MFilterIt Ecomm Media Optimization Tool
MFilterIt Ecomm Media Optimization Tool
MFilterIt Ecomm Media Optimization Tool
― Ecommerce Analytics
mScanIt Ecommerce Intelligence
― Search Ad Analytics Powering digital commerce growth with dynamic actionable
― Execution Compliance & Safety insights for retailers, brands & agencies by providing them with
― Warehouse Reconciliations & Auto
reliable & real – time market intelligence
Cataloguing
Others
Ad
Campaign
mFilterIt capabilities empower your E-commerce Platform Advertising Campaigns. Through AI & ML, the tool keeps track of
performance of the keywords and adjusts your campaign budget to maximize your ROAS.
Keyword 1
Keyword 2
Keyword 3
Running Campaign with a Set of Analyse the performance of the Action Keyword 4
Keywords Keywords based on ROAS
Track Performance of
Keywords
Customizable Bid
Algorithms
Step 3
($5.6-$7)
Clicks & Impressions
Analysis
With custom bid algorithms centered around your goals, the budgets are allocated to high performing keywords
through the automated process to minimize waste spending and maximize ROAS
Proprietary & Confidential
9
Continuous Optimization of Keywords
The sophisticated AI will automatically turn competitor keyword bidding ON/OFF depending on the stock availability of the competitor
2 5
Scan across digital Marketplaces Competition Product OOS Competition Keywords activated Competition Keyword Bidding
Detected on Own Campaigns stopped
4
mScanIt scans and detects the Competition product is back in stock
mScanIt Automated Solution will further optimize campaign performance by bidding on high performing competitor keywords when the
competitor products are out-of-stock
Proprietary & Confidential
10
Budget Planning
Optimisation of Campaign Spends includes not only deciding what amount to spend but also how and when to spend it. mScanIt AMS
Optimisation boosts campaign performance so that it lasts the full 24 hours.
Automated alerts
for low ad spend
balance to add
budgets to AMS
Automated bid
price updates
Tracking the Ad Budget
T
Budget shuffle
across multiple ad
campaigns for
optimal ad spend
utilisation
Thank You!