPECIFICATION

Forms of Business Organization 34

Organization Structure 35
Manpower Requirements 36
Job Qualification 37
Job Description 45
Employee Compensation 56
Fringe Benefits 58
Policies Towards Administrative and Personnel 61
Policies Concerning Employees 61
Policies Towards the Customers 61
Legal Requirement 62

VII FINANCIAL PLANS

Initial Capital Requirements 66

Sources of Funds 66
Total Project Cost 67
Projected Income Statement 68
Depreciation Schedule 69
Projected Sales 70

VIII SOCIO-ECONOMIC CONTRIBUTION

Contribution to the Economy 71

Employment Generation 72
Social Desirability 73
Supplier 73
Consumer 73
Environment 74
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LIST OF TABLES

Table No. Title Page

1 Pricing Strategy of Vanilland Realty 12

2 Equipment and Tools for Construction 23

3 Employee Compensation 57

4 Monthly Contribution for SSS of all Employees 58

5 Monthly Contribution for PhilHealth of all Employees 59

6 Monthly Contribution for Pag-IBIG of all Employees 60

7 Special Permits 65

8 Source of Funds for Vanilland Realty 66

9 Material Cost 67

10 Projected Income Statement 68

11 Depreciation Cost of Equipments and Tools 69

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LIST OF FIGURES

Figure No. Title Page

1 Vanilland Realty Logo 15

2 Perspective View of Projected Design 16
3 Ground Floor Plan 16
4 Interior Lay-out 17
5 Vanilland Realty Location 18
6 Front Elevation 18
7 Rear Elevation 19
8 Right Side Elevation 19
9 Power Layout 20
10 Lighting Layout 20
11 Power Isometric Plan 21
12 Lighting Isometric Plan 21
13 Sanitary Layout 22
14 Water Line Layout 22
15 The Company’s Hierarchy 36
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CHAPTER I
BACKGROUND OF THE BUSINESS AND INDUSTRY

This chapter presents the background of the business and industry that includes

brief history of the business, current situation of the business, company vision, company

mission, and goals and objectives. This also covers industry background and overview,

trends, growth rate and the outlook for the future.

1.1 Brief History of the Business

Vanilland Realty is a company that aims to be the top provider of real estate

services and leading integrated property developer, not just in the region but in the whole

country.

Vanilland Realty is located at Barangay Balagtas, Batangas City, a new residential

real estate business. The company will operate in a professional setting, conveniently

located next to SM Hypermarket Balagtas.

It will start as a medium-sized homes with an estimated unit of 30 residential units.

The target customers are those individuals who want to rent or own their own house,

mainly millennials or young professionals looking for a house to rent or buy.

It is owned by Marco Jake Y. Alvero, Ms. Alyanah G. Banzuelo, Chester Neil M.

Dapug, Jericho A. Egaña, Cedrick Niel Generoso, John Miko D. Laureano, Ronuel L.

Lindog, Gwyneth B. Monterde, a BS Electrical Engineering Students of Batangas State

University.
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1.2 Current Situation of the Business

One of the opportunities for the real estate market is the gradual reopening of on-

ground business and travel borders between countries. Today's schools, commercial

buildings, rental spaces, and office markets are expected to recover. As more Filipinos

are vaccinated; employees, workers, and students return to their traditional office

operations.

Despite government restrictions and community lockdowns, real estate is the

leading contributor to the Philippines' economy, accounting for nearly 126 billion

Philippine pesos in the second quarter of 2021.

Even though restrictions impede the construction of project developments and

sales activities, investors find other ways to connect with their clients to sustain revenues.

Prioritizing health and safety are consistent with the government's mandated protocols

and guidelines. Property developers have successfully adapted to what we now refer to

as "the new normal" over the last few years.

The Bangko Sentral ng Pilipinas anticipates that activity in the real estate market

will recover in tandem with a rebound in overall economic growth in 2022.

It is believed that the Philippine real estate industry will recover this year for the

government and public to become more self-reliant in the country. Hence, Vanilland

Realty is looking to invest in real estate with the help of various strategies; to construct or

renovate to sell, hold, or rent properties, and to get market value appreciation over a

longer length of time while generating monthly income.

1.3 Company Vision

To be the top provider of real estate services, leading integrated property

developer, and the largest homebuilder in the country; create transparent, trust-based,

and cooperative partnerships that serve long-lasting client connections.

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1.4 Company Mission

To create an energetic, optimistic, results-driven work environment focused on

investing and developing long-term relations through the results delivered to clients. We

are committed to offering superior client service, combining entrepreneurial and

innovative skills, and adapting the servicing of a fast-growing organization.

1.5 Goals and Objectives

The main objective of this study was to propose a business plan model of Vanilland

Realty located at Barangay Balagtas, Batangas city. Specifically, the study aimed:

1. To invest in real estate, to construct or renovate to sell, hold, or rent properties,

and to get market value appreciation over a longer length of time while

generating monthly income.

2. To manage real estate investments, including locating, evaluating, purchasing,

and finally selling or disposing of viable assets.

3. To oversee the remodeling or repair work done on recently purchased homes.

4. To oversee the management of long-term rental and owned residential

properties.

5. To maintain control over the portfolio of real estate assets.

However, the business aims to highlight the following guiding principles:

Integrity. Uphold the highest standards of moral conduct and openness in all sides

of our company to create a business that is respected by its stakeholders and clients.

Partnership. The alliances we forge with all of our internal and external

stakeholders are crucial to our ability to deliver high-quality programs and services.

Excellence. Our dedication to professional competence guarantees that our

customers will receive the best possible service. We strive to deliver our products and

services in a perfect manner, both during execution and delivery.

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Teamwork. Our professional staff's quality and expertise can be combined,

through the culture of teamwork to provide the best results for our clients.

Innovation. We thrive on ingenuity and creativity, for innovative ideas, concepts,

and procedures are crucial to a company's continuous success and expansion in today's

fast-paced technology environment.

Leadership. Every employee is infused with the leadership spirit.

1.6 Industry Background and Overview

Real estate refers to tangible or physical property, which includes land, houses,

and buildings. It is a possession that can be used for residential, commercial, or industrial

purposes; a phrase used in business to describe the creation, acquisition, and sale of a

property. Hence, it is frequently the most valuable investment a person can have whose

value is a crucial sign of the health of an economy.

Moreover, real estate is technically land plus any other tangible improvement that

might rest upon it, the rights inherent to its ownership and usage. Any additions or

changes to the land that affects the property's value are called an improvement.

On the other hand, the total capital and labor used to build the improvement

represent a sizable fixed investment. A building can be ruined, and improvements like

drainage, electricity, water, and sewer systems tend to be permanent.

The real estate industry has several aspects. From unimproved to improved, it

might undergo modification. It can be bought or sold, and owned by the government, a

business, or a private individual.

The economy is affected by some factors, the ongoing development of land, the

people, and organizations that allow ownership transfers. Conversely, there are four types

of real estate; residential, commercial, industrial, and land.

Residential Real Estate. Here, both newly built residences and already owned

ones are included. Single-family homes are the most prevalent type, although there are
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also condos, co-ops, townhomes, duplexes, triple-deckers, quadplexes, high-end

residences, multi-generational homes, and vacation homes. The residential sector

focuses on new construction and resale homes, as well as the buying and selling of

properties for residential purposes.

Commercial Real Estate. It includes shopping centers, malls, medical buildings,

educational buildings, hotels, and offices. However, apartment buildings are considered

commercial, even though they're used for residences because they are owned to produce

income.

Industrial Real Estate. It comprises manufacturing buildings and property,

warehouses, and buildings for research, production, storage, and distribution of goods.

The classification is important because zoning, construction, and sales can be handled

differently for this type of real property.

Land Real State. It includes vacant lots, working farms, and ranches. The

subcategories within vacant land include undeveloped, early development or reuse,

subdivision, and site assembly. The real estate industry works and is classified in to

several different areas; development, sales and marketing, brokerage, property

management lending, and professional services (CFI Education Inc., 2022).

Nevertheless, real estate investments produce returns through appreciation in

property value, as well as through homeownership, rental or investment homes, and

house flipping, which is the most popular real estate investment strategies.

1.7 Trends

The world is evolving swiftly, and since the onslaught of the pandemic, things

have changed more. Hence, the Philippines' real estate market has seen a change as a

result. However, one needs to be well-informed about current real estate trends to make

a wise decision regarding real estate as an investment. Specifically, this includes the

following:
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The leading buyers will still be BPO companies. In 2022, the business process

outsourcing (BPO) sector will boost real estate investment. The leasing of condominiums

and other properties will increase over the next 18 months as more foreign businesses

choose the Philippines for their offshore and outsourcing operations.

The COVID-19 outbreak destroyed numerous firms, yet the BPO sector is still

growing. According to the Philippine Economic Zone Authority, investors' promises for

business process management and information technology increased by 37%. It climbed

to Php11.4 billion in 2020 from Php8.32 billion in 2019, which will lead to higher purchase

and lease rates in the real estate sector in 2022.

There will be an increase in co-working spaces. Companies are searching for

extra space to lease to complement their headquarters with satellite offices close to their

employees' residences in light of the growing popularity of co-working spaces. Co-

working options are probably going to gain from this change. Co-working spaces make it

more convenient for remote workers, independent contractors, and other professionals to

collaborate. There's a chance that once the pandemic is over, people won't want to return

to the congested core business areas.

There will be more foreign investment. At the beginning of 2022, the nation

received a flood of foreign investments worth Php 36.49 billion. The Philippine Statistics

Authority stated that the U.S. offered Php13.4 billion, while Taiwan and Japan pledged

Php4.4 billion and Php4.3 billion, respectively. Furthermore, the approved projects are to

create 24,239 jobs.

More jobs that have produced mean a significant increase in workplaces.

Businesses must lease buildings to accommodate their industrial and commercial

necessities. As is often said, employment drives the real estate industry.

Increase in real estate investment by OFWs. One of the largest beneficiaries of

international remittances worldwide is the Philippines. Hence, Filipinos working abroad

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sent $29.9 billion to their loved ones back homes in 2020. Numerous Filipinos now have

the means to own real estate for their personal space or as a business opportunity.

Green landscapes are attracting developers. Many people are considering

whether the epidemic is an opportunity to rise to the challenge and design sustainable

offices. For instance, businesses are thinking about alternate solutions for changing the

workplace. Hence, roughly 37% of the new structures that come online in the upcoming

years will have received wellness certification.

Most people looking for a property are millennials. According to surveys, the

prospective home buyers are millennials between the ages of 25 and 34. They are skilled

with electronics and frequently use their mobile devices for practically all their daily

activities, including ordering pizza, shopping for clothing, and house hunting. With just a

tap, it is simple to seek houses and contact a real estate agent.

Microcities are becoming popular. Developers are changing to accommodate

the growing number of millennial home buyers. Microcities, are "cities within cities"

designed to meet the needs of millennial residents. Such areas with cutting-edge

amenities are formed to meet the needs of the twenty-first century. With millennials

hopping from one job to the next, developers have built communities where these young

workers can live, play, and settle down all within walking distance of their workplace.

1.8 Growth Rate

The Philippine real estate market was penetrated with high investments, arising

from the presence of domestic and international companies in the country. It

approximately takes 39 billion US dollars of revenue in 2020, due to the increasing

urbanization and expansion in the real estate construction projects. The demand rises

due to growth in the number of multinational companies and several BPOs.

Over the forecast period of 2016 to 2021, the Philippine real estate market is

expected to grow at a compound annual growth rate (CAGR) of 20.3 %. During the
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pandemic, there is a high demand for high-end residences in towns. The bottom line is

that potential investors and homebuyers wanted to protect their properties and

investments from a pandemic.

More and more people are choosing to live near town to ensure easy access to

drugstores, schools, offices, hospitals, supermarkets, recreational areas, and other

establishments that can reduce COVID-19 exposure.

The major drivers for the Philippine real estate sector are an increase in the

number of multinational companies and BPOs, increased urbanization, and expansion of

real estate construction projects. More Filipinos are moving to cities and adopting better

ways of life, and the gap between rich and poor is narrowing, resulting in an increase in

the middle-class population that can afford to buy real estate. Furthermore, a large portion

of the population including workers and students are now back at work and school, which

is expected to increase the demand for residential space.

New infrastructures and low-density projects will rise because of shifted

preferences of consumers today. The covid-19 pandemic added to the increased value

appreciation of farm lots, residential resorts, native houses, and beachside homes, as

consumers’ financial, social and mental factors become one of their considerations in

choosing real estate investments.

This introduced the modernity of living in unpolluted provinces and open areas.

Provincial areas are also eyed by investors because of the possible income opportunity

it offers such as crop farming, livestock, and hog raising not to mention the price of land

acquisition in this area is lower than those near or in the city.

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1.9 Outlook for the Future

New trends and innovations await in the real estate industry; new offerings

demonstrate the trust and reliability of investors and developers in the national and local

real estate markets even during the pandemic.

These infrastructures and land developments are the avenues to standardize real

estate investment, allowing more people, regardless of income or location, to participate

in the industry's post-pandemic growth.

The current norms imposed by the pandemic on a more responsible and wiser

financial individual remain unchanged. People are becoming more sensitive and

knowledgeable about where to put their hard-earned money, which is sufficient proof of

the real estate industry's future growth. Nonetheless, real estate tends to rise in value,

and as a result, many investors prefer real estate as an investment.

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CHAPTER II
MARKET ANALYSIS

A market analysis is an assessment, which allows to determine how suitable a

particular market is for an industry. Market analysis is used to evaluate market outlook. It

provides information about industries, customers, competitors, and other market

variables. The components of the analysis include target customer, product strategy,

placement or distribution strategy, pricing strategy, promotional strategies and external

market influences.

2.1 Target Customer

Target customers, better known as a target market, is a group of customers that a

firm plans to reach with marketing efforts. The target market typically consists of

consumers who exhibit similar characteristics and are considered most likely to buy a

business’ market offerings or are likely to be the most profitable segments for the business

to service.

Vanilland Realty aims to appeal to every household in the vicinity of Balagtas,

Batangas City. The target customers of the company are those individuals who want to

rent or own their own house, mainly millennials or young professionals looking for a house

to rent or buy. Seeing that unemployment is still growing and those employed households

are holding level, it is anticipated that the rental market will still remain strong. For young

professionals, they might prefer living in close proximity to their work or areas where they

can go to the market or malls easily.

2.2 Product Strategy

Health, wellness, safety, and convenience become the utmost priority of end

consumers, self-sustained places and locations begin to be more considerable and

attractive with added open area, green spaces and parks. Vanilland Realty will be

providing homeownership, rental or investment homes that will cater to the consumer’s
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needs. The company will seek to enhance its standing as a single real estate developer

with a primary focus on horizontal residential developments, to raise the value and appeal

of its properties while creating new revenue streams through the integration of its

commercial platform, to gain flexibility and capital efficiency, and to increase the value

and appeal of its properties.

The goal of the company will be to invest in residential town houses or single-family

homes in Balagtas, Batangas city. The company will work with mortgage brokers and

directly with lenders to achieve the most favorable financing terms and rates for new

acquisitions, as well as any refinance options of existing mortgages. As the company

seeks to sell properties, it will perform financial analysis to evaluate the current market to

ensure that sale would produce the expected return on the asset. The company will meet

with potential real estate brokers and agents to understand their valuation approach of

the property and marketing approach and budgeting.

2.3 Placement/Distribution Strategy

Distribution strategy helps to improve the way customers interact with one’s

business, leading to customer satisfaction and repeat business. It also helps to streamline

a business to make it more efficient.

Vanilland Realty will be located at Balagtas, Batangas City. The location was

chosen after considering the pros and cons of having the business near the main road.

We evaluated that consumer can have easy access to transportation and recreation

which may be to their advantage especially those who do not have their own means of

transportation. Clients will also have easy access to markets and other stores nearby.

2.4 Pricing Strategy

Pricing strategy is a method that is being used in order to establish the appropriate

price for the products or services. This may also take account to different business factors
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such as but not limited to target audience, the attribute of the product and service,

marketing objectives, competitors and the economic trend.

Vanilland Realty’s pricing for its product and service is based on the clients’ needs.

The table below shows the prices for unit or service offered by the company around

Batangas City

Table 1
Pricing Strategy of Vanilland Realty

Price
Description
Buy Rent

Php 300,000 Php 5, 000 per month

Downpayment: Php 50,000
1 unit
The remaining balance will
be settled upon the
completion of papers.

Table 1 shows the pricing strategy of Vanilland Realty Company in each unit. If the

customer wants to buy the unit, it will cost about Php 300, 500 pesos. The downpayment

is Php 50,000 hence, the remaining balance will be settled upon the completion of papers.

However, if the customer wants to rent the unit it will only cost Php 5,000 per month.

2.5 Promotional Strategy

The goal of promoting is to raise brand recognition, generate interest, produce

sales, and build brand loyalty. The most important purpose that a promotion serves is that

it sets a business apart from its competitors. The following promotional strategies will be

used by Vanilland Realty to nurture potential buyers.

Social Media Marketing. The internet has a large influence in the community

these days, it is an effective way of promoting businesses and services. Using social

media platforms such as Facebook, Twitter, and Instagram can help in promoting the

brand’s name and services. Posting about the products and services can reach a wider

range of audience in this way.

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Email Marketing Campaigns. The company will also be developing email

marketing campaigns as well as partner with local businesses. On average, homebuyers

spend three weeks looking for a new home on their own before contacting a real estate

agent. Email marketing will allow us to build relationships with leads, customers and past

customers.

Business Partnership. Partnering up with local businesses will help in expanding

the company’s reach to the target customers or consumers. The company’s credibility will

also be enhanced because of the new exposure that comes with the company’s partner

brand. This will make new consumers be more open to learn about Vanilland Realty.

2.6 External Market Influences

Presented here are some factors that may affect the business as it operates.

Politics. Legislation is a factor that may have a significant impact on the demand

for and price of real estate. For as long as they are in effect, tax deductions, tax credits,

and subsidies are a few ways the government may significantly raise real estate demand.

Understanding and accepting current government incentives will enable us to spot

potentially misleading patterns and assess changes in supply and demand.

Economics. The housing market will be affected by a variety of factors, including

rising power prices, rising gas prices, and the unemployment rate. The population and

their affordability ratios are under pressure as a result of these economic considerations.

Consumers' ability to afford a real estate purchase will be affected if the nation's economy

is suffering or showing negative trends. The housing market will be directly impacted by

the status of the economy because increasing living expenses will likely lead to fewer

consumers being able to show the necessary affordability levels to qualify for mortgage

loans.

Social. Age, race, culture, gender, income, migration patterns, and population

growth are a few examples of the demographic information that describes the composition
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of a population. These statistics are frequently overlooked but it is an important factor that

influences the cost of real estate and the kinds of properties that are in demand.

Significant changes in a country's demography can have a long-lasting effect on real

estate patterns. Circumstances such as population growth, demographics, and

environmental factors affect prices for buying property.

Technological. How consumers book and rent homes online depends on the type

of technology. The kind of material and building technique used to construct houses in

underdeveloped areas are also included.

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CHAPTER III
TECHNICAL SPECIFICATION

This chapter provides an overview of the business’ structure and necessary

requirements for implementing the basics. The business must consider how flow of the

operation begin and prosper. This includes service/process description, office layout and

location, equipment and tools, maintenance supplies, waste management and utilities

expenses.

3.1 Service/Process Description

For the inquiry in the Vanilland Realty’s property, the most convenient way for

interested families is through or online channels the company will provide. The sites

include home model and its specification. The inquirer may also message or call the

links and numbers also provided on the websites.

Assigned personnel will present all relevant information about the model and

assist you in giving and delivering all the necessary documents. The initial inquiry

includes information of the housing model, road networks and places of interests in

the area, existing or proposed amenities, and selling price of the property.

If the documents are settled before the construction of the availed property,

timeline to finish the construction of the property will be given along with the progress.

Figure 1 shows the company logo of Vanilland Realty. It represents and

communicates the message that Vanilland sells or offer real estate service. The roof in

the Vanilland Realty logo represents its objective to provide shelter for consumers, the

leaf represents its strategic location and greenery surrounding.

Figure 1. Vanilland Realty Logo

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3.2 Lay-out and Location

The Vanilland Realty aims to shelter and comfort families at the same time, ensure

that they relish the facilities provided in the residential model. The specific model is simple

yet cater the needs of the owner to its maximum capacity.

Figure 2 shows the perspective view of projected design of Vanilland Realty. Each

model is composed of 4 units, which is suitable for a various type of service and

customer’s need.

Figure 2. Perspective View of Projected Design

Figure 3 below shows the ground floor plan of the projected design. Each unit has

an area of 4100 x 1400 mm, excluding the kitchen, provisional area and entrance space.

Figure 3. Ground Floor Plan

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The model is a 22 square meter house on 36 square meter lot. Figure 4 shows the

interior lay-out of each unit which includes living area, dining and kitchen area, 1

bedroom, 1 toilet and bath, and service area which is appropriate starting or sample

families. The rest of space around the area is a maintained grassland.

Figure 4. Interior Lay-out

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Figure 5 shows the location of Vanilland Realty. It is located at Barangay

Balagtas, Batangas City where it is convenient for the owners since it is near

establishments such as grocery stores, schools, and road. Moreover, peace and

safety around Balagtas is observed.

Figure 5. Vanilland Realty Location

Figure 6 shows the front elevation of projected design of Vanilland Realty.

Thus, figure 7 shows the rear elevation while figure 8 shows the right-side elevation.

Figure 6. Front Elevation

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Figure 7. Rear Elevation

Figure 8. Right Side Elevation

Figure 9 below shows the power layout of the projected design of Vanilland

Realty. Each unit has 4 duplex convenience outlet, grounding type and 1 duplex

convenience weatherproof outlet which runs through 12.7 mm rigid PVC conduit.
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Figure 9. Power Layout

Moreover, figure 10 shows the lighting layout of the projected design of

Vanilland Realty. Each unit has 6 lighting outlets, with 1 one gang switch, 1 two gang

switch and 1 three gang switch. Each unit is also equipped with own kilowatt-hour

meter, circuit breaker and lighting and power panelboard.

Figure 10. Lighting Layout

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Figure 11 shows the power isometric plan of the model. It shows the overview

of the connection for better visualization.

Figure 11. Power Isometric Plan

Figure 12 shows the lighting isometric plan of the model. It shows the overview

of the lighting outlets, switches, panel board and conduits.

Figure 12. Lighting Isometric Plan

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Meanwhile, figure 13 shows the sanitary layout of the projected models of

Vanilland Realty. Each unit is equipped with own water closet, faucet, and PVC septic

tank.

Figure 13. Sanitary Layout

Furthermore, figure 14 shows the water line layout of each unit of the projected

design of Vanilland Realty. Each unit is equipped with their own water meter.

Figure 14. Water Line Layout

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3.3 Equipment and Tools

Table 2
Equipments and Tools for Construction

Equipments and Tools Quantity Price (Php)

Claw Hammer 10pcs 700

Layout String 236m 202
Pointed Shovel 5pcs 2,500
Bareta 3pcs 1,587
Tying Hook 13pcs 2,457
Wheel Barrow 3pcs 8,316
Level Bar 6ft 1pcs 1,425
Level Bar 3ft 2pcs 950
Level Bar 2ft 1pcs 475
Pliers 10pcs 800
PVC Cutter 3pcs 1,278
Pick Axe 1pcs 677
Hacksaw Blade 1pcs 288
Hacksaw Blade Handle 3pcs 324
Mixing Tray 6pcs 3,252
Ladder 3pcs 10,977
Long Tape 50m 2pcs 856
Regular Shovel 4pcs 956
Measuring Tape 8m 5pcs 1,150
Leaktest Machine 1pcs 6,838
Sledge Hammer 3pcs 1,647
Crowbar 3pcs 450
Bucket for Concrete 18pcs 810
Bar Bending Tool 2pcs 290
Broom Stick 4pcs 160
Chisel Bits 1pcs 364
Drill Bit 8pcs 776
Towel 10pcs 300
Wrench 2pcs 120
Long Nose 1pcs 145
Flat Screwdriver 1pcs 128
Philip Screwdriver 1pcs 128
Splicer 1pcs 369
Cutter 1pcs 166

Total 51,861
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Table 2 shows the equipments and tools necessary for the construction of the

housing model. It includes the estimated amount for construction and projected prices.

These equipments and tools are required for house foundation, excavation, sanitary line

installation, water lines installation, flooring, sewer line tapping, septic tank

closing/concreting, concrete pouring, moulding construction, wall construction and

retouching, kitchen construction, roof framing, door frame and door panel installation,

ceiling and ceiling frame installation, wiring, coat paint application, and fixtures

installation.

3.4 Maintenance Supply

Ensuring that the service provided by the Vanilland Realty for the home owners

are within their need’s necessity, the company will utilize extra services. For the house

and entire property including electricity and water supply, informing an office personnel

through call will right away attend the concern of the owner for maintenance and service.

Sweepers and staffing personnel will be assigned daily clean the road and area around

the house and inspect for irregularities around the homes. Housekeepers can also be

offered to home owners for general cleaning of their lands and houses. Fire extinguisher

for every house and CCTVs around the blocks will be installed.

3.5 Waste Management

One of the primary waste materials when it comes in Homes are the garbage from

every household including paper, plastics, leftover foods, and scraps. For orderly dispose

the wastes, three pairs garbage bin (one for biodegradable and one for non-

biodegradable) are assigned at every row of houses. The wastes will be picked up by a

garbage truck with a twice a week pick up at Sunday and Thursday. The grasslands where

there are already house and family living will be the obligation of the home owners.

Meanwhile, lots that are not yet own will be cleaned by workers hired by the company.
 25

3.6 Utilities Expenses

Utilities are services to determine the full operation of the property and its

expenses. It is paid mostly in monthly basis. Such services include electricity, water, gas,

air conditioning, trash, internet, and cable. Utilities on real estate housing can be

processed in more than one way. When the property is fully owned, the home owners are

responsible for paying their utilities individually. Meanwhile in renting the property, the

utilities expenses to pay monthly are included in the monthly amortization. The Vanilland

Realty will carry out the plan of placing the responsibility of paying the monthly expenses

to the home owners since both full owning and rental is being implemented in the Homes.
 26

CHAPTER IV
COMPETITIONS AND STRATEGIC ANALYSIS

4.1 Existing Competitors

Competitors are not limited to those that businesses are currently engaged in.

They also include any possible competitors who might decide to engage in business with

you in the future. This can involve a competitor from another region moving into your

neighborhood or a rival opting to broaden its product line to appeal to a different segment

of the market.

Nowadays, there are other existing and successful brands alongside Batangas

City. Brands such as Camella homes and Avida residences are giving service to their

respective customers, making them the major competitor of the proposed business.

Existing competitors merely indicate that they offer some, but not all, challenges

to the proposed business. This will prompt the business to investigate and take into

account a more robust marketing strategy in order to grab the attention of potential

customers and persuade them to try what the new business offers.

4.2 Potential Customers

Potential customers are people or organizations that are interested in making a

purchase and have the necessary financial resources and purchasing authority. It is a

person who may be interested in the services and goods provided by the business but

hasn't yet made a purchase.

One of an individual or family's primary necessities is housing. For some people

and families, building a home might take a lot of time. Others are on tighter budgets, so

their first priority will be to find lodging right away. Because customers will need the

business' services due to their jobs or school, location is another important consideration.

Competitors have already cemented the concept of loyalty in the minds of their

customers. especially when a specific competitor offers highly advantageous services.

For a business to succeed, its customers must be satisfied.

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4.3 Core Competence

The ability of a company to capitalize on its primary competency is one of the

variables that contributes to that success. Focusing on the company's core competencies

is often the greatest strategy to surpass your rivals when competition is high and the

market is saturated.

According to the aforementioned criteria, this company's primary competencies

are a devotion to quality that is steadfast, excellent customer service, ongoing service

improvement, staff care, and a drive to be everywhere.

Providing every opportunity that is offered and the best to every customer who

uses the business is its fundamental competency. The company will constantly give

customers the satisfactions they deserve top priority. Additionally, the company will

always give the greatest services possible to meet the needs of its clients, but it will also

look out for its own staff, making sure that no one is left behind.

Giving the customers all the benefits that they deserve and providing them the best

environment that they can look at is also a priority. In addition to continuing to provide

services to every customer who requests them, the business will also make

improvements to its offerings to give customers access to a wider range of services. The

company's ongoing expansion will help the economy grow as well.

4.4 Market Position and Image

This is a characteristic of a business that sets it apart from competitors and

influences customers' minds. The business might be able to carve itself a niche in this

industry. a thing connected to a product or service that acts as a badge of identification

Vanilland Realty is a new open business, but it will carve out a specialty for itself

in the service sector and set itself apart from its rivals by offering the best customer

service and a dedication to staying within the clients' budget for the desired service at a

lower or mid-range cost when compared to the established rivals. This business will have

a sizable area with a welcoming atmosphere for customers.

 28

Vanilland Realty will provide good quality services to its customers, since one of

the responsibilities of the business is to ensure satisfaction and positivity to the

customers.

4.5 SWOT Analysis

The strengths, weaknesses, opportunities, and threats of your business are listed

in a SWOT analysis. The main goal of a SWOT analysis is to assist firms in becoming

fully aware of all the variables that go into choosing a course of action. SWOT analysis is

a strategic planning and strategic management technique that aids in identifying a

person's or an organization's Strengths, Weaknesses, Opportunities, and Threats

(SWOTs) in relation to business competition or project planning.

Strengths

A resource or capacity that the business can employ well to accomplish its goals

is considered a strength. It assists you in identifying areas where you excel over

competitors and can enhance your decision-making.

Affordability. The business will provide low cost but good service for the customers.

Good service and low-cost value can help the business to be successful and familiar to

the customers.

Weaknesses

Weaknesses are detrimental internal variables that influence the success of your

organization. An organization or business's weaknesses prevent it from operating at its

highest potential. They are areas where the company needs to strengthen in order to

compete.

Reputation. Since the business is new to the other. It may not be chosen by the

customers. Due to the company's infancy and lack of public recognition, its reputation

might be a weakness.
 29

Opportunities

Opportunities are advantageous outside variables that might provide a company

a competitive edge. Opportunities are windows of opportunity or opportunities for good

things to occur.

Upgrades and improvements. The feedback from the customers will help the

business to improve not only its services but also its physical components(e.g. furniture,

electricity and water supply).

Partnerships. Business partnerships are crucial networks and resources that help

people do their jobs, plan for the future, and increase their understanding of products,

innovations, and trends. When a product or service evolves or when a new product or

service is required, the company can benefit from developing ties with potential business

partners.

Threats

Threats are anything that could harm your firm, project, or product, according to

business analysis. Threats are external elements that may adversely affect the success

of a corporation.

Competitors. Since it is still new to the others, they might not choose to avail

themselves of the service. Also they know that there are more popular businesses that

offer similar services.

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CHAPTER V
STRATEGIC ACTION PLAN

It takes a lot to become successful in real estate. According to any number of

industry leaders, you need to be disciplined, accountable, adaptable, driven, and

persistent. All at once.

A real estate action plan is a set program that consists of specific activities that

you, or the agents on your team, can perform on a regular basis (whether that’s daily,

weekly, monthly, etc.) to increase your prospecting calls, boost your conversions, reach

your biggest commissions goals, and more.

With the right real estate action plan behind, we can:

1. Take back our time. A real estate action plan enables us to take control of our

calendar and concentrate exclusively on the chores that actually help our

business grow, as opposed to trying to do ten things at once.

2. Be more proactive. Instead of depending just on chance or seasonal trends, we

can continuously locate, cultivate, and expand your company's main growth

areas.

3. Easily track our progress. We may easily track our results and consistently

improve our systems and processes by completing a particular action on a

regular basis for a predetermined amount of time.

4. Boost agent accountability. Action plans can be shared, expanded and adapted,

allowing us to transfer your personal success to the success of our entire team.

5. Pave the way for long-term results. While others stay busy chasing the low-

hanging fruit, our real estate action plan will help us keep a balance between

short-term and long-term wins and keep our business opportunities lined up for

months.
 31

Vanilland Realty Prospecting Action Plan

Task #1: Block at Least One Hour for Daily Follow Up

You’ve heard it before: the money is in the follow up. Without a dedicated block of

time that is free from interruptions, it's simple to lose track of our pipeline. The key to

enhancing our lead conversion process is routinely blocking off one hour for follow-up,

regardless of when we do it.

Task #2: Make Time for Targeted Prospecting

Whatever our particular prospecting approach, it is imperative that we continuously

generate new business opportunities. To better examine our performance over time,

group our prospecting activities.

Task #3: Upgrade Our Real Estate Listings

There will be some of our listings that attract more interest than others, but there

are always ways to improve interaction across the board. Daily updates to

underperforming listings' photographs, descriptions, and features can be a terrific strategy

to attract passive leads.

Make an effort to spot as many opportunities as we can. Over time, we’ll begin to

notice which listings perform better, and we'll be able to direct our marketing team or

admin on how to produce listings that attract more visitors and encourage engagement.

Task #4: Optimize Advertising Expenses

We're most likely using Facebook ads, Google ads, and a variety of other lead

sources to find new business prospects, but so is our rivalry.

Because of this, it's essential to regularly update our online campaigns and work

to maximize our investment. Spend at least an hour each month assessing our digital

marketing activities and looking for ways to make them better.

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Task #5: Identify New Opportunities for Growth Every Week

It's typical to hear about fresh marketing tactics frequently in this sector. But do we

follow through with them?

You need to set aside some time each week to test out novel advertising strategies

that might improve our bottom line, whether it's a new tool, an effective automated

workflow, or a new marketing platform. Integrate experimentation into our process. Even

if nine of the projects fail, the tenth one might change everything.

Task #6: Prepare a Monthly Marketing Report

Do we often spend time reviewing your successful and futile marketing initiatives?

Like our advertising budgets, marketing returns can change every day, and if we don't

keep a careful eye on what's working and what isn't, we risk wasting money. This action

item guarantees that we continually hone our marketing skills and set aside time to find

exciting new growth opportunities.

Task #7: Spend an Hour on Team Performance Improvement

Consistency is the key to successful team performance. Consider keeping a

journal of each weekly session and comparing it to our performance reports. We can only

"expect what you inspect," as the professionals say. Gathering reliable data is essential

for enhancing team effectiveness. Preliminary and post-improvement session evaluations

of our team's performance should be used to guide future decisions.

Task #8: Make Time for Content Marketing

Every realtor has a unique content marketing strategy. Some people are quite

active on social media, while others like to send out customized newsletters, and yet

others might have huge followings on YouTube or blogs.

No matter what our content marketing plan is, if we want to see results, we must

maintain consistency. Remember to monitor our progress so we may make any

necessary course corrections, just like you would with your hired efforts.
 33

Sending out two emails every week already? Improve our open rates, please.

Consider how to make the most of each take when sending video emails. Spending at

least one hour every week considering ways to increase inbound marketing outcomes will

eventually have dramatic effects for our company.

Task #9: Spend Time Developing Partnerships

Nobody succeeds in real estate in a vacuum. The more chances we create, the

greater our network of partnerships becomes.

Always consider what we can contribute to any partnership, whether it be with loan

officers, developers, other agents, or former clients. Developing a commercial relationship

that benefits both parties require leveraging our special value.

 34

CHAPTER VI
ORGANIZATIONAL SPECIFICATION

This chapter focuses on the company’s organizational and managerial

specifications. Effectively managing people in real estate is a skill that necessitates

ongoing planning and growth. It is made up of a number of different aspects of corporate

leadership. Every company has its own organizational structure, which defines every

personnel or employee's position, categorizes their activities and obligations, and

determines how they will be employed.

An organization that lacks a clear purpose or objective can quickly become

disorderly. A common purpose brings employees or members together and ensures that

everyone understands the organization's goals. The forms of business ownership,

organizational structure, manpower requirements, job qualifications, job descriptions,

employee compensation, fringe benefits, company policies, and legal requirements are

all important factors to consider.

6.1 Forms of Business Organization

The forms of business that the Vanilland Realty Company will be formed as a

Limited Liability Company where a form of business company with liability-shield

advantages of a company and the flexibility, and the tax-pass through advantages of a

partnership. Also, where members have limited personal liability for the debts and action

of the Limited Liability Company. And also, there are no maximum number of adding

members in a Limited Liabilities Company. Therefore, all the members or owners of the

company has a chance to contribute to the company to be better, to gain profits and to

have a strong foundation to start the company, the more members or owner of the

company, the more chance the company will be a big success.

The business will be owned and operated by Vanilland Realty Company, which is

composed of eight members, namely: Marco Jake Y. Alvero, Ms. Alyanah G. Banzuelo,

Chester Neil M. Dapug, Jericho A. Egaña, Cedrick Niel Generoso, John Miko D.
 35

Laureano, Ronuel L. Lindog, Gwyneth B. Monterde who are all agreed to all the legal

terms and conditions of the Company and agreed contributing money, property and

industry.

6.2 Organizational Structure

The Vanilland Realty will be led by a Chief Executive Officer or CEO and the Head

of the Organization, who is the one of the owners of the company. The CEO task is to

supervised all the operation of the company and she/he is in control in decision making.

Under the CEO, there are the Director of Strategic Management and Development,

Executive Director, Chief Financial Officer and the Department of Methodology, Planning

and Analytics.

The Director of Strategic Management and Development directs and oversees an

organization's strategic and long-range goal planning function. Drives strategic initiatives

and supports the development of long-term growth plans and profitability goals and under

of Director of Strategic Management and Development are Marketing Department,

Department of land and Real Estate.

The role of the executive director is to design, develop and implement strategic

plans for the organization in a manner that is both cost and time-efficient. The executive

director is also responsible for the day-to-day operation of the organization, which

includes managing committees and staff as well as developing business plans in

collaboration with the board and under of executive director are Purchasing Department,

Technical Department, Leasing Department and Property Management.

Chief Financial Officer are responsible for tracking cash flow and financial planning

and analyzing the company's financial strengths and weaknesses and proposing strategic

directions and under the Chief Financial Officer are Financial Planning and Reporting

Service, Financial Control and Audit Service, Treasury Department and Book keeping.
 36

And lastly, the Department of Methodology, Planning and Analytics task is to find

the most effective methods, plans and analysis on how to improve the service of the

company and under of the Department of Methodology, Planning and Analytics are

Department of Law, Department of Information Technology, HR Department, Security

Service and Administrative Support.

Chief Executive
Officer

Department of
Director of Strategic
Methodology,
Management And Executive Director Chief Financial Officer
Planning and
Development
Analytics

Marketing Purchasing Financial Planning

Department of Law
Department Department and Reporting Service

Department of
Department of Land Financial Control and
Technical Department Information
and Real Estate Audit Service
Technology

Department of
Project Management Leasing Department Treasury Department HR Department
Development

Property
Book keeping Security Service
Management

Administrative
Support

Figure 15. The Company’s Hierarchy

6.3 Manpower Requirements

Human resource planning, commonly referred to as manpower planning is the

process of placing the appropriate quantity and type of individuals in the appropriate

location and at the appropriate time moment, acting appropriately for their abilities in order

to accomplish the organization's goals. Human resource planning is another name for
 37

manpower planning. People Resources Planning (HRP) has a key role in the

industrialization scenario. Human Resource Planning must be done in accordance with a

system and be handled as such a planned procedure.

6.4 Job Qualification

Job qualifications are a list of the experience, abilities, and education that a

candidate must have in order to succeed in a certain position.

Chief Executive Officer

• Male/Female, 22 to 35 Years Old

• Graduate of bachelor's degree in business administration, management, public

administration or liberal arts.

• With at least 1 year working experience

• Use critical thinking to effectively solve problems

• Apply modern theories of leadership, management and negotiation to real- world

business challenges

• Manage risk through analysis of statistics and economic data

• Lead financial, personnel and operational initiatives to maximize growth

and profitability

• Advance organizational stability through proper risk management

Director of Strategic Management and Development

• Degree in business or related field, MBA preferred.

• 3-5 years of experience in business administration, management consulting or

strategic planning.

• Excellent understanding of business operations and procedures.

• Excellent communication and interpersonal skills.

• Strong organizational and planning skills.

• Outstanding research and analytical abilities.

 38

• Project management skills.

• Strong leadership skills.

Marketing Department

• Proven experience as marketing officer or similar role

• Solid knowledge of marketing techniques and principles

• Good understanding of market research techniques, statistical and data analysis

methods

• Excellent knowledge of MS Office and marketing software (e.g. CRM)

• Thorough understanding of social media and web analytics

• Excellent organizational and multi-tasking skills

• Outstanding communication and interpersonal abilities

• Creativity and commercial awareness

• A team player with a customer-oriented approach

• BSc/BA in marketing, business administration or relevant field

Department of Land and Real Estate

• Must be a licensed real estate agent.

• Must be in good standing with the local realtor board, or an inactive agent who can

immediately move his/her license.

• Experience with sales.

• Strong interpersonal skills.

• Good knowledge of the local property.

• Possess a valid driver's license.

Department of Project Management Development

• A bachelor’s degree or master's degree in a related field.

• Project Management Professional (PMP) certification is a plus.

• Proven experience in project management.

• Ability to lead project teams of various sizes and see them through to completion.
 39

• Strong understanding of formal project management methodologies.

• Experience as a construction project manager, IT project manager, or ERP project

manager.

• Able to complete projects in a timely manner.

• Understanding of ERP implementation.

• Experience overseeing a construction project.

• Budget management experience.

Executive Director

• Master’s in business administration or equivalent.

• Financial management experience.

• Highly organized.

• Project management experience.

• Highly ethical behavior.

• Effective communicator.

• Motivational skills.

• In-depth knowledge of financial practices.

• Public relations and marketing knowledge.

• Exceptional interpersonal skills.

Purchasing Department

• Bachelor’s degree in business, logistics, or a related field may be required.

• Previous experience in a similar position.

• Proficiency in the relevant management software programs.

• Superb written and verbal communication and negotiation skills.

• Great organizational and planning skills.

• The ability to identify market trends and make decisions in a high-stress

environment.

• The ability to follow client specifications.

 40

• Excellent networking and time management skills.

Technical Department

• Degree in computer science or information technology.

• Certification in Microsoft, Linux, or Cisco is advantageous.

• Prior experience in tech support, desktop support, or a similar role.

• Proficiency in Windows/Linux/Mac OS.

• Experience with remote desktop applications and help desk software.

• Attention to detail and good problem-solving skills.

• Excellent interpersonal skills.

• Good written and verbal communication.

Leasing Department

• High School diploma, GED, or suitable alternative.

• 3+ work experience as a Leasing Agent or similar position.

• Proficient knowledge of real estate industry, property management principles and

relevant legislation.

• Valid driver’s license and own reliable transport.

• Outstanding communication skills, both verbal and written.

• Excellent negotiation and problem-solving skills.

• Strong people skills.

• Available to work extended hours.

Property Management

• High school diploma/GED.

• Degree in real estate, property management, business administration or a related

field preferred.

• Experience as a property manager or in a similar role.

• Working knowledge of property regulations.

• Proficiency in Microsoft Office and property management software.

 41

• Understanding of marketing and accounting principles.

• Strong organizational and time management skills.

• Excellent communication and negotiation skills.

• Good customer service skills

Chief Financial Officer

• Bachelor’s degree in a relevant discipline, master's degree, or MBA.

• Experience in a senior management position.

• Strong financial and accounting background, including an understanding of profit

and loss, balance sheet and cash flow management, and general finance and

budgeting.

• Experience with corporate governance.

• Proven negotiation skills.

• Experience with budget management, public accounting, and cash flow.

• Ability to understand new issues quickly and make wise decisions.

• Ability to work under pressure, plan personal workload effectively, and delegate.

Financial Planning and Reporting Service

• Bachelor’s degree in accounting, finance, or similar field.

• A minimum of 3 years experience in a similar role.

• Aptitude to analyze large amounts of financial data and comply with regulations.

• Outstanding communication and presentation skills.

• Must demonstrate strong attention to detail and excellent problem-solving abilities.

Financial Control and Audit Service

• A bachelor's or master's degree in accounting or accounting sciences.

• Certification as a Certified Internal Auditor, Certified Financial Services Auditor, or

similar.

• At least 3 years’ experience as a financial accountant, financial analyst or business

accountant.
 42

• A thorough understanding of key areas such as risk, compliance, and financial

legislation.

• In-depth knowledge of accounting software such as Sage Pastel, SAP, or similar

systems.

• Impeccable organizational and analytical skills.

• Ability to work in a team environment.

• Ability to work according to tight deadlines.

• Proficient at detailed report writing and presentation.

• Exceptional financial research training and abilities.

Treasury Department

• Bachelor’s degree in accounting or finance.

• Previous experience working as a treasurer.

• CPA certification.

• Proficient with industry-related financial software systems including SAP and

Oracle.

• Excellent communication and forecasting skills.

• Detailed knowledge of financial legislature.

• Knowledge of financing techniques and investment management.

• Advanced mathematical skills.

• Ability to write and present financial reports.

Book keeping

• Associate's degree in accounting or business administration. Excellent knowledge

of general accounting principles.

• High school diploma.

• Knowledge of bookkeeping software.

• At least 2 years of bookkeeping experience, preferably within a business-services

environment.
 43

• Excellent communication skills, both verbal and written.

• Attention to detail and accuracy of work.

• Experience with accounting software such as Xero, Quickbooks, or MYOB.

• Able to prepare, review and understand a financial statement.

Department of Methodology, Planning and Analytics

• A bachelor’s degree in business or related field or an MBA.

• A minimum of 5 years of experience in business analysis or a related field.

• Exceptional analytical and conceptual thinking skills.

• The ability to influence stakeholders and work closely with them to determine

acceptable solutions.

• Advanced technical skills.

• Excellent documentation skills.

• Fundamental analytical and conceptual thinking skills.

• Experience creating detailed reports and giving presentations.

• Competency in Microsoft applications including Word, Excel, and Outlook.

• A track record of following through on commitments.

• Excellent planning, organizational, and time management skills.

• Experience leading and developing top-performing teams.

• A history of leading and supporting successful projects.

Department of Law

• Bachelor’s degree in law (essential).

• Admitted attorney of at least two years standing.

• Experience in drafting, negotiating and reviewing legal documents.

• Analytical thinker with strong conceptual and research skills.

• Natural leader who displays sound judgment and attention to detail.

• Ability to work under pressure and meet deadlines.

• Ability to work independently and as part of a team.

 44

• Excellent interpersonal, communication and public speaking skills.

Department of Information Technology

• Bachelor’s degree in information technology, computer science, software

engineering, or a related field.

• Proven experience in managing IT infrastructure and services.

• Experience with computer networks, network administration, and network

installation.

• Proficient in computer hardware, cabling installation and support, wireless

technology applications and interface, and IT security.

• Proficient in Microsoft Windows software, including server, office, and exchange.

• Management and leadership skills.

• Multi-tasking and time-management skills, with the ability to prioritize tasks.

• Highly organized and detail-oriented.

• Excellent analytical and problem-solving skills.

• Flexible working hours.

HR Department

• Bachelor’s degree in human resources management or equivalent.

• Experience in human resources or related field.

• Ability to build and maintain positive relationships with colleagues.

• Experience in educating and coaching staff.

• Experience in conflict resolution, disciplinary processes, and workplace

investigations.

• Experience in following and maintaining workplace privacy.

• Ability to give presentations.

• Knowledge of relevant health and safety laws.

• Experience using computers for a variety of tasks.

• Competency in Microsoft applications including Word, Excel, and Outlook.

 45

Security Service

• A high school qualification or equivalent.

• A qualification in security training.

• Basic first aid skills would be advantageous.

• Physical strength and fitness.

• Prior experience as a Security Guard would be advantageous.

• Attention to detail.

Administrative Support

• Associate’s Degree in a related field.

• Prior administrative experience.

• Excellent computer skills, especially typing.

• Attention to detail.

• Multilingual may be preferred or required.

• Desire to be proactive and create a positive experience for others.

6.5 Job Description

Job descriptions should be straightforward and simple to comprehend. all the

essential there should be a list of roles and obligations. The job descriptions for the

positions that include a list of each employee's responsibilities and duties for the company

such. The following list of duties is provided:

Chief Executive Officer

• Provide inspired leadership company-wide.

• Make high-level decisions about policy and strategy.

• Report to the board of directors and keep them informed.

• Develop and implement operational policies and a strategic plan.

• Act as the primary spokesperson for the company.

• Develop the company’s culture and overall company vision.

• Help with recruiting new staff members when necessary.

 46

• Create an environment that promotes great performance and positive morale.

• Oversee the company’s fiscal activity, including budgeting, reporting, and auditing.

• Work with senior stakeholders, chief financial officer, chief information officer, and

other executives.

• Assure all legal and regulatory documents are filed and monitor compliance with

laws and regulations.

• Work with the executive board to determine values and mission, and plan for short

and long-term goals.

• Identify and address problems and opportunities for the company.

• Build alliances and partnerships with other organizations.

• Oversee the day-to-day operation of the company.

• Work closely with the human resource department to ensure great hiring.

Director of Strategic Management and Development

• Supporting the development of long-term organizational strategy.

• Conducting research and analyses of operational effectiveness, processes,

stakeholders, etc.

• Aligning departmental goals, processes and resource allocation with the

organizational strategy.

• Assessing market trends and competitors.

• Identifying threats and opportunities.

• Presenting findings, projections and recommended actions.

• Planning, implementing and managing proposed recommendations and projects.

• Monitoring and reporting on projects.

• Supporting and guiding senior executive decision-making processes.

Marketing Department

• Contribute in the implementation of marketing strategies

• Support the marketing manager in overseeing the department’s operations

• Organize and attend marketing activities or events to raise brand awareness

 47

• Plan advertising and promotional campaigns for products or services on a variety

of media (social, print etc.)

• Liaise with stakeholders and vendors to promote success of activities and enhance

the company’s presence

• See all ventures through to completion and evaluate their success using various

metrics

• Prepare content for the publication of marketing material and oversee distribution

• Conduct market research to identify opportunities for promotion and growth

• Collaborate with managers in preparing budgets and monitoring expenses

Department of Land and Real Estate

• Generating client leads to buy, sell, and rent a property.

• Counseling clients on market conditions, prices, and mortgages.

• Developing a competitive market price by comparing properties.

• Creating lists for real estate sale properties, with information location, features,

square footage, etc.

• Showing properties to potential buyers and renters.

• Presenting purchase offers to sellers.

• Facilitating negotiations between buyers and sellers.

• Reviewing purchase contracts to ensure terms are met.

• Promoting properties with ads, listings, and open houses.

• Preparing loyalty contracts, purchase agreements, rental agreements, deeds, and

other documents for each real estate transaction.

• Maintaining your real estate license and knowledge.

Department of Project Management Development

• Coordinating with cross-discipline team members to make sure that all parties are

on track with project requirements, deadlines, and schedules.

• Meeting with project team members to identify and resolve issues.

 48

• Submitting project deliverables and ensuring that they adhere to quality standards.

• Preparing status reports by gathering, analyzing, and summarizing relevant

information.

• Establishing effective project communication plans and ensuring their execution.

• Facilitating change requests to ensure that all parties are informed of the impacts

on schedule and budget.

• Coordinating the development of user manuals, training materials, and other

documents as needed to enable successful implementation and turnover of the

process or system to the clients.

• Identifying and developing new opportunities with clients.

• Obtaining customer acceptance of project deliverables.

• Managing customer satisfaction within the project transition period.

• Conducting post-project evaluation and identifying successful and unsuccessful

project elements.

• ERP project oversight.

Executive Director

• Developing and directing organizational strategy.

• Drafting organizational policies and philosophies.

• Overseeing day-to-day business activities.

• Conducting performance reviews.

• Preparing comprehensive budgets.

• Reporting on revenue and expenditure.

• Engaging with community groups.

• Creating sound business plans.

• Coaching department heads.

• Overseeing financial accounts.

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Purchasing Department

• Conducting product research and sourcing new suppliers and vendors.

• Sourcing materials, goods, products, and services and negotiating the best or most

cost-effective contracts and deals.

• Performing inventory inspections and reordering supplies and stock as necessary.

• Conducting market research to keep abreast of emerging trends and business

opportunities.

• Inspecting stock and reporting any faulty items or inconsistencies immediately.

• Updating and maintaining records of all orders, payments, and received stock.

• Coordinating with the delivery team and following up on delays or orders that have

been rescheduled.

• Attending product launches and networking with industry professionals.

• Establishing professional relationships with clients as well as vendors and

suppliers.

• Ensuring all stock is packaged appropriately and delivered to the correct location

in a timely manner.

Technical Department

• Identifying hardware and software solutions.

• Troubleshooting technical issues.

• Diagnosing and repairing faults.

• Resolving network issues.

• Installing and configuring hardware and software.

• Speaking to customers to quickly get to the root of their problem.

• Providing timely and accurate customer feedback.

• Talking customers through a series of actions to resolve a problem.

• Following up with clients to ensure the problem is resolved.

• Replacing or repairing the necessary parts.

• Supporting the roll-out of new applications.

 50

• Providing support in the form of procedural documentation.

• Managing multiple cases at one time.

• Testing and evaluating new technologies.

• Conducting electrical safety checks on equipment.

Leasing Department

• Recording and updating details of prospective and existing landlords and tenants

into computer database swiftly.

• Examining properties and informing maintenance staff of issues.

• Advertising available properties and conducting property tours as part of marketing

activities.

• Screening prospective tenants to ensure they meet eligibility requirements.

• Completing lease applications and assisting with verification of application

information.

• Informing prospective tenants of results.

• Inspecting properties when tenants take occupation and vacate.

• Liaising with tenants to provide information and address their complaints and

concerns.

• Maintaining and storing documentation effectively.

• Accepting rent payments, security deposits and other applicable fees.

Property Management

• Preparing and managing budgets.

• Attracting new tenants through advertising, property viewings, and encouraging

referrals.

• Interviewing tenants and running credit checks.

• Setting rental rates, negotiating and enforcing lease agreements.

• Addressing tenant complaints and inspecting vacated units.

• Contracting and supervising repairs and maintenance work.

 51

• Collecting rent, dealing with late payments, and handling operating expenses.

• Maintaining records of income, expenses, signed leases, complaints,

maintenance, etc.

• Preparing reports on the financial performance of properties.

Chief Financial Officer

• Assisting with high-level decisions about policy and strategy.

• Helping with recruiting new staff members when necessary.

• Overseeing the company’s fiscal activity, including budgeting, reporting, and

auditing.

• Assuring legal and regulatory documents are filed and monitoring compliance with

laws and regulations.

• Identifying and addressing financial risks and opportunities for the company.

• Supervising the financial reporting and budgeting team.

• Reviewing financial reports for ways to reduce costs.

• Working well with the CMO, CEO, and COO to develop the strategic plan.

Financial Planning and Reporting Service

• Evaluate clients’ financial documents including their income, expenses, and

liabilities.

• Offer support and guidance in financial, insurance, and investment planning.

• Create strategic financial plans and budgets for clients.

• Monitor clients' needs and adjust their financial plans accordingly.

• Prepare financial and business analysis reports.

• Present and market financial products and services.

• Find potential clients and foster long-lasting relationships.

• Ensure you stay updated on the latest regulations, practices, and financial

products.
 52

Financial Control and Audit Service

• Researching companies in detail prior to commencing the auditing process.

• Planning financial audits of businesses from start to finish.

• Collecting, preparing, and organizing physical and digital documentation for

auditing processes.

• Identifying key areas and issues for further investigation and analysis.

• Assessing core business competencies and valuations.

• Evaluating figures, accounts, and statements with other auditing clerks, internal

auditors, and tax officers.

• Verifying documents, figures, and account details for auditing.

• Assisting other stakeholders in determining valuations, figures, and projections.

• Compiling and presenting findings in written and verbal forms to senior members

of the auditing team.

• Recommending and advising on subsequent actions and processes to be

undertaken by the business.

Treasury Department

• Managing the receipt, banking, and protection of company funds.

• Advising senior managers on risk assessments including company loans,

investments, and liquidity.

• Anticipating the company’s borrowing needs.

• Maintaining the financial systems and policies controlling the company’s treasury

activities.

• Maintaining third-party financial activities.

• Handling outsourced treasury functions.

• Preparing budgets and financial statements.

• Submitting forecasting and financial reports.

• Implementing legislative and financial policies.

 53

Book keeping

• Recording day-to-day financial transactions and completing the posting process.

• Reconciling sales taxes, payroll taxes, 401k, and bank accounts at the end of each

month.

• Monitoring financial transactions and reports.

• Processing accounts receivable and payable.

• Processing checks.

• Understanding ledgers.

• Working with an accountant when necessary.

• Handling monthly payroll using accounting software.

Department of Methodology, Planning and Analytics

• Evaluating business processes, anticipating requirements, uncovering areas for

improvement, and developing and implementing solutions.

• Leading ongoing reviews of business processes and developing optimization

strategies.

• Staying up-to-date on the latest process and IT advancements to automate and

modernize systems.

• Conducting meetings and presentations to share ideas and findings.

• Performing requirements analysis.

• Documenting and communicating the results of your efforts.

• Effectively communicating your insights and plans to cross-functional team

members and management.

• Gathering critical information from meetings with various stakeholders and

producing useful reports.

• Working closely with clients, technicians, and managerial staff.

• Providing leadership, training, coaching, and guidance to junior staff.

• Allocating resources and maintaining cost efficiency.

• Ensuring solutions meet business needs and requirements.

 54

• Performing user acceptance testing.

• Managing projects, developing project plans, and monitoring performance.

• Updating, implementing, and maintaining procedures.

• Prioritizing initiatives based on business needs and requirements.

• Serving as a liaison between stakeholders and users.

• Managing competing resources and priorities.

• Monitoring deliverables and ensuring timely completion of projects.

Department of Law

• Monitor legal risk in documentation and giving guidance on the acceptable

assumption of risk.

• Interpret laws, rulings and regulations for natural and juristic persons.

• Conduct legal research and gather evidence.

• Ensure that appropriate approvals are in place before documents are executed.

• Explain the law and give legal advice.

• Offer legal representation at arbitration or mediation hearings.

• Draft, review and manage wills, trusts, estates, contracts and deeds.

• Manage regulatory and compliance-related services.

• Facilitate innovative solutions to client problems.

• Offer legal representation to clients in court proceedings on civil or criminal

matters.

• Manage and oversee paralegals and legal assistants.

• Prepare pleadings, notices and make appearances in court.

Department of Information Technology

• Managing IT staff by recruiting and training employees, communicating job

expectations, and monitoring performance.

• Overseeing the annual IT budget and ensuring cost-effectiveness.

 55

• Monitoring daily operations, including server hardware, software, and operating

systems.

• Coordinating technology installations, upgrades, and maintenance.

• Selecting and purchasing new and replacement hardware and software, when

necessary.

• Testing, troubleshooting, and modifying information systems so that they operate

effectively.

• Generating performance reports for operating systems.

• Assuring all IT activities are performed within the parameters of applicable laws,

codes, and regulations.

• Evaluating technology risks in order to develop a network disaster recovery plan

and backup procedures.

• Remaining up to date with advances in technology and industry best practices.

HR Department

• Consistently recruiting excellent staff.

• Maintaining a smooth onboarding process.

• Training, counseling, and coaching our staff.

• Resolving conflicts through positive and professional mediation.

• Carrying out necessary administrative duties.

• Conducting performance and wage reviews.

• Developing clear policies and ensuring policy awareness.

• Creating clear and concise reports.

• Giving helpful and engaging presentations.

• Maintaining and reporting on workplace health and safety compliance.

• Handling workplace investigations, disciplinary, and termination procedures.

• Maintaining employee and workplace privacy.

• Leading a team of junior human resource managers.

 56

Security Service

• Ensure that guests sign in upon arrival and exit.

• Make guests aware of rules that must be adhered to.

• Remove trespassers or unwanted individuals from the property.

• Contact the relevant authorities if a crime is committed or an accident occurs.

• Report to supervisors on a regular basis.

• Record any suspicious activities to the supervisor.

Administrative Support

• Handling office tasks, such as filing, generating reports and presentations, setting

up for meetings, and reordering supplies.

• Providing real-time scheduling support by booking appointments and preventing

conflicts.

• Making travel arrangements, such as booking flights, cars, and making hotel and

restaurant reservations.

• Screening phone calls and routing callers to the appropriate party.

• Using computers to generate reports, transcribe minutes from meetings, create

presentations, and conduct research.

• Greet and assist visitors.

• Maintain polite and professional communication via phone, e-mail, and mail.

• Anticipate the needs of others in order to ensure their seamless and positive

experience.

6.6 Employee Compensation

Employees are the company's strength, without them, the company cannot provide

services. Employee remuneration serves as an incentive and salary for them to be able

to do that, to spur them on to productive work. People look for jobs that are more than

just suitable. their creativity and talent, but compensate them both with money and other

benefits in a similar way.

 57

The board uses it as a method for a variety of purposes, including to better

understand the organization's presence. The reward could be changed. based on the

company's condition. The payment will be made on the 15th and 30th month. Below is a

list of the employees' monthly and yearly salaries.

Table 3
Employee Compensation

Salaries
Description
Monthly Yearly

Chief Executive Officer 120,000 1,440,000

Director of Strategic Management and
57,000 684,000
Development
Marketing Department 32,000 384,000
Department of Land and Real Estate 30,000 360,000
Department of Project Management
38,000 456,000
Development
Executive Director 70,000 840,000
Purchasing Department 20,000 240,000
Technical Department 25,000 300,000
Leasing Department 38,000 456,000
Property Management 35,000 420,000
Chief Financial Officer 92,000 1,104,000
Financial Planning and Reporting Service 70,000 840,000
Financial Control and Audit Service 50,000 600,000
Treasury Department 43,000 516,000
Book keeping 35,000 420,000
Department of Methodology, Planning and
35,000 420,000
Analytics
Department of Law 60,000 720,000
Department of Information Technology 37,500 450,000
HR Department 50,000 600,000
Security Service (3x) 20,000 (3x=60,000) 240,000 (3x=720,000)
Administrative Support 20,000 (4x=80,000) 240,000 (4x=960,000)
TOTAL 1,077,500 12,930,000

Table 3 shows the compensation of all the employees of Vanilland Realty

Company. The monthly wage was presented in the second column, while the yearly was

in the third column.

 58

6.7 Fringe Benefits

In consistence with the public authority strategies in regards to the advantages that

will be given to the laborers, the organization will contribute to SSS, PhilHealth and
PAGIBIG.

Table 4
Monthly Contribution for SSS of all Employees

Monthly Compensation Monthly Contribution

Description
(Pesos) (Pesos) (3%)
Chief Executive Officer 120,000 3,600
Director of Strategic Management and
57,000 1,710
Development
Marketing Department 32,000 960
Department of Land and Real Estate 30,000 900
Department of Project Management
38,000 1,140
Development
Executive Director 70,000 2,100
Purchasing Department 20,000 600
Technical Department 25,000 750
Leasing Department 38,000 1,140
Property Management 35,000 1,050
Chief Financial Officer 92,000 2,760
Financial Planning and Reporting Service 70,000 2,100
Financial Control and Audit Service 50,000 1,500
Treasury Department 43,000 1,290
Book keeping 35,000 1,050
Department of Methodology, Planning and
35,000 1,050
Analytics
Department of Law 60,000 1,800
Department of Information Technology 37,500 1,125
HR Department 50,000 1,500
Security Service (3x) 20,000 (3x=60,000) 600 (3x=1,800)
Administrative Support 20,000 (4x=80,000) 600 (4x=2,400)

TOTAL Php 1,077,500 Php 32,325

Table 4 shows the SSS contribution of all the employees of Vanilland Realty
Company. The monthly contribution of employees with wages less than PHP 120,000 to
SSS is currently 3%.
 59

Table 5
Monthly Contribution for PhilHealth of all Employees

Monthly Compensation Monthly Contribution

Description
(Pesos) (Pesos) (2%)

Chief Executive Officer 120,000 2,400

Director of Strategic Management and
57,000 1,140
Development
Marketing Department 32,000 -640
Department of Land and Real Estate 30,000 600
Department of Project Management
38,000 760
Development
Executive Director 70,000 1,400
Purchasing Department 20,000 400
Technical Department 25,000 500
Leasing Department 38,000 760
Property Management 35,000 700
Chief Financial Officer 92,000 1840
Financial Planning and Reporting Service 70,000 1,400
Financial Control and Audit Service 50,000 1000
Treasury Department 43,000 860
Book keeping 35,000 700
Department of Methodology, Planning and
35,000 700
Analytics
Department of Law 60,000 1200
Department of Information Technology 37,500 750
HR Department 50,000 1000
Security Service (3x) 20,000 (3x=60,000) 400 (3x=1200)
Administrative Support 20,000 (4x=80,000) 400 (4x=1600)

TOTAL Php 1,077,500 Php 21,550

Table 5 shows the PhilHealth contribution of all the employees of Vanilland Realty
Company. The monthly contribution of employees with wages less than PHP 120,000 to
PhilHealth is currently 2%.
 60

Table 6
Monthly Contribution for Pag-IBIG of all Employees

Monthly Compensation Monthly Contribution

Description
(Pesos) (Pesos) (2%)
Chief Executive Officer 120,000 2,400
Director of Strategic Management and
57,000 1,140
Development
Marketing Department 32,000 -640
Department of Land and Real Estate 30,000 600
Department of Project Management
38,000 760
Development
Executive Director 70,000 1,400
Purchasing Department 20,000 400
Technical Department 25,000 500
Leasing Department 38,000 760
Property Management 35,000 700
Chief Financial Officer 92,000 1840
Financial Planning and Reporting
70,000 1,400
Service
Financial Control and Audit Service 50,000 1000
Treasury Department 43,000 860
Book keeping 35,000 700
Department of Methodology, Planning
35,000 700
and Analytics
Department of Law 60,000 1200
Department of Information Technology 37,500 750
HR Department 50,000 1000
Security Service (3x) 20,000 (3x=60,000) 400 (3x=1200)
Administrative Support 20,000 (4x=80,000) 400 (4x=1600)

TOTAL 1,077,500 21,550

Table 6 shows the Pag-IBIG contribution of all the employees of Vanilland Realty
Company. The monthly contribution of employees with wages less than PHP 120,000 to
PhilHealth is currently 2%.
 61

6.8 Policies Towards Administrative and Personnel

Policies are guidelines for behavior that an organization has carefully and

cooperatively developed. This is done to guarantee that the clients, workers, and

employers that are served all have a favorable working environment. It's also intended to

maintain the efficiency of the Vanilland Realty Company successfully.

This will guarantee that everyone is working toward the same goals as the

organization involved. It is crucial that everyone follows the rules and comprehends them

work for the business. As a result, management develops these guidelines, and each and

every organization is required to follow them. Here are a few of the rules that the business

will carry out.

6.9 Policies Concerning Employees

1. Attendance is a must. It is advisable that all employees should arrive early on

the working place. The work hours will start at 8 am to 5 pm and it is strictly to

use the working time for their daily objectives.

2. Always keep time records and enter the honest time of arrival to monitor who

is late or who is early.

3. Employees should keep the premises clean and safe, for them to have a better

working environment.

4. Employees should wear their designated uniforms or attire for them to look

professional and more presentable.

5. Also wear Personal Protective Equipment when visiting sites or property.

6. SMOKING is prohibited in the workplace and always observed silence.

6.10 Policies Towards the Customers

1. Always wear your best smile toward the customers.

2. The company always prioritizes the safety and well-being of its customers.

3. Staff employees are accountable for offering the finest possible customer

service to ensure that each customer is satisfied.

 62

4. The organization will provide its customers with high-quality products,

equipment, and services.

5. Pay attention to your consumers’ concerns and establish credibility.

6. Always keep in mind that customer are always right to avoid negative

argument.

6.11 Legal Requirement

Before starting a business in, legal documents should be completed for the

business to function properly. The legal prerequisites in the Philippines for opening

a business varies according to the firm type and industry.

The following important permissions and licenses would be collected and

acquired under the proposal for the company's operations to adhere to the charter

mandated and governed by law governing business establishment. Here are

certain prerequisites that must be met before starting a company.

Basic Requirement

• Barangay Clearance - The barangay clearance is a document that certifies that

the business meets the standards of the barangay in which it is located. It can be

obtain by going to the barangay office where the company is located.

• Mayor’s Business Permit - Businesses must have a Mayor's Business Permit or

a permit from the local government office where they are located and operate.

Municipalities have different requirements for getting a Mayor's Business permit.

• BIR Certificate of Registration- To comply with Philippine tax rules, each firm

must register with the Bureau of Internal Revenue. BIR registration will provide the

firm or business owner with a TIN (Taxpayer Identification Number), as well as the

right to generate official receipts and invoices and register its books of accounts.

You must register with the BIR at the BIR office that has jurisdiction over the

location where your business is located.

 63

• DTI Business Name (BN) Registration Certificate – A DTI Permit is a certificate

issued by the Department of Trade and Industry for individuals and entrepreneurs

upon registering their business name in the Philippines. It allows you to conduct

business under the name of your registered business. It also guards against other

businesses using and registering your company name.

• DOLE Registration - Businesses with five or more employees are encouraged to

register with the Department of Labor of Employment (DOLE) for the purpose of

monitoring their compliance with labor regulations. For companies with 50 or more

workers, they are required to register with DOLE, under the Bureau of Local

Employment which administers the registration of establishments.

• SSS Employer’s Registration - Republic Act No. 8282 or otherwise known as the

Social Security Act of 1997 requires businesses or business owners who use the

services of another person or employees in business, trade, industry, or any

undertaking to be registered with the SSS (Social Security System).

• Pag-IBIG Employer’s Registration - Employers also have to register with the

Home Development Mutual Fund (HDMF) to secure their Pag-IBIG Employer ID

Number and to provide the required benefits to their employees, who should be

fund members.

• Phil Health Employer’s Registration - All businesses and employers are also

required to register with Phil Health to enable them to provide social health

insurance coverage to their employees.

• SEC Certificate of Registration – Corporations (stock or non-stock) and

partnerships have to secure a certificate of incorporation or certificate of

partnership with the Securities and Exchange Commission (SEC) to be considered

as legal or juridical entities. These certificates are also used as a requirement for

registering with the BIR, Mayor’s Office, and other government offices. Take note

that sole proprietorship businesses are not registered with SEC, but they are

registered with the DTI. To register with SEC, you may reach the following SEC
 64

address and contact information. The following requirements must be submitted to

SEC.

A. Name Verification Slip

B. Articles of Partnership

C. Understanding to Change name

D. Registration of Data Sheet

E. If it is a Limited Partnership, the word “Limited” is added to the firm name.

The partners before a notary public should always take under oath and not

acknowledge articles of Partnership of Limited.

F. Clearance from government agencies must also be secured. g. Acquisition

of Barangay Clearance where the business is to be located so that it will be

considered as a legal entity.

These steps are the steps in registering with the SEC.

A. Secure name verification slip from records division.

B. Proceed to the cashier for payment of the filing rate.

C. Submit documents to the receiving unit of Records Section 55

D. The documents will be forwarded to the company Registration and

Monitoring. Application forms must be secured in the SEC and the entity

makes reservations for the registration of the entity's name.

• Payment of all necessary fees and taxes at City Treasurer’s Office

a. Legal Fee

b. Environmental Fee

c. Fire Inspection Fee

d. Sanitary Fee

e. Fire Code Fee

f. Medical certificate Fee

g. Transportation Fee

h. BIR Registration
 65

i. SEC Registration

j. Mayor’s Permit

k. Community Tax Clearance

l. Business Tax

m. Garbage Fee

n. Sanitary Permit and Sanitary Inspection Fee

o. Fire Inspection Fee

Special Permits

• Intellectual Patent Office (IPO) – for registering your trademarks, logos, slogans,

processes and secret formulas.

Table 7
Special Permits

Nature of payment Amount in Php

BIR Registration 500

SEC Registration 2100

Mayor’s Permit 1000

Community tax clearance 500

Business Clearance 500

Garbage Fee 300

Sanitary Permit and

400
Sanitary Inspection Fee

Fire Inspection 500

TOTAL Php 5,800

Table 7 shows the special permits necessary in the operation of Vanilland Realty.

It will cost about Php 5,800.

 66

CHAPTER VII
FINANCIAL PLANS

This chapter provide the projected starting capital and income which should be

determine by calculating the predicted costs of materials and facilities needed to start the

business. Financial planning defines the course of circulating the capital and how a

company will benefit and grow from it. Using this financial planning, the business will have

an expectation on where will it be. It always includes proper allocation of budget

distributed to every sector needed to start the business.

7.1 Initial Capital Requirements

The Vanilland Realty will start as a medium-sized homes with an estimated unit of

30 residential units. The initial capital required to build the project is P3,800,000 including

legal permits and documents and materials and equipment.

7.2 Source of Funds

Table 8
Source of Funds for Vanilland Realty

Source of Fund Capital Contribution

Marco Jake Alvero P475,000
Alyanah Banzuelo P475,000
Chester Neil Dapug P475,000
Jericho Egaña P475,000
Cedrick Niel Generoso P475,000
John Miko Laureano P475,000
Ronuel Lindog P475,000
Gwyneth Monterde P475,000
Total Php 3,800,000

The Table 8 shows the source of the initial capital contribution for the operation of

Vanilland Realty.
 67

7.3 Total Project Cost

The cost of the business in Vanilland Realty focuses of the construction of the

residential unit. The materials shown below are necessary for the construction,

installation, and application on the unit such as wire, paint, sand, gravel, tiles, roof, door,

and ceramic.

Table 9
Material Cost
 68

The estimated total material cost of each unit is P108,076. Labor cost for each unit

is P16,211 which is 15% of the material cost which put a single unit costing at P124,288.

The estimated total number of units to he constructed at by Vanilland Realty is 30 units

that makes the total expenses for constructing is P3,728,622.

Total Cost of Construction per Unit:

Material Cost + Labor Cost = Unit Cost

108,076 + (108,076 * 15%)
108,076 + 16,211 = Php 124,288

Cost of 30 Units in Vanilland Realty:

124,288 x 30 = Php 3,728,622

7.4 Projected Income Statement

Table 10
Projected Income Statement

Sales Revenue
15 Units for Full Payment 4,500,000
300k
15 Units for Rental
350k 5,250,000
9,750,000
Less:
Materials 3,242,280
Labor 486,330
Maintenance Equipments 51,681
Advertising Expenses 5,000
Total 3,785,291

Net Income 5,964,709

Table 10 shows the partial breakdown of Vanilland Realty expenses and projected

income. Assuming that all 30 units were constructed and good for operation, 15 of the

units are for interested to avail the unit with full payment and 15 units are for rental.

Revenue for the units are expected to be P9,750,00. The expenses to be deducted
 69

includes the materials for construction, labor, maintenance equipments, and advertising

expenses which are P3,785,291 in total. The net income if the expenses were deducted

is P5,964,709.

7.5 Depreciation Schedule

Table 11
Depreciation Cost of Equipments and Tools

Equipments and Total Cost Life Span Depreciation

Quantity (pcs)
Tools (Php) (years) Cost (Php)
Claw Hammer 10 700 8 87.5
Layout String 7pcs of 236m 202 1/2 404
Pointed Shovel 5 2,500 8 312.5
Bareta 3 1,587 8 198.375
Tying Hook 13 2,457 5 491.4
Wheel Barrow 3 8,316 10 831.6
Level Bar 6ft 1 1,425 10 142.5
Level Bar 3ft 2 950 10 95
Level Bar 2ft 1 475 10 47.5
Pliers 10 800 5 160
PVC Cutters 3 1,278 3 426
Pick Axe 1 677 3 225.667
Hacksaw Blade 1 288 1 288
Hacksaw Blade
3 324 3 108
Handle
Mixing Tray 6 3,252 4 813
Ladder 3 10,977 15 731.8
Long Tape 50m 2 856 3 285.333
Regular Shovel 4 956 8 119.5
Measuring Tape
5 1,150 1 1150
8m
Leak Test
1 6,838 7 976.857
Machine
Sledge Hammer 3 1,647 8 206.875
Crowbar 3 450 4 112.5
Bucket for
18 810 3 270
Concrete
Bar Bending Tool 2 290 2 145
Broom Stick 4 160 3 53.333
Chisel Bits 1 364 2 182
Drill Bits 8 776 2 388
Towel 10 300 1 300
Wrench 2 120 2 60
Long Nose 1 145 5 29
Flat Screwdriver 1 128 5 25.6
Philip Screwdriver 1 128 5 25.6
Splicer 1 369 5 73.8
Cutter 1 166 5 38.2
Total 9,798.44
 70

Table 11 shows the depreciation cost of the equipments and tools used for the

construction of the housing unit. Depreciation expense is reported on the income

statement as any other normal business expense.

This amount reflects a portion of the acquisition cost of the asset for production

purposes. If the asset is used for production, the expense is listed in the operating

expenses area of the income statement.

7.6 Projected Sales

Sample Projected Sales of Vanillad Realty

Annual Income = Monthly Income x 12 months + Cumulative down for bought units

= Php 900,000 + Php 50,000

Projected Annual Income = Php 950,000

 71

CHAPTER VIII
SOCIO-ECONOMIC CONTRIBUTION

This chapter discusses the socio-economic contribution of the proposed business

project. It demonstrates how the project will affect the economic growth, not just in a

region but in the country. This chapter also demonstrates how the society, on which the

business will rely, as well as the business alone, might benefit.

The real estate industry generates a significant number of jobs and plays a crucial

role in the economy, contributing a respectable portion of the Gross Domestic Product

(GDP). In fact, consumer sentiment and housing are heavily influenced by the health of

the real estate sector.

Business social responsibility of real estate in communities making investment and

progress. Everyone is impacted by it, including individuals, families, businesses,

organizations, and towns and cities. It constitutes one of the largest investments made by

any household or group, influences how our communities are planned and constructed,

and contributes significantly to the local and national economies.

The purpose of this study is to identify the socioeconomic advantages that the

company can offer to the community as well as to its clients. Exactly what sort socio

economic contribution the company may make will be determined by this.

8.1 Contribution to the Economy

One of the main factors affecting the real estate industry is the local population's

capacity to pay for real estate in the area. These types of economic variables that

influence real estate values include local vacancy rates, material and labor prices, credit

availability, interest rates, and income levels.

Due to its significant contribution to personal and corporate wealth across all

economic sectors, real estate has an impact on the economy. Wealth rises in line with

real estate prices, increasing the likelihood that people and corporations will borrow

money and spend it. Real estate played a role in the majority of the economic boom and
 72

bust cycles over the previous century. This is due to how commonplace real estate is. It

contributes significantly to household wealth, is the most precious asset for farmers, is

important to retail and building, and has a wide range of other uses. Rising property prices

have an impact on the entire economy. When housing values decrease, it is the same.

Responding to the issue, we shall examine some of these ripple' effects.

Naturally, if property prices start to drop, consumer spending is likely to follow. The

flip side of spending is debt. So because an increase in home values affects spending

behavior, we might also expect it to affect borrowing behavior. Residential cash flow can

also be impacted by real estate. Families can accumulate equity by owning a property

over time. As a result, they may be able to withdraw money for investments or other costs.

As one might expect, changes in the real estate market also have an impact on

employment. Millions more individuals work in related fields within the real estate market,

in addition to the real estate agents directly involved in transactions. Finally, because

housing prices have an impact on where people live, real estate has an impact on labor

distribution. The fact is that wealth in families and businesses is closely correlated with

real estate.

8.2 Employment Generation

There would be no transactions and no commissions without buyers and sellers.

A successful agent needs clients to succeed. A real estate strategy, which focuses on

generating leads through the individuals the agent already knows, is one technique to

create contacts. This can include relations such as family, friends, neighbors, coworkers,

classmates, and social acquaintances. Every person an agent encounters has the

potential to become a customer because most people sell, purchase, or rent property at

some time in their life. Meeting a lot of people, handing out business cards, and keeping

track of contact information are typical tasks for a real estate agent's day. Agents then

follow up with prospective clients on a regular basis via phone calls, emails, conventional

mail, or text messaging in order to keep their names top-of-mind.

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8.3 Social Desirability

The community and our fellow citizens will benefit from the proposed business. We

understood that the company's ideals, in particular our dedication to provide clients high-

quality but providing incentives, give us the chance to significantly improve the areas we

serve. By delivering superior services that society needs while simultaneously boosting

profits, the enterprise will help the neighborhood get better.

8.4 Supplier

An excellent working connection with your suppliers is equally crucial. Although

customer loyalty is a company's natural priority, it's not the only relationship you should

be fostering. Lists of real estate exporters and firms delivering high-quality goods and

services are provided by Real Estate Suppliers. The business helps to realize the citizen's

dream of owning the ideal property with an emphasis on total happiness. Whether buying

a home for personal use, renting out, or just as an investment which will be provided by

suppliers.

8.5 Consumer

The aim of the business is to satisfy its consumers. The specific services that a

consumer receives from a real estate professional rely on the contract that is made

between the consumer and the licensee. Additionally, although a Transaction Broker

agreement outlining customer services may or may not be written, the licensee is required

to by default offer Transaction Broker services to clients. These services include being

truthful and acting in good faith, using reasonable care and competence, and providing

accurate and thorough answers to your questions.

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8.6 Environment

The company's operations would prioritize environmental preservation. The

company is obligated to follow all legal requirements. It also plays a crucial role in

achieving the objective of a future that is environmentally sustainable.

As businesses committed to using environmentally friendly ways in the built

environment, we will integrate the use of best-in-class sustainability standards into all

aspects of our real estate operations, with the board being in charge of keeping track of

and reporting on our sustainability performance. Assist tenants, local governments,

planners, and other stakeholders in achieving our goals by making sure that our decisions

increase environmental sustainability at the local and urban levels. Make a commitment

to enhancing the environmental performance of our asset management policies, real

estate operations, and building and development activities. We continuously monitor the

environmental performance of our real estate assets and operations to determine our

ecological impact, risk exposure to natural disasters, compliance with environmental laws,

and the financial effects of climate change. Establish clear goals for enhancing our

environmental sustainability performance, with a focus on our commitment to reducing

greenhouse gas emissions and maximizing the use of renewable resources.